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  • EMAILSERVICEPROVIDER BY: TAYLORSHRIVER

  • MAILC

    HIMPVS.C

    ONSTAN

    TCONTACT

    AboutAlans

    Alansisthegotoupscaleyetinformaldeli/bakery/confecKonarylocatedintheMetroAtlantaarea

    With10locaKons,AlansencompassesdowntownAtlantaaswellasthenorthernsuburbs

    Frombreakfastandlunchtocateringmealsonsite,Alanshasitcovered

    WithsomeofthebestcakesanddesertsintheAtlantaarea,itsnowondersomanybridesandpartyhostsflocktoAlans

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    BusinessObjec2vesMainobjec2ve:tofindanemailserviceproviderthatallowsAlanstocommunicateandmarkettohiscustomersinordertocreatealasKngrelaKonship Alanisseekinganemailserviceproviderthathasthefollowing

    characterisKcs: Easy-to-useinterfacewithanarrangeofprofessionalaswellas

    appealingtemplates AbilitytotracktheeffecKvenessofyouremailmarkeKngefforts Capabilityofstoring200,000pluscustomerssegmentedby

    locaKon,eventdate,etc. Abilitytoperformdaily,weekly,monthly,andyearlyautomated

    emails Reasonablepricethatreflectsthefeaturesoffered

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    TargetAudience LargeofficebuildingsinDowntownAtlanta LocalswithintheMetroAtlantaarea-bothresidentsand

    touristswithinthecityandthesuburbs Bridesseekingcakesorotherdesertsforweddingsand

    recepKons Party-throwersandhostsseekingcaterers,cakes,ordeserts

    fortheiroccasions CompaniesseekingcaterersforbusinessmeeKngs,

    luncheons,orotherevents

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    BusinessStrategies PromoteAlanstolocals,nearbybusinessowners,andsurrounding

    companies Emailssendoutatleasttwiceaweektothetypicallunchcrowd-

    containingthespecialsofthedayandallowingcustomerstoplacetheirordersonline

    AbilitytosegmentbridesbasedonweddingmonthandsendbridesemailsofferingwineandcaketasKngspecials

    InvitethebestcustomerstoVIPevents EmailinformaKonaboutcateringparKes,luncheons,andgatheringsto

    companies,businesses,andotherlocals Trackanniversariesofcustomersspecialevents,pastpurchases,and

    websiteclicksinordertodofollowups,sendspecialoffers,aswellasanalyzeyouroverallmarkeKngeffecKveness

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    FeaturesComparison

    SegmentaKon Pricing ReporKng Ease-to-useinterface CustomerService/Support Otherfeatures

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    Segmenta2on

    SendperKnentinformaKontoonlythecustomersitisperKnentto

    Targetcustomersbasedonbehavior,preferences,andprevioussales

    Addhiddengroupstosegmentbyinternaldata

    SendatargetedeventinvitaKontoacertaingeographiclocaKon

    Emailonlyyourmostloyalcustomers

    Segmentbydateaddedtosendawelcomeemail

    Segmentbypurchasesinordertosendoutnewproductemails

    Createanauto-updaKngsegmentwithanycriteria

    Sendcustomizedmessagestoeachtargetedlist

    Targetcustomersbasedoninterests,demographics,contactdetails,surveyresponses,oremailreports

    Getmorecustomersopeningtheemailsbecauseoftherelevance

    AddtagstocontactsinordertorecordimportantinformaKonaboutthecustomer

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    Pricing

    FreestartupopKon PlansoffermonthlyopKonsaswellaspayasyougoopKons

    $875.00/monthfor185,001-200,000subscribersand2,400,000emailspermonth

    Free60dayproducttrial

    Nocontracts,cancancelatanyKme

    $895/monthfor150,000-200,000subscribers

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    Repor2ng

    Trackhowmanyemailsyousent,howmanypeopleopenedordidnotopenyouremailcampaigns,andwhattheyclicked

    AnalyzelistgrowthoverKme,viewsubscriberslocaKon,andtrackengagementbylocaKon

    Datatolearnwhatabractscustomerstoyourbusiness

    Findoutwhatemailswerenotabletobedeliveredtocertainaddressesaswellasuserswhounsubscribedfromyouremails

    Compareyourcampaignresultswithotherindustries

    Revenuereportstofindoutwhichcustomersmadeapurchase

    Allreportsareprintable

    Measurehowyouraudienceisengaging

    Seetherevenuereportgeneratedfromemailcampaigns

    Seecontactlistgrowththatisgeneratethroughavarietyoflist-buildingtoolsthatareoffered

    Trackhowmanyemailsareopenedonmobiledevicescomparedtohowmanyareopenedondesktops

    AbilitytocheckreportsanywherewiththeConstantContactappthatcontainsfeaturessuchasone-clickediKng,socialintegraKon,andcomprehensivetracking

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    Ease-to-use/CustomerReviews

    SimplythebestandeasiestwaytodoemailmarkeKng.-TrevorC.

