coke vs pepsi sanjay final 2
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PART-1
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BRIEF HISTORY
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BRIEF HISTORY
John Stryth pemberton first introduced the refreshing coke taste of Coca cola in Atlanta Georgia. It way
may of 1886 when the pharmacist concocted a caramel colored syrup in a three legged brass kettle in
this backyard. The first distribute the new product by carrying Coca Cola in a Jud down the sstrect to
Jacobs Pharmacy for five cenls consumers could enjoy & glass of Coca Cola at the soda function
whether we design or accident carbonated water way termed with new syrup, producing a drink, that
was proclaimed Delicious and refreshing.
By 1886, sales of Coca Cola averaged nine drinks per day. That first year, Dr. Pemberton sold 25
gallons of syrop, shipped in bright red wooden kgs .red has been a distinctive color associated with the
No.1 soft drink brand ever since. For this efforts, Dr. Palmerton grossed $50 and spent $73.96 on
advertising.
In 1891, Atlanta entrepreneur. As g. candler had acquired complete owner ship of the Coca cola
business within for his merchandising flair helped expand consumption of Coca cola to every state and
territory. In 1919, the coca cola way sold to a group investors for $25million, Robert W.Woodrup
become president of the Coca cola company in 1923, and his more than six decades of leadership took
the business to unrivaled height of commercial success making coca Cola in institution the world over.
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COCA-COLA FIRST BOTTLED
Coca Cola began as a ferntevin product but candy merchant jusepth A. Biedentrnn of Mississippi was
looking for a way to serve this resrashing beverage at picnics. Tiebegan offering bottled CocaCola,
using syrup shipped from Atlanta, during an especially, busy summer in 1894.
In 1899, large scale bottling become possible when as concluder granted exclusive bottling rights to
Joseph B. whiter head and Benjamin F. Thomas of Chattanooga, Jenacessec. The contract market the
beginning of the Coca cola companys unique intendment bottling system that remains the formdation of
the company soft drink operations.
THE BOTTLING SYSTEM
The day Coca Cola reach consumers and customer around the world through a vast distribution network
made up of local bottling companies. These bottlers are located around the world, and most are
independent business. Using concentrates and beverages bases produced by the Coca Cola company, our
bottling partners package and market products, the distribute them to more than & million customer and
more than 2 million vending machines around the world.
The Coca Cola company is committed to assisting its bottlers with the function of an efficient bottling
operation. Quality contract, ministered constantly by the company is necessary to produce high quality
soft drinks.
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TRADE MARKS
Our trademarks are our most valuable ossets. The trademark Coca-Cola was registered with the U.S.
patent and trademark office in 1893, followed by Coke in 1945 theunique contour bottle, familiar to
consumersevery when, way granted registration is a trademark by the U.S. patent and trademark office
in 1977, in honor a warded to few other packages. In 1982, the Coca Cola company introduced diet
Coke is U.S. consumer marking the first extension of me companys most precious trademark to another
product later years saw the introduction DP additional products bearing the Coca Cola name which now
emcon passes a powerful line of six Coal products. Today, the worlds favorite soft drink Coca Cola
the world best known and most admired trademark; recognized by more than 90 percent of the world
population.
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HISTORY OF BOTTLING
1894 A modest start for a bold idea In a candy store in Vicksburg, Mississippi, brisk sales ofthe new fountain beverage called Coca-Cola impressed the store's owner, Joseph A. Biedenharn.
He began bottling Coca-Cola to sell, using a common glass bottle called a Hutchinson. Biedenharn sent
a case to Asa Griggs Candler, who owned the Company. Candler thanked him but took no action. One
of his nephews already had urged that Coca-Cola be bottled, but Candler focused on fountain sales
1899 The first bottling agreement
Two young attorneys from Chattanooga, Tennessee believed they could build a business around bottling
Coca-Cola. In a meeting with Candler, Benjamin F. Thomas and Joseph B. Whitehead obtained
exclusive rights to bottle Coca-Cola across most of the United States -- for the sum of one dollar. A third
Chattanooga lawyer, John T. Lupton, soon joined their venture.
