Pestalozzi 7/2012International Development Cooperation
Third Day4 July, 2012
Working together inDevelopment Cooperation
Pestalozzi 7/2012International Development Cooperation
Stakeholder Analysis
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Pestalozzi 7/2012International Development Cooperation
Stakeholder analysis helps with the identification of the following:
•Stakeholders' interests
•Mechanisms to influence other stakeholders
•Potential risks
•Key people to be informed about the project during the execution phase
•Negative stakeholders as well as their adverse effects on the project
Why a stakeholder analysis?
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Pestalozzi 7/2012International Development Cooperation
Stage 1: Brainstorm who your stakeholders are
represent a particular community or animportant sub-group of the population
provide essential skills and/or information to the process /project
fund the process
ensure consistency of policy
have legal rights in the project area
have power and money
invest in local development .....
Who?
is affected by your work?
affects your work ?
has influence and/or power?
Because he/she/they:
Your boss Partners Government
Your coworkers
Agencies/NGO working in the same sector
Community represen-tatives
Your team Possible sponsors
The public
Customers The press
Prospective customers
Interest groups
Examples
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Pestalozzi 7/2012International Development Cooperation
Stage 2: Categorize them
Primary stakeholders :
those ultimately affected (positively or negatively )by an organization's actions.
Secondary stakeholders :
‘intermediaries’, persons or organizations who are indirectly affected.
Key stakeholders :
have significant influence upon or importancewithin an organization (can also belong to the first two groups)
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Pestalozzi 7/2012International Development Cooperation
Stage 3: Prioritize them by power and interest
- name them and plot this on a Power/Interest grid or other categories (importance/influence etc..)
Low interest High interest
High power A B
Low power C D
Government Donors
Mr X
Teachers
pupils
parents
- color code them:
showing advocatesand supporters in green,
blockers and critics in red,
others who are neutral in orange.
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Pestalozzi 7/2012International Development Cooperation
Stage 4: Stakeholder Management
Stakeholders Relevance
Beneficiaries
Donors
Partners
Opponents
Resistance Commentspossible solutions
Potential
Advocates/supporters
How do they want to receive information from you or be involved?
What is the best way of communi-cating your message to them?
How do they want to receive information from you or be involved?
What is the best way of communi-cating your message to them?
Interests, expectations?
What financial or emotional interest do they have in the outcome of your work?
Interests, expectations?
What financial or emotional interest do they have in the outcome of your work?
What is their current opinion of your work?
Is it based on good information?Who influences their opinions generally, and who influences their opinion of you?
What is their current opinion of your work?
Is it based on good information?Who influences their opinions generally, and who influences their opinion of you?
What information / action do stakeholders want from you?What information / action do stakeholders want from you?
Understanding what motivates your stakeholders and how you need to win them around.
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Pestalozzi 7/2012International Development Cooperation
Stage 4: Stakeholder Management
Low interest High interest
High power A B
Low power C D
Manage closely !!
Supporters
Keep informed
Monitor(minimum effort)
Neutral SupportersBlockers/critics
Keep satisfied
eventually get them mobilized
Blockers/critics
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