1Flagler Villagewayfinding proposal

FLAGLER VILLAGE

3table of contents

wayfinding introduction 5

problem statement 7

about Flagler Village 9

design objectives 11

wayfinding strategy 13

brand building 15

Flagler Village brand elements 17

identification signs 19

entry identification design 21

secondary entry identification design 23

sign locations 25

directional signs 27

directional sign design 29

secondary directional sign design 31

directional sign locations 33

orientation signs 35

orientation sign design 37

sign location 39

introduction

Wayfinding design provides guidance and the means to help people feel at ease in their sur-roundings. The designer is responsible for enhancing how a space is experienced by finding order in chaos without destroying the character of a place. People need to know how to reach their destination, where they are, what is happening there, and how to exit. Great wayfinding systems employ explicit signs and information as well as implicit symbols and landmarks that together communicate with accuracy and immediacy. DaviD Gibson, The WayfinDinG hanDbook

7problem statementFlagler Village is an urban art destination and neighborhood with the ability to interest a broad demographic. With the lack of signage in Flagler Village, knowing where you or where you need to go can be difficult. Flagler Village borders are left undefined and the areas of the different districts are confusing. There is virtually no signage or explanation of location other than street signs and word of mouth.

9about Flagler VillageFlagler Village is a forward thinking neighborhood that is quickly developing due to its central location in the heart of downtown Fort Lauderdale. Flagler Village needs to appeal to both the locals and tourists/visi-tors who visit the Fort Lauderdale area. Demographics of Flagler Village locals currently include about 32,500 people, 18,700 are male, 13,000 are female. The median age of this group is 41 years of age. About 21,000 people are considered to be white collar while 8,000 people are considered to be blue collar workers.

Flagler Village also attracts many young colleagues through its art districts, art shows, and urban design. Many of these people who visit Flagler Village are in their 20s to 30s.

Broward Boulevard

NE 4th Street

Sistrunk Boulevard

NE 8th Street

NE 2nd Street

NE

3rd

Ave

And

rew

s

US

1/N

orth

Fed

eral

Hig

hway

1

2

34

Parking

Park

MASS district

FAT Village

Third Ave

Peter Feldman Park

Urban Farm

City Hall

Bus Station

1

2

3

4

11design objectivesFlagler Village competes with the surrounding areas of Ft. Lauderdale for tourism, activities, and recreation. Because Fort Lauderdale has a reputation for creativity, signage for Flagler Village must represent an urban art environment to help distinguish it from the surrounding areas of Fort Lauderdale. Other wayfinding Studios that have done work in the Ft. Lauderdale area include Glavovic Studio: Architecture Art and Urban Design and Jones Worley who is responsible for the new Tri-Rail design in the south Florida area.

conveyurbanartenvironment distinguishthedifferentdistrictswithinFlaglerVillage fitsintothesurroundingarea haveasenseofreliability outlinemodesoftransportation showpossibledestinationswithinFlaglerVillage graphicsappealtobroaddemographic

13strategyTo properly distinguish Flagler Village from its surrounding areas and define all locations of interest. Districts are defined through different colors on a map along a key.

The different districts of Flagler Village are distinguished through different colors to help break the map up for the viewer. Transportation is shown through different colored and dashed lines distinguished by the map key. Stops for both the trolley and The Wave transportation are shown through outlined circles matching the color of their transportation route.

Broward Boulevard

NE 4th Street

Sistrunk Boulevard

NE 8th Street

NE 2nd Street

NE

3rd

Ave

And

rew

s

US

1/N

orth

Fed

eral

Hig

hway

Parking

Park

MASS district

FAT Village

Third Ave

Trolley Loop

Railway

Mockingbird Trail

The Wave

Trolley Stops

The Wave Stops

brand building

Wayfinding and environmental graphics are design tools that can be used to create or enhance a brand. Color, type, voice, graphics and form all work together to create a unique language that identifies a place and makes it memorable.

