CALVIN KLEIN JEANSENVIRONMENT: ‘SMART-CASUAL’, MODERN

CHARLES & KEITHENVIRONMENT: STYLISH, TIMELESS

MAGRABI OPTICALENVIRONMENT: CLINICAL SOPHISTICATION

AXIOM TELECOMENVIRONMENT: PEPPY, BRIGHT, ACTIVE

Addressing local

culture

Promoting new productsBold and bright

signage

Chic and crisp interiors

Simple non-skid flooring

Ample lighting

No doors or sensors

Clothes and accessories

displayed, based on age and

gender

No doors or sensors

Bright and warm lighting

Non-skid flooring to

encourage people to try

shoes

Full-length mirror to view

and contemplate products

Center displays with

new products

Shoes displayed

on lower shelves

– typically the

usual angle at

which people view

shoes

Bags displayed

on shelves at

eye-level – easier

to view and touch

Store Manager in

Charles & Keith

uniform and

accessories

Center Seating in

front of mirror

Expensive products

displayed ‘safely’

Free eye-care

literature and

donation box on

counter

Effective product display, allowing customers to stroll, view and choose

Sunglasses Spectacles

White colour theme

Non-skid flooring

Fluorescent lighting

ORANGE

Bright and bold font for

signage

No doors, but ‘orange-

colour-with-advertisement’

sensors to ensure security

Bright and colourful

environment to attract

customers, especially young

buyers

Schemes

advertised on wall

itself

Special/New products displayed

on special counters

Employees in

uniform, to

promote Axiom

Feature wall with

latest models and

accessories