INTRODUCTION

NAME ROLL NO.DHVNI GALA08ANERI HIRANI13POOJA KHANDWALA20ASHNA PATEL30HILONI SHAH42PRATISH SHAH44SHWETA TRIPATHI48ESHA VENGURLEKAR51PRESENTED BY:INTRODUCTION

PepsiCo began in 1965 with the merger of Pepsi-Cola and Frito-Lay. Today, its global food and beverage leader.

INTRODUCTION

Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist. Frito-Lay, Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in 1932, and the H. W. Lay Company, founded by Herman W. Lay, also in 1932. PepsiCo is a global portfolio of diversification and beloved brands.

INTRODUCTION

HOW IT CAME TO INDIA

PEPSICO PRODUCTS

PEPSICO PRODUCTS

PEPSICO PRODUCTS

Pepsi Co.s Top 10 Most Sold Products

Product diversityExtensive distributionCorporate Social Responsibility projectsCompetency in mergers and acquisitions22 brands earning more than $1 billion a yearSuccessful marketing and advertising campaignsComplementary product sales Proactive and progressive

STRENGTHS

Overdependence on Walmart

Low pricing

Questionable practices (using tap water but labeling it as mountain spring water)

Too low net profit marginWEAKNESS

Growing beverages and snacks consumption in emerging marketsIncreasing demand for healthy food and beveragesFurther expansion through acquisitionsBottled water consumption growthSavory snacks consumption growthOPPORTUNITIES

THREATS

Changes in consumer tastesWater scarcityDecreasing gross profit marginLegal requirements to disclose negative information on product labelsStrong dollarIncreased competition from Snyders

Marketing Mix of PepsiCo

Marketing Strategies of PepsiCo.AdvertisingTelevision

Marketing Strategies of PepsiCo.2. Sales Promotion

Marketing Strategies of PepsiCo.3. Event Experiences

Marketing Strategies of PepsiCo.4. PR and Publicity

BLENDING WITH THE INDIAN TASTECORPORATE SOCIAL RESPONSIBILITY

PepsiCo ensuring adequate supply while minimizing its impact on the environment and local communities.Recent PepsiCo Governance, Ethics and Compliance Accomplishments

PepsiCo Presented Best Overall Governance, Compliance and Ethics Program Award (Large Cap Category)11/15/2013

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