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Personalisation Personalisation for All? for All? Organising for Organising for personalisation at scale personalisation at scale Chris Yapp Chris Yapp Head of Public Sector Head of Public Sector Innovation Innovation Microsoft Microsoft

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Personalisation for All?. Organising for personalisation at scale Chris Yapp Head of Public Sector Innovation Microsoft. The New Renaissance. Explosion of Information New concepts Blurring of boundaries between arts/humanities/science and technology Small is beautiful: the city state - PowerPoint PPT Presentation

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Page 1: Personalisation for All?

Personalisation for All?Personalisation for All?

Organising for personalisation at Organising for personalisation at scalescale

Chris YappChris YappHead of Public Sector InnovationHead of Public Sector Innovation

MicrosoftMicrosoft

Page 2: Personalisation for All?

The New RenaissanceThe New Renaissance

• Explosion of Information

• New concepts

• Blurring of boundaries between arts/humanities/science and technology

• Small is beautiful: the city state

• Globalisation and diversity

Page 3: Personalisation for All?

Do you believe…Do you believe…

“that e-learning can transform the experience of education?”

IF SO HOW LONG BEFORE IT HAPPENS?

Page 4: Personalisation for All?

A hypothesis?A hypothesis?

• Learning always has been and always will be a personalised experience

• It is the organisation of education that has been impersonal

• The impediment has been economic scaleability

• Technology is making personalisation achievable at scale

Page 5: Personalisation for All?

Mark TwainMark Twain

“ I never allowed

My schooling to

Interfere with my

Education”

Page 6: Personalisation for All?

Our Choice as a SocietyOur Choice as a Society

• Ask what kind of society technology progress will create

Policy-technocrat approach

And/Or

• What kind of society do we want to create utilising technological progress

Think Tank approach

Page 7: Personalisation for All?

Values of the Information Society?Values of the Information Society?

• Competitiveness with social inclusion• Risk: management over minimisation• Lifelong Learning for all• Social Innovation over Technological Innovation• “Smallish” is beautiful• Participation over representation• Interdependence over independence• Value-added with values

Page 8: Personalisation for All?

What I am told by practitionersWhat I am told by practitioners

• The structure

• The culture

• The funding

• Works against optimising e-Learning

Page 9: Personalisation for All?

Personalisation?Personalisation?

• Content

• Navigation

• Assessment

• Location

• Learning styles

Page 10: Personalisation for All?

Types of E-LearningTypes of E-Learning

Location

Different Same

Time

Different

Same

DistributedAsynchronousLearning

E-classroomE-library

E-campus

DistributedSynchronousLearning

Page 11: Personalisation for All?

Plus ca change?Plus ca change?

• Teacher

• Surgeon

• Train Driver

• …

Page 12: Personalisation for All?

The Biggest MistakeThe Biggest Mistake

New Teacher=Old Teacher+IT

Page 13: Personalisation for All?

IT and GlobalisationIT and Globalisation

• Minimum skill set for a living wage rising• Demand for low-skilled workers falling• Rate of change of skill needs increasing• State budgets under pressure

Increased demands for creativity, innovation, design and personal/inter-personal skills

Page 14: Personalisation for All?

The Underlying LogicThe Underlying Logic

• People are for thinking, machines for doing

• If it can be done, it can be automated

• If it can be automated it can be done elsewhere more cheaply

What do we mean by high-skilled?

Page 15: Personalisation for All?

Lessons from IndustryLessons from Industry

• IT is about organisational effectiveness

• Optimising effectiveness comes through organisational change

Re-engineering Education to support Lifelong learning

Page 16: Personalisation for All?

Re-engineer what?Re-engineer what?

• The educational infrastructure

• The curriculum and assessment

• The teaching professions

To put the learner at the

heart of the system

Page 17: Personalisation for All?

Learning on DemandLearning on Demand

• Personalised, mass-customisation

• User-driven quality

• Teamwork-oriented teaching and learning

• Exams and Qualifications?

• Administration built-in not bolted-on to teaching and learning processes

Page 18: Personalisation for All?

The Economics of Mass The Economics of Mass CustomisationCustomisation

• Standardisation

• Specialisation

• Integration

Around the demand side to free resources to deliver efficiency and effectiveness

Page 19: Personalisation for All?

