we educate graphic designers€¦ · virtue. - jan t schichold the design can be art. design can be...

“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” - Paul Rand “Design is thinking made visual.” - Saul Bass “A designer is an emerging synthesis of artist, inventor, mechanic, objective economist and evolutionary strategist.” -Richard Buckminster Fuller “In nature, light creates the color. In the picture, color creates the light” - Hans Hofmann “When you make something no one hates, no one loves it.” - Tibor Kalman “Asymmetry is the rhythmic expression of functional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.” - Jan Tschichold “As we become more mature we will learn to master the interplay between the past and the present and not be so self-conscious of our rejection or acceptance of tradition. We will not make the mistake that both rigid modernists and conserva-tives make, of confusing the quality of form with the specific forms themselves.” - Alvin Lustig “To design is to plain and organize, to order, to relate and to control. In short it embraces all means opposing disorder and accident. Therefore it signifies a human need and qualifies man’s thinking and doing.” - Josef Albers “Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humors.” - George Santayana “The grid system is an aid, not a guarantee. It permits a number of possible uses and each designer can look for a solution appropriate to his personal style. But one must learn how to use the grid; it is an art that requires practice.” - Jo-sef Müller-Brockmann “If you look after goodness and truth, beauty will take care of itself.” - Eric Gill “Power is an interesting word because if you take away its negative aspects from its meaning and then try to understand what it means, you will find out that the word is

synonymous of ‘ability to manage a plan’. If you try to define the word ‘design’ you find that has the same meaning. Design and power concepts are identical.” - Milton Glaser “Simplicity of form is never poverty, it is a great virtue.” - Jan Tschichold “The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.” - Mas-simo Vignelli “It is no secret that the real world in which the designer functions is not the world of art, but the world of buying and selling.” - Paul Rand “To give emphasis only to beauty makes me think of a mathemat-ics that deals with positive numbers only.” - Paul Klee “There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” - Milton Glaser “I see graphic design as the organiza-tion of information that is semantically correct, syntacti-cally consistent and pragmati-cally understandable.” - Mas-simo Vignelli “Design is not just what it looks like and feels like. Design is how it works.” - Steve Jobs “Design is thinking made visual. “ Saul Bass “I never design a building before I’ve seen the site and met the people who will be using it.” - Frank Lloyd Wright “Practice safe design: Use a concept.” - Pe-trula Vrontikis “Graphic design will save the world right after rock and roll does.” - David Carson “Less is more.” - Mies van der Rohe & Buckminster Fuller “Practice safe design: Use a concept.” - Petrula Vrontikis “Design is a good idea.” - Émi-gré “The life of a designer is a life of fight: fight against the uglinesss.” - Massimo Vignelli “Graphic design will save the world right after rock and roll does.” - David Carson “Design is mored than just a few tricks to the eye. It’s a few tricks to the brain.” - Neville Brody “The artist is not a different kind of person, but every person is a

different kind of artist.” - Eric Gill “If you do it right it will last forever.” - Massimo Vignelli “It is very important to embrace failure and to do a lot of stuff — as much stuff as possible — with as little fear as possible. It’s much, much better to wind up with a lot of crap having tried it than to overthink in the beginning and not do it.” - Ste-fan Sagmeister “To design is to communicate clearly by whatever means you can control or master.” - Milton Glaser “The only important thing about design is how it relates to people.” - Victor Papanek “Information anxiety is the black hole between data and knowl-edge, and it happens when information doesn’t tell us what we want or need to know.” - Richard Saul Wurman “Less is more only where more is no good.” - Frank Lloyd Wright “You cannot not communicate.” - Erik Spiekermann “Objects do not have meaning. But if an object is thoughtful we project meaning onto it in daily life.” - Karim Rashid “Attractive things work better.” - Donald Norman “Design is easy. All you do is stare at the screen until drops of blood form on your forehead.” - Marty Neumeier “It’s not rocket science. It’s social science—the science of understanding people’s needs and their unique relationship with art, literature, history, music, work, philosophy, community, technology, and psychology. The act of design is structuring and creating that balance.” - Clement Mok “I make solutions that nobody wants to problems that don’t exist.” - Alvin Lustig “Ugliness does not sell.” - Raymond Loewy “[Design is] a plan for arranging elements in such a way as to best accomplish a particular purpose.” - Charles Eames “Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” - Paul Rand “Design is thinking made visual.” - Saul Bass “A designer is an emerging synthesis of artist, inventor, mechanic,

