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Portraitsof Success

2011Interna tiona l, c rea tive, innova tors:

Boc c onians a t work

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Contents*

Edwa rd: A Photographer Who Tak es Pic tures of Italian Architec ture 3

by Andrea C elauro

A Boc c oni Stude nt Rep resents 2010 Virtual Ta lent 5

by Davide Ripam onti

An Ethical Projec t and a Winning I-DEA 7


The Ac tor's Craft 9


Balle t or Mode rn, As Long As It's Danc e 11


A Yea r Hitc hhiking Boa ts 13


Fed eric o's Golde n Flute 15


In the Classroom or on TV, Silvia Tea c hes 17by Davide Ripam onti

For Ma rco, Fantasy Foo tball Is Rea l Business 19

by Tom aso Eridani

______________________________________

* Portraits of Suc c essis a selec tion of a rticles previously pub lished in the Boc co ni Newsletter. Articles are a vailab le on t he w eb

on ViaSarfatti25.eu, the Boc co ni online new sma ga zine, at the follow ing a dd ress: www .viasarfatti25.eu.

Translations by Offic e of International C om munica tion.

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Pao la, a Musica l Heart Set Free by Jazz 21

by Andrea C elauro

Sc ardov i-Stitch , a Professor with a Fond ness for Mysteries 23


Vale ntina Following the Trail of Jesus 25


Antonio Aloisi, from a High Sc hool Newspap er to Boc coni Boa rd Mee tings 27

by Andrea C elauro

A World Cham pion at SDA 29by Davide Ripam onti

PhD Sc hoo l Awa rds 31

by Tom aso Eridani

Hond uras Through His Lens 33

by Andrea Celauro

An MBA Alum nus on the Executive Boa rd of the ECB 35

by Fab io Tod esc o

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Edward: A Photographer Who Takes Pic turesof Italian Arc hitec ture

by And rea Cela uro

Photograp her and part of the university tea c hing fa c ulty,

Edward Rozzo tea c hes c ritic ism of v isua l cultures a t Boc c oni. A

longtime Milano resident who was born and e duc a ted in theUnited Sta tes, he b rings a unique viewpoint to his lessons - and

he a lways enc ourag es his students to op en their eyes.

Ita ly is a c ountry full of c reative w orkers. It is, but it ha s a taste for self-celeb ration a nd an espe c ially

c onservative visua l culture. Edwa rd Rozzos opinion is perceptive, but it comes from someone who has lived

mo st o f his life in Milan, thoug h he wa s bo rn in New York and grad ua ted in Fine Arts with a ma jor inPhoto grap hy from the Rhode Island Sc hoo l of Design. Edwa rd therefo re knows Italy, along with its visua l and

ae sthet ic c ulture well. He worked first as a fa shion pho tog rapher and then a s an industry photo grap her forma ny years. His wo rk, the prod uc t o f inspiration o ver ma ny fields, has been exhibited in Milan , Turin, Florence ,

Verona and Franc e. He ha s also ta ught p hotog rap hy at the Aca de my of Fine Arts in Bergam o, the Europ ea n

Institute o f Design in Milan, and , in the ea rly 80s, was the c reato r of Brera Foto grafia at the Pinac ote c a d i

Brera. Tod ay his ac tivities include tea c hing c ritic ism o f visua l cultures for the Bac helor of Ec ono mic s and

Ma nag em ent in Arts, Culture a nd Co mmunic ation at Boc c oni.

His expe rienc e w ith pho tog raphy sta rted in the US, where his p rofessor at c olleg e w as Harry Ca llahan,

c onsidered o ne of the great innovato rs in America n pho tog rap hy. After grad uation in 1970 he move d to Italy.

In the ye ars when Italian fashion wa s be ing exported around the w orld, his ap proac h to Milan oc c urred

through wo rk as assistant to a photo grap her in the sec tor. But I go t tired of fa shion pretty q uickly, says

Edw ard, so I started do ing c orporate and industrial photo grap hy. In this sec tor, whe re he wo rked for lea ding

brands suc h as Pirelli, he b roug ht his eye for de ta il and the a tten tion to light ing tha t he used in fashion

pho tog rap hy. It wa s ab out c om munica ting the struc ture, the ethics and the vision of the co mp any through

imag es , he says, in an era w hen internet d id no t exist ma king the visibility of b usinesses different from tod ay .

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There is less de ma nd fo r wo rk with c orpo rate p hoto grap hy these d ays be c ause of the w eb , while the re is mo re

de ma nd for vide o: Which requires very high qua lity, verging o n cinema tic q uality, with the ob jective ofexplaining no t just the p rod uc t, but a lso w ho m akes it and w hy.

Along with industrial pho tog raphy, he ha s seve ral pe rsona l projec ts. Rozzo has had exhibits at the Bienna le of

Photo grap hy in Turin, the C orrente Found at ion in Milan and the Alinari Museum of Photog raphy in Florenc e. In

1998 his wo rk Urge nt Stories wa s disp layed at t he e xhibition Un nouve au p aysag e hum a in a t the

Renc ontres Interna tiona les de la Photog raph ie in Arles, Franc e, w hile his exhibit Pensieri urbani wa s hosted a t

Ca ste llo Sforzesco in Milan in 1999-2000. And he s a lso ve ry invo lved in tea c hing. Betwe en 1982 and 1984 he

wa s asked b y the Direc tor of the Pinac otec a d i Brera to c rea te the Brera Fotog rafia p rojec t, then he ta ught a t

the Academy o f Fine Arts in Bergamo , at the IED in Milan and the Brussels Watson IBM Cente r forMa nage ment, where he he ld seve ral seminars on visua l c om munic a tion. La ter he worked in Switzerland a t the

Ec ole Suprieure d Arts Ap p liqus in Veve y. He has taught c ritic ism o f visua l culture a t Universit Boc c oni since

2004.

In his c ourse o n Via Sarfa tti, Edwa rd enc ourag es stud ents to look op enly a t the wo rld surround ing the m. In the

c ollec tive imag ination, this op en-mind ed ness should a lso foc us on one o f the strengths of the c ount ry, the

presume d m astery of wha t is be au tiful and ta steful. We live in a comp letely visua l wo rld, bu t no one invests

more than a little bit of time lea rning visua l language , says the p hoto grap her. We are self-referential and

whe n w e see something from outside our c ulture, we think it is ug ly and wo rthless. I wo uld like to give stud ents

the too ls need ed to und erstand our world . Unde rstand ing who w e a re in pa rt through the imag es that w ec reate abo ut ourselves, som eth ing tha t is not a lways ea sy to d o, bec ause Italy is a c ount ry tha t is essentia lly

ignorant ab out visual c ulture. We are a lea ding c ountry in fashion a nd de sign, yet w e d on t expe riment. In

that sense, we a ren t op en to innova tion, we d rathe r follow the rules . And a nyone w ho d oesnt fo llow the

rules is shut o ut . He ad ds, Italy has thousands of excellent reasons to b e proud of itself, but sometime s this

self-c elebration c louds our judg ment .

Then there s the soc iety of online soc ial networks, with millions of ve ry low -qua lity photo grap hs and videos tha t

overloa d the w eb , which c ertainly do esnt help increase the level of culture o f be auty. But Ed wa rd is a

po ssibilist a bout this. Or rather he stresses how this change is neither c orrec t no r inc orrec t, bu t una voidab le. Just like lang uage s whic h constantly cha nge, Ita lian , for exam p le, is simply the vernac ular of Latin, the c ulture

of p hotog rap hy with the rand om shots that be ga n w ith soc ial networks is just a transformation of the high

langua ge of photog rap hy. In the end , a ba ttle b etwee n those w ho wa nt to hold onto tradition and those w ho

take pa rt in the transforma tion is not ne w . Tha t s one of the rea sons Edwa rd do es not te ac h the history of

pho tog rap hy in his Boc c oni c ourse, but instea d the history of the e volution o f taste . The d ifference ma y b e

sub tle, but within tha t d ifferenc e is the visua l culture p rofe ssors whole messag e.

From Boc c oni New slette r no. 100/2011

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A Bocc oni Student Represents 2010 Virtua l Talentby Davide Ripam onti

Ivan Co gliati, a 23-year-old student in his sec ond yea r of

the M aster of Sc ienc e in Ma rketing Ma nage me nt w ins the

business game p rom oted by Asseprim. Tha nks to sup erior

em ployee time ma nag em ent and succ essful sales

stra teg ies, Ivan b ec ame the p roud winner of a note bookcomputer.

It wa s just a ga me, b ut it wa s a ga me that is very close to the reality that stude nts fac e a fter grad uation. At

least fo r stud ents who c hoo se the c om pe titive wo rld of c onsulting . This is Virtual Ta lent 2010, promoted by

Asseprim-Professiona l Services Assoc iat ions for Ente rprises, and the winner of the c om pet ition w as Ivan Cog liati,

from the Province of Lec c o, enrolled in his sec ond year of the M aster of Scienc e in Ma rketing Ma nag eme nt,

held in English. Ivan be at the a round 100 c ompetitors (out of a tota l of 200 who ap p lied ), from the M ilaneseuniversities of Boc c oni, Bicoc c a , Ca ttolica , Politec nico a nd Sta ta le.

