pet food media kit 2018...food manufacturing supply chain. it is conveniently located in the hub of...

PET FOOD MEDIA KIT 2018

2018 Pet Market Media Kit - V1

Dear Marketing Partner,

How do you reach your ideal customer? It’s the ultimate challenge every company faces, and has become increasingly difficult in an era of information overload. Cut through the clutter and grow your business with customized marketing solutions from Petfood Industry.

More than 58,000 pet food manufacturing professionals worldwide turn to Petfood Industry for one-of-a-kind content, including exclusive market reports, top companies data, up-to-the-minute news and comprehensive articles. Our unique data-driven behavioral insights ensure we are giving readers the information they want on the topics that are important to them right now.

What this means for you is access to an engaged audience and sophisticated options for selecting highly targeted groups of your choice. Our industry-leading capabilities go far beyond the traditional demographic categories of other databases.

This resource outlines just some of the many ways you can reach your ideal customer through our media channels. Our sales professionals

are ready to discuss your business objectives and create a customized plan that meets your specific needs. We look forward to developing best results for your marketing and communication initiatives.

Best regards,

Debbie Phillips-Donaldson Editor-in-Chief


PET FOOD AUDIENCE REACHAccess the most extensive audience in the pet food manufacturing with a global community of more than 58,000 engaged professionals.

FOCUS ON AUDIENCE: Data-driven behavioral insights maximize your marketing & communication results. UNIQUE CAPABILITIES: Reach professionals engaged in multiple media channels with digital solutions,

publications and live Petfood Forum Conferences & Exhibitions. PREMIUM CONTENT: Connect buyers to your brand through their engagement with our exclusive market

reports, industry data, company profiles and up-to-the-minute industry news.

6%

18%

37%

19%

22%

PRIMARY BUSINESS & INDUSTRY PROFILE

Pet Food Manufacturer .................... 37%Nutritionist/Consultant ..................... 22%Retail/Brand Owner/Co-Packer ....... 19%Distributor/Broker/Import/Export ...... 18%Academia/Government ..................... 6%

Percentages based on consensus data

GEOGRAPHICAL BREAKDOWN

US/CANADA34,077

ASIA/PACIFIC8,089

AFRICA/MIDDLE EAST2,015

EUROPE9,680

LATINAMERICA4,521

PET FOOD INDUSTRY AUDIENCE ENGAGEMENT

Publications Newsletters Events, website, content marketing

TOTAL pet food industry audience reach (unduplicated):

58,382


Research Programs

Signet AdEffect™ Study

Content Marketing

CUSTOM SOLUTIONS

SOLUTIONS INDEXClick on any item listed below to navigate to its dedicated page for complete details.

Then, contact your Petfood Industry sales professional to discuss your business goals and develop a comprehensive, integrated marketing and communication plan to help your company succeed.

Petfood Forum

Petfood Innovation Workshop

Petfood R&D Showcase

Petfood Forum Asia

Petfood Forum China

Petfood Forum Europe

TAM Mexico

LIVE EVENTSONLINE

SOLUTIONS

PetfoodIndustry.com

Online Directory Enhancements

Digital Edition Options

Newsletters

Webinars

White Papers

Video Programs

Audience Extension

Native Advertising

Targeted Audience Message

Petfood Industry

Petfood Forum Show Guide

PUBLICATIONS

#?


41%

6%

9%

21%

14%

2%3%4%

Petfood Industry is THE resource for pet food and pet treat manufacturing professionals worldwide.

Influence this diverse global audience across multiple job functions who utilize Petfood Industry for market expertise, exclusive research, and top company data to connect with buyers and stay informed and competitive in the fast-growing industry.

www.petfoodindustry-digital.com

GEOGRAPHICAL BREAKDOWN TOTAL SUBSCRIBERS 11,000

USA/US TERRITORIES8,012

ASIA/PACIFIC736

AFRICA/MIDDLE EAST178

EUROPE1,012

CENTRAL/SOUTH AMERICA

483

CANADA579

n Top Executives/Key Corporate Professionals 49%

n Marketing & Sales 18%n Food Safety, Quality Control,

R&D, Regulatory 14%n Nutritionists/Veterinarians 6%n Purchasing 4% n Production 3%n Consultants 3%n Allied to the Industry 3%

PRIMARY BUSINESS

Pet Food Manufacturer ........................ 41%Retailer ................................................ 21%Nutrition, Consulting or Others Allied to the Industry ............ 14%Distributor/Broker or Importer/Exporter .............................. 9%Veterinary Practice ................................ 6%Pet Food Marketer ................................. 4%Academia .............................................. 3%Co-Packer .............................................. 2%

NOTABLE SUBSCRIBERS

CEO - Well Pet LLCDirector of Quality Control - Blue Buffalo Co.Production Manager - Hills Pet Nutrition Inc.

Senior Nutritionist - Mars PetcareSenior Scientist - Nestle Purina Petcare

Senior Vice President - Perfect Companion GroupManager Pet Food R&D - Unicharm Petcare Corporation

Industry


Display Ad 4-Color 1x* 2-Page Spread $15,080 Full Page $9,440 2/3 Page $7,150 1/2 Page $5,870 1/3 Page $3,870 1/4 Page $3,240 1/6 Page $2,340 1/8 Page $1,710

* Contact your sales professional for information on volume

discounts for multiple ad insertions or cover premium options.

Marketplace Display Ad B/W per column inch ...........$300 (Spot color extra)

Marketplace Line Listing Text only** ..............................$110

** Includes company name, website, phone number and 120-character description

2018 ADVERTISING RATESAll rates are in gross U.S. dollars.

AUGUST 2017

www.PetfoodIndustry.comIndustry

Big Heart Pet Brands

Hill’s PetNutrition

Blue Buffalo

Mars PetcareInc.

1 2

3 4

5

Nestlé Purina PetCare

Digital version at www.PetfoodIndustry-digital.com

DIVERSE PET FOOD MARKET GROWTH IN EUROPE

2017 REFERENCE AND BUYERS GUIDE

TOP 5 PET FOOD COMPANIES’ REVENUES grew during 2016

IPPE 2018 Atlanta

AFIA’s Pet Food Conference

JAN

JUL

MAR

SEP

MAY

JUN

Signet AdEffect Study

Petfood Forum China

Pet Fair Asia

Petfood Forum


Petfood R&D Showcase

FEB Petfood Forum Asia

Victam Asia

AUG Directory listing/logo

APRPetfood Forum


Interzoo

OCT NGFA-PFI Feed & Pet Food Joint Conference

Pet Foro Mexico

NOV TAM Mexico

DEC IPPE 2019 Atlanta

TOPICS

BONUS DISTRIBUTION/ VALUE ADDED

EDITORIAL CALENDAR 2018

Petfood Forum Show Guide The official program of events for Petfood Forum and Petfood Innovation Workshop. Published annually in April in print and digital editions.