objective economist and evolutionary strategist.” -Richard Buckminster Fuller “In nature, light creates the color. In the picture, color creates the light” - Hans Hofmann “When you make something no one hates, no one loves it.” - Tibor Kalman “Asymmetry is the rhythmic expression of functional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.” - Jan Tschichold “As we become more mature we will learn to master the interplay between the past and the present and not be so self-con-scious of our rejection or acceptance of tradition. We will not make the mistake that both rigid modernists and conserva-tives make, of confusing the quality of form with the specific forms themselves.” - Alvin Lustig “To design is to plain and organize, to order, to relate and to control. In short it embraces all means opposing disorder and accident. Therefore it signifies a human need and qualifies man’s thinking and doing.” - Josef Albers “Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humors.” - George Santayana “The grid system is an aid, not a guarantee. It permits a number of possible uses and each designer can look for a solution appropriate to his personal style. But one must learn how to use the grid; it is an art that requires practice.” - Jo-sef Müller-Brockmann “If you look after goodness and truth, beauty will take care of itself.” - Eric Gill “Power is an interest-ing word because if you take away its negative aspects from its meaning and then try to understand what it means, you will find out that the word is synonymous of ‘ability to manage a plan’. If you try to define the word ‘design’ you find that has the same meaning. Design and power concepts are identical.” - Milton Glaser “Simplicity of form is never poverty, it is a great virtue.” - Jan Tschichold “The




objective economist and evolutionary strategist.” -Richard Buckminster Fuller “In nature, light creates the color. In the picture, color creates the light” - Hans Hofmann “When you make something no one hates, no one loves it.” - Tibor Kalman “Asymmetry is the rhythmic expression of functional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.” - Jan Tschichold “As we become more mature we will learn to master the interplay between the past and the present and not be so self-con-scious of our rejection or acceptance of tradition. We will not make the mistake that both rigid modernists and conserva-tives make, of confusing the quality of form with the specific forms themselves.” - Alvin Lustig “To design is to plain and organize, to order, to relate and to control. In short it embraces all means opposing disorder and accident. Therefore it signifies a human need and qualifies man’s thinking and doing.” - Josef Albers “Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humors.” - George Santayana “The grid system is an aid, not a guarantee. It permits a number of possible uses and each designer can look for a solution appropriate to his personal style. But one must learn how to use the grid; it is an art that requires practice.” - Jo-sef Müller-Brockmann “If you look after goodness and truth, beauty will take care of itself.” - Eric Gill “Power is an interest-ing word because if you take away its negative aspects from its meaning and then try to understand what it means, you will find out that the word is synonymous of ‘ability to manage a plan’. If you try to define the word ‘design’ you find that has the same meaning. Design and power concepts are identical.” - Milton Glaser “Simplicity of form is never poverty, it is a great virtue.” - Jan Tschichold “The “D

esig

n ca

n be

art

. D

esig

n ca

n be

aes

thet

ics.

Des

ign

is s

o si

mpl

e, t

hat’s

why

it is

so

com

plic

ated

.” -

Pau

l Ran

d “D

esig

n is

thi

nkin

g m

ade

visu

al.”

- S

aul B

ass

“A d

esig

ner

is a

n em

ergi

ng s

ynth

esis

of

arti

st,

inve

ntor

, m

echa

nic,

ob

ject

ive

econ

omis

t an

d ev

olut

iona

ry s

trat

egis

t.”

-Ric

hard

B

uckm

inst

er F

ulle

r “I

n na

ture

, lig

ht c

reat

es t

he c

olor

. In

the

pi

ctur

e, c

olor

cre

ates

the

ligh

t”

- H

ans

Hof

man

n “W

hen

you

mak

e so

met

hing

no

one

hate

s,

no o

ne lo

ves

it.”

- T

ibor

Kal

man

“A

sym

met

ry is

the

rhy

thm

ic

expr

essi

on o

f fu

ncti

onal

des

ign.