My go al wa s to finish in the top 10, says Ivan, to b e a ble to ea rn a n internship at o ne o f the 700 com pa nies

assoc iated with Assep rim. Afte r I finish stud ying I would like to wo rk in consulting, a sec tor which wo uld a llow

me to ge t experienc e in va rious fields to then und erstand whic h sec tor best suits my a bilities . The business

ga me , Ivan c ontinues is a roa d we ll-trave led in this era w ith many large international b rand s .

Ivan wo n a virtual challenge in which his orga niza tiona l, ma na ge ment and sales skills we re key, and whic h

wa s played online through a targete d po rtal, with pa rtic ipants divided into settings (markets) with 5c ontestants ea c h. In their virtual c omp anies they need ed to eva luate the m arket, ma ke op erative dec isions

and ve rify results. Eac h pa rtic ipa nt ha s 5 games availab le, eac h of w hich rep resents a tw o-mo nth period. The

ma rket eva luation is ba sed on 5 p arame ters: qua ntitative know ledge of c omp anies and their need s; suc c ess

fac tors; time ; ded uc tions and ma rgins; and c lient p ortfolio. There a re tw o kinds of op erative d ec isions: time

ma nage ment for emp loyees and c ollabo rators and sales ac tions. Verifica tion of results a llow s particip an ts to

und ersta nd ho w the yre d oing a nd p ossibly co rrec t their c hoices in following mo nths. Qualitative tests do not

c ontribute to suc c ess on the ma rket, bu t they d o he lp dete rmine the final suc c ess in the ranking, since 70% of

the final po ints aw arded are from sa les results and 30% are from qualitative tests.

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It is a c omp lex and very exc iting ga me be c ause, as Ivan explains, a no teb ook c omp uter is given to the first

plac e p artic ipant. All stude nts, no ma tter what they ha ve studied , have the sa me c hanc es of winning. Therules aren t really tha t stric t and individua l skill and e xperimenta tion a re very impo rtant .

From Bocconi Newsletter no. 101/2011

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An Ethical Projec t and a Winning I-DEAby Davide Ripam onti

Four Boc c oni Ma ster of Sc ienc e students plac ed sec ond in the

business c ontest launc hed by AIDDA. Their p rop osa l presented

an o rig ina l and multid isc iplinary idea in soc ia l enterprise,

focusing on how to fac e the p rob lem o f disad vantag ed

youths.

An ethic al restaurant, choo sing its loc at ion, which p roduc ts to serve to c lients, the p ersonne l, and ho w

c omp any p rofits will be used . This is the p roject presented by the Boc c oni de leg ation w ho p lac ed sec ond in

the I-DEA de llimpresa c ontest, promote d by the Assoc iation of Wome n Entrep reneurs and Com pa ny

Ma nag ers (AIDDA) and targete d at stude nts from Bac helor and Ma ster programs from all dep artments at

ma jor Italian universities.

The c onte st , says Paolo Fontana , a stude nt in the Master of Scienc e in Ec onom ics and Ma nag em ent ofPub lic Adm inistration a nd International Institutions, required us to p ropo se a n innovat ive idea to b e

de veloped in an e xisting c omp any or to build a new c omp any, which is wha t we d id. The impo rtant thing wa s

that it w as an original ide a . And the idea that Pao lo and his c lassma tes c am e up with wa s c ertainly original.

The te am included Desiree Ciampa , a Pub lic Adm inistration MSc stud ent as we ll, Lucio Santacroce

(Manage ment) and Luig i Guerra (Ac c ounting, Financial Ma nag eme nt an d C ontrol). Our ethic al restaurant is

ba sed on three key elements , explains Pao lo, pe op le-prod uc ts-environme nt. More spe c ifica lly, its ab out

employing young pe op le who are in diffic ult situations, suc h as ex-convicts or former drug ad d icts, use

produc ts from o rga nic farming or fair-trad e, or taken from land c onfisc ate d b y the ma fia. Even the loc ation ofthe restaurant should ha ve a low environme ntal impa c t . But the project do esnt end here. Even p rofits

ea rned , in fac t, will be used we ll, since Pao lo a nd his c lassma tes have de c ided to c rea te a non-profit

organization tha t wo rks with disad vanta ge d youths to e armark proc eed s .

The w ork was very de ta iled , with lots of strateg ic p lanning, and it was recog nized on 31 January at the

Universit La Sapienza in Rome, with the Rec tor Luigi Frati and President o f AIDDA Laura Frati Guc c i attending.

Part of the aw ard fo r sec ond p lac e is a c ash prize o f 4,500 euros, and pa rt is a three-month internship to b e

c omp leted at a c omp any selec ted ba sed on our curric ulum , says Pao lo.
http://www.viasarfatti25.unibocconi.it/notizia.php?idArt=7119http://www.viasarfatti25.unibocconi.it/notizia.php?idArt=7119

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The p rojec t therefore should b e p lac ed in the area of soc ial enterprise, which at Boc c oni is examined by

Franc esco Perrini and Giorgio Fiorentini. The fa c ulty mem bers c ontinue to b e suc c essful in terms ofpa rtic ipa tion in seve ral imp ortant c ompe titions, suc h as the Harvard Business Plan Co mp etition a nd Ma ke a

Change.

I hop e tha t the o pp ortunity to d evelop ac tivities which d ea l with soc ial aspe c ts will c ontinue to increase ,

says Paolo. And c om pe titions like this one a llow stud ents with va rious ed uc a tiona l ba c kground s to w ork

toge ther towa rds the sam e ob jective .


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The Ac tors CraftbyDavide Ripamonti

Donato Nubile and Ma rc o Colomb o Bolla, two Boc c oni alumni,

wo rk both o nstag e and ba c kstag e o rga nizing and

administra ting thea tric a l events and c ourses. They ta lk about

how they bo th arrived a t the same destina tion by way of the

Milanese economics university.

They follow ed different p aths, both p assing throug h Boc c oni, which led them to a c omm on land ing plac e.

Donato Nubile and Marco Co lomb o Bolla are both a c tors, tea c hers and ma nag ers for a p lay by Comp a gnia

Ca mp o Tea trale a nd Tea tro Guane lla . The fo rmer is 36 yea rs old with a deg ree in Business Administrat ion, wh ile

the latter is 29 and a grad uate from the Bac helor of Eco nomic s and Ma nag eme nt in Arts, Culture a nd

Com munica tion, with a final pa pe r on thea ter as a me tap hor for a mo de l of pe rsonnel mana ge ment.

For Donato, who is c urrently managing d irec tor of Camp o Tea trale, there wa s noth ing to forec ast his c aree r inthis field: I disc overed thea ter at a late a ge , towa rds the end of university, and almost a s a ga me. I never

wo uld ha ve imag ined that it co uld b ec ome my job , he says. He d id a few training c ourses at C am po

Tea trale a nd worked a t a traditiona l job at a large insuranc e c omp any. But it wa s a short stint. I met

Argentine ac tor and d irec tor Csar Brie and I bec ame a pa rt of his co mpa ny, which kept me outside Milan for

a few months. Theater bec ame my job a t that p oint.

Donato Nubile is now one of Ca mp o Tea trale s four pa rtners, one o f who m is Ma rc o Bolla, who had a

co mpletely different ap proac h to theater. My ca reer as a student and my ca reer as an a cto r ad vanc ed atthe sam e rate , says Ma rc o. I had alrea dy led an a c ting c lass at Ca mp o Tea trale a nd I wo rked in

laborato ries and show s for children. After grad ua tion I pa rtic ipa ted in seve ral interview s for a job m ore c losely

related to my studies, but then my wo rk as an a c tor and trainer be c am e my life. Ive never had any othe r job .

Tod ay Ca mp o Tea trale is one of the most impo rtant plac es of its kind in Milan, w hic h c ontinues to op erate

even though it doe snt rec eive pub lic funds, p roud ly explains Donato . O ur main ac tivity is as an ac ting

sc hoo l, with ve ry spec ific c ourses for bo th a ma teurs and p rofessiona ls, where Marc o a nd I also w ork as

tea c hers . Off the stage , Dona to a lso w orks with a dm inistrative a spec ts, while Marc o foc uses on

orga niza tiona l aspe c ts. Its a va ried and ma ny-sided a c tivity whic h include s seminars, lab orato ries for sc hoo ls,

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and , though in a rather marginal form, the orga nization of e vents and c omp any training. The p rod uc tion a nd

distribut ion of p lays is also ve ry impo rtant, and we are b oth involved as ac tors .

Donato and Ma rc o ha ve rec ently bee n very involved in rehearsals for Coragg io, il meglio p assato !, whic h

wa s pe rformed a t the Tea tro Gua nella 10-20 Feb ruary (disc ounte d t ickets at 12 euros we re ava ilab le for

Boc c oni stud ents, fac ulty and sta ff show ing the ir Boc coni ID). The p lay wa s inspired b y The Ame rica n Cloc k, a

play by Arthur Miller, whic h tells the story of a m idd le-class Americ an fa mily involved in a nd o vercome b y the

Dep ression during the 1930s, the end of the g rea t Americ an drea m. Ma intaining Miller s ma in co re, they

explain, we rewrote the te xt, de veloping several top ics in light of the e vents of the ec onom ic c risis we are

experiencing now .

