“ Graphic Des ign i s constant ly on

the move, and each new era o f des ign i s pushed by des igners wi th

imaginat ion, pass ion for des ign

and a des i re to ach ieve exce l lence ”

1914-1996

Pratt Institute (1929-1932) Parson’s School of Design (1932-1933)

Art Students League (1931-1934)

Art Director …at twenty-four

Professor of Yale University

Designs:

LOGOS ADS

BOOK COVERS TRADE MARKS

MAGAZINE COVERS LABELS

PACKAGING BROCHURES

SIMPLE CRISP

Esquire magazine

PM magazineWallace Puppets

T r a d e m a r k s : C o v e r D e s i g n s :

Apparel Arts

INSTANTLYRECOGNIZABLE

C h i ld ren`s bookcovers

adver t i s i ng

T Y P O G R A P H Y

1947

1967 13-bar variation

1956

1972 8-bar variation

International Business Machines

people who don`t have a sense of humour really have serious problem

Helbros Watch Company

Monell Chemical Senses Center

Zebra Press

Tipton Lakes

United Parcel Service

Dunhill Clothiers

Source:1. www.paul-rand.com/site/biography2. www.smearedblackink.com3. www.logodesign.com/all-about-paul-rand4. www.logoblogorg/wordpress/paul-rand5. www.people.artcenter.edu/-chuh/SPO3web/WRITING/Paul6. www3.uclaextension.edu/masterofdesign/designers/paul-rant.cfm7. WWW.HAUGHTPIXELS.COM/PAUL-RAND-INFLUENCIAL -GRAPHIC 8. www.imaginaryforces.om/features/3/4159. www.graphicdesign.about.com/od/designerprofiles/a/paul-rand.htm10. www.search-this.com/2007/03/28/the-anatomy-of-a-logo/11. www.keef.tv/images/uploads/appleThinkRank.jpg12. www.iconofgraphics.com/Paul-Rand/13. www.ibm.com

 Web S i tes

Book :Little Book of Big Ideas. Graphic Design. Author. Anna Gerber.