play what is… “brand strategy ” ? pause rewind
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What is... BRAND STRATEGY
PLAY
What is
BRANDSTRATEGY ?PAUSE
REWIND
What is a BRAND?
is it yourorganisations
logo?symbol?name?sign?colour combination?slogan?
Yes!
But a BRAND is also...
a promisean experiencean associationa relationshipan imagea storya guaranteea rumoura mytha behavioura short-cuta perceptionan ideology a feeling
a BRAND is all these things.PAUSE
FASTFORWARD
What isSTRATEGY ?BRAND
STRATEGY BRANDis
generating brandsand influencing
intentionally,carefully,thoughtfully,with a corporate viewpoint.
How do you DOBRAND STRATEGY?
Engage everyone in your branding effortstip 1:inside and outside your organisation.
clear, consistent+ coherent.tip 2:Be
Listen to your people.tip 3:[Take care of your household]
Make sure your messages reflecttip 4:reality.realityrealityrealityrealityrealityrealityreality
Stay focussed.tip 5:
And finally
tip 6:Try to keep your brandspromise.
who OWNS your brand?
you do.but...
it exists only in other peoples minds.(and you dont own those)
Brands areephemeral
and need toevolve.
So you cant always CONTROL your brand
though why would you WANT to?
Remember
We accept the best brandswarts and all.
So
Brand bravely!
better business learning by"The Annual New England Xylophone Symposium" by DoKashiteru (feat. spinning merkaba)http://ccmixter.org/files/DoKashiteru/19848is licensed under a Creative Commons license:http://creativecommons.org/licenses/by/3.0/Music credit:gavinwedell.comgavin wedell >> brand strategistEJECT
2011 Gavin WedellAll non-audio contentThe Annual New England Xylophone Symposium (ft. spinning merkaba)DoKashiteruccMixter2009198672.8