1900-1909 Rapid growth
The three pioneer bottlers divided the country into territories and sold bottling rights to local
entrepreneurs. Their efforts were boosted by major progress in bottling technology, which improved
efficiency and product quality. By 1909, nearly 400 Coca-Cola bottling plants were operating, most of
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them family-owned businesses. Some were open only during hot-weather months when demand was
high
1916 Birth of the Contour Bottle
Bottlers worried that Coca-Cola's straight-sided bottle was easily confused with imitators. A group
representing the Company and bottlers asked glass manufacturers to offer ideas for a distinctive bottle.
A design from the Root Glass Company of Terre Haute, Indiana won enthusiastic approval. The Contour
Bottle became one of the few packages ever granted trademark status by the U.S. Patent Office. Today,
it's one of the most recognized icons in the world - even in the dark!
1920s Bottling overtakes fountain sales
As the 1920s dawned, more than 1,000 Coca-Cola bottlers were operating in the U.S. Their ideas and
zeal fueled steady growth. Six-bottle cartons were a huge hit starting in 1923. A few years later, open-
top metal coolers became the forerunners of automated vending machines. By the end of the 1920s,
bottle sales of Coca-Cola exceeded fountain sales
1920s and '30s International expansion
Led by Robert W. Woodruff, chief executive officer and chairman of the Board, the Company began a
major push to establish bottling operations outside the U.S. Plants were opened in France, Guatemala,
Honduras, Mexico, Belgium, Italy and South Africa. By the time World War II began, Coca-Cola was
being bottled in 44 countries
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1940s Post-war growth
During the war, 64 bottling plants were set up around the world to supply the troops. This followed an
urgent request for bottling equipment and materials from General Eisenhower's base in North Africa.
Many of these war-time plants were later converted to civilian use, permanently enlarging the bottling
system and accelerating the growth of the Company's worldwide business.
1950s Packaging innovations
For the first time, consumers had choices of Coca-Cola package size and type-the traditional 6.5 ounce
Contour Bottle, or larger servings including 10-, 12- and 26-ounce versions. Cans were also introduced,
becoming generally available in 1960.
1960s New brands introduced
Sprite, Fanta, Fresca and TAB joined brand Coca-Cola in the 1960s. Mr. Pibb and
Mello Yello were added in the 1970s. The 1980s brought diet Coke and Cherry Coke,
followed by PowerAde and Fruitopia in the 1990s. Today scores of other brands are offered
to meet consumer preferences in local markets around the world
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1970s and '80s Consolidation to serve customers
As technology led to a global economy, retail customers of The Coca-Cola Company merged and
evolved into international mega-chains. Such customers required a new approach. In response, many
small and medium-size bottlers consolidated to better serve giant international customers. The Company
encouraged and invested in a number of bottler consolidations to assure that its largest bottling partners
would have capacity to lead the system in working with global retailers
1990s New and growing markets
Political and economic changes opened vast markets that were closed or underdeveloped for decades.
After the fall of the Berlin Wall, the Company invested heavily to build plants in Eastern Europe. As the
century closed, more than $1.5 billion was committed to new bottling facilities in Africa.
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1st Century Think local, act local
The Coca-Cola bottling system grew up with roots deeply planted in local communities. This heritage
serves the Company well today as consumers seek brands that honor local identity and the
distinctiveness of local markets. As was true a century ago, strong locally based relationships between
Coca-Cola bottlers, customers and communities are the foundation on which the entire business grows.
BOTTLING TODAY
Think local, act local
From the world's largest cities to its most remote villages, our bottling system is made up of locally
rooted enterprises committed to quality. The Coca-Cola Company bottling partners are always local
businesses, exerting a strong influence on economic development and actively participating in
community life through local events and philanthropic activities.
