pennenergy jobs media kit 2010

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  • 8/9/2019 PennEnergy JOBS Media Kit 2010

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    2010 media information

    PennEnergyJOBS Mission:

    Connect the leading industry employers with

    the best talent the industry has to offer.

    PennEnergyJOBS.com

  • 8/9/2019 PennEnergy JOBS Media Kit 2010

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    Recruiting Without Boundaries

    Were in good company with PennWells energy brands:Our global marketing program strategically leverages the audience reach of the industrys leadingpublications and conferences. Simply put, PennEnergyJOBS puts your recruitment message in-front of

    the skilled professionals that read these industry publications and attend these industry events. You call

    them the passive job seekersWe refer to them as career-minded professionals.

    When your business success depends on recruiting the mostqualied candidates in the energy industry, look no further thanthe suite of products and services offered by PennEnergyJOBS toprovide you with an unprecedented and unparalleled opportunity

    to reach the industrys best and brightest career-mindedprofessionals.

    PennEnergyJOBS is your conduit to attracting the industryprofessionals that you need to hire in order to meet yourbusiness goals. Our process puts your recruitment messagein front of the industrys best talent whether it is online, in print

    or at an event. This three-pronged approach offers you theexibility to create custom recruitment advertising campaignsthat leverage the best of breed offerings from lead generation tobranding initiatives.

    The PennEnergyJOBS mission is simply stated:Connect the leading industry employers with the best talent the industry has to offer.

    UTIL ITY PRODUCTSconference & exposition

    POWER-GENM I D D L E E A S TFOCUSING ON POWER GENERATION, T&D AND WATER

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    All-Access Membership

    Job Wrap ServiceTake all of the manual work out of posting your jobs and allow

    PennEnergyJOBS to add efciency by automating the process. Thisnon-intrusive process will capture your postings from your corporate

    website or other destination of your choosing and post them directlyto PennEnergyJOBS.

    Job Posting Upgrades

    Cross-Posting Options

    Banner Advertising Webcasts

    Additional Membership Services Additional Membership Perks

    With the purchase of an All-Access Membership, you are entitled to apply thefollowing discounts on all products and services listed in this Media Kit.

    *All Access Membership rates are published as gross rates.A one-time set-up fee of $250 will be assessed for all wrap services.

    Classic Preferred Premium

    3 Month

    add $855

    ($285 / Month)

    6 Month

    add $1,550

    ($258 / Month)

    12 Month

    add $2,760

    ($230 / Month)

    Classic Preferred Premium

    No Discounts Apply10% Off

    Media Kit Prices

    20% Off

    Media Kit Prices

    The Foundation for Every Recruitment Strategy

    Unlimited

    Job PostingsResume

    Search Access

    Featured

    Employer Logo

    Company

    Prole+ + +

    Classic Preferred Premium

    3 Month

    $4,140

    ($1,380 / Month)

    6 Month

    $6,900

    ($1,150 / Month)

    12 Month

    $11,040

    ($920 / Month)

    Membership Rates

    Resum SearchHave longer-term recruitment needs?Consider one of our cost-effectivemulti-month packages!

    Proactively search our global databaseof skilled energy professionals.

    One month of full resume searchaccess for only $575!

    Extensive searching options include:

    Keywords

    Location radius search

    Past employer

    And even spoken languages!

    Resume Search access enables you to: View full candidate details

    Set-up customized Resume Alerts for instant notication

    of newly posted resumes

    Easily save and forward resumes

    Track & store candidate information in personalized folders

    Note: Prices are based on a single user license. Additional licenses can be purchased

    at a rate of 20% of the base cost. *All resum rates are published as gross rates.

    3-Months

    of Access

    6-Months

    of Access

    12-Months

    of Access

    $1,545($515 / Month) $2,400($400 / Month) $4,140($345 / Month)

    Virtual Job Fair Exhibit Space

    Traditional Career Fair Exhibit Space

    Energy Workforce Magazine PennEnergy.com Web Portal

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    Webcasts

    Event Customization

    Fully customizable registration page including tailored data

    collection elds

    Personalized webcast audience console

    Live Event Overview

    Up to 1 hour in length

    Live and interactive environment including Q&A

    Audience polling capabilities

    Unlimited audience size

    Personalized introduction and wrap-up message

    Marketing and Promotion

    PennEnergyJOBS home page promotion

    Email promotion to targeted email database

    E-Newsletter promotion

    Reminder email messages to all registrants 24 hour notice

    and 30 minute notice

    Lead Generation and Reporting

    Minimum lead guarantees

    Full reporting on all registrants

    Breakdown of live attendees & on-demand users

    24/7 protected access to registration database

    Generate recruitment leads & raise awareness!Lead generation and branding come together in one recruitment effort when yousponsor an event or create your own using the PennEnergyJOBS webcast platform.