This implies…This implies…

• A Culture of lifelong learning

• Access to lifelong learning

• Content to support individual lifelong learners

• A social context for lifelong learning

Page 20: Personalisation for All?

MIT90s paradigmMIT90s paradigm

The

Organisation

External environment

Management

ProcessesStrategy

Organisation

Design

IT

People and

Roles

Page 21: Personalisation for All?

MIT90s paradigmMIT90s paradigm

Management

Processes

People and

RolesThe

Organisation

External environment

Strategy IT

Organisational

Culture

Page 22: Personalisation for All?

Learning OrganisationsLearning Organisations

Theory

Practice

Learning

Page 23: Personalisation for All?

Education vs Training?Education vs Training?

Scientist

Engineer

Technician

Education

Training

LearningTo Think

LearningTo Do

Page 24: Personalisation for All?

Education or Training?Education or Training?

Scientist

Engineer

TechnicianStableTimes

UnstableTimes

LearningTo Think

LearningTo Do

Page 25: Personalisation for All?

5 Levels of Transformation5 Levels of Transformation

Extent of benefits

Local exploitation

Scope Redefinition

Network Redesign

Process Redesign

Internal IntegrationEvolutionary

RevolutionaryInternal

External

Source: MIT

Deg

ree

of

tran

sfor

mat

ion

Page 26: Personalisation for All?

Formal/Informal LearningFormal/Informal LearningFormal

Informal

FormalInformal

Process

Content

Course

TV

Search

Engine

Experience

Page 27: Personalisation for All?

Learner types?Learner types?

• Visual

• Auditory

• Kinaesthetic

Page 28: Personalisation for All?

Multiple IntelligencesMultiple Intelligences

• Mathematical and logical• Linguistic• Interpersonal• Intrapersonal• Bodily kinaesthetic• Musical• Naturalist• Visual and Spatial

Page 29: Personalisation for All?

Technologies for Technologies for PersonalisationPersonalisation

• Web Accessibility• Navigation• Smart Cards• Voice• Handwriting• Gestures• Implants• ….

Page 30: Personalisation for All?

Assessment and AccreditationAssessment and Accreditation

• Modular• When ready, not age!• Credit accumulation and transfer• Time stamped?• Vocational/academic• Process and/or content• Assessment for/of Learning• Bachelor of Learning?

Page 31: Personalisation for All?

From Pilots to EmbeddingFrom Pilots to Embedding

Need

X

Vision

X

Capabilities

X

First steps

Page 32: Personalisation for All?

ContentContent

• What is content?

• Ownership?

• Who creates content?

• Tools for teachers or content for teachers?

Page 33: Personalisation for All?

A Learner in her life plays many A Learner in her life plays many parts..parts..

• Student• Teacher• Librarian/Curator• Researcher• Assessor• Counsellor• Parent• ……

Page 34: Personalisation for All?

Teacher RolesTeacher Roles

• Subject matter expert• Learning resources manager• Learning coach• Educational administrator• Staff development manager• Curriculum agent• Counsellor: personal, career, social• Trainees

Page 35: Personalisation for All?

Creativity and ITCreativity and IT

• Combinatorial

• Exploratory

• Transformational

Source: Margaret Boden

Page 36: Personalisation for All?

The Policy ChallengesThe Policy Challenges

• Sort out the role of the professional teacher• Make progress on the content vs tools debate• Accessibility to e-Learning• The Pensions Crisis• The over 50s disappeared• Health education• Intellectual property…• Evidence..

Page 37: Personalisation for All?

Plugging the book!!!Plugging the book!!!

Page 38: Personalisation for All?

TransformationTransformation

Be realistic about how long it will take

Celebrate success

Innovate, Learn and Push the boundaries

Page 39: Personalisation for All?

The New RenaissanceThe New Renaissance

“The generation that is alive today has the chance to design the next civilisation.That is a gift not given to every generation”

Douglas Robertson, 1999

Page 40: Personalisation for All?

Chris YappChris YappHead of Public Sector InnovationHead of Public Sector Innovation

[email protected]@microsoft.com