In p artic ular, we reviewed the d ec larations by the US po litic ians of the time, co mp aring the m w ith our current

go vernment lead ers and we found that the y are prac tic ally identica l. To reflec t on this and other aspe c ts,

every evening the p lay is follow ed by a n eve nt linked to top ics on stag e: on the 16th, Boc c oni fac ulty mem be r

Severino Salvemini attended . We wa nt to ma ke the aud ienc e a pa rt of the narrated events, says Donato,

by c rea ting e vents which a llow spe c tato rs to exam ine the topics of the play .


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Ballet or Modern, As Long As Its Danc eby Davide Ripam onti

Ottavio Taddei, an Ec ono mic s and Soc ial Sc ienc es Boc c oni

gradua te, is now a suc c essful p rofessiona l da nc er, c aught up

in a n environm ent w hic h is a c om petitive and ruthless one as

see n from the inside . But it is an environment tha t is a lso full of

opportunities.

He ha s wo rked with Riccardo Muti and PierAlli, at the Rome O pe ra House, in Mos e il Fa raone , and he

pe rformed in Romeo e G iulietta d irec ted by Ca rla Frac c i, also in Rom e. But he w as also on stage in front o f

20,000 peop le a t San Siro, in the first musica l insp ired by I promessi sposi, direc ted by Michele Guard. A

c lassica l and mod ern danc er, Ottavio Tad de i is a 27-yea r old from Bolog na . He is a g raduate o f the Bac helor

in Ec ono mic s and Soc ial Sc ienc es at Bocc oni and ha s possibly momentarily , he says, put ea rning a notherhard-earned d eg ree o n hold in orde r to try to ma ke it in danc e, his huge pa ssion that has be c ome a c areer. I

sta rted late , when I wa s 17, sta rting w ith mod ern jazz. At the time I didn t think it would b ec ome m yprofession.

After his first e xperience with d anc e, w hen his life c onsisted of c ontinuously running to c lass, stud ying fo r hours

and the rest of his time d ed ica ted to d anc e, Otta vio started studying b allet a t Prisc a Pic ano s sc hool, to who m

he ow es a lot: I was luc ky, be c ause to op en a d anc e sc hool in Italy you nee d to ha ve a q ualific ation, but

then te ac hing c an b e d one b y anyone. The risk of find ing unqua lified te ac hers is very high . This c an crea te

nega tive e ffec ts on a da nce rs future c areer, some thing that ha pp ens to a lot o f da nc ers , he says bitterly.

After his time in Milan, when his love for da ncing g rew enoug h to c hang e [his] p riorities , Ottavio mo ved toNew York for a fe w months, returning to Italy a few times, whe re his brothe r lives and stud ies. It w as an

impo rtant time in his life. There a re g reat sc hoo ls and grea t tea c hers in New York, and I espe c ially remem ber

David Howard and Kat Wildish, but, more importantly, I met a Mexica n da ncer who w ould then b ec ome my

wife.

Being a professiona l da nc er is a difficult job , six or seve n hours of training e very day, lots of study a nd lots of

disc ipline, espec ially when da nc ers learn ba llet a s an a dult, with a fully-formed bo d y. In return, there are lots of

aud itions, a lot o f c omp etition and not m uc h mo ney. There are frustrations, like w hen yo u a re rejec ted after a

one-minute a udition w here you c ouldn t d emo nstrate anything a bo ut yourself, but there a re a lso joys, like

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getting c alled b y Christoph Ferrari in Florenc e fo r the wo nderful opp ortunity to ta ke p art in I prom essi spo si,

from Milano to Agrige nto, with the unique e xperienc e o f pe rforming in San Siro, a stage not no rmally used byda nc ers . He ha s experienc ed c onstant trave ling, pa yments arriving late a nd a private life tha t is c ertainly

affec ted by it all.

This instab ility makes Ottav io think ab out his future, in which he w ould like to wo rk in ente rtainment , eve n if I

wo uldn t rule o ut going ba c k to university for a Ma ster of Sc ienc e o r Spe c ialized Ma ster , he says. Thoug h Im

terrorized by the ide a o f going into c omp etition with c lassma tes who are ab out ten yea rs younge r than me .

Soon, how ever, Otta vio will be leaving onc e a ga in, de stination Qata r. Ill be pa rt of a show , curated by

choreographer Gino Land i, ca lled Sec rets of the Sea , orga nized on the oc c asion of the Festival of the Sea to

c elebrate the c ountys unific ation. There will be a round ten shows betwe en 5 and 27 Ma rch, with ab out 60

dancers.

This is a g oo d o pp ortunity for his c aree r and his wa llet, be c ause the y have money to invest ove r there, while

in Italy it is in short supply and you ha ve to c omprom ise. Here, if you want to e arn a living yo u have to be on

TV, but, a t least for me, that s an e xperienc e tha t do esnt a ttrac t me .


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A Year Hitchhiking Boatsby Davide Ripam onti

Albe rto Di Stefa no, Boc c oni grad ua te a nd succ essful

international investment b anker, left everything for a sabbatic al

year in whic h he took a long trip a round the w orld , using an

unusua l me thod to see the sights. He te lls his story in a rec ently-

published book, Around the World b y Boa t Hitc hhiking.

Usually, pe op le who de c ide to leave e verything to take a trip a round the world d o it bec ause they re not

hap py with their life or bec ause the yre running a wa y from som ething: it wasnt like tha t for me . Soon afte r his

thirtieth birthday, Alberto Di Stefano , a Boc c oni gradua te w ho b eg an his c areer in international investment

ba nking, de c ided to leave everything to ta ke a yea r off: his go al wa s to c ross the Atlantic a nd the n co ntinue

trave ling, with whate ver mea ns and whe rever. My w ork wa s rewa rding, it was the late 90s, the go lden yea rsfor the d erivat ives ma rket, I had a go od sala ry. I was p rofe ssiona lly hap py, I was riding the right w ave ,

explains Di Stefa no d uring a n eve nt a t Boc c oni orga nized by the University Sailing C lub. Even if my job too kup a ll of my time . Five yea rs of this lifestyle, without ma ny vac at ion da ys and som e long da ys spe nt a t the

office, took their toll on Alberto. He w asn t sure w hether to c hang e job s or take a break, and so d ec ided on

the sec ond op tion and quit his job.

I thought a bo ut it a lot, and Id w ante d to travel around the w orld b y boa t since I wa s a c hild, but it was a

c omp lic ate d c hoice . I didn t ha ve a ny rea l sailing experienc e, excep t for a c ourse I took in Italy. The o riginal

idea wa s to g et o n a bo at c rossing the Atlantic, then c ontinue, visiting other co ntinents and ma ybe go ing

along w ith a pe rson he w ould me et in the area, without a real sc hed ule. Along the w ay, things c hang ed ,because anyone who loves sailing loves traveling the most, leaving without worrying about arriving who knows

whe re. In the Ca ribbe an I disc overed a c omp letely new w orld, which I didn t know existed : there w ere

pe op le w ith their boa ts do ing long and ad venturous journeys we lcom ing trave lers who wo uld ma ke up the

c rew . You c hose whic h bo at you wa nted to ge t on, ba sed on the d estination, and the n you left , explains

Albe rto. After the leg of the trip is over, you c hang e b oa ts and go som ew here else, like a sort of b oa t

hitchhiking.

Tha t s how in the e nd Albe rto Di Stefa no a rrived in Polynesia, at the Ma rquesas Island s, and eve n more remo te

island s, sha ring eve rything with his traveling c ompa nions. Life on a bo a t is difficult, sha ring e verything in suc h

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a sma ll spa c e . He m et p eo ple, even Italians who had be en living there for ma ybe 15 years and alwa ys say

theyre a bout to go ba c k to Italy, but they never will. Alberto, howe ver, ca me b ac k and wrote a g reat b ook(Around the World by Boa t Hitc hhiking, Feltrinelli) and we nt b ac k to his life, though it wa sn t w ithout d iffic ulties.

In Italy pe op le who take a sab ba tica l year are looked a t w ith a c ertain distrust, its not c onsidered a po sitive

thing like it is in Anglo-Saxon c ount ries or in Franc e. It too k a yea r to find a new job in the field of financ e, bu t

Im ve ry pleased w ith the cho ic e I ma de . What I wa nted w as to leave a nd then c ome b ac k ag ain . Even if he

was temp ted to follow those p eop le w ho are always ab out to c ome home, but never do. After 15 da ys at

sea we arrived in Niue, a b ea utiful island betw ee n Tong a a nd the C oo k Island s. There I met a d ignified ma n at

a ba r who w as ac tually the Prime Minister. We saw ea c h othe r a few da ys during the time I was there a nd, in

the end , he mad e a propo sal: a nic e house right on the b ea c h, a ge nerous pe nsion for me a nd m y family

me mb ers in the future as long a s I sta yed there to help launc h a tourism b usiness. I have to ad mit, I wa s

thinking ab out it.