Total audience: 12,000

Top pet food trends for 2018Petfood Forum Asia 2018 Preview

Space Closing: Dec 7, 2017 Materials Deadline: Dec 12, 2017

Safety check: Are pet food companies up to speed with FSMA compliance? Guide to Petfood Forum China 2018

Space Closing: Jun 12, 2018 Materials Deadline: Jun 15, 2018

Alternative protein ingredients and nutrition

Petfood Forum/Workshop 2018 PreviewGuide to Petfood Forum Asia 2018

Space Closing: Jan 11, 2018 Materials Deadline: Jan 17, 2018

Annual Reference & Buyer’s Guide Global pet food market update

More from Top Petfood Companies database

Space Closing: Jul 11, 2018 Materials Deadline: Jul 16, 2018

Market update: Fresh/freeze-dried/raw pet food

Guide to Petfood Forum/Workshop 2018 Space Closing: Feb 9, 2018

Materials Deadline: Feb 14, 2018

Packaging update: Branding and consumer appeal challenges Space Closing: Aug 9, 2018

Materials Deadline: Aug 14, 2018

Pet food labeling Space Closing: Mar 12, 2018

Materials Deadline: Mar 15, 2018

Functional pet food ingredients roundup Space Closing: Sep 11, 2018

Materials Deadline: Sep 14, 2018

Top Pet Food Companies Database annual report

Space Closing: Apr 11, 2018 Materials Deadline: Apr 16, 2018

Pet food sensory technologies Space Closing: Oct 11, 2018

Materials Deadline: Oct 16, 2018

Trends update: Latest human food trends playing out in pet food

Petfood Forum China 2018 Preview Space Closing: May 10, 2018

Materials Deadline: May 15, 2018

Extrusion/drying/cooling roundup: Latest technologies for pet food trends

Space Closing: Nov 9, 2018 Materials Deadline: Nov 15, 2018


Asia

China

PETFOOD FORUM CONFERENCES AND EXHIBITIONS - 2018The Petfood Forum group of conferences and exhibitions are unique and exclusive events serving the global pet food manufacturing industry. They provide the ideal opportunity for pet food professionals from around the world to network, exchange ideas and do business. Each conference and hands-on workshop offers pet food industry members a new agenda, speaker lineup and learning takeaways to help improve their business outlook.

Events listed in calendar order:

Petfood Forum Asia – March 28, 2018 Bangkok International Trade & Exhibition Centre – Bangkok, Thailand

Petfood Forum Asia is a conference for the Southeast Asia pet food and pet treat industry featuring industry experts presenting the latest research and information on the pet food market, pet nutrition, pet food palatability, processing, new product development and more. Petfood Forum Asia is held in conjunction with Victam Asia, one of the largest agri-feed trade shows in the world.

Petfood Forum – April 23-25, 2018 Kansas City Convention Center – Kansas City, Missouri USA

Petfood Forum is the industry’s premier conference and exhibition focused exclusively on serving the pet food manufacturing supply chain. It is conveniently located in the hub of the global pet food market where pet food professionals and their suppliers, partners and allied companies come together to learn the latest pet food trends, network with experts, discover new tools for success and conduct business.

Petfood Innovation Workshop – April 23, 2018 Kansas City Convention Center/KSU-Olathe Food Innovation Accelerator Lab – Kansas City, Missouri USA

Petfood Innovation Workshop is a hands-on educational experience focused on specific areas of pet food and pet treat manufacturing. Included are academic research presentations combined with creation of new types of pet foods or treats in the workshop sessions, networking opportunities which facilitate business deals, and facility tours.

Petfood Forum China – August 2018 Shanghai New International Expo Centre – Shanghai, China

This one-day educational conference extends the Petfood Forum portfolio of events into the exciting, fast-growing Chinese market. This is the only event of its kind to be held in China specifically for the needs of pet food and pet treat manufacturers. Petfood Forum China is co-located with Pet Fair Asia, a trade fair and expo for branded pet products available through retail in China.

Petfood R&D Showcase – October 2018 Kansas State University – Manhattan, Kansas USA

Petfood R&D Showcase is an enriching pet food event featuring three days of exclusive networking with leading suppliers, researchers and industry colleagues, plus cutting edge scientific presentations and interactive labs. This conference is brought to you by a joint academic-industry partnership between Petfood Forum and the Pet Food Program at Kansas State University.

Tecnología de Alimentos para Mascotas (TAM) Mexico – December 2018 University of Baja California (UABC), Mexico

TAM Mexico is a closed-loop, hands-on kibble technology workshop promising high engagement in a unique program that provides participants with a rare opportunity to experience the key technology steps involved in the production of premium dog and cat kibble diets.

Petfood Forum Europe – June 2019 Koelnmesse – Cologne, Germany

Petfood Forum Europe is a one-day unique conference that offers industry expertise and knowledge and valuable networking for professionals with pet food business interests throughout Europe. The 2019 conference is to be held in conjunction with Victam International, one of the world’s largest international exhibitions and conferences for the animal feed, pet food and aqua feed industries.


EXHIBIT AT PETFOOD FORUM 2018Do you want to reach a growing and influential audience in the pet food and pet treat manufacturing

market? Then Petfood Forum is the place to be. Located in Kansas City, Missouri USA - the hub of the global pet food industry - this annual event is the industry’s largest conference and exhibition.

With educational sessions led by renowned consultants and experts, networking opportunities to facilitate deal-making, and more than 100,000 square feet of exhibits, this is THE place to see and be seen by industry buyers and influencers, and conduct business with clients and prospects.

Many companies send personnel to Petfood Forum to learn new ways to make quality, safe, innovative and nutritious pet food and treats. Most of the top five manufacturers, many of the mid-market and smaller manufacturers, and most of the co-packers and private label manufacturers attend the conference year after year to hear about new technologies, ingredients and opportunities, and to facilitate business with their partners and suppliers.

Petfood Forum is the only conference and exhibition completely focused on the global pet food market and a perfect opportunity for your company to meet clients and prospects face-to-face so business can be conducted without interruption.