Bottlers and Customers
Bottlers are a critical local link. They sell our brands to businesses and institutions, retail chains,
supermarkets, restaurants, small neighborhood grocers, sports and entertainment venues, schools and
colleges, among others. These customers, in turn, are where you go when you want a Coke or one of
our other brands.For each of our customers, providing the right mix of Company products and packages
at the right price is the foundation of mutual success. Local consumer tastes determine the brands and
package types a particular customer wants us to supply. Bottlers in many countries offer tours of their
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facilities to schoolchildren and adult groups. Contact the local bottler in your region for more
information on tours and other activities that our bottlers sponsor.
A Revolution in Plastics Recycling
If you ask Peter Anderson, project director of the Plastic Redesign Project (PRP), The Coca-Cola
Company has spurred a revolution in the economics of plastics recycling, with its decision three years
ago to establish a public goal for using recycled content in PET (Polyethylene Terephthalate) bottles.
The company made the ground-breaking commitment in 2000 to use 10% recycled content in its plastic
bottles by 2005, culminating its years-long work to help commercialize recycling PET bottles from
curbside programs into new bottles.
In February 2003, The Coca-Cola Company received an award from the PRP, as it reached a milestone
in that commitment, with 10% recycled content in 80% of its bottles. During the ceremony, Anderson
expressed the industry's gratitude to the company's commitment, "We cannot begin to tell you how
much we appreciate your bold decision to step up to the plate, following on your decade-long dedication
to technology development with a public commitment."
Receiving the award for outstanding corporate responsibility on behalf of The Coca-Cola Company
were Scott Vitters, Environmental Manager, and Jeffrey Hansen, Packaging Recycling System
Manager.
Vitters explained that the Coca-Cola system has worked diligently over the past decade to develop
sustainable recycling technologies. "We appreciate the recognition for these efforts and look forward to
continuing to drive new innovation. The company continues ahead of schedule to meeting its 2005 goal
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WORKPLACE CULTURE
With the same spirited investment as the world's premier marketer and beverage industry leader for
more than 116 years, we are focused on strategic workplace programs that help assure the success of our
commitment to embracing the similarities and differences of people, cultures and ideas.
Cultural Sensations
This employee awareness program takes diversity beyond representation and provides employees an
opportunity to learn about different cultures and regions of the world in which we do business. Our
Cultural Sensations program is designed to foster dialogue about the similarities and differences of
people, cultures and ideas through the use of art, music, dance, food and special events.
Diversity Advisory Council
The company's corporate Diversity Advisory Council consists of a representative group of employees
from all levels, functions and business units of the organization. The Council develops recommendations
for senior management on advancing the company's efforts towards achieving our diversity objectives.
Employee Forums
We believe that a sense of community enhances our ability to attract, retain, and develop diverse talent
and ideas as a source of competitive business advantage. In the United States, through employee forums,
employees can connect with colleagues who share similar interests and backgrounds. In those forums
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and elsewhere, employees support each other's personal and professional growth and enhance their
individual and collective ability to contribute to the company. Forums that are currently active include:
WORKPLACE POLICIES
Within every large organization, there are always governing rules, and our company is no exception. In
order to foster an environment that is productive, healthy, safe, and successful for all of our employees,
our company has policies to help guide the behaviour that shape our work environment.
Code of Business Conduct
Our Code of Business Conduct (English Translation) serves to guide the actions of our employees,
officers and directors in ways that are consistent with our core values: honesty; integrity; diversity;
quality; respect; responsibility; and, accountability. The Code helps our people play by the rules
wherever we operate around the world. And, we have well-defined procedures for times when concerns
arise, in The Code of Business Conduct Procedural Guidelines (English Translation).