    Key webcast benets include: Highly interactive with a focus on audience engagement

    24/7 web access to registrant database including all demographic information

    Upgrade OptionsMake a statement and increase your visibility by enhancing your postings.Consider adding one or more of the following upgrades to help you meetyour recruitment objectives.

    Post a single job on PennEnergyJOBS for only $40

    Unlimited Text

    Company Logo

    Applicant Tracking

    5-Pack 10-Pack 25-Pack

    $1,600 Total Cost

    ($320 per posting)

    $2,650 Total Cost

    ($265 per posting)

    $6,000 Total Cost

    ($240 per posting)

    Cross Posting OptionsIncrease your audience reach instantly by cross-posting to one of our

    carefully chosen partner job sites! Benet from having your job posting

    automatically displayed on the sites best suited to your recruitment nee

    Includes:

    Broadbean/

    AdCourier

    DataFrenzy

    eQuest First Advantage

    (TruStar)

    GoJobs

    Hirequest

    HodesIQ

    HRSmart

    Job Viper Jwt

    lirc

    PeopleClick

    RecruitUSA

    (Arbita)

    TMP

    VirtualEdge Webhire

    WhoToChoose

    PennEnergyJOBS supports job feeds from the following:

    *All job posting rates are published as gross rat

    Job Postings

    Webcasts Sponsorships

    Cost*

    Single Sponsorship $15,000

    Co-Sponsorship Starting at $5,750

    *Gross rates.

    HTML or Text Display

    Company Prole

    Comprehensive Reporting

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    Digital Media Advertising

    Exclusive e-Newsletter Sponsorships Insightful & TimelyAdvertise to a captive audience of skilled industry professionals.The PennEnergyJOBS newsletter is delivered each week to over 27,500 opt-in energy industrysubscribers. Each issue contains relevant articles, educational information, a video job tip ofthe week and recent job postings for energy-industry career-minded professionals.

    Job Alert Email SponsorshipsSponsor the daily email that noties registered users of newly posted jobs that match their ownpersonal job alert settings.

    Content Section Sponsorship Job Categories

    Sponsor one of the job categories listed on the home page and receive exclusive advertisingexposure on the initial results page along with higher visibility for your relevant job postings.Custom categories are available.

    Page Peel Ad Position

    Banner Ad Positions

    Website

    Email Newsletter

    Accepted Formats: GIF (animated or static),

    JPG or SWF and may include a 50-word (max)

    text backup with link. Maximum File Size: 30k

    * Rates are monthly based upon the contract term.

    * Rates are monthly based upon the contract term.

    3 Month 6 Month 12 Month

    $5,000 $4,500 $4,000

    Cost per Month

    Top Ad Position (Ad Size: 728 x 90)

    Middle 1 Ad Position (Ad Size: 300 x 250) Exclusive Sponsorship

    Middle 2 Ad Position (Ad Size: 300 x 250) $4,000

    Bottom Ad Position (Ad Size: 728 x 90)

    1 Month

    TopAd Position (Ad Size: 728 x 90) $1,150

    1 Month

    First Sponsored Job Category $800 - $1,500

    Each Additional Sponsored Job Category Up to 20% Discount

    3 Month 6 Month 12 Month

    Leaderboard Ad

    Ad Size: 728 x 90$1,725 $1,440 $1,300

    Site Sponsor #1

    Ad Size: 180 x 150$1,300 $1,240 $1,175

    Site Sponsor #2

    Ad Size: 180 x 150$1,200 $1,140 $1,075

    Site Sponsor #3

    Ad Size: 180 x 150$1,100 $1,040 $975

    Leaderboard

    PagePeel

    Site

    Sponsor #1

    Site

    Sponsor #2

    Site

    Sponsor #3

    *All li d ti i t bli h d t

    Multi-month discounts available.

    Multi-month discounts available.

    Leaderboard

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    Print Advertising

    Reach over 175,000 career-minded industry professionals with each issue!

    The PennEnergyJOBS Energy Workforce Magazine is published and distributed on a quarterly basis in both print and digital formats to a

    global audience of over 175,000 energy professionals. The primary distribution of the magazine is delivered as a supplement to a selectlist of subscribers that receive the following PennWell energy industry brand publications:

    Energy Workforce Magazine

    Additional circulation includes:Energy Workforce Magazine subscribers and distribution at various industry events.

    Rates

    *All job posting rates are published as gross rates.