Secure your booth spacePlan to reserve your booth well in advance to ensure the best possible location. You’ll join nearly 300 companies presenting their information and products to pet food and pet treat manufacturers who are in attendance. For further details on the booth application process, visit www.petfoodforumevents.com/exhibit-sponsor.

Contact your Petfood Industry sales professional to help you implement a comprehensive marketing strategy that meets your objectives for Petfood Forum, including a wide variety of pre-show, onsite and post-show promotional opportunities. The March issue of of Petfood Industry magazine is the official show issue, while the April issue is also distributed at Petfood Forum. In addition, you can promote your show presence in the official Petfood Forum Show Guide (available to every registered attendee) and through pre-show and post-show e-newsletter campaigns.

About the venue Great meetings happen at the Kansas City Convention Center. The eight- square-block convention and special event facility will accommodate every need for Petfood Forum as it continues to expand and grow. Attendees can expect modern and convenient meeting rooms, an expanded and flexible exhibit area and breathtaking panoramic views of downtown Kansas City.

The main hotel for Petfood Forum 2018 will be the Kansas City Marriott Downtown with more than 850 rooms and newly remodeled, spacious lounge areas located an easy one-block walk from the Kansas City Convention Center. Additional hotel rooms will also be made available.

After hours, participants can network and socialize in the newly revitalized Kansas City Power & Light District with countless dining and entertainment options, just a few blocks’ walk away from the convention center and Marriott.

For information on exhibiting at Petfood Forum 2018, contact: [email protected]

What people are saying about Petfood Forum events:

“Petfood Forum is an opportunity to interact with many of the suppliers that I deal with

on a daily basis. It’s the perfect setting for face-to-face meetings and for

strengthening understanding of the industry through educational sessions

and networking events.”

“Anyone wanting to understand the scope of the pet food industry needs to attend.”

“A terrific place for education, connections, and new vendor and product awareness.”

“The Forums, domestic and international, are singly the best value of any form,

to educate the scope and mission of the worldwide pet food industry.”

“Pet Food Forum and Pet Food Workshops are the most valuable events in the industry

and a must-go learning and business networking experience.”


PETFOODINDUSTRY.COMReach a highly-engaged and growing online community working in the global pet food and pet treat manufacturing industry. These professionals turn to PetfoodIndustry.com’s mobile-optimized format to quickly and easily access the latest news and exclusive market data on any device.

On PetfoodIndustry.com, your message will be seen by an average of more than 50,000 unique visitors each month who come to our site for an unparalleled variety of business content including:

>> Breaking industry news

>> Exclusive, in-depth articles in our digital magazine

>> Dedicated blogs featuring expert insight and commentary from editors and contributors

>> Detailed company information in the global Top Pet Food Companies database

>> Data and interactive charts in the Market Data section

>> Educational webinars and technical white papers

>> Knowledge Center with complimentary educational sessions and courses

>> Supplier directory and searchable product database

>> Links to content and information for Petfood Forum Conferences & Exhibitions

KEY WEBSITE STATISTICS>> More than 187,000 page views per month,

a 23% increase year-over-year

>> Average of 80,000 site visits per month, a 13% increase year-over-year

>> Average of 50,000 unique visitors per month, with more than 37,000 registered users

PETFOODINDUSTRY.COM HOME PAGE ADVERTISING OPTIONS

PetfoodIndustry.com offers the following internationally-recognized IAB (Interactive Advertising Bureau) ad sizes on the home page:

POSITION

PRICE PER MONTH

Top Medium Bottom Leaderboard Rectangle (2) Leaderboard 728 x 90 300 x 250 728 x 90

$4,500 $4,000 $3,750



PETFOODINDUSTRY.COM CHANNEL ADVERTISING OPTIONS

PetfoodIndustry.com offers the following internationally-recognized IAB (Interactive Advertising Bureau) ad sizes on all channel pages:

POSITION

PRICE PER MONTH

Top Medium Bottom Leaderboard Rectangle (3) Leaderboard 728 x 90 300 x 250 728 x 90

$4,950 $4,400 $4,125

CHANNEL BUYS AVAILABLE>> Top Pet Food Companies/Market Information Channel>> Nutrition Channel>> Safety & Quality Channel>> Production Channel>> Packaging Channel>> Blogs & Columns Channel


INTERSTITIAL ADSReceive significant brand awareness and increased response from thousands of industry professionals

engaged in PetfoodIndustry.com when utilizing an interstitial ad that slides in or pops up for each site visitor once per 24-hour period.

(1) ad space available of the two positions, one time per week. Each ad runs across the whole site. Ads are activated at user’s point of entry into site, regardless of page.

.gif and .jpg files only; no .swf files or audio files permitted.

POSITION PRICE PER WEEK

Pop-Up

550x480 $2,000 (300 x 250 - Mobile)

Slide-In 300x250 $1,500 (Mobile = N/A)


ONLINE DIRECTORY ENHANCEMENTSThe PetfoodIndustry.com Online Directory gives you complete control and more options than ever before to get the most from your listing.

The online Directory of Suppliers on PetfoodIndustry.com features improved design and functionality, making it easier than ever for prospective customers to find your business. Plus, the online directory provides you with convenient self-serve functionality and the option to purchase an enhanced listing with benefits such as the ability to include images, video and files for download in your profile.

Directory Listing Features and Options: >> Manage and upgrade your directory listing with new,

easy-to-use self-service functionality (free).

>> Purchase a print-only ($1,000) or online-only ($1,500) enhanced directory listing.

>> Purchase the print AND online enhanced listing option ($2,500) for the best value and greatest exposure.

The Petfood Industry Directory of Suppliers is available in-print, digitally and on PetfoodIndustry.com, providing your company with around-the-clock exposure.

Contact your Petfood Industry sales professional or visit www.petfoodindustry.com/directories/347/tiers for more information.


DIGITAL EDITION SPECIALTY ADS & ENHANCEMENTSDigital editions provide the benefits of an interactive platform with all the familiarity of a

traditional print layout. Engage readers at a deeper level with specialty ads and interactive enhancements that extend beyond the limits of print – such as video, audio, hyperlinks and more

– while they consume your message on any digital device.

DIGITAL BLOW-IN ADMuch like a printed card insert, a digital blow-in ad grabs attention and provides flexibility. Your message can be placed in a variety of positions throughout the publication.

If desired, a blow-in ad can be two-sided and flip back and forth like the front and back of a printed page.

SIZE Width: 6" (152mm)

Height: 4.5" (102mm)

$3,000 per issue

DIGITAL BELLY STRIPSimilar to a traditional printed belly band, a digital belly strip is the first thing subscribers see when they open a digital edition. Use a digital belly strip to offer a teaser and direct readers to your relevant content inside or to build general brand awareness.