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Federicos Golden FlutebyDavide Ripamonti

Selec ted from am ong the be st young and talented c lassic al

music ians working in Italy at a rec ent na tiona l compe tition,

Federic o Rossini also stud ies Business Ad ministra tion a nd

Ma nage me nt a t Boc c oni. He b a lanc es bo th pursuits,

potentia lly giving himself doub le the op portunities.

First the re we re 42, then just 3. After a busy sc hed ule of auditions held by Musica l Youth of Italy w ith som e o f

the m ost ta lented c lassica l musicians in the c ountry. And the be st three w ere selecte d to p erform o n 28 March

at Tea tro Dal Verme in Milan. One o f those three w as Federico Rossini, 19 yea rs old, from Milan and enrolled in

his first year of the Bac he lor in Business Administration a nd Ma na gem ent, flaut ist. Very sure of h imself, Fed erico

talks c asually and without b eing p retentious, ab out his de but as a c hild p rod igy. When I wa s 7, follow ing mypa rents p assion, I ha d m y first expo sure to the rec orde r. I sta rted a ttending the C onservato ry, whic h is whe re I

went o n to ta ke up the flute. I do nt reme mb er much a bo ut those times, when p rac tic ing wa s more of just agame .

The a verag e a ge for grad ua tion from the C onservato ry is 20 yea rs old, bu t Fed erico c omp leted his stud ies at

ag e 14, thanks to his talent. But whe n d id he know he wa s talented ? At the b eg inning it was all very natural,

at the C onservatory they use trad itiona l teac hing m ethod s ad ap ted to c hildren of tha t a ge . Then p assion sets

in, whe n you rea lize tha t d ed ica ting two or three hours pe r da y to music in a dd ition to studying is not a

prob lem. Its only late r that ta lent show s . Fed erico stud ies with his tea c her, Bruno Cava llo, and pe rforms in

c onc erts while c ontinuing university stud ies. He ha s a lrea dy pe rformed at bo th Tea tro Dal Verme a nd Palazzode lla Reg ione. But ec ono mic s is not just a n insuranc e p olicy a ga inst the risks and unc ertainties of a music

c areer: I like e c onom ics, the prospe c t of a c areer in ma nag eme nt or as a financial wizard interests me. And

afte r I finish the Bac helor program, Im g oing to e nroll in a Ma ster of Sc ience o f course .

At Dal Verme Fed erico p erformed with his wo nderful 9-c arat g old flute w ith silver keys, a wo nderful

instrument, but , he makes sure to explain, it s not a bo ut the b ea uty, since it wo uld be a ve ry expe nsive

whim. These ma terials prod uc e a ve ry be au tiful sound .

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For now , thoug h d ifficu lt, music is still the f irst ma instrea m love gripp ing the professions of c ulture . There s a

prob lem tha t s not just an Italian one , but o ne tha t s found in the rest of Europe as we ll: funds for cu ltura lprog rams a re being red uc ed . Being selec ted at the se aud itions is an imp ortant o pp ortunity, says Fed erico ,

be c ause M usica l Youth o f Italy have stipulate d ag reem ents with soc ieties that organize c onc erts and op en

up interesting p rospec ts for the three o f us .

Turning a pa ssion into a profession is a drea m fo r many p eo p le. Is this the c ase fo r Fed eric o? I like to p lay

music, that s be yond a d oub t. I still hop e the flute c an b ec ome my c areer. The m ost c omm on p ath is to

be c ome pa rt of a n orche stra and then ho ld c onc erts as we ll. But I need to b e rea listic, the situation is not a

simple one . I know tha t there a re flautists who win c omp etitions but the n a re no t hired later on d ue to a lac k of

funds. Theres also a lot o f c omp etition, there are othe r young, ta lented flute p layers and the a dva ntag e I had

from graduat ing ea rly from the C onservato ry is less impo rtant a s ea c h yea r goes by. How eve r, there is not a

c ertain age whe n I need to p rove m yself once and for all, and I need bo th op po rtunities and skill. How muc h

more will Fed eric o w ait? I don t know, for now Im g oing to c ontinue, working hard, with both music a nd

university, and I know I c an d o it. And the outc ome of this c omp etition ha s provide d some great incentives .


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In the Classroom or on TV, Silvia Teac hesby Davide Ripam onti

Silvia Vianello, who tea c hes c lasses on e-ma rketing and gree n

market ing a t both Universit Boc c oni and SDA, is set to host a

prog ram foc using on the Internet and new tec hnologies. The

show will deb ut on a Sky c ab le television c hannel in ea rly Ma y.

She ha d ne ver thought ab out a c areer as a TV host and might not b e thinking ab out one even no w. But whe n

she w as conta c ted by the ad ministration of La3, a c hanne l thats part of Skys produc tions and which fo c uses

on tec hnolog y (channel 143), she w as pleasan tly surprised . Silvia Vianello , who tea c hes digital marketing a nd

green ma rketing a t Boc c oni and SDA, ac c ep ted the invitation to a udition. She thrashed the c omp etition of

profe ssiona l TV hosts, who m ight ha ve b ee n more ac c ustom ed to TV ca meras bu t we re ce rtainly less

co mpete nt ab out the c ontent. Then she signed a co ntrac t.

The show is c alled Sma rt&App , and it will deb ut on 9 May, an ho ur per da y, Monda y throug h Friday a t 4pm.

Well disc uss the most interesting trend s on the p anoram a of innovat ion a nd resea rch , says Sivlia Viane llo,

and we ll c omm ent on the b est sma rtpho ne ap plic ations and the most rec ent tec h ga dg ets, but we ll also

talk ab out ne w op po rtunities in the d igital w orld for both c omp anies and users. Ill give my hone st op inion o n

va rious prod uc ts, new trends and business op portunities for co mp an ies . She is de c isive and c onfida nt, even if,

she says, I don t ha ve any experienc e in te levision. In the end , thoug h, its just like holding a c lass on issues

tha t Im used to disc ussing, but fo r a large r aud ience than a university c lassroom or a business sc hoo l.

The TV sta tion p red ic ts the show w ill ha ve 500,000 view ers for the live episod e, p lus view ers from the ta ped

ep isod e a nd tho se w ho will wa tc h it on a mo bile d evice a nd o nline. That m akes for a very large a udienc e. Ill

help the ed itorial sta ff cho ose the g uests who will be a p a rt of the show s, with a new g uest ea c h ep isod e. They

ma y be businesspeo ple, exec utives or resea rc hers and they ll answe r some q uestions and interac t with the

aud ienc e throug h texts, blogs or soc ial netwo rks . But why did a new and a mb itious TV cha nnel see k her out

and c hoose he r, even w ithout any p rior TV experienc e? The d irec tor had rea d an interview with me in

Co rriere d ella Sera in March a nd thought it wa s interesting. Then he c onta c ted me , and , as I said, I took p art in

the c asting. Ill be the o nly non-professiona l host on the c hannel . But this do esn t see m to sc a re her, and she

will beg in with a live b road c ast: I like it muc h bette r. When I tea c h a c lass, I have to ge t it right on the first

take. Knowing m e, if the show w ere tap ed Id do 100 takes ea c h time .

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Silvia s c on trac t is throug h 31 July, unless the ne twork offe rs he r a long er sta y. But fo r the mome nt, this is

enoug h: The o pp ortunity Ive be en o ffered , to ma ke q uality television, is truly a great examp le of how thewo rld of TV understand s the imp ortanc e o f ed uca tion. But its also a big c omm itment, which w ill forc e m e to

reconc ile university and TV and reorga nize my sc hed ule. About the future? We ll see , but for now Im exc ited

to be gin this new a dve nture .


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For Marco, Fantasy Football Is Real Businessby Tom aso Eridani

Ma rc o Ma ssicc i has rec ently c om pleted an MBA prog ram a t

SDA Bocconi, specializing on entrepreneurial skills. As part of his

projec t, he c rea ted a new and innovative online fanta sy

soc c er ga me, putting to use a ll the skills he lea rned in the

classroom.

The g ame is fan tasy and the na me is funny (it wa s taken from Oronzo Ca n s unlucky ga me fo rmula in the

Ita lian mo vie L Allena tore ne l Pallone) b ut the business op po rtunities are rea l for Bizona Ma gic

(www.bizonama gic.com), the fa ntasy soc c er game created and pub lished online b y Marco Massicci, who

rec ently com pleted a SDA Boc c oni MBA. Online since late Dec emb er, the g a me a lrea dy ha s 215 teams whic h

cha llenge ea ch other eac h week.

31 yea rs old, with a d eg ree in ma na ge ment eng ineering a nd five years of experienc e in business c onsulting ,Ma rc o d ec ided to foc us on a n MBA to op en new professional pa ths. I cho se a n MBA as a jumpstart to spe ed

up m y professiona l grow th, ac qu ire new skills and c reate new op po rtunities for myself.