Equal Opportunity
The Coca-Cola Company values all employees and the contributions they make. Consistent with this
value, the company reaffirms its long-standing commitment to equal opportunity and affirmative action
in employment, which are integral parts of our corporate environment. The company strives to create a
work environment free of discrimination and physical or verbal harassment with respect to race, gender,
colour, national origin, religion, age, disability, sexual orientation, or veteran status. We will make
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reasonable accommodations in the employment of qualified individuals with disabilities, for religious
beliefs, and whenever else appropriate
The company maintains equal employment opportunity functions to ensure adherence to all laws and
regulations, and to company policy in the areas of equal employment opportunity and affirmative action.
All managers are expected to implement and enforce the company policy of non-discrimination, equal
employment opportunity, and affirmative action, as well as to prevent acts of harassment within their
assigned area of responsibility. Further, it is a part of every individual's responsibility to maintain a work
environment that reflects the spirit of equal opportunity and prohibits harassment.
Individuals with Disabilities, Disabled Veterans and Veterans of the
Vietnam Era
The Coca-Cola Company has a long-standing commitment to take affirmative action to employ and
advance the employment of qualified individuals with disabilities, disabled veterans, and veterans of the
Vietnam Era. As part of these efforts, we periodically invite disabled individuals, disabled veterans,
veterans of the Vietnam Era, and other covered veterans to identify themselves as such, if they have not
already done so, by advising their Human Resources representatives.
The information provided by an employee is voluntary, and will be handled confidentially.
However, if it's necessary to assist an employee in performing job responsibilities, appropriate managers
may be informed regarding any restrictions on work, necessary accommodations, or conditions that
might require emergency treatmen
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THE COCA-COLA PROMISE
The Coca-Cola Company exists to benefit and refresh every one it touches.
The basic proposition of our business is simple, solid and timeless. When we bring refreshment, value,
joy and fun to our stakeholders, then we successfully nurture and protect our brands, particularly Coca-
Cola. That is the key to fulfilling our ultimate obligation to provide consistently attractive returns to the
owner so four business.
MARKET PLACE
More than a billion times every day, thirsty people around the world reach for Coca-Cola products for
refreshment. They deserve the highest qualityevery time. Our promise to deliver that quality is the
most important promise we make. And it involves a worldwide, yet distinctively local, network of
bottling partners, suppliers, distributors and retailers whose success is paramount to our own. Our
investment in local communities in over 200 countries totals billions of dollars in jobs, facilities,
marketing, the purchase of local goods and services, and local business partnerships. Always and
everywhere, we pursue continuous innovation in the products we offer, the processes we use to make
them, the packages we develop and the ways we bring them to market.
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FINANCE:
Finance department performs the activities in management of Accounts Receivables, Claims and
expenses, Fixed Assets management & their depreciation, Transportation, arrangement of raw material
as through supply chain, computer networking management, Taxation, etc. Above all these functions
checking authority verifies all these activities and approves it for final actions.
HUMAN RESOURCE (HR):
HR department works in Recruitment & selection, Training & Development, Performance Appraisals,
objective setting leading to management Incentive plan, wages & salary administration, Disciplinary
Actions, Statutory compliance, ISO documentation, assisting in civil & criminal litigation, handling of
contract labour .
And worker related issues, employee welfare, community development projects, policy implementation,
internal & external environment etc.
PRODUCTION :
The manufacturing of different types of Brands of soft drink comes under the Production department. It
comprises the process of Water Treatment, Syrup preparation, Container Washing, Mixing &
Proportioning, Filling & Crowning and then the Final Inspection of the product.
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SHIPPING :
This department is also termed as Dispatch Section. Goods are received and dispatched from shipping. It
works in receiving of products from other unit, transferring of fulls from production, Inventory
Management of finished products in First In First Out (FIFO) method, dispatch of finished goods to
distributors, empty received and dispatch to other units.
SALES & MARKETING :
Sales department takes care of placement of all brands in right proportion in right time at right place.
Sales executive always dispatches in proportion of empty receiving and payment terms. The main aim of
this department is that all the brands should be at distributor's end and must not be any deficiency of any
brand.