A digital belly strip is two-sided and flips back and forth on the left edge just like the front and back of a printed page.

SIZE Width: 7.375" (188mm)

Height: between 4" (102mm) minimum to 5" (127mm) maximum

$4,000 per issue

DIGITAL COVER TIPThe full-page format and premium placement of a digital cover tip offers maximum exposure for your brand. The expansive size provides endless opportunities for creative design elements and more detailed description.

A cover tip is two-sided and flips back and forth like the front and back of a printed page.

SIZE Width 7.625” (194mm)

Height: 10.25” (260mm)

$5,000 per issue

DIGITAL ENHANCED DISPLAY ADComplement your print magazine ad with an enhanced version designed specifically for digital magazine and mobile subscribers. A digital enhanced ad can include embedded video, registration or contest forms, audio files and more.

Digital enhanced ad design and form creation services are available. Additional fees apply.

SIZE ¼-page or larger

Pricing: +30% to display ad rate,

per issue


PETFOOD INDUSTRY E-NEWS Total engaged subscribers: 22,700 (as of July 1, 2017)

Global e-newsletter sent twice weekly provides a unique glimpse into the latest news and happenings in the quickly growing pet food market, including information on pet food manufacturing news, views and product information.

6 TOTAL AD SPACES AVAILABLE (choose between banner ad or text ad) >> $985 per newsletter insertion

PETFOOD INDUSTRY MARKET FOCUS Total engaged subscribers: 2,700 (as of July 1, 2017)

Bi-weekly e-newsletter sent twice per month on Thursdays delivers industry news and views on trends influencing the pet food and pet treat market, as well as mergers and acquisitions impacting the industry.

2 TOTAL AD SPACES AVAILABLE (banner ad only - no text ads) >> $985 per newsletter insertion

US/CANADA49%

ASIA/PACIFIC15%

AFRICA & MIDDLE EAST4%

NOT SPECIFIED6%

EUROPE16%

LATINAMERICA

10%

US/CANADA62%

ASIA/PACIFIC11%


EUROPE18%

LATINAMERICA

7%

Geographical Breakdown


E-NEWSLETTERSInfluence executives and professionals in the global pet food market who rely on email newsletters to deliver current industry news in a mobile-friendly format.


PETFOOD FORUM SPECIAL EDITION NEWSLETTERS 2018 PRE-Show NewsletterThis special edition pre-show e-newsletter is sent once per week for the four weeks leading up to the opening of Petfood Forum 2018, featuring exclusive news and exhibitor profiles.

5 TOTAL SPONSORS PER WEEKLY ISSUE (logo, 60-word description, booth number & website) >> $2,000 per newsletter insertion

2018 POST-Show NewsletterThis special edition post-show e-newsletter is sent once per week for the four weeks following the closing of Petfood Forum 2018, featuring content written at or after the show.

1 SINGLE SPONSOR PER EVENT (300 x 250 banner ad) >> $5,000 per month (4 newsletter insertions)

NOTE: Volume discounts and combination rates with print advertising and event sponsorship programs are available for all e-newsletters. Ad space is limited and available on a first come, first served basis.

TRENDING THIS WEEK Total engaged subscribers: 19,500 (as of July 1, 2017)

Weekly e-newsletter sent each Saturday highlighting the five most popular stories on PetfoodIndustry.com from that week in a condensed, mobile-optimized format.

2 TOTAL AD SPACES AVAILABLE (banner ad only - no text ads) >> $5,500 per month (4-5 insertions)

US/CANADA50%

ASIA/PACIFIC14%


NOT SPECIFIED9%

EUROPE15%

LATINAMERICA

9%



WEBINAR PROGRAM DETAILSRates for a custom webinar range from $15,000 to $25,000*

* Discounts are available for multiple webinar programs and print/online advertisers. Contact your Petfood Industry sales professional for details and pricing information.

TECHNOLOGY TRAINING CONTENT PROMOTION RESEARCH REPORTING

Industry-leading Orientation Sponsor an Fully integrated In-webinar polling Detailed post- platform & session for editorial webinar marketing capability webinar report dedicated speakers to or create your campaign with

Post-webinar Consultation webinar producer ensure a flawless own presentation custom design survey to review report

Online

presentation elements and program results

registration page

WEBINARS A webinar sponsorship positions your company as a subject matter expert and enables you to build a database of qualified sales leads. Deliver compelling content, solutions and your branding message to the targeted global audience you select from our advanced behavioral database.

Execution of your custom webinar program is streamlined and simple with the guidance of our experienced team. Our proven track record of producing quality webinars provides you with a strong, engaged audience for your event.

Choose between sponsoring a Petfood Industry editorial webinar or working with our team to produce your own custom webinar where you control the presentation topic, content and presenters.

Both options include market research opportunities such as registration questions, in-webinar poll questions and post-webinar survey questions.

Ask your sales professional for details on our Editorial webinar series and how you can build your business with a strategic sponsorship for one of these online industry events in 2018.


BEST VALUE - White Paper Package - $6,500 per month*

Includes all features listed in White Paper Program above PLUS (1) dedicated e-blast per program and (1) 1/3-page print ad in a magazine issue of your choice.

*Additional costs may be incurred for writing, editing or creative services. Discounts are available for print and online advertisers.

Present your company as an objective solution provider and thought leader by providing technical information and research about pressing industry challenges. Repurpose your educational content into a white paper which functions as a unique industry resource and attracts new prospects while retaining current customers.

WHITE PAPERS

WHITE PAPER PROGRAM DETAILS $4,000 per month*

TECHNOLOGY CONTENT PROMOTION REPORTING

White Paper Repurpose Sponsored link Contact hosting on existing content on website and information of PetfoodIndustry.com in appropriate viewers provided Writing, editing e-newsletters monthly and creative services available

Transform your existing video content into a powerful lead generation tool. Hosting your videos on PetfoodIndustry.com is an excellent way to enhance credibility, educate the market about your products and services, and drive sales inquiries in a unique and engaging way.

VIDEOS

Contact your Petfood Industry sales professional for customized pricing information.