The ide a c am e to Ma rc o w hen he wa s playing a Playstation g am e w ith friends and noticed how restrictive it is

to p lay only with peo ple a t your home or using the c onsole online, while there w ere go od op po rtunities to

c reate rea l transversa l tournam ents whic h c ould be playe d on va rious platfo rms. His business skills, how eve r,

we re a c quired in SDA classroom s. Marco c hose a n entrep reneurial projec t for the field projec t pa rt of his

program a nd atte nde d lec tures with pleasure on a ll the stag es of c rea ting a startup, from d evelop ing an ideato writing and imp lemen ting an business plan.

After ac quiring these skills, I did resea rch and ana lysis on the ga ming industry and c onsume rs willingness to

pa y, foc using on fantasy ga mes ba sed on the figure of a soc c er c oa c h , explains Ma rc o. I dec ided on

fan tasy footba ll, thinking I could d ifferentia te myself by c reating a n English-style fanta sy soc c er lea gue, not

c onne c ted to vo tes by journalists, but on p layers pe rformanc e sta tistics. In other words, the ga me is based on

ob jective elements and the results of your team c an b e upd ate d in rea l time, during the m atc h. The g am e is

therefore very tec hnic al, and its a g ood c halleng e for de voted fans .

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Even the transfer market in this ga me is innova tive, since its entirely ma rket-based , with the player value

varying b ased on supp ly and de ma nd. Its a transfer market tha ts a lot like financ ial trad ing, explainsMarco.

Developing Bizona Ma gic d ep end ed a lot on the creation of a large c omm unity of players. A league o f team s

c an be c rea ted am ong friends and c o-workers and c hatting w ith other players. After suc c essfully putting the

ga me o nline, Marco then de dic ate d ho urs to d evelop ing o pp ortunities for grow th. Im w orking a lot with

ma rketing the ga me to inc rea se users. The ob jec tive of t his first yea r is mostly to g et information ab out the

ga me out the re a nd c rea te a n initial buzz. On the p rofitab ility side, the p resenc e o f a large c omm unity is very

at trac tive for ad vertising and there a re a lso p ossibilities of a pa rtnership with a n online ne wspa per to c reate

an allianc e .

Ma rc o c omp lete his MBA in Dec emb er and is now working o n Bizona Ma gic while looking for a new

profe ssiona l ope ning. I think I have a grea t business sense a nd I wou ld like to ta ke ad vanta ge of tha t in the

field of p rivate eq uity or venture c ap ital. The Bizona Ma gic experienc e, from c onc ep tion to implementa tion,

has required the c ommitme nt of a ll my skills, from w riting financ ial sta tem ents to p lanning to a m arketing

c am p aign. It wa s a wo nde rful and fulfilling experienc e for me .


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Paola, a Musical Heart Set Free by JazzbyAndrea Celauro

In add ition to teac hing ac c ounting at Boc c oni and m ana ging

a p rofessiona l ca ree r as an ac c ountant, Paola Paris a lso ta ps

into he r passion for music, as a teac her and performer. This love

of music sta rted a t an ea rly age w ith c lassic al stud y but

deve loped into jazz late r in life.

Music do es not a lways free the soul. For Pao la Paris, ac co untant and a me mbe r of the Boc co ni teac hing

fac ulty in a cc ounting, music w as also a c ag e. It wa s a burning p assion which too k hold of her at the ag e o f

seve n, but, bec ause o f limited alterna tives, her passion force d her into a ge nre whic h wa s restric tive for her:

c lassica l music. Until, as an a dult, a friend c onvinc ed her to ma ke a m ove towa rds jazz.

Pao la Paris wa s bo rn and raised in San Do na to M ilanese, in the Me tanop oli neighbo rhood built for Eni

employe es. In elementa ry sc hoo l she d isc ove red her pa ssion for music: I wa nted to p lay La tin music o r rock,but w here I wa s living, anyone w ho wa nted to play music and didn t have m any op po rtunities had to study

c lassica l music, unless they wan ted to lea rn on the ir ow n . She stud ied the c onc ert flute a nd rec eived a

dip loma fo r the instrument a t the Co nservato ry of Piac enza in 1986. Soo n afte r she b eg an te ac hing at the

Munic ipa l Sc hoo l of Classica l Music in San Dona to w hile a t the same time b eg inning a c aree r as a university

stude nt, which led he r to gradua te w ith honors, a nd the Spa do lini golden m ed al , from Boc c oni in 1991. I

had a pa ssion for mathe ma tics , reme mb ers Paris, b ut I dec ided to d ed ica te m yself to the profession of

accounting.

In music, the turning po int ca me w hen she w as 27 yea rs old, whe n she met a friend who wo rked as a

mec hanic (I also d rive a moto rc ycle , she c onfessed ), who spo ke to her ab out the Big Band that ha d b een

sta rted a t the M unicipa l Sc hoo l in San Dona to. Classica l and ja zz are still two w orlds tha t ha rdly c om munic a te

with ea c h othe r in ma ny ed uc ationa l institutions , explains Pao la, ta lking a bo ut her d ec ision to ta ke the big

step . I didnt know a nything a bo ut jazz. I knew how to read music really we ll, but rhythms in the tw o ge nres

are c omp letely different. I wa nted to try and it op ened up a who le new wo rld . A wo rld tha t finally free d her

from the c ag e tha t ha d c losed her in, with wa lls as thin as the fifth line o n a sc ore of music, for so m any yea rs.

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App roa c hing jazz, Pao la stop pe d te ac hing classica l music and de dic ate d b od y and soul to her new burning

passion. I enrolled in jazz seminars and I stud ied with grea t jazz music ians like Tino Trac anna , Paolo Fresu a ndGiulio Visibe lli. Then in 2002 I sta rted stud ying a t Enrico Intra s Jazz Sc hool . Five ye ars of ha rd a nd frant ic

stud ying along side w orking p rofessiona lly (in ad dition, I be c am e a mo ther at tha t time ). Five yea rs du ring

which Pao la also started att end ing Co nservatorio Verdi in Milan, w here she g rad uate d with the first w ave of

grad ua tes in jazz in 2009. It wa s a pe riod tha t wa s very diffic ult but w ond erful at the sam e time . It was intense,

I was wo rking during the d ay a nd studying a t night, all with a new ba by. But it wa s the o nly wa y for me to fill

the g aps in my knowled ge ab out jazz , she says.

Rec ently, Pao la has pla yed bo th the flute a nd the sax on va rious oc c asions with the Big Band a nd the Flight

Band from the San Dona to M unicipal Sc hoo l, with Intra s Sc hoo l at the tribu te to Trovajoli during the

Amb rogino d Oro eve nts in 2006 at the Picc olo Tea tro, and at her university, Boc c oni, in 2008 along withMa rco Vag gi a nd Enric o Intra. Lastly, with Paolo Favinis oc tet, Maurizio Crozza s sax p layer. Im alwa ys the

rea d ing sax , though, and neve r the imp rove player, as they say. But w ith jazz I still feel like Im at the same

level as a new jazz player. Unfortuna tely, I have a deve lope d m usica l ea r, bu t my finge rs a re still behind .

Pao la Paris s wo rds are som etime s tinged with sad ness whe n she ta lks abo ut he r work teac hing music: I don t

wa nt othe r peop le to feel the sam e regret. Tod ay I tea c h jazz flute p rivately and group music in the c ourse I

hold a t the San Dona to M unicipal Sc hoo l of Classica l Music. I also te ac h jazz to a ll the kids who stud y c lassica l,

trying to get them to use their instrument in a different way.


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Scardovi-Stitch, a Professorwith a Fondness for Mysteries


A memb er of the teac hing fac ulty in Financ e a nd a n

interna tiona l c onsultant, Claud io Sc ardovi is a lso a suc c essful

writer of financ ial thrillers, a little-know n g enre in Ita ly. Writing

und er the penna me John Stitch, his next bo ok will be on afuture sc ena rio o f the Milan a fter the financ ial me ltdow n.

He ha s c omp leted a de gree in Ec onom ics at Bologna and an MBA at Clemson University, he tea c hes financ ial

ma rkets at Bocc oni and he is a strateg ic c onsultant fo r large Italian a nd inte rnationa l group s. And yet ... he still

ha s a p assion fo r the humanities. At university I registered fo r philosop hy to follow m y pa ssions , says Claudio

Sc ardo vi, who w rites unde r the p enna me John Stitc h. He has just p ub lished his sec ond bo ok La sostanza del

bianco(The Essenc e of White, Il Sole 24 Ore Edito re). But then I change d d ep artments be c ause o f the lac k ofc aree r op portunities tha t philosop hy offered , he continues. An pa ssion for writing and e spe c ially mystery

nove ls is ofte n a juvenile pursuit, but Sc ardo vis literary be ginnings were q uite d ifferent. I sta rted with

artic les, essays and tec hnic al ma nuals, he explains, like a ma nual on risk ma nag eme nt a nd one on the

future of b anks. But then a turning p oint ca me w hen I de cide d to p ut into prac tice a n idea I had ha d for 15

years, talking ab out the financ ial world in a the form of a novel, a ge nre tha t d oesnt have a trad ition in Italy.

