personal branding: 10 easy steps to dominate page 1 of google with your name
DESCRIPTION
When did you last Google yourself? Your customers, suppliers and contacts check you out on Google all the time. Do they see an impressive personal brand dominating the page? Do the results prompt them to use your services, or do they put them off? Google yourself right now. Does every result positively promote you and your business? If not, it's time to fill page 1 of Google with results you love. Here's how to do it...TRANSCRIPT
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Personal Branding: 10 Easy Steps to
Dominate Page 1 of Google With Your
Name
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When did you last Google yourself?
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Your customers, suppliers and
contacts check you out on Google all the
time
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• Do they see an impressive personal brand dominating the page?
• Do the results prompt them to use your services, or do they put them off?
![Page 5: Personal Branding: 10 Easy Steps to Dominate Page 1 of Google With Your Name](https://reader036.vdocuments.site/reader036/viewer/2022070316/55583609d8b42ac6078b486a/html5/thumbnails/5.jpg)
• Google yourself right now
• Does every result positively promote you and your business?
• If not, it's time to fill page 1 of Google with results you love.
![Page 6: Personal Branding: 10 Easy Steps to Dominate Page 1 of Google With Your Name](https://reader036.vdocuments.site/reader036/viewer/2022070316/55583609d8b42ac6078b486a/html5/thumbnails/6.jpg)
10 Steps toDominating
Page 1of Google With
Your Name
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1. LinkedIn
LinkedIn ranks really well on Google
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• Customise your public profile URL, so it becomes www.linkedin.com/in/yourname
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• Fully complete your profile, using keywords relevant to your business
• Make sure your profile is visible to the public
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• Use "Applications" to enrich your profile with feeds from your blog, slideshare, twitter etc.
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• Add links to your website and your blog
• Link to Twitter too
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2. Facebook
Your Facebook profile will rank highly, so your customers
may have a look
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• Make sure your profile picture isn't unprofessional
• Claim your vanity URL
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• Talk about your business
• Share what your doing with your friends - you might get some more business
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3. Twitter
Twitter is another high-ranking site
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• Complete your profile, adding your website and/or blog
• Use keywords that are relevant to your service
• Claim your vanity URL
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• Even if you don't use Twitter, add one tweet to tell people how to find you: "I'm not active on Twitter, but please connect with me at..."
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4. Google+
You have to complete your Google+ profile. It's the one profile you
know Google will index
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• Google lifts snippets from your profile for the search results
• They use your Tagline, Occupation, Employment and parts of your introduction, so complete these carefully
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• Your photo is also added to the search result making it leap out of the page
• You’ll get more clicks; some research suggests a
150% increase in clicks
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• Claim your vanity URL - this is becoming a recurring theme!
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5. Your "About" profile on your own website
This is the one profile where you have complete control
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• Make it as appealing as possible
• Find your own authentic voice - what do your customers love about you and your service?
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• Avoid hype but present yourself at your best
• Add your name to the URL, if appropriate
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• Use your name in the title of the page if possible
• Link all your other profiles to this page
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6. Google Authorship
Google Authorship enables Google to identify you as
the author of your blog posts
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• You need a Google+ profile
• You then need to link your Google+ profile to your content
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• Google: “author information in search results”
• Follow the instructions on the page
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• If you have a blog and you do this; your face could start appearing in the search results for the keywords you target
• You'll get more clicks
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• These first 6 profiles are the most important to complete.
• Here are some more to consider:
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7. Slideshare
Slideshare ranks well and you can add a lot of information
to your profile.
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• Complete your profile
• Google adds the information you enter for "Occupation" and "Organization" to their result
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• Link to your website or blog
• Link to your LinkedIn, Facebook and Twitter pages
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• Claim your vanity URL
• Upload a simple set of slides to share
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8. YouTube
YouTube is a massive search engine. As you probably know it's owned by Google, so videos and profiles
appear in the search results
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• Upload a video about yourself and your business
• If you optimise it with your name, you may see it in the search results
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• Create your own channel, with your name in the URL and link to your website
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9. Pinterest
Pinterest will increasingly appear in the search results
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• Complete your profile
• Link to your website, Facebook and Twitter
• Claim your URL
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10. About.me
I like the simplicity and clarity of about.me pages and they
appear in the search results
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• Complete your profile
• Claim your vanity URL
• Add links to your other sites
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Get busy
• Building your profiles on these sites will help you to present an impressive personal brand on Google.
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Thanks forhanging around to the end
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Steven Hourston Internet marketing specialist
+44 207 112 8814