Pause. Stop. Rewind

Grow Back

Service Jam 2013

Value Proposition

• ‘Grow Back’ provides you an opportunity to celebrate your childhood in the rut and monotony of your hectic daily schedule;

• It facilitates you to relive the experiences and memories of yesteryears;

• It enables you to enjoy every moment, every action and every reaction through a series of activities and simulations

• It helps you grow back, grow happy!

Our Market

• We are creating value for Indian professionals of today who are juggling a number of personal and professional responsibilities simultaneously.

• Over a period of time, they get engulfed in the rut and monotony of their routine and hardly ever find any time for themselves.

• Modes of recreation are an anesthetic for them which only temporarily divert their senses from the stress they experience all the time.

• They are nostalgic about their childhood memories but lament the lack of environment, apparatus, support and initiative to relive them.

Our Market

• We segment our market based primarily on the eras of their childhood.

• This makes sense as your likes and preferences at a given point of time are mainly a function of the socio-cultural, economic, political and technological trends prevalent at that point of time.

• So broadly our segments are:

• Adults who spent their childhood (schooling years) in the 60s

• Adults who spent their childhood in the 70s

• Adults who spent their childhood in the 80s

• Adults who spent their childhood in the 90s

Customer Relationship

• Given our value proposition and market definition, Grow Back would

• Co-create customized experiences for its customers; &

• Assist them in establishing and sustaining communities that take the cause further

Key Partners

Channel Partnerscorporate HR; school /

college alumni committees; online

communities

Venue PartnersBanquet halls

Property PartnersStationers, costume

vendor

F&B Partners

Sponsors / Placement Partners

Cadbury Bournvita, Maggi, Rasna, Camlin

Merchandize PartnersProduction / Distribution /

Entertainment content

Key Activities

On the business front

Identify attractive

Corporates / Communities

Making the business pitch

Developing customized programme

Agreements with business

partners

Logistics and programme preparations

Programme liveMerchandize

salesFeedback and

ideas

On the operational front

Story Board

The Menu Card

Key Resources

Physical

Venue, stationery, merchandize,

furnitureIntellectua

l

Entertainment content, era

related- research

Human

Research, Business

Development, Administration,

Programme Financial

Sponsors, placement

partners, capital

Cost Structure

Fixed Costs

Entertainment content, salaries,

one-time marketing costs

Variable Costs

Cost of experience,

marketing and promotions

Pricing

Value driven pricing, premium value positioning

Economies

Production, Merchandize, F&B

Revenue Streams

GROW

BACK

Experience Fee

(Participation)

Sponsorship & Placements

Merchandize Sales

Franchising & Licensing

30% in advance, 70% on the day of programme

Cash at point of

purchase

Franchisee fee

Cash/kind sponsorships

Grow Back

Aditi Mohile, Ashutosh Datar, Nandan Khade, Parag Patil, Sakshi Korde, Sanket Shah

Presented by:

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