In

add

itio

n to

bei

ng m

ore

logi

cal,

asym

met

ry h

as t

he

adva

ntag

e th

at it

s co

mpl

ete

appe

aran

ce is

far

mor

e op

tica

lly

effe

ctiv

e th

an s

ymm

etry

.” -

Jan

Ts

chic

hold

“A

s w

e be

com

e m

ore

mat

ure

we

will

lear

n to

mas

ter

the

inte

rpla

y be

twee

n th

e pa

st

and

the

pres

ent

and

not

be s

o se

lf-c

onsc

ious

of

our

reje

ctio

n or

ac

cept

ance

of

trad

itio

n. W

e w

ill

not

mak

e th

e m

ista

ke t

hat

both

ri

gid

mod

erni

sts

and

cons

erva

-ti

ves

mak

e, o

f co

nfus

ing

the

qual

ity

of f

orm

wit

h th

e sp

ecifi

c fo

rms

them

selv

es.”

- A

lvin

Lus

tig

“To

desi

gn is

to

plai

n an

d or

gani

ze,

to o

rder

, to

rel

ate

and

to c

ontr

ol.

In

shor

t it

em

brac

es

all m

eans

opp

osin

g di

sord

er a

nd

acci

dent

. T

here

fore

it s

igni

fies

a hu

man

nee

d an

d qu

alifi

es m

an’s

th

inki

ng a

nd d

oing

.” -

Jos

ef

Alb

ers

“Gra

phic

des

ign

is t

he

para

dise

of

indi

vidu

alit

y,

ecce

ntri

city

, he

resy

, ab

norm

alit

y,

hobb

ies

and

hum

ors.

” -

Geo

rge

San

taya

na “

The

grid

sys

tem

is

an a

id,

not

a gu

aran

tee.

It

perm

its

a nu

mbe

r of

pos

sibl

e us

es a

nd e

ach

desi

gner

can

look

fo

r a

solu

tion

app

ropr

iate

to

his

pers

onal

sty

le. B

ut o

ne m

ust

lear

n ho

w t

o us

e th

e gr

id;

it is

an

art

that

req

uire

s pr

acti

ce.”

- J

o-se

f M

ülle

r-B

rock

man

n “I

f yo

u lo

ok a

fter

goo

dnes

s an

d tr

uth,

be

auty

will

tak

e ca

re o

f it

self

.”

- E

ric

Gill

“P

ower

is a

n in

tere

stin

g w

ord

beca

use

if y

ou

take

aw

ay it

s ne

gati

ve a

spec

ts

from

its

mea

ning

and

the

n tr

y to

un

ders

tand

wha

t it

mea

ns,

you

will

find

out

tha

t th

e w

ord

is

syno

nym

ous

of ‘a

bilit

y to

man

age

a pl

an’.

If y

ou t

ry t

o de

fine

the

wor

d ‘d

esig

n’ y

ou fi

nd t

hat

has

the

sam

e m

eani

ng.

Des

ign

and

pow

er c

once

pts

are

iden

tica

l.” -

M

ilton

Gla

ser

“Sim

plic

ity

of f

orm

is

nev

er p

over

ty,

it is

a g

reat

vi

rtue

.” -

Jan

Tsc

hich

old

“The

lif

e of

a d

esig

ner

is a

life

of

fight

. Fi

ght

agai

nst

the

uglin

ess.

Ju

st li

ke a

doc

tor

fight

s ag

ains

t di

seas

e. F

or u

s, t

he v

isua

l di

seas

e is

wha

t w

e ha

ve a

roun

d,

and

wha

t w

e tr

y to

do

is c

ure

it

som

ehow

wit

h de

sign

.” -

Mas

-si

mo

Vign

elli

“It

is n

o se

cret

tha

t th

e re

al w

orld

in w

hich

the

de

sign

er f

unct

ions

is n

ot t

he

wor

ld o

f ar

t, b

ut t

he w

orld

of

buyi

ng a

nd s

ellin

g.”

- P

aul R

and

“To

give

em

phas

is o

nly

to b

eaut

y m

akes

me

thin

k of

a m

athe

mat

-ic

s th

at d

eals

wit

h po

siti

ve

num

bers

onl

y.”

- P

aul K

lee

“The

re a

re t

hree

res

pons

es t

o a

piec

e of

des

ign

– ye

s, n

o, a

nd

WO

W!

Wow

is t

he o

ne t

o ai

m

for.”

- M

ilton

Gla

ser

“I s

ee

grap

hic

desi

gn a

s th

e or

gani

za-

tion

of

info

rmat

ion

that

is

sem

anti

cally

cor

rect

, sy

ntac

ti-

cally

con

sist

ent

and

prag

mat

i-ca

lly u

nder

stan

dabl

e.”