17Flagler Village brand elementsThe logo is designed to feel contemporary and welcoming. Strong contrasting colors were chosen to reflect Flagler Villages heavy connection with the art districts. The F and V for Flagler Village is a prominent characteristic of the logo design and the square shape of the logo is continuously emulated through various forms of signage in Flagler Village.

FLAGLER VILLAGE

PANTONE: 548 C PANTONE: 360 C PANTONE: 7655 C

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Visby CF light

medium

bold

identification signs

Identification signage often provides visitors with an important first impression of a place. Not only does it provide important notice of entry and exit areas, but it can also serve to express and enhance the visual tone of the area.

21entry identification signage Standing at 12 feet tall and 5 feet wide, the Flagler Village monument is tall enough for drivers to take notice while driving by and thin enough to avoid taking up too much foot space. The colors and design are strongly related to the Flagler Village logo design which emulate the urban art areas of Flagler Village. There is a strong emphasis on a clean and contemporary design which is influenced by the urban art atmosphere of Flagler Village.

FLAGLER VILLAGE

MATERIALS:

Metal: Brushed Aluminum

Logo: powder allied aluminum

Black Posts: Aluminum

Colored Stripes: powdered allied aluminum

Base: concrete

5 feet

5 feet

.5 feet

4.5 feet

4.5 feet

12 feet

1 foot

23secondary entry identification signageAt 7 feet tall and 3 feet wide, this monument mimicks its larger primary form at a smaler scale to allow the ability to place it in limited space. Having smaller secondary entrance monuments will further define Flagler Villages borders and enhance Flagler Village as a destination.

FLAGLER VILLAGE

MATERIALS:

Metal: Brushed Aluminum

Logo: powder allied aluminum

Black Posts: Aluminum

Colored Stripes: powdered allied aluminum

Base: concrete

3 feet

2.5 feet

2.5 feet

1 foot

3 feet7 feet

5 feet

.5 feet

25monument locations Main and secondary monument locations are based on the flow of traffic into Flagler Village and square footage present for a monument. Monuments help viewers realize when they enter or exit the Flagler Village area.

1 Main Monument Entry Sign NE 3rd Avenue and N Flagler Drive2 Secondary Entry Sign N Flagler Drive and Sistrunk Blvd.3 Secondary Entry Sign NE 3rd Ave and Broward Blvd.Broward Boulevard

NE 4th Street

Sistrunk Boulevard

NE 8th Street

NE 2nd Street

NE

3rd

Ave

And

rew

s

US

1/N

orth

Fed

eral

Hig

hway

2

3

1

Parking

Main

Secondary

Park

MASS district

FAT Village

Third Ave

1

2

3

4

directional signage

Directional signage provides visitors with the necessary information to keep them moving within a space. Identification signage is relevant to both pedestrians and vehicular traffic. These signs need to be obvious and easy to recognize. The visual form and graphic must consider the environment and relate to overall signage plan.

29directional signageSquares on a cube shape emulate the Flagler Village logo while arrows cutting across edges of the cubes provide a more dynamic feel to the signage. Arrows and destinations will always be found on the same cube and arrows point in the direction of the location. Colors also emulate the Flagler Village logo.

Each brushed aluminum cube houses a white acrylic cube. The brushed aluminum cube has signage that is cut into the metal to reveal the white cube inside. Stripes between each brushed aluminum cube as well as the white lettering and arrows are an acrylic material in order for the sign to have the ability to light up from the inside for nightlife.

-Artwalk -Artwalk

- Parking- Parking Garage

-Artwalk

FLA

GLE

R V

ILLA

GE

FLA

GLE

R V

ILLA

GE

avenue

- Peter Feldman Park- Flagler Village Farm

7 feet

3.5 feet

10 inches

FRONT SIDE BACK SIDE TOP

10 inches

10 inches MATERIALS:

Metal: Brushed Aluminum

White lettering: Acrylic

Arrows: Acrylic

Colored Stripes: Acrylic

Base: Powdered Allied Aluminum

Inside Cubes: Light Fixture

FAT

Third

Mass

City Hall

village

village

31secondary directional signageSecondary directional signage is derived from the main directional signage, consisting of one cube from the directional sign on a black aluminum pole. White lettering on the cubes is acrylic for the ability to light up at night.

