penny hicks: northern collaboration learning exchange
TRANSCRIPT
Matching and exceeding expectations
Knowing our customers
Using Marketing Methodology
Quantitive Qualitative Ethnography Mystery shopping
December 2013
Measure overall perception
Core business needed addressing
Finding spaces to study
Finding their way around the building
Support online
Training awareness
Finding a book
December 2013
Measure overall perception
Core business needed addressing
Finding spaces to study
Finding their way around the building
Support online
Training awareness
Finding a book
Introduced immediate improvements
PeopleInductionTechnology
So how did we do?
Drum roll please...
Celebrate!
Unhappy, with potential to
damage brand
Unenthusiastic, vulnerable to
detractors
Loyal enthusiasts, positive promoters
And students told us…
Consistent improvement across all the questions
Number of students using our services
has gone up
Easier to get help and support both online and face to
face
Staff are very helpful or helpful
Awareness of training has gone up
Induction
Gained new information
Still have areas to address
Robust year on year measure