- M

as-

sim

o Vi

gnel

li “D

esig

n is

not

just

w

hat

it lo

oks

like

and

feel

s lik

e.

Des

ign

is h

ow it

wor

ks.”

- S

teve

Jo

bs “

Des

ign

is t

hink

ing

mad

e vi

sual

. “

Sau

l Bas

s “I

nev

er

desi

gn a

bui

ldin

g be

fore

I’v

e se

en t

he s

ite

and

met

the

peo

ple

who

will

be

usin

g it

.” -

Fra

nk

Lloy

d W

righ

t “P

ract

ice

safe

de

sign

: U

se a

con

cept

.” -

Pe-

trul

a Vr

onti

kis

“Gra

phic

des

ign

will

sav

e th

e w

orld

rig

ht a

fter

ro

ck a

nd r

oll d

oes.

” -

Dav

id

Car

son

“Les

s is

mor

e.”

- M

ies

van

der

Roh

e &

Buc

kmin

ster

Fu

ller

“Pra

ctic

e sa

fe d

esig

n: U

se

a co

ncep

t.”

- P

etru

la V

ront

ikis

“D

esig

n is

a g

ood

idea

.” -

Ém

i-gr

é “T

he li

fe o

f a

desi

gner

is a

lif

e of

figh

t: fi

ght

agai

nst

the

uglin

esss

.” -

Mas

sim

o Vi

gnel

li “G

raph

ic d

esig

n w

ill s

ave

the

wor

ld r

ight

aft

er r

ock

and

roll

does

.” -

Dav

id C

arso

n “D

esig

n is

m

ored

tha

n ju

st a

few

tri

cks

to

the

eye.

It’s

a f

ew t

rick

s to

the

br

ain.

” -

Nev

ille

Bro

dy “

The

arti

st is

not

a d

iffe

rent

kin

d of

pe

rson

, bu

t ev

ery

pers

on is

a

diff

eren

t ki

nd o

f ar

tist

.” -

Eri

c G

ill “

If y

ou d

o it

rig

ht it

will

last

fo

reve

r.” -

Mas

sim

o Vi

gnel

li “I

t is

ver

y im

port

ant

to e

mbr

ace

failu

re a

nd t

o do

a lo

t of

stu

ff

— a

s m

uch

stuf

f as

pos

sibl

e —

w

ith

as li

ttle

fea

r as

pos

sibl

e. I

t’s

muc

h, m

uch

bett

er t

o w

ind

up

wit

h a

lot

of c

rap

havi

ng t

ried

it

than

to

over

thin

k in

the

be

ginn

ing

and

not

do it

.” -

Ste

-fa

n S

agm

eist

er “

To d

esig

n is

to

com

mun

icat

e cl

earl

y by

wha

teve

r m

eans

you

can

con

trol

or

mas

ter.”

- M

ilton

Gla

ser

“The

on

ly im

port

ant

thin

g ab

out

desi

gn is

how

it r

elat

es t

o pe

ople

.” -

Vic

tor

Pap

anek

“I

nfor

mat

ion

anxi

ety

is t

he b

lack

ho

le b

etw

een

data

and

kno

wl-

edge

, an

d it

hap

pens

whe

n in

form

atio

n do

esn’

t te

ll us

wha

t w

e w

ant

or n

eed

to k

now

.” -

R

icha

rd S

aul W

urm

an “

Less

is

mor

e on

ly w

here

mor

e is

no

good

.” -

Fra

nk L

loyd

Wri

ght

“You

ca

nnot

not

com

mun

icat

e.”

- E

rik

Spi

eker

man

n “O

bjec

ts d

o no

t ha

ve m

eani

ng.

But

if a

n ob

ject

is

thou

ghtf

ul w

e pr

ojec

t m

eani

ng

onto

it in

dai

ly li

fe.”

- K

arim

R

ashi

d “A

ttra

ctiv

e th

ings

wor

k be

tter

.” -

Don

ald

Nor

man

“D

esig

n is

eas

y. A

ll yo

u do

is

star

e at

the

scr

een

unti

l dro

ps o

f bl

ood

form

on

your

for

ehea

d.”

- M

arty

Neu

mei

er “

It’s

not

roc

ket

scie

nce.