SIDE FRONT BACK SIDE TOP

FATvillage

5.5 feet

10 inches

10 inches

10 inches

MATERIALS:

Metal: Brushed Aluminum

Black poles: Aluminum

White lettering: Acrylic

Arrows: Acrylic

Inside Cubes: Light Fixture

33main and secondary sign locations Directional signage helps viewers know exactly where to find particular destinations through arrows pointing in the right direction. Secondary directional signage helps reinforce the main directional signage.

1 Main Directional Sign - NE 3rd Ave and NE 8th Street2 Main Directional Sign - NE 1st Ave and NE 7th Street 3 Main Directional Sign - NW 1st Ave and NE 5th Street 4 Main Directional Sign - Sistrunk Blvd. and NE 3rd Ave5 Main Directional Sign - NE 3rd Ave and Sistrunk Blvd.6 Main Directional Sign - NW 1st Ave and Broward Blvd.7 Main Directional Sign - Andrews and NE 2nd Street8 Secondary Directional Sign - NE 3rd Ave and Sistrunk9 Secondary Directional Sign - NE 5th Terr. and Sistrunk10 Secondary Directional Sign - NW 1st Ave and NE 4th St.

Broward Boulevard

NE 4th Street

Sistrunk Blvd

NE 8th Street

NE 2nd Street

NE

3rd

Ave

And

rew

s

US

1/N

orth

Fed

eral

Hig

hway Broward Blvd

1

2

3

76

45

89

10

orientation signs

Orientation signs provide users with an overview of the area. The signs must be easy to under-stand and properly oriented to the surroundings. You are here indicators provide the viewer with their current orientation relative to the site. Directories provide a list of relevant destinations. Clear communication is provided through a balance of important information and an economy of visuals.

37orientation signageOrientation signage reflects the overall theme of the Flagler Village logo and directional signage by mimicking the colored stripes and square design. The white let-tering and colored stripes, as well as the map itself are made from an acrylic material to allow viewers to see the map after dark for night life in Flagler Village.

FLAGLER VILLAGE

Broward Boulevard

NE 4th Street

Sistrunk Boulevard

NE 8th Street

NE 2nd Street

NE

3rd

Ave

And

rew

s

1

2

34

Parking

Park

MASS district

FAT Village

Third Ave

You Are Here

Trolley Loop

Railway

Mockingbird Trail

The Wave

Trolley Stops

The Wave Stops

Peter Feldman Park

Urban Farm

City Hall

Bus Station

1

2

3

4

US

1/N

orth

Fed

eral

Hig

hway

4 feet

3 feet

4 feet

7 feet

6 inches

MATERIALS:

Metal Sides: Brushed Aluminum

Colored Stripes: Acrylic

White Lettering: Acrylic

Map: Acrylic

Inside Structure: Lighting

FRONT AND BACK SIDE TOP

39orientation sign locations Orientation maps help the viewer know where they are located via you are here indicator and what else an environment has to offer and where to find it.

1 NE 3rd Ave and NE 8th Street2 NW 1st Ave and NE 5th Street3 NE 3rd Ave and Sistrunk Blvd4 NE 3rd Ave and Sistrunk Blvd5 NE 3rd Ave and NE 2nd Street

Parking

Park

MASS district

FAT Village

Third Ave

1

2

3

4

Broward Boulevard

NE 4th Street

Sistrunk Blvd

NE 8th Street

NE 2nd Street

NE

3rd

Ave

And

rew

s

US

1/N

orth

Fed

eral

Hig

hway

Broward Blvd

1

2

3 4

5

41

SUBMITTED BY

KATHERINE GERDUNG

FLAGLER VILLAGE WAYFINDING PROPOSAL

APRIL 2015