His inspiration w as the c ollapse o f Lehman Brothers, where Sc ardo vi worked and therefore fe lt even more

involved . I de c ided to w rite my first non-tec hnica l boo k, says Sc ardovi-Stitch , a financ ial thriller taking p lac ein 2008, the annus horribilisof the financ ial world. It wa s c alled Lup i & Husky, and the setting is a globa l plan

hatc hed to b low up o ne of the b iggest investment b anks in the w orld . The b ook wa s met w ith critic al and

c om mercial suc c ess, eve n if, as Sc ardovi c larifies, som e pa rts a re very te chnica l. But stud ents liked it. Is it

really as ea sy as it see ms whe n listening to Sc ardo vi, to go from writing textboo ks or profe ssiona l bo oks to a

very different literary genre? Writing a no vel is muc h more diffic ult, he says, be c ause in a ma nua l it moves

forward w ith simple d ed uc tive rea soning, but in a novel you ha ve to think ab out na rrative transitions and the

story. In add ition, the fa c t tha t its a m ystery co mp lic ates eve rything, since the p lot nee ds to b e interspe rsed

with a series of c lues that help you c ome to the c onc lusion. One important thing for writing is to b e a n a vid

reader.

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And Sc ardovi is just tha t, with a pa rtic ular pa ssion for Aga tha Christie. And then, just as important, is knowing

the c ontext you re w riting ab out, and the w orld of financ e for him is an o pe n b ook: The b ook tha t wa s justpublished wa s written in 2009 and m any of the things includ ed in it have unfo rtuna tely co me t rue. The m a in

po int is a big internationa l conspirac y to m ake the euro and its related mone tary system c ollap se, and its

ea sy to find a few fac ts in the plot tha t unfortunately ac tually hap pe ned during the c urrent c risis. Im de finitely

not a prophe t, though , the writer-professor laug hs. But ma ny things c ould b e read in the fac ts. And o ther

people had a nticipated them too .

If we w ant to ge t to know the financ ial and e c onom ic sc ene o f the future, should we rea d John Stitc hs next

bo ok? Ive alrea dy w ritten the third b oo k, he says, a nd it will take plac e d uring the Expo in Milan and even

at Boc c oni, whe n the c risis is alread y ove r. Milan ha s be c ome a hunting ground for Asian investors, espe c ially

the C hinese, who turn to our market a fter a rea l esta te b ub ble in China. It s a p ossible sc ena rio, everything Iwrite is ba sed on ec ono mic rea soning. And the title? It s still temp orary, bu t it will p rob ab ly be Il formic hiere d el

diavolo(The Devils Antea ter) .

This is a mystery as we ll, full of intrigue and plot twists. You write to tell a story a nd to have fun a nd the form o f

the m ystery is also he lpful. As an Aga tha Christie c harac ter onc e said, Crime do esnt pa y, but it do es tea c h .


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Valentina Following the Trail of JesusbyDavide Ripamonti

A 1992 grad ua te in Business Administra tion a nd Ma nagem ent,

Valentina A lberic i has rec ently w ritten he r first b oo k. Her

ob jec tive wa s to revea l one of the g rea test enigm as in history

to her daughte r, and others.

To a nswe r a question her nine-year-old d augh ter asked her, she w rote a bo ok. The q uestion p osed wa s not a

very simple question: Mom, d id Jesus really exist? . Tha t w as how Valentina Alberici, 42 yea rs old, w ith a

de gree in Business Administration a nd Ma nag eme nt from Boc c oni, working for a c omp any in the ITba nking

sec tor, pub lished a bo ok, Ge s da vvero e sistito?(Did Jesus Rea lly Exist?). It is now in b oo kstores, and wa s

published by ed itor Edizioni Sanpa olo. Valentina , who wa s bo rn in Piac enza a nd living in Parma , and has a

passion for local history and literature, was the daughter of a professor in economics and a teacher of thehuma nities. She c hose ec ono mic s perhap s be c ause a t the time I wa s mo re interested in this field, or perhap s

be c ause it ensured me bette r prospec ts for the future, she explains. But she neve r ga ve up her othe r interests,

and loc ally she is known for her resea rc h in the a rts and h istory, with c omplex works suc h a s Co rreg gio s

Fresc oe s in the San Giova nni Evange lista Church in the Co ntext o f Me dieva l Liturgy , or the series of

enc ounte rs in 2010 on the figure o f M ary Magd alene in Art and History .

I started wo rking o n the b ook to a nswe r my daug hters que stion, and at the be ginning it had a mostly

ho usehold aim. But the more I went ahe ad with resea rc h a nd writing, the more I rea lized that I wa s c rea ting

som ething interesting .

That s why she d ec ided to p rop ose the bo ok to Sanp ao lo without a ny prior co nnec tions in the pub lishing

wo rld , throug h a simple e ma il. It wa s 2009, and a fter the p ub lishing house respond ed favo rably, she b eg an

wo rking on the final d raft. It too k almost tw o ye ars befo re printing a nd d istribution in boo kstores , says

Valentina, but now Im ha pp y I we nt through the p roc ess .

The vo lume, whic h is aime d a t young and o ld alike, is a long voya ge around the w orld o n the trail of Jesus,

foc using on the p lac es where these trails c an b e seen w ith the naked eye. At ea c h stop , from Florenc e a nd

Ma nc hester to Sinai and Ann Arbo r, Mic higa n, and ma ny others, there is a brief g uide d tour of the plac e, then

the rea de r is guided to p ersona lly see the rea son it wa s c hosen a s a stop , inviting the m from time to time to

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dress the pa rt o f a pa pyrolog ist, arche ologist o r dete c tive , co ntinues Valentina. Va lentina Albe rici has bee n

on this trip only virtually for now, even though she has traveled to some of t he p lac es, suc h a s Egyp t, in thepa st. After all, she says, if I think ab out, the University of Mic higan in Ann Arbor, for examp le, where there

are two very imp ortant pa pyri, you ca n see them through a very com plete internet site, while if you ac tually

go there, you nee d p ermits which a re very diffic ult to ob tain, otherwise the d oc uments c an t be ac c essed .

Did the bo ok she p roduc ed , simple b ut no t bana l, suitab le for ad ults as we ll who a re seriously seeking an

answe r to this que stion, sa tisfy the curiosity of Va lentina s daughter? I would say so , explains the au thor,

eve n if rea ding it ove r she a sked m e lots of other que stions, whic h could p rovide the imp etus to w rite

som ething else . And to answe r the question of w hether Jesus really existed and who he rea lly wa s, Valentina

do esn t ac tua lly answe r: The b oo k has an o pe n end ing... . The o nly thing left is sit dow n and rea d it.


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Antonio Aloisi, from a High Sc hool Newspaperto Boc coni Board Meetings

byAndrea Celauro

The newly-elec ted stud ent rep resenta tive te lls his story. In

add ition to his responsibilities in his new role, he d isc usses a

politica l system which doesn t take into a c c ount youth issues

and the d esire to embark on a c aree r in journa lism.

During the e lections held on 18-19 May, which renew ed the e ntire Boc c oni stude nt de leg ation, he rec eived

55% of va lid stud ent vote s. A few we eks later, he w as offic ially app ointed to rep resent his c lassma tes at the

University Boa rd. For the next two yea rs, Antonio Aloisi, 22 yea rs old a nd in his third yea r of the Combined

Bac helor and Ma ster of Sc ienc e in Law , will sit on the bo ard next to Mo nti, Pavesi and Tab ellini, but a lsoProfumo, Passera a nd Tronc hetti Provera, am ong othe rs. Is he e xcited ? A little, b ut Im a lso c alm .

Antonio rea c hed the highest cha ir in de leg ation during his sec ond e lectoral ca mp aign, but he de cide d to g et

involved in camp us politics sta rting in his first year, when he ha d just sta rted university. Yet , the w ord politics is a

wo rd he d oesnt like, mayb e b ec ause his ge neration is fac ed with the true fa ilure o f p olitics as it is c omm only

und erstoo d , which a t this po int makes us twe nty-som eth ings turn up our noses . He w ould rather talk ab out the

du ty of representa tion ( Policy, not p olitic s, as is c lear in Anglo-Saxon c ulture a nd languag e ), espe c ially

be c ause, he stresses, here at Boc c oni, its all abo ut handma de po litics, wo rking with eve rybod y, espec ially

pe op le from other group s (Antonio ran with B.Lab , the o thers were Alternativa Democ ratic a e O biettivoStud en ti), aimimg to resolve very co nc rete issues in stud ent life . The re is just a desire to c ha llenge yo urself and

ge t involved in some thing w ith ad de d respo nsibility .

Anto nio ta kes his responsibility seriously, but he see ms to ha ve a ta lent fo r it. During his yea rs a t liceo

(co mp leting c lassica l stud ies in Ga latina in the Provinc e of Lec ce), he wa s ed itor of the sc hoo l new spap er,

LiberaM ente , while a t the same t ime sta rting his servic e to h is c lassma tes by b ec oming a pa rt of the Stud ent

Provincial Counc il ( An organ izat ion without muc h influentua l pow er, he says). Afte r moving to Milan and

starting Boc c oni, he immed iately disc overed the e xistenc e of the B.Lab group and starting atte nding

mee tings. Stude nt elec tions we re he ld that sam e yea r and I wa s elec ted to the c ounc il of the Sc hool of

Law, he says.

