pepsi final eidited
TRANSCRIPT
HISTORY OF PEPSICO COLA
In 1893, Caleb Bradham, a young pharmacist from New Bern, North Carolina, begins experimenting with many different soft drink concoctions. Like many pharmacists at the turn of the century he had a soda fountain in his drugstore, where he served his customers refreshing drinks, that he created himself. His most popular beverage was something he called " Brad's Drink " made of carbonated water, sugar, vanilla, rare oils, PepsiCo and cola nuts.
One of Caleb's formulations, known as " Brad's Drink ", created in the summer of 1893, was later renamed PepsiCo Cola after the PepsiCon and cola nuts used in the recipe. In 1898, Caleb Bradham wisely bought the trade name "Pep Cola" for $100 from a competitor from New York, New Jersey that had gone broke. The new name was trademarked on June 16th, 1903. Bradham's neighbor, an artist designed the first PepsiCo logo and ninety-seven shares of stock for Bradham's new company were issued.
1898 - One of Caleb's formulations, known as " Brad's Drink " a combination of carbonated water, sugar, vanilla, rare oils and cola nuts, is renamed "PepsiCo-Cola" on August 28, 1898. Pepsi Cola receives its first logo.
1902 - The instant popularity of this new drink leads Bradham to devote all of his energy to developing Pepsi Cola into a full-fledged business. He applies for a trademark with the U.S. Patent Office, Washington D.C., and forms the first Pepsi Cola Company.
PEPSICO COLA IN PAKISTAN
PepsiCo, one of the world’s largest food and beverage companies, has offered its products through independent bottlers in Pakistan for more than 40 years.
PepsiCo. Is offering lots of its brands in Pakistan now.Bottled water of AquaFena is one the names which has started in Pakistan along with the PepsiCo Cola, They have also launched ready snacks named KurKure,
PRODUCT INFO.
PEPSI
PepsiCo - the bold, robust, effervescent magic cola
INGREDIENTS
CARBONATED WATER,
HIGH FRUCTOSE CORN SYRUP,
CARAMEL COLOR,
SUGAR,
PHOSPHORIC ACID,
CAFFEINE,
CITRIC ACID,
NATURAL FLAVORS
NUTRITION INFO
Serving size 8 fl oz (240 mL)
PER SERVING
8 fl oz % DV*
Calories 100 -
Total Fat (g) 0 0
Sodium (mg) 20 1
Total Carbs (g) 28 9
Sugars (g) 28 -
Protein (g) 0 -
Potassium (mg) 10 0
Phosphorous (mg) 36 -
FUNCTIONS OF MANAGEMENT
Planning
Controlling Organizing
Leading
PLANING
MISSION STATEMENT
"To be the world's premier consumer Products Company focused on convenient foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.
THE VISION STATEMENT
To be a leading house of FMCG products with local dominance, global prominence, the strongest financial fundamentals and maximum efficiency
SHORT TERM PLANS OF PEPSICOCO
SLAES EXECUTION:
The PepsiCo company is giving more stress in its sales execution these days, to enhance their sales related activities. Such short term planning will lead the company towards the high level of prosperity.
CUSTOMER SERVICES:
Customer services orientation is another good aspect of the company, with the customer services no organization can prosper, PepsiCo is working on this issue and trying its level best to make its customer services more attractive and healthy.
Operating Excellance:
The operations in any organziation regarding sales, purchase of raw material, relationships with other parties, banking activities, accounts
related operations are more crucial, so the PepsiCo is well aware of all these things, and is having palns over these issues to make them most appropriate way of doing business.
LONG TERM PLANS OF PEPSICOCO
Health and Wellness:
We recognize there is an obesity crisis in North America and increasingly in other parts of the world. As a food and beverage company, we’re committed to being part of the solution to addressing this situation. For us, this means offering healthier product choices, making them widely available and marketing them effectively. It also means going beyond our products and addressing the issue of “energy balance” by encouraging and promoting healthy, active lifestyles.
Diversity and Inclusion:
For decades we have been convinced that building a diverse and inclusive culture is critical to our continued success. We believe we can better serve the broadest customer and consumer base possible by having diverse employees and suppliers. We also recognize that representation alone isn’t the sole objective, so we are all committed to fostering an inclusive culture where everyone can contribute at their fullest potential.