VIDEO PROGRAM DETAILS

TECHNOLOGY CONTENT PROMOTION REPORTING

Video content Repurpose Sponsored link Contact hosted on existing video on website and information of PetfoodIndustry.com content in appropriate viewers provided (search engine- e-newsletters monthly friendly) Editing services available


NEW! AUDIENCE EXTENSIONTarget our engaged audience of pet food professionals as they browse the internet after visiting PetfoodIndustry.com

Drive known, qualified, industry traffic to your website by connecting with PetfoodIndustry.com visitors as they browse the internet. Each month an average of 50,000 pet food professionals use PetfoodIndustry.com as their online resource for exclusive, unbiased editorial coverage of the industry, market reports, industry data and breaking news.

Now your company’s marketing message (banner ad) can follow PetfoodIndustry.com visitors as they browse the internet. By investing in our new Audience Extension program you can add thousands of brand impressions on select third party websites that will result in measurable clicks on your banner ad and increased traffic to your website.

What is Audience Extension? Audience Extension is an online marketing technique that enables advertisers to reach visitors who have visited PetfoodIndustry.com and have shown interest in a specific topic and/or to reach a specific job function in whatever geographic location desired. Audience Extension connects your brand with our website visitors by showing relevant ads as they browse the internet, use mobile apps or search on Google.

Full site Audience Extension pricing options: >> Full site Audience Extension - anyone who visits PetfoodIndustry.com can be found across the internet and served ads>> Ad channels - target anyone who has visited our various website channels such as Nutrition, Safety, Production, Packaging

and more>> Topic tags - select from a list of topics such as “grain-free” or “extrusion”>> Job functions - select from a list of job functions such as “nutritionists/veterinarians” or “food safety/quality control/R&D”

FULL SITE AUDIENCE EXTENSION PRICING OPTIONS

Each additional targeting segment is $500 per segment (example: job function + topic tag = 2 segments @ $500 each = $1,000 additional per month).

WATT Global Media has estimated the number of impressions that are served for our Audience Extension program. Monthly impressions served may vary.

OPTION 1125,000 impressions guaranteed minimum per month

Pricing: $5,000*

OPTION 262,500 impressions guaranteed minimum per month

Pricing: $3,000*


What is Native Advertising?Native advertising is sponsored content that is consistent with a publisher’s editorial standards and also meets the content expectations of the audience. By repackaging your existing content in a visually engaging manner on PetfoodIndustry.com and in Petfood Industry e-newsletters, you reach more engaged customers and prospects seeking solutions to their business needs.

NATIVE ADVERTISINGExtend your company’s existing investment in content creation by publishing your articles alongside PetfoodIndustry.com editorial articles. Our Native Advertising program is designed to drive pet food

professionals to your website, position your brand as a thought leader and repurpose educational content you have invested time and budget to produce.

How does it work?FIRST, we partner with you to develop a dedicated Native Article page:

>> We create a Native Article topic page on PetfoodIndustry.com that combines content from your website with Petfood Industry’s trusted content to create an informative, engaging page on the topic of your choice.

>> Provide the (4) web addresses (URLs) of the high-value articles you want PetfoodIndustry.com readers to view on your website.

>> We use our state-of-the art tools to combine your content and ours into one page of must-read content on your chosen topic.

>> The headline and first couple of sentences of your articles are labeled as “sponsored content.” When the PetfoodIndustry.com reader clicks on “read more” they are redirected to the full article on your website (great for your SEO purposes).

>> All page setup work done by Petfood Industry editorial and technology teams.

>> You have two exclusive banner ad positions (Leaderboard and Medium Rectangle) on your dedicated article/topic page – no other ads appear.

Next, we promote your dedicated article page in various media channels to drive traffic to your content:

>> A highly visible banner ad – developed by Petfood Industry – on the Home page and Channel page of PetfoodIndustry.com drives readers to your dedicated Native Article topic page.

>> Sponsored links on Home page and Channel page of PetfoodIndustry.com lead readers to your Native Article topic page.

>> Sponsored links in Petfood Industry e-News direct readers to your Native Article topic page.

>> Your Native Article topic page is promoted editorially in an appropriate e-newsletter one time per week, per month.

Contact your Petfood Industry sales professional for complete program specifications and pricing information.


AUDIENCE MESSAGE PROGRAM DETAILS$4,500 per send

* Additional discounts may be incurred for writing, editing or creative services. Discounts are available for multiple programs and print/online advertisers.

SEGMENTATION CONTENT PRODUCTION REPORTING

Select your ideal target Provide marketing message Digital Production Team Report includes number audience from our handles layout, testing of sends, open rate advanced behavioral Copywriting and design and delivery in HTML and click-thru rate database services available and text formats Detailed analysis available upon request

TARGETED AUDIENCE MESSAGE Capture the undivided attention of a specific audience with customized, targeted email messaging. Generate interest and drive sales by connecting with the right segment of professionals who can purchase or recommend your product or service.


RESEARCH Obtain professional opinions, data and valuable insights with customized research solutions.

Whether your needs are exploratory or you want to quantify market opportunities, our professional researchers have the experience to recommend the right method for your objectives and budget. No project is too large or small, and our industry-leading behavioral database ensures excellent sample selection.

Capabilities>> In-depth audience analysis >> Market expansion >> Brand building >> Product concept testing >> Brand awareness >> Strategic planning

To explore more Case Studies, visit www.WATTGlobalMedia.com/custom-solutions/custom-media-portfolio

CASE STUDIESPRODUCT DEVELOPMENT

NEEDS: To aid new product development, an equipment and machinery company wanted to learn more about manufacturers’ production needs for a particular product.

SOLUTION: Develop a survey leveraging the well-known manufacturer’s brand to provide its new product development department with relevant information from current or potential buyers.

RESULTS: The response rate exceeded the client’s expectations and demonstrated respondents were willing to provide information directly to an industry manufacturer. The results of the study were submitted to product development to help guide the team as they design new equipment and machinery.

BRAND AWARENESS

NEEDS: A feed ingredient supplier needed to measure perceptions and awareness for their brand and specific products, as well as its competitors’, among poultry and swine growers and nutritionists in Asia and Latin America.

SOLUTION: Develop a brief online questionnaire to maximize responses in a short time period. WATT’s Industria Avícola editor translated the questionnaire into Spanish for distribution to Latin America. The client specified job functions for target respondents in the poultry and swine industries in Asia, Southeast Asia and Latin America.

RESULTS: Insights from the respondents led the client to differentiate marketing messages and tactics to clear up misperceptions about their brand and confusion with competitors.

QUALITATIVE RESEARCH

NEEDS: A supplier of feed mill information management solutions required a deeper understanding of customer needs before planning product enhancements and marketing outreach.