All the activities that help in enhancing the sales come under marketing. In this, company gives glow
sign boards to distributors, Table, chairs & Umbrellas, advertisements, T-shirts, Caps, posters, banners,
seasonal schemes, product keeping containers like Fridge, ice-box etc.
STORES :
All kinds of material are handled in stores either it can be of raw material for production or materials
used in the office. A proper sequence is followed. At very first, Purchase requisition is prepared by each
department and then materials are purchased form the fixed vendors after this the material are
distributed as per the requirement. In broader terms, we can say that the activities performed in this
process are receiving of materials, issuing of materials, rejection handling, scrap handling.
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The Varsity Restaurant in Atlanta, Georgia, bas earned the distinction of serving the
highest volume of Coca-Cola anywhere. It dispenses nearly 3 million servings of Coca-
Cola annually.
If all the Coca-Cola vending machines in the U.S. were stacked one on top of each other,the pile would be over 450 miles high
What is in a Coke
Carbonated Water
High Fructose Corn Syrup
Caramel Color
Phosphoric Acid
Natural Flavors
Caffeine
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PERFOMANCE OF COCA-COLA COMPANY
COCA-COLA is certainly no stranger to global marketing. Long the worlds leading
soft drink marker, the company now sells its brands in more than 200 countries. In fact,
in recent years, as its domestic markets have lost their fizz. Coca-Cola has revved up
every aspect of its global marketing. The result; near world dominance of the soft drink
market. The great global Cola wars between Coca-Cola and rival Pepsi have become
decidedly one-sided. In the 1990s, while Pepsis sales volume rose just 2 percent, Coke
Classic consumption increased by more than 30 percent.
Since the early 1980s, soft drink consumption has grown at a rate of 3 percent annually
both domestically and internationally; during that same period, Cokes volume has
grown 5 percent and 7 percent, respectively. Coca-Cola international prowess has
played a major role in its dominance. In fact, Coca-Cola earns over 70 percent of its
profits aboard. Whereas in the United States Coca-Cola captures a 44 percent market
share versus Pepsis 31 percent, it outsells Pepsi 3 to 1 overseas and boasts 4 of the
worlds 5 leading soft drink brands: Coca-Cola, diet Coke, Sprite, and Fanta. Coca-Cola
has handed Pepsi a number of crushing international setbacks. As a result.
Pepsi has recently experience flat or declining international soda sales. During the same
period, Coca-Cola has reported strong growth in Latin America and grew a stunning 20
percent in China, 17 percent in India, and 16 percent in the Philippines.
Pepsi is new retrenching its efforts aboard by focusing on emerging markets-China,
India, and Indonesia-where Coke is growing but does not yet dominate.
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Together, these three emerging markets boast 2.4 billion people, nearly half the worlds
total population. With their young populations, exploding incomes, and underdeveloped
soft drink demand, they represent prime potential for Coca-Cola and Pepsi.
For example, Chinas 1.2 billion consumers-drinks an average of only 5 servings of
soda per year, compared with 343 in the United States, crating heady opportunity for
growth. Indonesia, with 200 million people, nearly all of whom are Muslims for-bidden
to consume alcohol, is what one top Coca-Cola executive calls a soft drink paradise.
Coca-Colas success as a global power has made it one of the most enduringly
profitable companies in history. As one observes states, Coke will remain the 800
pound gorilla in the soft drink business for the foreseeable future. How profitable ahs
Coca-Cola been over the decades? Incredibly, a single share of Coca-Cola stock
purchased for $40 in 1919 would be worth $4,847,000 today.
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7. minute maid Orange Orange
A BRIEF PROFILE OF FLAVOUR AND PAC
Flavour Ingredients Pack Product Company
Cola Cola Flavour
carbonated
water sugar
200Ml.
300Ml.
500Ml.
1 Litre
1.5 Litre
2 Litre
Coke,
Thumsup
Coca-Cola
Orange Orange
Flavour +
Carbonated
Water+ Sugar
200Ml.