Sustainability:
We are actively putting our vision of “Making Tomorrow Better Than Today” into action by addressing our economic, environmental and social impacts in a very specific, principle-based fashion. Our goal is to grow our profits and people without destroying our natural resources or polluting our planet, and by contributing to society as a good and responsible corporate citizen.
Power of One:
We are working to make the whole of PepsiCo stronger than the sum of its parts. Our Power of One initiative means we will be able to work faster and smarter to meet the needs of our customers, consumers, employees and other stakeholders. It encompasses how we coordinate our activities most effectively and efficiently with retailers and other customers, and technical aspects of our operations such as Business Process Transformation, which will put us all on one technological platform. It also involves a dedicated mindset to work together more seamlessly in everything we do.
GENERAL STRATEGY
The major strategies in PepsiCo are mainly formulated at the top level of management with the involvement of the middle level managers. The planning is basically done individually for different regions keeping in mind their demand. Some of the major strategies include growth and development of market as well as more penetration into the general market, which is growing swiftly. Other
major strategies include meeting the demand of the market and increases sales revenue as well as market share. Another major strategy, which has been implemented, is for continuously improving the product quality and brand image.
ORGANIZING
Levels of Management
C.E.O
MIDDLE LEVEL
LOWER LEVER
Non-Managers (workers)
Top Level
There are basically three levels of management in PepsiCo. On top of the management pyramid as shown above is the C.E.O.
Under the top level managers comes the General Managers (GMs) and Managing Directors (MDs),
In the middle level management portion there are the Brand Managers and other Departmental heads
Where as under the lower level management portion there are the area or regional supervisors like the Area Sales Manager (ASM) and Regional Sales Manager (RSM).
Finally at the bottom of the pyramid is the Non-Management or workers, which include the production staff, distribution staff and others.
HIERARCHY LEVEL
EXPLANATION OF ORGANIZATIONALSTRUCTURE
GENERAL MANAGER:
General Manager is at the top most position in the PepsiCo
Company.
All the decisions are taken by the general manager
BUSINESS OPERATION MANAGER:
This manager looks after the five basic departments of PepsiCo
Company which are as follows
1. marketing
2. production
3. finance
4. accounts
5. transportation
MARKETING DEPARTMENT:
Marketing department looks after all the marketing strategies made in
PepsiCo Company
Marketing department looks after the duties performed by the
-Marketing Service Manager ,
-Regional Sales Manager
-Sales Manager
-Area Sales Manager
Marketing Service Manager is also responsible to look after the work
of
Key Account Manager
Signboard Manager
PRODUCTION DEPARTMENT
Production department looks after the production of various products
of PepsiCo. Production Manager is responsible to look after the
duties of
Production Manager
Quality control head
Quality control manager is responsible for the duties performed by
Quality control inspector
Line in charge
FINANCE DEPARTMENT
Finance department is responsible to look after the affairs related to
finance.It look after the duties performed by
Assistant finance
Accounts manager
ACCOUNTS DEPARTMENT
Accounts department is responsible for true and fair collection of
accounts. It looks after the duties performed by
Assistant accounts
Account head office
Assistant head office
TRANSPORTATION DEPARTMENT
Transportation department is responsible for overall transportation of
the products produced in PepsiCo Company. It looks after the duties
performed by
Transport supervisor
DEPARTMENTALIZATION
Every organization will have its own specific way of classifying and grouping jobs,
Departmentalization in PepsiCo is basically done on two bases;
Functional Departmentalization
Geographical Departmentalization
FUNCTIONAL DEPARTMENTALIZATION
On the functional basis PepsiCo is divided into 4 major departments that are:
Sales Finance/Accounts Production Brand Management and Marketing
PEPSI
GEOGRAPHICAL DEPARTMENTALIZATION
Geographical departmentalization groups jobs on the basis of geographical locations, such as southern, Midwestern or northwestern regions or may be Asia pacific
On the other hand PepsiCo is geographically divided into 4 divisions namely:
PEPSICO
SalesFinance &
AccountsProduction
Brand Mgt &
Marketing
North South East West
CENTRALIZATION
It describes the degree to which the decision making is concentrated at upper level of the organization, if top manager make the organization’s key decisions with little or no input from below, then the organization is centralized.