SOLUTION: Qualitative research in the form of in-depth interviews with a small number of selected customers and prospects. WATT Research solicited respondents for individual phone interviews, collaborated with the client to develop interview questions and prepared a comprehensive report summarizing themes from interview transcripts.

RESULTS: The client gained actionable insights which translated into plans that were implemented in product improvements and have been enthusiastically received by customers.


SIGNET ADEFFECT™ STUDYReceive valuable reader feedback and analysis on the effectiveness of your display ad in the July issue of Petfood Industry. Use results to find new ways to better communicate with your target market and realize a stronger return on your advertising investment.

A Signet AdEffect™ Study is offered to marketers placing an advertisement of a specified size - or larger - at no additional cost ($3,000 value).

Advertisers receive a full report of the study which includes:

>> Ad Creative, Messaging and Overall Measurement scores for each ad (including your competitors) in the issue

>> Analysis of your individual ad performance

>> Detailed information on reader demographics and behaviors

>> Verbatim feedback from readers

>> List of contacts who requested additional information about your products and services

2018 Schedule >> Petfood Industry July issue (1/4 pg +)


CONTENT MARKETING Tell your story and reach buyers with valuable, relevant content through

a variety of solutions in content marketing.

CASE STUDIESCUSTOM DIGITAL MAGAZINE

NEEDS: One of the world’s leading suppliers of vitamins, carotenoids, eubiotics, and feed enzymes needed to increase brand exposure, educate and inform its prospects about best practices to improve their operations, and develop a global database of leads for its sales team and distributors.

SOLUTION: Produce a digital magazine distributed to a targeted list of potential subscribers from WATT Global Media’s advanced behavioral database. This was supported by a multi-channel subscriber development campaign including: targeted e-blasts, prestitial website ads on WATTAgNet.com, text ads in e-newsletters and display ads in print magazines.

RESULTS: The multi-channel campaign resulted in tens-of-thousands of brand impressions, more than 1,000 subscribers to the digital magazine and a measurable increase in brand exposure. Furthermore, the sales team was provided with the subscriber list for direct follow-up with qualified prospects.

SUBSCRIBER DEVELOPMENT NEEDS: An international poultry health company needed to increase the

number of subscribers to its educational magazine and understand more about reader demographics.

SOLUTION: Develop a multi-channel subscriber development campaign including: e-blasts to a targeted list of potential subscribers, prestitial website ads on WATTAgNet.com, text ads in WATT Poultry Update e-newsletter, Native Advertising on WATTAgNet.com and print advertorials in WATT PoultryUSA magazine.

RESULTS: The multi-channel campaign resulted in tens-of-thousands of brand impressions and more than 1,000 new poultry health professionals subscribing to the magazine. In addition, WATT Global Media’s Audience Intelligence Marketing (AIM) master database was able to identify other information channels the subscribers were using thereby providing further value to the customer.

DIGITAL MULTI-CHANNEL CAMPAIGN NEEDS: An international poultry health company needed to promote three

educational videos and persuade viewers to request a promotional DVD.

SOLUTION: Develop a multi-channel digital marketing campaign including: targeted e-blasts, online text ads and banner ads – all designed to drive poultry health professionals to a custom landing page housing the three videos and instructions to order the promotional DVD.

RESULTS: The campaign resulted in tens-of-thousands of brand impressions, and hundreds of video views and requests for the promotional DVD.

All projects are 100% customized to fit your unique needs. With more than 100 years of experience in creating and distributing quality, trusted content, we can help you plan and execute a successful content marketing strategy.

Capabilities>> Custom publications >> White papers >> Custom e-newsletters >> Advertorials >> Case studies >> Custom webinars >> Roundtable events >> Educational symposiums >> Videos and blogs >> Subscriber development campaigns

Contact your WATT Global Media sales professional to discuss how you can leverage your proprietary content with a content marketing program.


PDFs can usually be made either by distilling an EPS exported from programs such as Quark, InDesign and Illustrator, or printed directly from the program you are working in.

Distilling:Adobe highly recommends that PDF’s be created from Acrobat Distiller. **Only EPS documents should be Distilled.1. Select PDF/x1-a or Press Quality in the job options

pop-up menu of Distiller.2. Drag & drop the .eps file onto Distiller.

This will create the high-res PDF for you.

Printing:If your computer has an Adobe PDF option in its printer menu:1. Select Print from the File menu.2. Select the Adobe PDF printer.3. Click on the Setup button, then click on the

Preferences button.4. Select PDF/x-1a or Press Quality from the default

settings drop-down menu.5. Click OK to print to PDF.

1. Create your ad to size.› Use only high-resolution TIFF or EPS images (300dpi)› Crop images for use at 100% to avoid huge file sizes and

masking problems› Use only CMYK colors (convert PMS & RGB colors to CMYK)› Do not use spot colors› Supply 1/8” beyond trim for bleed images; keep all art within

live area 1/4” from trim all around

2. Save file as TIFF.› Image Compression: None› Pixel Order: Interleaved› Byte Order: IBM PC› Layer Compression: Discard Layers and Save a Copy

(if available)

1. Create your ad to size.› Use only high-resolution TIFF or EPS images (300dpi)› Crop images for use at 100% to avoid huge file sizes

and masking problems› Use only CMYK colors (convert PMS & RGB colors to CMYK)› Do not use spot colors› Supply 1/8” beyond trim for bleed images; keep all art within

live area 1/4” from trim all around

2. Do all of the following.› Look for type that may have shifted in the ad› Outline all fonts: Select all, go to Type, Create› Outlines, click off.› Go to Type, Find font, highlight each font to locate, then delete.

Repeat as necessary.› Embed all images (Select all, select Embedded Images

in Document Info menu)› Double check your work: Select all, open the Document Info

palette, select Objects in menu:› RGB Objects: None› Spot Color Objects: None› Fonts: None› Linked Images: None› Type: CMYK› Resolution: at least 300 x 300

3. Save File: Go to Save as: Illustrator EPS.› Compatibility: Version 10.0› Preview: Tiff (8-bit color)› Options: Include thumbnails, CMYK Postscript› Postscript: Level 3

PRINT ADVERTISEMENT SPECIFICATIONS

ADOBE PHOTOSHOP

ADOBE ILLUSTRATOR

CREATING PDFS: PREFERRED FORMAT

Please provide ad materials in one of the following formats:4 Acrobat: .pdf (PDF/x-1a is our preferred format for all

submissions. Press Quality if also acceptable.)4 Photoshop: .eps or .tif4 Illustrator: .eps (fonts outlined and images embedded)

All images MUST be hi-resolution (at least 300 dpi). Convert files to process colors (CMYK). Pantone and spot colors will be converted and may cause a color shift.