It’s

soc

ial s

cien

ce—

the

scie

nce

of u

nder

stan

ding

pe

ople

’s n

eeds

and

the

ir u

niqu

e re

lati

onsh

ip w

ith

art,

lite

ratu

re,

hist

ory,

mus

ic,

wor

k, p

hilo

soph

y,

com

mun

ity,

tec

hnol

ogy,

and

ps

ycho

logy

. Th

e ac

t of

des

ign

is

stru

ctur

ing

and

crea

ting

tha

t ba

lanc

e.”

- C

lem

ent

Mok

“I

mak

e so

luti

ons

that

nob

ody

wan

ts t

o pr

oble

ms

that

don

’t

exis

t.”

- A

lvin

Lus

tig

“Ugl

ines

s do

es n

ot s

ell.”

- R

aym

ond

Loew

y “[

Des

ign

is]

a pl

an f

or a

rran

ging

el

emen

ts in

suc

h a

way

as

to

best

acc

ompl

ish

a pa

rtic

ular

pu

rpos

e.”

- C

harl

es E

ames

“D

esig

n ca

n be

art

. D

esig

n ca

n be

aes

thet

ics.

Des

ign

is s

o si

mpl

e, t

hat’s

why

it is

so

com

plic

ated

.” -

Pau

l Ran

d “D

esig

n is

thi

nkin

g m

ade

visu

al.”

- S

aul B

ass

“A d

esig

ner

is a

n em

ergi

ng s

ynth

esis

of

arti

st,

inve

ntor

, m

echa

nic,

obje

ctiv

e ec

onom

ist

and

evol

utio

nary

str

ateg

ist.

” -R

icha

rd

Buc

kmin

ster

Ful

ler

“In

natu

re,

light

cre

ates

the

col

or.

In t

he

pict

ure,

col

or c

reat

es t

he li

ght”

-

Han

s H

ofm

ann

“Whe

n yo

u m

ake

som

ethi

ng n

o on

e ha

tes,

no

one

love

s it

.” -

Tib

or K

alm

an

“Asy

mm

etry

is t

he r

hyth

mic

ex

pres

sion

of

func

tion

al d

esig

n.

In a

ddit

ion

to b

eing

mor

e lo

gica

l, as

ymm

etry

has

the

adv

anta

ge

that

its

com

plet

e ap

pear

ance

is

far

mor

e op

tica

lly e

ffec

tive

tha

n sy

mm

etry

.” -

Jan

Tsc

hich

old

“As

we

beco

me

mor

e m

atur

e w

e w

ill

lear

n to

mas

ter

the

inte

rpla

y be

twee

n th

e pa

st a

nd t

he

pres

ent

and

not

be s

o se

lf-c

on-

scio

us o

f ou

r re

ject

ion

or

acce

ptan

ce o

f tr

adit

ion.

We

will

no

t m

ake

the

mis

take

tha

t bo

th

rigi

d m

oder

nist

s an

d co

nser

va-

tive

s m

ake,

of

conf

usin

g th

e qu

alit

y of

for

m w

ith

the

spec

ific

form

s th

emse

lves

.” -

Alv

in L

usti

g “T

o de

sign

is t

o pl

ain

and

orga

nize

, to

ord

er,

to r

elat

e an

d to

con

trol

. I

n sh

ort

it e

mbr

aces

al

l mea

ns o

ppos

ing

diso

rder

and

ac

cide

nt.

The

refo

re it

sig

nifie

s a

hum

an n

eed

and

qual

ifies

man

’s

thin

king

and

doi

ng.”

- J

osef

A

lber

s “G

raph

ic d

esig

n is

the

pa

radi

se o

f in

divi

dual

ity,

ec

cent

rici

ty,

here

sy,

abno

rmal

ity,

ho

bbie

s an

d hu

mor

s.”

- G

eorg

e S

anta

yana

“Th

e gr

id s

yste

m is

an

aid

, no

t a

guar

ante

e. I

t pe

rmit

s a

num

ber

of p

ossi

ble

uses

and

eac

h de

sign

er c

an lo

ok

for

a so

luti

on a

ppro

pria

te t

o hi

s pe

rson

al s

tyle

. B

ut o

ne m

ust

lear

n ho

w t

o us

e th

e gr

id;

it is

an

art

that

req

uire

s pr

acti

ce.”

- J

o-se

f M

ülle

r-B

rock

man

n “I

f yo

u lo

ok a

fter

goo

dnes

s an

d tr

uth,

be

auty

will

tak

e ca

re o

f it

self

.”