    IabsolutelyloveMailChimp,it'ssupereasytouse,theinterfaceisuserfriendly.-AnastasiaB.

    Youdonthavetospendhourstryingtofigureitout.-AnnS.

    Couldntbeeasier!-Anonymous

    Userfriendly,easytofollow,analyKcseasytounderstand.-AmandaM

    SimpleandintuiKvetouse,yetsopowerful.-VeeS.

    Reviewsfromusersong2crowd.com

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    Ease-to-use/CustomerReviews

    AtCapterra,werecentlyconductedapollof60smallbusinessesthatuseeitherMailChimporConstantContactfortheiremailmarkeKngneeds.Shockingly,morethanhalfoftherespondentshadusedbothsystemsatsomepointinKme,whichspeakstotheenormousmarketsharethesetwoleadingemailmarkeKngsohwareprovidershave.ThemoreinteresKngfindingfromourstudyofthebusinessesthathadusedboth,75%ofrespondentspreferredMailChimpoverConstantContact. -QuotefromKaKeHollar

    hbp://blog.capterra.com/mailchimp-vs-constant-contact/

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    CustomerService/Support

    Freeaccountsdonotofferaccesstoemailsupport

    OffersaknowledgebaseforallcustomersthatcontainsavarietyofspecificissuesaccompaniedwitharKclesandvideostohelpresolveissues ThesearKclesandvideos

    addressissuessuchasaccountsemngs,billingissues,templates,reports,etc.

    OffersanaccesstosupportatanyKmeforthestarKngat$9

    Offersavarietyofcontactmethodssuchasphonecalls,livechat,emails,tweets,andyoursupporthistory

    Customersupportaccessiblefrom7am-11pmonMondaythroughThursdayand7am-9pmonFridays

    Freecustomersupport Videotutorialsoffering

    explanaKonsontypicalissues WidevarietyofFAQsavailable

    forcustomers

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    OtherFeatures

    OpKontoconnectyourbusinesswithoneofMailChimpsecommerceintegraKonssuchasShopify,Salesforce,orTwibertolearnwhatyourcustomersarepurchasingandtheresultsofyourcampaigns

    DesignyourowntemplateforeachemailcampaignwithavarietyofdesignopKons

    MailChimpsnapallowsyoutosendphoto-basedemailsfromanywhere

    IdenKfiesthebestKmetosendacampaign

    RSS-to-emailfeature

    Easytoedittemplates Autorespondermakesitsimple

    tosendpersonalizedemailstocustomers

    UploademaillistsfromExcel,Gmail,Outlook,etc.

    IntegrateswithappssuchasSalesforceandMindbodyinordertosyncnewcontacts

    Imageanddocumentstorage OffersPLUSfeaturesthatallow

    youtoconnectwithcustomerswithliveevents,traceablecoupons,surveys,etc.

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    ComparisonSummary

    $895/monthfor150,000-200,000subscribers

    Phone,email,andchatserviceavailableMondaythroughFriday

    Widevarietyoftemplatesanddesigntools

    Freeforupto5files,butaccesstostockimages

    ImportcontactsfromemailserversBOTH

    $875/monthfor$185,001-200,00users

    Onlineknowledgebaseformainlyself-servicesupport

    MoreuserspreferredMailChimpslayout

    Unlimitedfreeimagestorage RSS-to-emailfeature

    Highdeliverabilityrates ManyintegraKonswithotherbusinesssohwaresystems Offersplansforcompaniesofallsizes Ease-of-useforusers Customizableemailtemplatesforeachemailcampaign CanexportcontactsfromotherapplicaKons AbilitytosegmentbydifferentcharacterisKcs Downloadableapp

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    FinalRecommenda2ons

    BothMailChimpandConstantContactofferauserfriendlyemailservicedesignedtopromotebusinessesandensurelasKngcustomerrelaKonship.BothMailChimpandConstantContactarecapableofsendingsegmentedaswellasautomatedemailcampaignstoAlans200,000customerdatabase.BothalsoprovidemanytypesofreportsthathelpdeterminetheeffecKvenessofthecampaigns,allowforpersonalizaKonoftemplatesforemails,andusetheintegraKonofotherapplicaKons.Therearehowever,smalldifferencesbetweenthetwoproviders.Aherexaminingbothoftheseproviders,IbelievethatMailChimpisthesuperiorchoicebetweenthetwo.Tostart,MailChimpistheoverallcheaperchoice.Italsooffersprintablereports,RSS-to-email,andanyecommerceintegraKons.ThecustomerreviewsofMailChimprepresentanextremelysaKsfiedclientele,andIbelieveAlanswillhavethesamesaKsfacKon.MailChimpwillbeabletosuccessfullyfulfillAlansbusinessobjecKvesandstrategies.IbelievethisopKonwillexcelinsendingoutweeklyspecials,segmenKngbridesandothercustomers,trackingcustomerinformaKon,andtheoverallpromoKonofAlanstothesurroundingMetroAtlantaarea.IbelieveAlanswillbecomesuccessfulintheiremailmarkeKngendeavorswiththeassistanceofMailChimp.

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