Proofs:Proofs MUST be supplied with all color-critical ads. Only SWOP certified contract proofs are acceptable for critical color.

Do not use unacceptable software:› Microsoft Word› Microsoft Publisher or Power Point› Crude paint programs (Paint or MacPaint)› Spreadsheet database (i.e. Excel)We cannot accept these and will ask you to redo them.

Do not scan images low-resolution(below 250 dpi) We cannot guarantee print quality


NON-BLEED PRINT SPECIFICATIONS

SEND FILES VIA:

2/3 page

1/2 island

1/2 vertical

1/2 horizontal

1/3 vertical

1/3 horizontal

1/3 square

1/4 vertical

1/4 horizontal

1/4 square

1/4 island

1/6vertical

1/6horizontal

1/6banner

1/8horizontal

1/8square

1/8vertical

Full page2-page spread

For BLEED advertising specifications and illustrations, please see next page.

Ad sizes:Inches Millimeters

width x depth width x depth2 page spread

Non-bleed 15.25 x 10 388 x 254

Full page

Non-bleed 7.375 x 10 188 x 254

2/3 page

Non-bleed 4.5 x 10 114 x 254

1/2 page

Horizontal - 3 columns 7.375 x 4.625 188 x 118

Island - 2 columns 4.5 x 7.5 114 x 191

Vertical - 1/2 page 3.375 x 10 85 x 254

1/3 page


Square - 2 columns 4.5 x 4.625 114 x 118

Vertical - 1 column 2.125 x 10 54 x 254

1/4 page


Square - 2 columns 4.5 x 3.625 114 x 92

Vertical - 1/2 page 3.375 x 4.625 85 x 118

Island - 1 column 2.125 x 7.375 54 x 188

1/6 page


Vertical - 1 column 2.125 x 4.625 54 x 118

Banner - 3 columns 7.375 x 1.5 188 x 38

1/8 page


Square - 1/2 page 3.375 x 2.25 86 x 57

Vertical - 1 column 2.125 x 3.625 54 x 92

Email (up to 8Mb) or send via cloud file-sharing service. If you do not have a file-sharing account, please email Connie Miller (address below) to obtain access to the WATT corporate ShareFile folder.Email: [email protected]

Mail color-critical proofs to: LSC Communications Attn: Kyle Bryant 3401 Heartland Drive Liberty, MO 64068 Please mark the proof with magazine name and issue date. Example: January 2018 Petfood Industry.


BLEED PRINT SPECIFICATIONS

BLEED 2-page spread

Bleed or Oversize: No extra charge for bleed. Bleed not acceptable on less than 1/2 page.

Ad sizes:Inches Millimeters

width x depth width x depth

2 page spread

Bleed 16 x 10.75 407 x 274

Full page

Bleed 8.125 x 10.75 207 x 274

2/3 page

Bleed 5 x 10.75 127 x 274

1/2 page

Bleed - Horizontal 8.125 x 5.25 207 x 133

Bleed - Island 5 x 8 127 x 203

Bleed - Vertical 3.875 x 10.75 98 x 274

Bleed file size measures 16" x 10.75" (407mm x 274mm)

Black rule represents the trim size - 15.75" x 10.5" (400mm x 267mm)

All "live" matter must remain within the yellow area - 15.25" x 10" (388mm x 254mm) to avoid trimming errors.

Avoid placing "live" matter within the half-inch (13mm) gutter area.

gutte

r are

a

2-page bleed spread

Full-page bleed

Live area

Bleed file size measures 8.125" x 10.75" (207mm x 274mm)

Ad will ultimately trim to 7.875" x 10.5" (200mm x 267mm)

All "live" matter must remain within the dark blue area - 7.375" x 10" (188mm x 254mm) to avoid trimming errors.

2/3 pageverticalbleed

Bleed file size measures 5" x 10.75" (127mm x 274mm)


All "live" matter must remain within the dark red area - 4.625" x 10" (117mm x 254mm) to avoid trimming errors.

1/2 page horizontal bleed



All "live" matter must remain within the yellow area - 7.375" x 4.875" (188mm x 124mm) to avoid trimming errors.

1/2 pageisland bleed

Bleed file size measures 5" x 8" (127mm x 203mm)


All "live" matter must remain within the dark blue area - 4.625" x 7.625" (118mm x 194mm) to avoid trimming errors.

1/2 pageverticalbleed



All "live" matter must remain within the dark red area - 3.5" x 10" (89mm x 254mm) to avoid trimming errors.

Live area

Live area Live area

Live area

Live area

Live area


Some family members rely on us to make the most important choices for them on a daily basis. Select a packaging solution dedicated to ensuring your product maintains its unparalleled quality while offering pet parents a delightful and trustworthy experience every time. Peel Plastics has been delivering the most appealing packaging solutions for over 35 years.

THAT ATTRACTSALL BREEDS

PACKAGING

peelplastics.com

BLEED AD SPECIFICATIONS - SAMPLE FULL-PAGE BLEED AD

LOGO SPECIFICATIONS

bleed size — 8.125" x 10.75" (207mm x 274mm)

trim size — 7.875” x 10.5” (200mm x 267mm)

live area where text, logos and

images should be — 7.375" x 10"

(188mm x 254mm)

All logos must be submitted as a 300 dpi CMYK file. Below is the list of acceptable file formats in descending order of preference:

1. Adobe Illustrator file (.ai) with all fonts outlined2. EPS3. TIF4. PDF with fonts embedded5. JPG6. We cannot accept .GIF or .PNG files for logos, as they are not high-res, and therefore, not viable.

DIGITAL WEBSITE, NEWSLETTER, AND EMAIL SPECIFICATIONS

Banner sizes (in pixels)› Leaderboard: 728w x 90h (desktop view), 300w x 50h (mobile view)› Medium Rectangle (3): 300w x 250h › Footerboard: 728w x 90h (desktop view), 300w x 50h (mobile view)› Pop-Up ad: 550w x 480h (desktop view), 300w x 250h (mobile view) › Slide-In ad: 300w x 250h

Please provide linking instructions and digital ad materials in the following format (The file size must remain under 130K):

› Static .jpg, .png, or .gif files only, no .swf or audio files permitted PLEASE NOTE: Tags cannot be used for Pop-Up or Slide-In ads

Banner size (in pixels)› Display Banner: 470w x 56h

Please provide linking instructions and digital ad materials in the following format (maximum file size 130K):

› .jpg› .gif (In Outlook 2007-2010, only the first frame of an animated .gif

file will display. Please ensure essential details and company information are on the first frame of the file.)

