evergage by apperian

© 2015 Apperian Inc. All rights reserved. Apperian and Evergage Personalizing the Customer Journey from Acquisition to Retention Tiffany Early Director, Digital Branding Nicole Perrault Director, Information Experience

Upload: masstlc

Post on 14-Apr-2017

269 views

Category:

Business

0 download

Report

Download

Embed Size (px):

TRANSCRIPT

Apperian and EvergagePersonalizing the Customer Journey from Acquisition to Retention

Tiffany EarlyDirector, Digital Branding

Nicole PerraultDirector, Information Experience

Apperian gets apps into the hands of people securely, easily

• Platform that empowers real-time personalization of web sites based on deep behavioral analytics and customer data.

• Targeted content. On the fly. With zero code changes!

Two critical touch points. One easy-to-use platform.

Customer success in our web application.Customer acquisition on our web site.

Optimizing Customer Acquisition on apperian.com

• To targeted segments of users based on behavior, geo, demographic.

Behavioral segment to encourage

website visitors to watch our

demo after they display interest

in a downloadable

resource.

Supporting Customer Success in the Apperian Admin Portal

Track data to help us understandour users.

Publish in-app messages to inform, educate, and engage those users.

Inform Users

Announce a new release.Click to learn what’s new,

or download release notes.

2 ½ times as many clickthroughs as email announcement!

Educate Users and Guide Them to Value

Warn users about an important

action.

UI changes with NO developer involvement!!

Promote an unused feature.

Engage Users

Survey users to measure satisfaction.

Measure satisfaction. Take action. Reduce churn.

Tight integration with Salesforce

by . Presented by . Presented by . Presented by . Presented by . Presented by www

Evergage + Percussion Webinar: How to Personalize Your Website Content in the Moment

Taking Your Customer Success Program to the Next Level · 2018 evergage inc taking your customer success program to the next level: 15 personalization tips & examples |2 . table of

Geo-Targeted Offers Boost Website Conversions45yxcu3j8we11a8behh74zazl6.wpengine.netdna-cdn.com/wp...2016/03/08 · Evergage gives us enormous power and flexibility to innovate. Whether

Department of Provincial Education - NWP Third Term Test ......(2) By wind By animals By water By water (3) By wind By animals By wind By water (4) By animals By water By wind By wind

How to Create a Personalized Experience, Drive Sales with the Evergage Drupal Module

20180118 Evergage Ecommerce V3 › wp-content › uploads › 2017 › 03 › ... · 2018-10-22 · PERSONALIZE EMAIL Trigger timely, one-o˚ emails based on an individual’s actions

HubSpot + Evergage - Context Marketing for the eCommerce Shopper

Targeted Offers & Content Promotion Drive Conversions€¦ · content and deliver personalized messages without the need of developers. THE RESULTS Since launching Evergage, Brainshark

TABLE OF CONTENTS Email Personalization€¦ · 2018 evergage, inc email personalization: 15 examples that go way beyond first_name . °

1-to-1 Personalization and Customer Data Platform - Evergage … · 2020. 8. 27. · segment data passed from a basic CDP, it will not be able to leverage the rich customer data that

#FlipMyFunnel Atlanta 2016 - Joe Mckenna & Eileen Chow - 5 Hacks for Getting Down and Dirty with Data: How Evergage Uses Synthio

Acquia & Evergage: Turn Your Drupal Site into a Lead Machine

2017 Trends in Personalization - Evergage fileWhen asked about the importance of various marketing initiatives, 71% of respondents rated email marketing very or extremely important,

2018 Trends in Personalization - Evergage€¦ · • "Need more experience to connect with future customers on a personal level." Further reflecting the sentiment that marketers

Product Recommendations Boost Engagement, Discovery ......2016/03/09 · Apperian is the leading enterprise-class mobile application management (MAM®) and security platform for the

The Evergage 2014 Look Book

Unit10 Where Are You Going on Holiday? by plane by spaceship by motorbike by bus by ship by underground by taxi by boat by bike by train by car on

Apperian CIO_Article

Personalized Educational Content Drives Revenue Increase · Apperian is the leading enterprise-class mobile application management (MAM®) and security platform for the delivery of

To all the incredible Evergage employees and customers who ... · Ever since I started working in the professional world, ... has selected, I typically leave with much more than I

Evergage + Nimble Webinar: How to Drive Engagement, Conversions, Referrals Using Social and Behavioral Data

Evergage The Future of Product Recommendations€¦ · increase average order values and drive more conversions. In the past, before the data was available for more advanced analysis,

Evergage for Technology CONDUCT ACCOUNT-BASED MARKETING ...€¦ · CONDUCT ACCOUNT-BASED MARKETING Deliver tailored content and experiences to anonymous visitors based on instant

2018 Trends in Personalization - Evergage...impact on advancing customer relationships, while nearly three quarters (74%) believe ... first inning." ... A lack of centralized customer

ZoomInfo & Evergage Webinar: Extreme Targeting - It's Not All About Who You Know

To all the incredible Evergage employees and customers who ......your preferences. The search results and the way those results are ordered should reflect your preferences. The navigation

Apperian standard deck

IN FINANCIAL SERVICES - Evergage...of banking providers believe partnering with third parties will be the best way for them to access machine-learning technologies11 1 Efma, Infosys-Finacle

Apperian Corp Overview Aug_2013

Presented by · Presented by . Presented by . Presented by

35 Ways To Do Real-Time Personalization - Evergage...4 | 35 WAYS TO DO REAL-TIME PERSONALIZATION B2B: GENERATE NEW LEADS In-page content on the homepage based on location Inline promoted

Evergage 25 ways_to_do_real-time

BUILD VS. BUY - Evergage › wp-content › uploads › 2019 › ... · BUILD VS. BUY Selecting the Best Option for Your Personalization Solution As with any new initiative, marketers