personal brand skills session - pwc · personal brand slide 16 1 2 3 what first impression do you...
TRANSCRIPT
Personal BrandSkills session
www.pwc.com/uk/careers
PLEASE MANUALLY INSERT VIDEO BEFORE PRESENTATION
PwC
What we do?
Slide 3
“As professional advisers we help our clients solve complex business problems and aim to enhance their ability to add value, manage risk and improve performance.”
Legal Consulting
TaxAssurance
Deals Actuarial
Technology
Our business
areas
PwC
What are your options when you leave school?
Developing commercial awareness as an employability skillSlide 4
10/27/2016
PwC
What is personal brand?
• We have to ‘sell’ ourselves in various situations• We’re often judged on first impressions
Personal brandSlide 5
November 2015
PwC
“Your brand is what people say about you when you’re not in the room.”Jeff Bezos, Amazon
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PwC
Your personal brand
Personal brandSlide 7
Whether you’re a student, an entrepreneur, teacher or an accountant – your personal brand is everything.
Your reputation
The size and strength of your network
What unique value you bring
November 2015
PwC
Think of the following example
Personal brandSlide 8
What are the differences between the two brands:
Coca Cola Cola
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PwC 9
PwC 10
PwC
Building your personal brand
Personal brandSlide 11
Discover Create Communicate Maintain
November 2015
PwC
Discovering your personal brand
Personal brandSlide 12
November 2015
PwC
Exercise
Personal brandSlide 13
•Pair up with someone in the room you do not know
•Only by looking at them, take 1 minute to answer:
What is their favourite hobby?
What subjects are they studying?
What type of music do they listen to?
November 2015
PwC
First impressions
Personal brandSlide 14
How long does it take for our first impressions or judgements of people to become fully formed and stable?
Seconds
Seconds
Minute
Minutes
Day1
5
1
30
15
November 2015
PwC
First impressions30 seconds!
Personal brandSlide 15
Once our opinion has been formed, we are more likely to register information that reinforces it, rather than challenges it.
In fact, research shows that our impressions of others are usually fully formed within 30 seconds of meeting them.
Opinions aren’t unchangeable, but a good first impression will set you off on the right foot.
November 2015
PwC
What would you be doing?
Personal brandSlide 16
1 2 3
What first impression do you make?
How can you improve your first impression?
What do you want people to remember about you?
November 2015
PwC
Creating your personal brand
First impressions
Personal brandSlide 17
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Introduce yourself…
Hi Hello
Howdy
Er…..
Tee Hee
Good Morning
Morning
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PwC
Personal impact
Personal brandSlide 19
Personalimpact
Dress
Tone of voice
What you say
Bodylanguage
Mannerisms
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PwC
Time to consider …
What first impression do you make?
How can you improve your first impression?
What do you want people to remember about you?
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PwC
Communicating your personal brand
Impactful presentations
Personal brandSlide 21
November 2015
PwC
Getting the balance right
Personal Impact
Key Messages
Audience
Visual Aids
BodyLanguage
Tone of voice
Structure
22
Task
In groups, spend the next 10 minutes discussing the key components for each of these influencing factors.
Consider
How would you ensure you maximise each of these areas?
Which do you think are the most/least important and why?
PwC
The recruitment process and personal brand
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PwC
Where is your personal brand important?
Personal brandSlide 24
Application form online Online testing
Assessment centre (tests,
in-tray exercise, and
group exercise)
Final interview Offer Onboarding
November 2015
PwC
The recruitment process
Recruitment processes will vary depending on the industry, role and organisation that you apply for.
Task
Each group has 5 minutes to consider how best to present your personal brand in the following scenarios:
•Group 1 – Online application or CV
•Group 2 – First and final interviews
•Group 3 – Assessment centre
Feedback
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PwC
Feedback
How well you receive and act upon feedback can speak volumes about you as a person and enhances your personal brand
Think about how you might feel if you were unsuccessful during a recruitment process...
How would you react if you were given feedback that you might not agree with...
What would this say about your personal brand?
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PwC
Reflections
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Keys to Success
Personal Impact
Personal Brand
EverydayScenarios
Each person think of one key thing you’ll implement to enhance your personal brand or impact
PwC
Work experience opportunities
Work experience
with PwC
Talent academies
Women in business
Tech academy
Career open day
Summer internships
Work placements
First to penultimate year studentsDuring this 2-day interactive work placement, you’ll get to meet our
people and hear what it’s like to work with us. You’ll find out about the business areas you could join, gain an understanding of our business
purpose, and meet other students who are thinking about applying.
Year 1 and penultimate yearYou’ll find out what it takes to make it to the very
top of PwC from the perspective of one of our female leaders. You’ll also get an insight into
what we do day-to-day, by partnering with an associate on our current training scheme,
attend client meetings and experience working life with us.
Penultimate yearWorking alongside specialists in your chosen business area, you’ll be a valued member of the team. You’ll work on client projects for6-8weeks to give you the best insight intowhat We really do. You’ll discover how thework we do really matters – to our clients, the economy and the wider community.
Sandwich or placement studentsAn opportunity to develop a broad range ofbusiness skills, enhance your commercial thinking and experience our culture. On this 11-month work placement, you’ll be a key member of the team, working on real client engagements. With a dedicated People Manager and Buddy, you’ll be supported toreach your full potential.
All yearsSpend a highly interactive day with us and learn about the work we do. It will help you decide which of our graduate career opportunities is right for you.
All yearsThis 5-day, paid interactive work placement is aimed at people with a passion for technology. You’ll experience first-hand how we’re helping our clients to create a business strategy fit for
the digital age, one that is able to withstand and respond to cyber threats, and capable of
harnessing the business benefits of innovative and effective data management.
Slide 28
PwC
How to apply…
pwc.com/uk/careers
Research1Get online2Assessment Day3Final stage interview4Offer5Pre-employment screening6Before you join7
Slide 29
PwC
Take the opportunity of a lifetime
Slide 30
pwc.com/uk/careers
www.pwc.com/uk/careers/employability
@PwC_UK_Careers
/PwCCareersUK
/company/pwc-uk
/CareersPwC
PwC
PwC’s online e-learnswww.pwc.com/uk/careers/employability
Developing commercial awareness as an employability skillSlide 31
Psychometric e-learnTry our e-learn, designed to give you an insight into psychometric assessments and support your preparation
Interview e-learnWatch our videos on this interactive e-learn to help you prepare and understand what’s involved in an interview
Click here to launch the e-learn Click here to launch the e-learn
Psychometrics
Why are they used?
How shall I prepare?
Interviews
What to research?
What to wear?
10/27/2016
This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, PricewaterhouseCoopers LLP, its members, employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it.
© 2015 PricewaterhouseCoopers LLP. All rights reserved. In this document, “PwC” refers to the UK member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details.
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