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A p assion for c ivil servic e is someth ing he expe rienc ed through his family as we ll: his father, an e duc ator, has

held seve ral loc a l positions in the wo rld o f voluntee r servic e. See ing the p olitic a l ma c hine in c onc rete terms

plac es him in a p osition of expe rience : I don t wa nt to w ea r the ma sk of a p olitic al pa rty and play a role

within the po litic al system . This system is not very op en to yo ung peo ple a nywa y. I think my ge nerat ion ha s ha d

enough of not having a voice .

This view of c ivil service is a lso ref lec ted in his amb itions for the future: a fte r finishing university, Antonio see s

himself as a journa list. It s a p ath tha t I wo uld like to ta ke and Im trying to ge t expe rienc e in the field , he

explains. In recent years he ha s c rea ted a blog on c urrent e vents and po litic s and he c ollab orates with

Linkiesta , an online new spa pe r. He ha s a lrea dy written a review of Il gioiellino, the mo vie direc ted by Molaioli

on the Parmalat c ase for the new spa pe r, and he is finishing up some sma ll investiga tions on renew ab le energy

and the role o f new med ia. In a dd ition, his blog wa s notice d by the Cortina InConTra press offic e, the po litic aland c ultural fair in the Veneto Reg ion, which c o-op ted him for the 2010 and 2011 summ er ed itions. I kep t a

log of the event for their web site and I did a few interview s. And if a c areer in journalism d oesnt provide a ny

op enings? Then Id like to g o into lab or law : this area of law has be en m y favo rite sub jec t so fa r. I do n t know

if Id like to wo rk only as a lawye r, I hop e I have a fe w c hoice s. And that I ca n elect to do wha t I wa nt.


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A World Champion a t SDA


Fed eric o Alba no, a rec ent MBA grad uate and former head of

the SDA Sa iling Tea m, held the p osition o f the he lmsman for the

winning b oa t d uring the Offshore Sa iling World Championship in

Croa tia last June. An am ateur sa ilor, he wa s ab le to ho ld his

ow n while c om peting w ith professiona ls.

An a ma teur lea ding a tea m o f professionals. It might sound strang e, but e ven if the am ate ur in question,

Fede ric o Albano , doe snt live for sailing, he spe nds almost a ll his free time on bo ard a bo at and has adva nc ed

sailing skills, pa rtic ipa ting in regat ta s all ove r the Med iterranea n. Twe nty-eight, from La Spe zia, with a ma rine

engineering de gree a nd an M BA from SDA Boc c oni, Fed eric o is the helmsma n of the Italian bo at that wo n the

wo rld title for offshore sailing in the c lass ORC I b . 130 bo a ts from 27 c ount ries participa ted in the June event in

Cres, Croa tia. I wasnt p lanning on p artic ipating , says Fed eric o. A mem be r of the c rew invited me to ta kepa rt in a few reg atta s with them and , since w e d id well, the ow ner of the boa t Giusep pe Giuffr asked me tobe a pa rt of the team for the World Cha mp ionship .

Fed eric o is not ne w to b ig-nam e c omp etitions. In 2010 he led the SDA tea m w hich w on the MBA Cup , but in

that c omp etition he wo rked w ith a tea m o f professionals ac c ustome d to m ajor rac es: For example, the

tactician Lorenzo Bod ini pa rticipate d in the Olympic s, says Fed eric o, who wo rks at his family co mp any tha t

c onstruc ts offshore pet roleum rigs. But for me it s still just a p assion . The World C ha mp ionship w as an exc iting

bu t c ha lleng ing experienc e, req uiring both p hysica l and m enta l exertion, natural skills tha t req uire training .

You nee d to b e sang froid, sensible a nd a ble to c onc entrate. During the Cham pionship we w ere on the wa terat lea st 10 hours a d ay, on b oa ts a round 11-15 mete rs long w eighing a round 6 tons, and the he lmsma ns

sma llest error c ould c ompromise the wo rk of the entire crew . To m ake his explanat ion c learer, Fed eric o uses

this ane c do te: One d ay, during the exciting initial stag es, we found out tha t we had be en d isqua lified . We

stayed on ta sk and c ontinued sailing until, a few minutes later, we hea rd that the disqua lific ation w as

withdrawn. If we had lost our c onc entration afte r the first c omm unica tion, we w ould ha ve risked losing the

Championship.

It is ofte n said tha t sa iling is the perfec t me taphor for the wo rld of business. Fed erico s experience see ms to

c onfirm this theo ry: A sailboat is like a c ompa ny and eve ryone s input c ontributes to the suc c ess or failure of

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the tea m. But the mo st important a spe c t is strate gy. If youre in the lead and the sec ond -plac e b oa t c hooses

an a lternate c ourse, do you fo llow that route to kee p a n eye o n that b oa t, risking tha t the third-plac e tea m

ge ts ahe ad ? Or do you stay your course, co nfide nt that its the b etter choic e? A co mp any often ha s to ma ke

simila r dec isions . Fed eric o ha s grea t mem ories from his MBA experience, both professionally and persona lly,

whic h resulted in solid relationships tha t c ontinue to this da y. In a dd ition, my role a s hea d of the Sailing Tea m

wa s like a Ma ster within the Master .

Next years World Cha mp ionship will be held in Finland, with very different c ond itions c ompared to the

c ond itions in Croa tia. It is now time to c eleb rate, but the po ssibility of defe nd ing their title nee ds to b e p lanned

well in advance: Right now were enjoying our success, which made us famous in the field. For next year

we re thinking ab out p artic ipa ting ag ain with the sam e c rew , but we know it will be hard to m a tc h. In sailing

you ca n plan on c omp eting a t a ce rtain level, but victory dep ends on too many fac tors, not all of which c anbe c ontrolled. Just like in the wo rld of business .


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PhD Sc hool Awards

byTom aso Erida ni

An awards c eremony for exce llenc e in resea rc h and

ac adem ic s for PhD ca nd ida tes a t Boc c oni wa s held during the

PhD Presenta tion on 22 Sep tember. 6 stud ents were rec ognized

a t the event for work com pleted during the p revious ac ad emic

year.

Stud ent resea rch is one of the c ornerstone s of Boc c oni PhD Sc hoo l programs. Every yea r an a wa rds c eremo ny

foc uses on q ua lity ana lysis, rec og nizing stud ents from ea c h p rogram who have d istinguished them selves

during the previous ac ade mic ye a r. This yea rs awa rds c eremo ny wa s held d uring the p resenta tion of the PhD

Sc hool.

The awa rd fo r the PhD in Sta tistic s was g iven to Sara Wad e, Americ an, for her pa pe r Enriched Conjuga tePriors , written du ring he r sec ond yea r of the PhD, wh ich w as pub lished in the journal Bayesian Analysisandpresented at the 2010 Internationa l Conferenc e on Com puting and Statistics, held in Lond on last Dec emb er.

Annaig Martine M arie Morin wa s aw arded rec og nition for the PhD in Ec onom ics for his pa pe r C yclic ality of

Wag es and Union Power wh ich won the Best Paper Prize fo r Young Ec onom ists in July 2010 during the 2010

Warsaw Internationa l Ec onom ic Mee ting.

The a wa rd for the PhD in Business Adm inistration a nd Ma na ge me nt w as given to Jan Voss, German, for his

exce llent ac ad emic p erforma nc e d uring the first two yea rs of the program .Michele Barbieri rece ived the a wa rd reserved for the PhD in Interna tiona l Law and Ec ono mic s for his

exc ellenc e results in writing his the sis The Inte rnationa l Reg ulat ion o f Sovereign Wea lth Fund s: Leg a l,

ec onom ic a nd po licy issues .

The aw ard for the PhD in Financ e wa s assigned to Felix Suntheim , German, for his pa pe r Ma nag erial

Com pe nsation in the Financial Industry which wo n the a wa rd for Best Co nferenc e Pap er by a Doc toral

Stud ent a t the Europe an Financ e Assoc iation Annua l me eting 2010 in Frankfurt in Aug ust 2010.

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Lastly, the a wa rd to the PhD cand ida te in Law of Business and C om merce w as given to Roberta Russo who

published two a rticles in the journa l Ca ssazione p ena leduring her first yea r, Il ruolo de lla law in a c tion e la

lezione d ella Corte e urop ea de i diritti uma ni al vag lio d elle Sezioni Unite. Un tem a anc ora a pe rto and Sul

principio d i affida mento in materia di c irc olazione strad ale .


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Honduras Through His LensbyAndrea Celauro

Nanni Fontana , pho tog rapher and Boc c oni alum, discusses his

work as a p hoto journa list. He g radua ted in 2001 with a d eg ree

in Ec onomics, but the n beg an working as a p rofessiona l

photog rapher rep orting on soc ia l issues a ll ove r the w orld .