300Ml.
500Ml.
1 Litre
1.5 Litre2 Litre
Fanta Coca-Cola
Fruit Juice Mango Pulp+
Treated water+
sugar
250 ML Maaza Coca-Cola
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The popularity of Thumbs Up can be attributed to the fact that it already had a strong market
presence even during the times it was with thePARLE SOFTdrinks division before Coca Cola
made its entry into India. But even after five years of its existence in India, Coca Cola has not
been able to overtake its sister brand in terms of market share in Bareilly city.
Taste/flavour and brand image are the two most important factors why Coca Cola products are
purchased with 55.4 % and 44.6 % respondents voting for it.
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
Thums Up Coca Cola Pepsi Fanta Mirinda Limca Others
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transaction, developing and maintaining rapport with the retailer and looking for additional
sales opportunities.
By looking for new sales opportunities, the sales person can help the retailer improve his
business. For example, the salesperson might identify opportunities for the retailer to sell more
product or consider what additional products consumers may want.
Another type of sales technique is called the Advance sell or Pre-sell system. In this system, a
sales person calls on each retailer with the specific purpose of making a sales call, but does not
actually deliver the products. The sales person establishes rapport with the retailer discusses
new sales opportunities and merchandises the products ordered, usually the following day and
does additional merchandising. The above two systems were direct distribution system. The
other form of distribution system wherein an organization which is not part of Coca Cola
system i.e. the distributor, has control over the elements of distribution viz. delivery,
merchandising and local account management
In Bareilly there are twelve authorized distributors who control the four vital
elements of distribution. Each of these distributors is allotted a fixed number of empties (i.e.
cases with empty bottles).
Suppose a distributor is allotted 1000 empties. The distributor may return say 500 empties and
get them filled up. These filled cases are then sent to the retail outlets within the distributors
zone of operations. Till the time these cases come back as empties the other 500 empties are
filled up by the bottler and in this way the cycle goes on.
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ANNEXURE
QUESTIONARE FOR RETAILER.
Retailers Name :
Sex : Age :
Q-1 Do you get delivery in time?
Yes ( ) No ( )
Q-2 Are you happy with the company service?
Yes ( ) No ( )
Q-3 Which of the company you feel have better service?
Coke ( ) Pepsi ( )
Q-4 How many days a takes to delivered the goods?
One to two ( ) More than two days ( )
Q-5 Do you get benefits of daily schemes launched by company?
Yes ( ) No ( )
Q-6 Do you received the ordered quantity?
Yes ( ) No ( )
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SLOGANS USED TO ADVERTISE COCA-COLA OVER THE YEARS
1904
1922
1927
1929
1932
1938
1939
1948
1956
1959
1963
1970
1971
1976
1979
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Delicious and Refreshing
Thirst knows No season
Around the corner from everywhere
The Pause that Refreshes
Ice-cold sunshine
The best friend thirst ever Had
Coca-cola Goes Along
Where theres coke theres
Hospitality
Coca-cola.makes good things
Taste better
Be Really Refreshed
Things go better with coke
Its the Real thing
Id like to buy the world a coke
Coke adds life
Have a coke and a smile
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7/21/2019 Coke vs Pepsi Sanjay Final 2
73/75
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7/21/2019 Coke vs Pepsi Sanjay Final 2
74/75
74
BIBLIOGRAPHY
Sites
www.cocacola.com
www.pepsico.com
The Times of India
The Telegraph
The Economic Times
Advertisement on coke products.
Advertisement on Pepsi product.
Consulted Libraries
American Library
British Library
Consulted Books
Research for marketing Decision byP. Green, D.S. Tull, G. Alba
Marketing Management -Phillip Kotler.
http://www.cocacola.com/http://www.cocacola.com/http://www.cocacola.com/ -
7/21/2019 Coke vs Pepsi Sanjay Final 2
75/75