Please provide the following for website and/ore-newsletter sponsored links or text ads:› Headline: 64 characters or less (including spaces)› Description: 160 characters or less (including spaces)› Linking instructions (one hyperlink per insertion, no use of bold type)

If you have any questions regarding website or electronicnewsletter ad materials, please contact Connie Miller at [email protected].

You provide the following:

› Web addresses (URL’s) to existing articles on your website › Best practice: Submit 4-7 URL’s (articles) for each month of the program › (1) Leaderboard banner ad: 728 x 90 (desktop view), 300 x 50 (mobile view) + link› (1) Medium Rectangle banner ad: 300 x 250 + link› Banner ad file size must be less than 130K. › Files must be: .jpg, .gif, or .png. Animation is allowed.

If you have any questions regarding native advertising campaigns, please email Karen Blandford-Anderson at [email protected]

WATT Global Media email campaign materials should be submitted in finished HTML format.

The following criteria must be met to be considered as finished HTML format:

› The HTML file must be submitted as an attachment with an .html extension.

› The styles within the HTML must be applied as basic HTML in-line styles.

› Internal CSS style sheets are not universally rendered by email providers.

› Our mailer system does not allow for use of CSS styles.

› Any images not being hosted externally must be provided separately in an attached zip folder.

If completed HTML cannot be provided we are able to create a basic HTML design. Creating finished HTML email campaign material will add additional fees to the cost of the send. We have standard guidelines to follow for creating the email design.

The following must be supplied before the basic HTML design can begin:

› Header banner – approximately 600w x 200h pixels in .gif or .jpg web format.

› Body of text – must be supplied in a selectable format.

› Additional images – 2-3 small images may be supplied in .gif or .jpg web format to be included.

For multiple sends of a single email campaign, the following must be provided:

› A few slight revisions to the body copy to avoid being labeled as spam.

› An updated subject line for each email send.

Here are list of best practices to consider when preparing an eblast campaign:

› Utilize a strong call to action within the subject line to entice a subscriber to open the email.

› Place significant text within the top 400 pixels of the layout and ensure that it is compelling enough to stand alone without the images.

› Tailor the message specifically to your audience.

› Limit the amount of imagery being used in the design.

› A 75% text to 25% image ratio is highly recommended.

› Many e-mail providers do not allow automatic image downloads.

› Lower image ratios help HTML emails avoid spam filters.

If you have any questions regarding custom email campaigns, please email Bola Awe at [email protected].

WEBSITE BANNERS CUSTOM EMAIL CAMPAIGN SPECIFICATIONS

E-NEWS BANNERS

SPONSORED LINKS/TEXT ADS

NATIVE ADVERTISING CAMPAIGNS


› A belly strip is printed on two sides and will be attached to the front cover of the issue. A PDF will be required for each side. Please indicate Front and Back when submitting materials.

› Trim dimensions for each of the 2 PDFs are: Width: 7.375" wide (188mm) Height: 4" tall (102mm)

› Bleed dimensions for each of the 2 PDFs are: Width: 7.625" wide (194mm) - trims to 7.375" (188mm) Height: 4.25" tall (108mm) - trims to 4" (102mm) “Live art” must remain .25" (6mm) from the edges of the document.

› Resolution must be a minimum of 300 dpi, and color must be CMYK.

› A cover tip is printed on two sides and will be attached to the front cover of the issue. A PDF will be required for each side. Please indicate Front and Back when submitting materials.

› Bleed dimensions for each of the 2 PDFs are: Width: 7.875" wide (200mm) - trims to 7.625" (194mm) Height: 10.5" tall (267mm) - trims to 10.25" (260mm) “Live art” must remain .375" (10mm) from the edges of the document.


› A print insert is 2-sided and will be tipped within the body of the issue. A PDF will be required for each side. Please indicate Front and Back when submitting materials.

› Bleed dimensions for each of the 2 PDFs are: Width: 7.875" wide (200mm) - trims to 7.625" (194mm) Height: 10.5" tall (267mm) - trims to 10.25" (260mm) “Live art” must remain .375” (10mm) from the edges of the document.


If you have any questions regarding print or digital specialty ad specifications, please email Jim Riedl at [email protected].

› Digital blow-ins are 2-sided, and will require a PDF for each side. The submitted PDFs will flip back and forth (much like a printed page).

› Specs for each of the 2 PDFs are 6" wide by 4.5" tall (152mm x 114mm). No crop marks or extra bleed is required, as the materials are built to size and will not be printed.

› Resolution must be between 150 and 300 dpi. › Please supply a URL link for the blow-in banner.

› A digital belly strip is 2-sided and will display on the front

cover of the issue. A PDF will be required for each side, and they will flip back and forth (much like a printed page).

› Specs for each of the 2 PDFs are: Width: 7.375" wide (188mm) Height: 5" tall (127mm) maximum, 4" tall (102mm)

minimum — Height is left to discretion of the client. › Background color may fill the entire document; “live art”

must remain .25" (6mm) from the edges of the document. › No crop marks or extra bleed is required, as the materials

are built to size and will not be printed. › Resolution must be between 150 and 300 dpi. › Please supply a URL link for the blow-in banner.

› A digital cover tip is 2-sided and will display on the front cover of the issue. A PDF will be required for each side, and they will flip back and forth (much like a printed page).

› A digital insert tip is 2-sided and will display within the body of the issue. A PDF will be required for each side, and they will flip back and forth (much like a printed page).

› Specs for each of the 2 PDFs are: Color must be CMYK. Width: 7.875” wide (200mm) - trims to 7.625” (194mm) Height: 10.5” tall (267mm) - trims to 10.25” (260mm)

› Resolution must be between 150 and 300 dpi

PRINT & DIGITAL MAGAZINE SPECIALTY AD SPECIFICATIONS

PRINT BELLY STRIP DIGITAL BLOW-INS

PRINT COVER TIP

DIGITAL BELLY STRIP

PRINT INSERT TIP

DIGITAL COVER TIP OR DIGITAL INSERT TIP

WATT Global Media 401 East State Street, 3rd Floor Rockford, Illinois 61104 USA Tel: +1.815.966.5400 www.WATTGlobalMedia.com

Contact your sales professional: www.PetfoodIndustry.com/help-and-information

pet food media kit 2018...food manufacturing supply chain. it is conveniently located in the hub of...

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