THE COMPANY: APPERIAN Apperian is the leading enterprise-class mobile application management (MAM®) and security platform for the delivery of critical apps to 100% of users across an organization. Apperian provides fine-grained security and dynamic policy controls at the individual app level for deployments where mobile device management approaches are not possible or desired, such as BYOD, contract workers and other unmanaged devices. The company has helped IT and line of business professionals secure and deliver more than 1.7 million enterprise apps to organizations such as Maxim Integrated Products, NVIDIA, Nationwide, New Balance, and the U.S. Department of Homeland Security.

4.8% REVENUE LIFT WITH HOMEPAGE CALLOUT MESSAGE

PERSONALIZED & RELEVANTBRAND AWARENESS & EDUCATION

INCREASED AVERAGE ORDER VALUE

WITH PERSONALIZED, PRIORITIZED

RECENT PRODUCT LISTS

“We wanted to deliver a personalized shopping experience – while increasing conversions and average order value – by showing our visitors the products we knew mattered to them.”

- Ujjwal Dhoot

CMO FSAstore.com

THE COMPANYFSAstore.com is the one-stop destination for Flexible Spending Accounts. Consumers can buy thousands of FSA-eligible products, search for services, and learn more about FSAs on the site. Since FSAstore.com is exclusively stocked with eligible products, it eliminates the guesswork behind what is reimbursable. The site is also a resource for FSA participants to help them better understand and maximize their benefits.

CASE STUDY

Personalized Educational Content Drives Revenue Increase

THE CHALLENGEWith a unique value proposition selling only FSA-eligible products online, FSAstore.com wanted to educate their visitors throughout the buying process to increase conversion rates. The company needed a way to understand how their online visitors were navigating through their site and learn more about their behaviors and actions.

Based on that data, they wanted to personalize the online experience with relevant and targeted content that would help educate visitors and accelerate the buying process.

THE SOLUTIONFSAstore.com partnered with Evergage to create personalized brand awareness and education, targeting visitors with the right content and products in real time. The first step was to take a deep dive into their visitor base to determine the types of shoppers visiting their website. With valuable data stored in the Evergage Platform, FSAstore.com was able to segment visitor audiences and deliver personalized messages based on where visitors were in the buying journey.

Visitors browsing but not yet purchasing were shown FSA Eligibility List and FSA Learning Center callout messages to drive brand awareness. Visitors showing interest in certain products were shown targeted messages in real time, presenting incentives and offers at the most opportune times. And using Evergage Promote™ and SmartHistory™, they were also able to show specific products on the homepage and in an expandable bar that showed visitors products they were most interested in based on their browsing behavior.

THE RESULTSFSAstore.com tests, measures and optimizes all personalized content and messaging to ensure they are meeting their company and website goals. Successful personalization campaigns have seen profitable results and improved site engagement. Personalized brand awareness messages like the Eligibility List callout has seen a 4.8% lift in revenue and the FSA Learning Center callout has seen a 3.9% lift in revenue.

With Evergage SmartHistory, FSAstore.com has also seen a significant lift in revenue per user and average order value by allowing visitors to quickly access their recently viewed products prioritized by level of interest. FSAstore.com’s marketing team has proven that real-time web personalization drives results, making it a top marketing investment.

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