DECENTRALIZATION
In contrast the more that lower-level employees provide the input or actually make decisions the more decentralization there is.
DECISION MAKING STYLES
There are four types of decision making styles which are adopted by
the manager when making a particular decision.
1. DIRECTIVE STYLE
A decision making style characterized low tolerance of ambiguity and
a rational way of thinking.
2. ANALYTICAL STYLE:
A decision making style characterizes by a high level tolerance for
ambiguity and a rational way of thinking.
3. CONCEPTUAL STYLE:
A decision making style characterized by high tolerance of ambiguity
and intuitive way of thinking.
4. BEHAVIORAL STYLE:
A decision making style characterized by a low tolerance for
ambiguity and an intuitive way of thinking.
DECISION MAKING STYLE ADOPTED BY
PEPSICO COMPANY
Directive style is adopted by the PepsiCo Company in making
decisions. Because they make their decision at a time and have low
tolerance of ambiguity and a rational way of thinking .They take all
there decisions in short run. Their decision making style is directive
and decision flow is top to bottom. Top level managers and directors
order the middle level and front line managers and labor to act upon
the rule prescribe by the company directors.
LEADING
Leadership Styles
Leadership style is the manner and approach of providing direction, implementing plans, and motivating people. There are normally three styles of leadership
o Authoritarian or autocratic
o Participative or democratic
o Delegative or Free Reign
Leadership Styles Adopted by PepsiCo
The style used by the PepsiCo is AUTHORITARIAN.Where the team leaders tell the employees what they want to be done and how they want it to be done without getting the advice of their followers. The main reason for choosing this style of leadership by the PEPSICOCO is that the leaders have all the information to solve the problem. And they have short time to make decisions.
MOTIVATION OF EMPLOYEES IN PepsiCo
Motivation refers to the process by which a person’s efforts are energized, directed and sustained towards attaining goals.
The subordinates in the PepsiCo are highly motivated by their team leaders, every employee under each team is given a particular target for the particular period for its performance, ie. Sales
And after achieving those targets which were given to them in a particular period. They are rewarded with incentives in different ways,
The rewards are given to them by fulfilling their physiological needs ie, food drink shelter.
Safety needs like security and protection from physical and emotional and financial harm.
Esteem needs like internal esteem factors such as self respect autonomy and achievement and external esteem factors such as status, recognition and attention.
These are all the key factors which are adopted by the management and the team leaders to motivate their subordinates and to instigate them for better performance.
HOW LEADERS PUNISH TO SUBORDINATES
The style adopted by the PepsiCo for punishing the subordinates is nothing more than giving them the better opportunities to correct themselves in the weaker areas.
There is no punishment in the company of PepsiCo for the subordinates for their poor performance.
First of all the leaders diagnose the main cause of the subordinate’s poor performance. i.e if the main cause is lack of ability, lack of effort, task difficulty or bad luck.
And secondly this involves the selection of the corrective action.And the subordinates are provided the utmost opportunities to eliminate that the factors of causing poor performance.
The leaders help and guide them instead of giving them punishment over their poor performance.
HOW A LEADER DEVELOP TRUST?
Actually the leadership is the task of culture creation. And the PepsiCo knows the better techniques to create a better culture.
The leaders in the PepsiCo create a culture of shared values, vision and trust where people know what to expect and participate in
because it’s what they want to do. The leaders share their experience with the subordinates in the company and give them ideas to become
Successful in the organization, which leads the subordinates to the element of trust towards their leaders.In this way the relationship of trust is maintained by them in the company.
CONTROLING
CONTROLING OF TEAMS / SUBORDINATES:
Managers in the PepsiCo have a full control over their teams. The subordinates in the company are supposed to follow a code of ethics and supposed to conduct appropriately during their jobs.Subordinates are taught by the previous examples of bad behavior and their consequences.
They are provided a better environment for the work and even if there is any mistake, the zero tolerance level is adopted.A sense of responsibility is generated among the team members and no one is allowed to violate the rules made by the company.
PRODUCT CONTROL
SALES DEPARTMENT:
Marketing & Sales department looks after all the marketing and sales strategies in the PepsiCo.
