penn state social media boot camp - blogging presentation
TRANSCRIPT
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Led by: Rebecca Dvorin and Kaitlyn Zurcher
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Overview � Organizations that utilize blogs can see
higher engagement and give people insight into the inner workings of a club.
� Learn tips to promote your organization by starting conversations, sharing stories, and engaging individual members.
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Why Have a Blog?
Blogs are good for student organizations because they can help communicate with the world in an organized and informational way.
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Choosing a Platform: WordPress
� WordPress � Started in 2003 � 1 in every 6 websites runs on
WordPress, the most popular blogging platform in the world
� Pros � Flexible: themes, widgets, customization
� Cons � One-sided (difficult to make it social) � Complex: more effort to set up and maintain
� Best for � Longer text posts � Creating a hub for all online presence
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University of Texas longhornhsa.wordpress.com
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Choosing a Platform: Tumblr � Tumblr
� Started in 2007 � Currently: 147 million blogs, 67 billion posts
� Pros � Interactive: emphasis on social engagement through tags,
reblogging � Easy to post, great for mobile
� Cons � Informal � Not as flexible
� Best for � High-frequency posters � Visual/multimedia elements � Interacting with audience
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University of Alberta uofa-vasa.tumblr.com
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Setting Up � Choose a name: think simple, SEO � Pick a theme: nothing too crazy; you want content to
stand out � Set up an “About” page with mission statement/
vision, contact info, meeting times/location � Tips:
� Think about what you would want out of an org’s blog, both as a prospective and current member.
� Make it so that handing over control of the blog to future members will be seamless (easy to keep consistent look and feel).
� Consider having both a WordPress and Tumblr – different purposes, content opportunities.
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THON Blog- use your own pictures
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Keep your blog fun and organized
Also, always link to other social media platforms!
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Find your focus and target audience
Example from Saint Michael’s College
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Show your personality
From Harvard College Student Blog
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Update Frequently
Pillar, a THON organization, updates often
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Also…. � Use links in your posts � Respond to blog comments � Join conversations � Utilize hashtags
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Don’t…
� Make grammar mistakes � Be negative or bash other sites/
organizations � Plagiarize/steal photos � Use profanity
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Content: What to Post 1. Blogs from members, especially leaders, to establish themselves as experts on a subject.
� Examples: ○ Professional org blogging about internship
experiences, tips for younger members ○ THON org blogging about what they learned on a
trip to Hershey Medical
� Why? ○ To give unique insight on a topic ○ To tell interesting, entertaining stories ○ To humanize the organization as a whole
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Content: What to Post
2. Recaps of past events and promotions for future events
� Why? ○ To show that your org is active ○ An exciting recap/promo might make people
more inclined to go to future events
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Content: What to Post 3. Calls to action
� Get people to participate (fundraise, donate, volunteer, etc.)
� Tell why people should get excited to help out ○ Go beyond a simple, “This is happening, please
help out.” � Why? ○ People will feel more involved if they are able to
read about where the money goes or how other org members have benefited from doing something similar in the past.
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Posts
� Length � Relatively short; long posts lose interest
� Frequency � Make a consistent schedule ○ Must be manageable (be realistic) ○ Be active ○ Try to post on the same day – i.e., if you post
once a week, schedule it for every Monday
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Unique Tips � Use to optimization (not too much) � Pick one keyword topic per post � Turn readers into viewers/members � Come up with realistic schedule for
yourself � Make as easy as possible to understand � Make it worth sharing
� Culture surrounding organization � Who is going to read it? What topics/issues
do they care about?
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Thank You
� Please ask us any questions you have � Rebecca Dvorin: [email protected] � Kaitlyn Zurcher: [email protected]