Petco

Healthier pets. Happier people. Better world. ™

•  Founded in 1965 in San Diego

•  More than 1,430 stores in all 50 U.S. states, Puerto Rico & Mexico

•  More than 25,000 Petco partners

•  More than 10,000 pet products and complete pet services, including:

fast facts

-  Grooming

-  Prescription services & pet supplies through Drs. Foster & Smith

-  Dog training

-  In-store vaccination services

organizational impacts on local search

•  Local Store Marketing & Ecommerce Objectives •  Introduction, Education, & Evangelism •  Strength in Numbers

local search operations

•  Search Beyond Search

•  SEO Metrics vs. Local SEO Metrics

•  Reputation Management at the Local Level