Marketing department looks after the duties performed by the
Marketing Service Manager ,
Regional Sales Manager
Sales Manager
Area Sales Manager
PRODUCTION DEPARTMENT:
There is separate production department in the PepsiCo that looks
after all the production process, from raw material to finish product.
The production manager is responsible to look after the duties of
Quality Control Head.
QUALITY CONTROL:
Quality control is the basic organizational objective of the PepsiCo.
Quality check is made from zero level to final product. For this
purpose samples are taken from the production to check the quality.
This sampling is done after each an hour or half an hour. These
samples are tested according to the PCI standards.
HUMAN RESOURCE DEPARTMENT
RECRUITMENT PROCEDURE AT PepsiCo
Major sources of the potential job candidates are
NEWSPAPER ADDS:
In PepsiCo the Human Resource department of the company uses
the newspapers as a mean of their advertisement, in response of
which the applictaions are received and then processed through the
HR Department to the concerned department.
EMPLOYEES REFERRALS:
The candidates are also selected on the basis of the employees
referrals rahter than on direct applications. Which means that any
permenant employee can refer new candidate who is compitant
enough and considered fit for the job. But the HR Department does
not eliminate any of the recruitment requirements for this candidate
which are necessary for the selction.
MANAGER’S RECOMMENDATIONS:
After that the managers of the concerned departments take the
applications under consideration and then recommend some of the
many applicants to get into the recruitment process.
The candidates are selected on the basis of
WRITTEN TEST:
Candidates are required to undergo a writen test as per the
requirement of the HR Department. And the successful candidates in
the test are called for the interview session.
INTERVIEW BY HR MANAGER:
The successful candidates undergo an interview by HR Manager of
the PepsiCo. And then from here the candidates are reffered to the
next department.
INTERVIEW BY CONCERNED DEPARTMENT HEAD:
Interview by the concerned department head is too much necessary
because the new employee is going to perform under the relevant
department manager so it’s a necessary for the candidate to show
his/her capacities to the relevant department head and inspire him by
his/her capabilities.
FINAL INTERVIEW BY MD/DIRECTOR:
Final interview and then selection is made by the managing director
or director of the PepsiCo.
DOWNSIZING:
the downsizing is also done by the HR Department of the PepsiCo.
The employees are judged on the basis of their performances and
then even the chances of their improvement are not eliminated. And
the downsizing is done as a last resort.
TOTAL QUALITY MANAGEMENT
“T.Q.M is a management approach for an organization, centered on
quality, based on the participation of all its members aiming at long
term success through customer’s satisfaction and benefits to all of its
members of the organization and to society”
TOTAL: Quality improves everyone and all activities in the company
QUALITY: Conformance to requirement (meeting customer’s requirement)
MANAGEMENT: Quality can and must be managed
How PepsiCo Manage Its Quality
(Basic Values)
At PepsiCo four basic values of absolute integrity, enthusiasistic, diligence, continuous improvement, and high quality are at the core of all operations which provide an impelling urge for attaining perfection.
Driven by its basic values in pursuit of perfection, PepsiCo is committed to have superior products. And unmatched services through devoted people and consistent development.
In PepsiCo every process is undertaken with the conscious intention of making the product germs less.
QUALITY CONTROL DEPARTMENT:
PepsiCo has a separate quality control department for assuring its
unmatched standards. Every aspect of production from simple water
to the preparation of carbonated water is monitored under the eyes of
quality assurance team, any flaw in formula or compromise to quality
and standard is highly discouraged.
QUALITY ASSURANCE:
PepsiCo’s state of the art Quality Assurance Lab monitors the entire process from the simple water to the ready carbonated water of PEPSICO. The entire process is monitored and regulated to ensure PepsiCo product are wholesome safe and healthy.
CONCLUSION
PepsiCo a name of standard and quality product. PepsiCo is stressing more on its short term planning strategies to make its image good enough in the world community.And is stressing more on the customer services and health and nutrition factors. It has a strong management to keep the PepsiCo on the height of professionalism and commitment to quality product.Management functions have a strong impact in the PepsiCo.The management of the PepsiCo does not compromise on the quality and the values to be followed. This way the company is prospering by accelerating its functions in a well mannered way.