Pestalozzi 7/2012International Development Cooperation

Third Day4 July, 2012

Working together inDevelopment Cooperation

Pestalozzi 7/2012International Development Cooperation

Stakeholder Analysis

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Pestalozzi 7/2012International Development Cooperation

Stakeholder analysis helps with the identification of the following:

•Stakeholders' interests

•Mechanisms to influence other stakeholders

•Potential risks

•Key people to be informed about the project during the execution phase

•Negative stakeholders as well as their adverse effects on the project

Why a stakeholder analysis?

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Pestalozzi 7/2012International Development Cooperation

Stage 1: Brainstorm who your stakeholders are

represent a particular community or animportant sub-group of the population

provide essential skills and/or information to the process /project

fund the process

ensure consistency of policy

have legal rights in the project area

have power and money

invest in local development .....

Who?

is affected by your work?

affects your work ?

has influence and/or power?

Because he/she/they:

Your boss Partners Government

Your coworkers

Agencies/NGO working in the same sector

Community represen-tatives

Your team Possible sponsors

The public

Customers The press

Prospective customers

Interest groups

Examples

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Pestalozzi 7/2012International Development Cooperation

Stage 2: Categorize them

Primary stakeholders :

those ultimately affected (positively or negatively )by an organization's actions.

Secondary stakeholders :

‘intermediaries’, persons or organizations who are indirectly affected.

Key stakeholders :

have significant influence upon or importancewithin an organization (can also belong to the first two groups)

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Pestalozzi 7/2012International Development Cooperation

Stage 3: Prioritize them by power and interest

- name them and plot this on a Power/Interest grid or other categories (importance/influence etc..)

Low interest High interest

High power A B

Low power C D

Government Donors

Mr X

Teachers

pupils

parents

- color code them:

showing advocatesand supporters in green,

blockers and critics in red,

others who are neutral in orange.

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Pestalozzi 7/2012International Development Cooperation

Stage 4: Stakeholder Management

Stakeholders Relevance

Beneficiaries

Donors

Partners

Opponents

Resistance Commentspossible solutions

Potential

Advocates/supporters

How do they want to receive information from you or be involved?

What is the best way of communi-cating your message to them?

How do they want to receive information from you or be involved?

What is the best way of communi-cating your message to them?

Interests, expectations?

What financial or emotional interest do they have in the outcome of your work?

Interests, expectations?

What financial or emotional interest do they have in the outcome of your work?

What is their current opinion of your work?

Is it based on good information?Who influences their opinions generally, and who influences their opinion of you?

What is their current opinion of your work?

Is it based on good information?Who influences their opinions generally, and who influences their opinion of you?

What information / action do stakeholders want from you?What information / action do stakeholders want from you?

Understanding what motivates your stakeholders and how you need to win them around.

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Pestalozzi 7/2012International Development Cooperation

Stage 4: Stakeholder Management

Low interest High interest

High power A B

Low power C D

Manage closely !!

Supporters

Keep informed

Monitor(minimum effort)

Neutral SupportersBlockers/critics

Keep satisfied

eventually get them mobilized

Blockers/critics

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