    Editorial Focus Deadlines

    Spring 2010

    College Recruiting in the Energy Industry-Top Schools

    Training for Dangerous Trades in T&D

    Recruiters Practicum: Finding Talent Using Social Media

    Energy Mentorship Interview

    Space: 2/8/2010

    Materials: 2/15/2010

    Distribution Starts: 3/8/2010

    Summer 2010

    Promotion through the Ranks

    Company Spotlight: TBD

    Recruiters Practicum: Niche Recruiting Online

    Energy Mentorship Interview

    Space: 5/10/2010Materials: 5/17/2010

    Distribution Starts: 6/14/2010

    Fall 2010

    International RelocationRenewable Energy HiringRecruiters Practicum: Recruiting InternationallyEnergy Mentorship Interview

    Space: 8/2/2010Materials: 8/9/2010

    Distribution Starts: 9/7/2010

    Winter 2010

    Forum: Energy Job FairsCompany Spotlight: TBDRecruiters Practicum: Networking Success at Energy Job FairsEnergy Mentorship Interview

    Space: 11/1/2010Materials: 11/8/2010

    Distribution Starts: 12/6/2010

    1X 2X 3X 4x

    2-Page Spread $17,595 $16,715 $16,365 $15,835

    Full Page $9,775 $9,285 $9,090 $8,800

    Half Page Spread $9,300 $8,850 $8,660 $8,350

    Half Page $5,175 $4,915 $4,815 $4,650

    Featured Job Listing $1,150 $1,100 $1,065 $1,035

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    Traditional Career Fairs

    The career fair is co-located with POWER-GEN International, a leadingindustry event, where youll benet from a natural ow of trafc on theshow oor. This is not your typical Career Fair EventAlmost 100% of

    all attendees are employed! These are your passive candidates!

    Exhibit & Sponsorship Pricing -

    Call your account representative or details.

    POWER-GEN International . . . .December 14-16, 2010Orlando, FLCore audience focus: Power generation professionalsExpected attendance: 17,000+Space rates: starting at $32.50 / square footSales Close: December 3, 2010

    PennEnergyJOBS Career Fair

    Virtual Job Fairs

    March 30, 2010 . . . . . . . . Energy Industry Virtual Job Fair

    Sales Close: March 15, 2010

    September 28, 2010 . . . . Energy Industry Virtual Job Fair

    Sales Close: September 20, 2010

    Calendar of Events

    Multi-show discountsare available of up to 10% per event!

    Virtual Job Fairs for the energy industry presented by PennEnergyJOBS

    The PennEnergyJOBS Virtual Job Fairs bring together the energy industryscareer-minded professionals with the industrys top employers at the

    convenience of ones desktop.

    Private Label Virtual Job Fairs & Online Open HousesLeverage the online job fair experience and create a single sponsored online event of your own! Use theonline platform to bridge the recruitment needs of multiple divisions, locations and/or projects by establishing acustomized online recruitment event. You staff the booths virtually and well deliver your target audience! Callyour account representative for more details.

    The only online virtual job fair dedicated to both Power and Oil & Gasprofessionals

    All the benets of a traditional job fair without the costs, hassles,or travel that make traditional tradeshows out of reach for 98% ofparticipants

    Each exhibitor leaves the job fair with quality resumes, candidateproles, comprehensive tracking stats and increased brand awareness

    Why should you exhibit?

    Reach some of the best talent the industry has to offer in the only globalonline job fair dedicated to the energy industry

    Post up to 100 jobs and collect resumes Chat directly with job seekers and career-minded professionals Create a pipeline of candidates with lead generation Recruit from the comfort of your own desk

    Position your company as an employer of choice (benets, work/lifebalance, etc.)

    Receive comprehensive reporting on all your booth trafc and activity Host a seminar for industry-wide recognition No additional costs (travel, shipping, printing, etc.)

    Exhibit in the leading industry career fair event and network directly with an audience ofthousands of skilled industry professionals.

    PennEnergyJOBS helps employers in their efforts to comply with the OFCCPs Internet Applicant record

    keeping rules of the federal employment laws. The tools on PennEnergyJOBS allow employer accounts to

    identify themselves as needing to be OFCCP compliant and the system will archive additional data as outlined

    by the OFCCP requirements. The tools include:

    A way for individual employer accounts to opt-in

    Additional archiving of Candidate Database search activity including search queries and viewed resumes

    Additional storage of Applicant data and the job they applied to

    Important Note: The purpose of the new tools is to support employers with their hiring practices. These

    tools alone will not make the employer compliant. Employers who are using an external job board are

    ultimately responsible for establishing their own guidelines and company policies to ensure they are in

    compliance with the OFCCP regulations. It is also the employers obligation to seek legal advice and use

    the services we provide in such a way as to be compliant.

    OFCCP Compliance & PennEnergyJOBS (Ofce o Federal Contract Compliance Programs)

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    Candice DoctorSales Manager

    1421 South Sheridan Rd.Tulsa, OK 74112

    Tel: 918-831-9884Mob: 918-688-7111

    [email protected]

    Brent EklundSr. Account Manager

    Tel: [email protected]

    Corporate HeadquartersPennWell Corporation

    1421 South Sheridan Rd.Tulsa, OK 74112

    Tel: 1-800-331-4463

    Stacey SchmidtWeb Publisher

    Tel: [email protected]

    PennEnergyJOBS Contact Information

    PennEnergyJOBS Sales PennEnergyJOBS Corporate