On his nec k, among the ma ny othe r ta ttoo s c ove ring his bo dy, Ca rlos El Bestia Alberto ha s ta ttoo ed the

phrase, Forgive m e m othe r. Ca rlos wa s one of the lea ders of M ara 18 in San Ped ro Sula, a c ity in Northern

Hond uras. Tod ay he s in prison for hom icid e, and still has 17 years to serve. Tha t w as where Nanni Fontana took

his pho tog rap h for his c ollec tion Violenc e in Hond uras , a repo rtag e he did in the Central Americ an c ountry.

Nanni is 36 yea rs old, he g raduate from Boc c oni in 2001 and he c urrently wo rks as a ne ws photo grap her

trave ling around the wo rld and do ing photo c ollec tions with a soc ial messag e.

Nanni did n t a lways see himself as a p hoto grap her. I ac tua lly sta rted rathe r late. When I was in my third ye ar

of university I too k a t rip to Mongolia a nd my fa ther lent me his c amera. Tha t s whe re it all sta rted . His first

individual show c am e d uring his years as a stude nt at Boc c oni, with an exhibit c alled Antic a Melphicta : Holy

Week, ded ica ted to the trad itiona l proc essions in Molfetta a nd c urate d b y one o f the big na mes in Milanese

photo grap hy, Toni Nic olini. So Boc c oni ga ve me an e duc a tion in ec ono mic s, but, in a c ertain sense, it also

c hristene d my professiona l c aree r in photog raphy , says Nanni Fonta na . In 2001 he g radua ted with a d eg ree

in Ec ono mic s and Financ e, with a thesis tha t a lrea dy show ed his interest in soc ial issues: a p ape r on ec ono mic

history on the c onstruction o f c onsent in tota lita rian reg imes . Two and a ha lf yea rs wo rking at h is fathersc ompa ny, just to ma ke some money to b e a ble to ta ke photos and then the big jump into the w orld of

professional pho tograp hy. Betwe en 2004 and 2008 he c ollab orated with the a ge ncies Fotog ram ma and

Prospe kt in Milan and the World Picture Ne two rk in New York. Working for ag enc ies, I sta rted wo rking on Milan

and Italy, then on news from Europ e and then internationa l news. Having a ttend ed Boc c oni wa s useful:

knowledg e o f ec onom ics allow ed me to ge t to som e ne ws be fore other co lleague s of mine . Then, in 2009, he

dec ided to b ec ome an indep endent photog rap her, to follow what had emerged as his real interest in the

field of photo grap hy: soc ial rep ortag e sessions for internat iona l organ izations and assoc iations.

Its his wo rk for non-profits, often p roduc ing sessions tha t c an then suppo rt their awa reness c am pa igns, whic h

broug ht him to Honduras for the first time . There, in the summ er of 2008, he to ok a series of photo grap hs for the

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non-profit c omp any Imag ine, in Rome , which do c ument the te rrible hea lthc are situation in Moskitia, a region

in Hond uras and Nic a ragua whe re 75% of the p op ulation lives in po verty. This wa s one of m y first b ig job s and

the first time tha t allowe d m e to find new c lients. The m ajority of my wo rk tod ay is with c oo pe ratives. I don t

wo rk muc h with p ub lishing . Even so, som e o f his repo rtage sessions ofte n end up on the pa ge s of va rious

internationa l mag azines, suc h a s a rep ortage on the Mc Donald s produc tion c hain in Emilia Roma gna ,

pub lished by the Guardianand Fortune Ma ga zine. Ta lking a bout em ploym ent issues throug h ima ge s is

ano ther element tha t d rives Nanni Fonta na s c rea tivity: For aw hile I follow ed the trend of foo d produc tion, I

too k pic tures of w ork in Asahi beer fac tories in Japa n, tea fields in India , but a lso a rtisanal p roduc tion of salami

in Lomellina .

But the photo sessions tha t left their mark on Nanni the mo st we re those he did in Hond uras, where he has

go ne a numb er of times. During o ne o f his visits he foc used on loc a l ga ng violenc e. There w ere group s tha thad be gun d evelop ing in the 90s and were c rea ted by me mb ers of Ame rica n ga ngs de po rted from the US at

tha t time . Mara 18 or Ba rrio 18, for exam p le, was c reate d b y taking the Eighteen Street g ang from Los

Ange les. These p eo ple, throw n ou t of the United Sta tes, just rec onstructe d their lifestyle in Hond uras and other

c ount ries of o rigin, bec oming workers in narcotic s trafficking . It w as an explosive situation, a s demonstrated

by the num be rs tha t Nann i Fonta na himself c ites as a sup plem ent to his photo grap hs: In 2008 Hond uras

rec orded a pro c ap ita hom icide rate of 59.7 for every 100,000 citizens, a rate which had increa sed by 25%

ove r the p revious yea r and whic h is the seco nd highest in the world . Nannis imag es also immortalize va rious

ga ng m em be rs in prison, inc luding the fo rmer me mb er of Ma ra 18, Ca rlos Albe rto. The world of ga ngs had

alrea dy b een foc used on by othe r pho tog rap hers in El Salvad or and Gua tema la, but no one ha d w orked in

Hond uras , explains Fonta na. The pho tog rap hs, pub lished by the freelanc e pho tograp hy ma ga zine Private

we re also e xhibited on va rious oc c asions.

Nanni, who just finished wo rking o n the first part of a projec t on yo uth in the Med iterranea n region, is wo rking

on several projec ts at the mom ent: ano ther projec t with the non-profit Ima gine, with whic h he a lso c omp leted

a repo rtag e in the Democ ratic Rep ublic of Co ngo on ma ternal and infant hea lth, another on AIDS, to

prop ose to othe r clients in the future. This last one is a b ig p rojec t tha t will be de velop ed in Tha iland , where I

just visite d , Brazil, Mo zamb ique and the Ukraine . It s a p rojec t tha t, if I c an g et funding , will require ano ther year

and a ha lf of work.

From Bocc oni New slette r no. 116/2011

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An MBA Alumnus on the Executive Board of the ECB

by Fab io Todesco

Jrg Asmussen, o rig ina lly from Germany, came to Ita ly to

a ttend the SDA Boc c oni Ma ster in Business Ad ministrat ion

ta ught in Eng lish d uring 1991-1992. He w ill take o ffice on the

Europea n Ce ntral Bank Boa rd on 1 January 2012.

The Europ ea n Co uncil has rec ently offic ially named the G erman nationa l Jrg Asmussen , an a lumnus of the

SDA Boc c oni MBA, a me mb er of t he Executive Boa rd o f the Europe an Ce ntral Bank (ECB), substituting the

resigning Jrgen Sta rk. Asmussen will take offic e o n 1 Janua ry 2012. Jrg Asmussen a ttend ed the Eng lish

version of t he SDA Boc c oni MBA during the 1991-1992 ac ad emic ye ar.

During those ye ars, SDA Boc c oni was sta rting to inte rnationa lize its MBA, says the forme r Direc tor of theprogram, Luig i Tava . And a German stude nt c hoosing to d o a n MBA in Italy rep resented a signific ant

op enness tow ards c red ibility, in a dd ition to de monstrating a pa rticularly open attitude .

Another fac ulty member during his MBA, Severino Salvemini, remem be rs Asmussen as a very d iligent stud ent

who wa s pa rtic ularly fond of Italy. The a djec tives used the m ost by his c lassma tes were serious and

intelligent. Outside the classroom, he was interested in art, theater, cinema and volleyball.

Asmussen said he wa nted to a ttend the M BA with the spe cific ob jective of learning ma nag em ent skills which,

pa ired with the m ac roec onomic knowledg e he ga ined during his university studies in Bonn, wo uld allow him to

be c omfo rtab le in the role to w hic h he aspired of pub lic official.

The Executive Boa rd of the ECB, made up of the President and Vic e Presiden t of the Bank and 4 other

me mb ers, has the respo nsibility of prep aring Go verning Co unc il meetings , says the ECB we bsite, in a dd ition

to implementing mone tary polic y for the euro area in ac c ordanc e with the guidelines spe c ified and

de c isions taken b y the G ove rning Co unc il and giving the nec essa ry instructions to the euro a rea NCBs,

ma nag ing the d ay-to-da y business of the ECB and exercising c ertain pow ers de legate d to it b y the G overning

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Boc c oni Newsletter takes a look a t c urrent to pics in the fields of ec onom ics, mana ge ment,

law and more in order to highlight the impo rtanc e of ec onom ic resea rc h

and dissem inate Boc c onis vast store of c ultural

and aca demic knowledge . It a lso p rovides periodic upd ate son the many initiatives held at the University:

c onventions, workshop s and other me etings

institutional e vents

c ounselling a nd training at all sc holastic leve ls

exhibitions, concerts and cultural events

presenta ions and m ee tings a t the Ege a Boo kshop in via Boc c oni 8

new publica tions from UBE and Ege a

The new slette r is pub lished eve ry two w ee ks.

To rec eive the newsletter, fill out the subsc ription form a thttp:/ / info.uniboc co ni.eu/ newsletter
http://info.unibocconi.eu/newsletterhttp://info.unibocconi.eu/newsletterhttp://info.unibocconi.eu/newsletterhttp://info.unibocconi.eu/newsletter

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