paul rand - story behind him
TRANSCRIPT
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Don’t try to originalTry to be great
Paul Rand
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Peretz Rosenbaum was born in Brooklyn, New York into a Jewish Orthodox homeAUG. 15, 1914
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Student at the Pratt Institute 1926 - 1932
Student at the New School for Design1932 - 1933
Student at the Art Student League1933 - 1934
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Illustrator for Metro Associated Services
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Change name from Peretz Rosenbaum to Paul Rand1935
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Became Art Director at Apparel Arts and Esquire magazines
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Designed Esquire Magazine TrademarkCover designs for Direction Magazine
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Instructor at New York Laboratory School1939
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Art Director at William H.Weintraub1941
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Clients include
• Coronet Brandy
• El Producto Cigar Company
• Disney Hats
• Dubonnet
• Stafford Fabrics
• Ohrbach’s Department Store
• Dunhill Chothiers
• Kaufman Department Store Olivetti
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First exhibit Rand was featured in : at Katherine Kuh Gallery, Chicago
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First exhibit Rand was featured in: at Katherine Kuh Gallery, Chicago
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The Cooper Union, New York Instructor1942
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First book designed:The “Tables of the Law” by Thomas Mann 1945
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Designs cover and interior for Stork Club Bark Book
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Instructor at Pratt Institute, New York1946
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Authored:“Thoughts on Design”1947
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Rand’s first solo Exhibition at Philadelphia Museum of Art1948
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Designs cover for “Modern Art in Your Life”1949
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Designs movie poster “No Way Out”1950
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Designs Weston, CT house in New York1951
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Design for El Producto, GHP Cigar Company1952
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Design for “Perspectives” cover1953
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House design awarded one of ten best in America
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Won award for Ten Best Art Directors by New York Art Directors Club1954
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Begins consulting for International Business Machines Corporation (IBM)1956
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Illustrates:“Sparkle and Spin”1957
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Begins consulting for Westinghouse Electric Corporation, Cummins Engine Company1958 - 1962
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Creates American Broadcasting Company’s (ABC) Trademark1958 - 1962
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Gets elected into the New York Art Directors Club Hall of Fame1972
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Receives Honorary degree at Philadelphia College of Art
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Royal Designer for Industry award, Royal Society, Landon1973
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Creates the NeXT Trademark1974
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Creates Eye-Bee-M poster1981
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Professor at Yale University, New Haven, CT(taught for the remainder of his life)1986
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Passes away in Norwalk, CTNov. 26 1996
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PAUL RANDA Legendary Graphic Designer
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PAUL RANDA Legendary Graphic Designer
…worked as if he never aged
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QuotesPaul Rand
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Don’t try to originalTry to be greatPaul Rand
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Everything is design. Everything!Paul Rand
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Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.Paul Rand
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