- E

ric

Gill

“P

ower

is a

n in

tere

st-

ing

wor

d be

caus

e if

you

tak

e aw

ay it

s ne

gati

ve a

spec

ts f

rom

it

s m

eani

ng a

nd t

hen

try

to

unde

rsta

nd w

hat

it m

eans

, yo

u w

ill fi

nd o

ut t

hat

the

wor

d is

sy

nony

mou

s of

‘abi

lity

to m

anag

e a

plan

’. If

you

try

to

defin

e th

e w

ord

‘des

ign’

you

find

tha

t ha

s th

e sa

me

mea

ning

. D

esig

n an

d po

wer

con

cept

s ar

e id

enti

cal.”

-

Milt

on G

lase

r “S

impl

icit

y of

for

m

is n

ever

pov

erty

, it

is a

gre

at

virt

ue.”

- J

an T

schi

chol

d “T

he

“Des

ign

can

be a

rt.

Des

ign

can

be a

esth

etic

s. D

esig

n is

so

sim

ple,

tha

t’s w

hy it

is s

o co

mpl

icat

ed.”

- P

aul R

and

“Des

ign

is t

hink

ing

mad

e vi

sual

.” -

Sau

l Bas

s “A

des

igne

r is

an

emer

ging

syn

thes

is o

f ar

tist

, in

vent

or, m

echa

nic,

ob

ject

ive

econ

omis

t an

d ev

olut

iona

ry s

trat

egis

t.”

-Ric

hard

B

uckm

inst

er F

ulle

r “I

n na

ture

, lig

ht c

reat

es t

he c

olor

. In

the

pi

ctur

e, c

olor

cre

ates

the

ligh

t”

- H

ans

Hof

man

n “W

hen

you

mak

e so

met

hing

no

one

hate

s,

no o

ne lo

ves

it.”

- T

ibor

Kal

man

“A

sym

met

ry is

the

rhy

thm

ic

expr

essi

on o

f fu

ncti

onal

des

ign.

In

add

itio

n to

bei

ng m

ore

logi

cal,

asym

met

ry h

as t

he

adva

ntag

e th

at it

s co

mpl

ete

appe

aran

ce is

far

mor

e op

tica

lly

effe

ctiv

e th

an s

ymm

etry

.” -

Jan

Ts

chic

hold

“A

s w

e be

com

e m

ore

mat

ure

we

will

lear

n to

mas

ter

the

inte

rpla

y be

twee

n th

e pa

st

and

the

pres

ent

and

not

be s

o se

lf-c

onsc

ious

of

our

reje

ctio

n or

ac

cept

ance

of

trad

itio

n. W

e w

ill

not

mak

e th

e m

ista

ke t

hat

both

ri

gid

mod

erni

sts

and

cons

erva

-ti

ves

mak

e, o

f co

nfus

ing

the

qual

ity

of f

orm

wit

h th

e sp

ecifi

c fo

rms

them

selv

es.”

- A

lvin

Lus

tig

“To

desi

gn is

to

plai

n an

d or

gani

ze,

to o

rder

, to

rel

ate

and

to c

ontr

ol.

In

shor

t it

em

brac

es

all m

eans

opp

osin

g di

sord

er a

nd

acci

dent

. T

here

fore

it s

igni

fies

a hu

man

nee

d an

d qu

alifi

es m

an’s

th

inki

ng a

nd d

oing

.” -

Jos

ef

syno

nym

ous

of ‘a

bilit

y to

man

age

a pl

an’.

If y

ou t

ry t

o de

fine

the

wor

d ‘d

esig

n’ y

ou fi

nd t

hat

has

the

sam

e m

eani

ng.

Des

ign

and

pow

er c

once

pts

are

iden

tica

l.” -

M

ilton

Gla

ser

“Sim

plic

ity

of f

orm

is

nev

er p

over

ty,

it is

a g

reat

vi

rtue

.” -

Jan

Tsc

hich

old

“The

lif

e of

a d

esig

ner

is a

life

of

fight

. Fi

ght

agai

nst

the

uglin

ess.

Ju

st li

ke a

doc

tor

fight

s ag

ains

t di

seas

e. F

or u

s, t

he v

isua

l di

seas

e is

wha

t w

e ha

ve a

roun

d,

and

wha

t w

e tr

y to

do

is c

ure

it

som

ehow

wit

h de

sign

.” -

Mas

-si

mo

Vign

elli

“It

is n

o se

cret

tha

t th

e re

al w

orld

in w

hich

the

de

sign

er f

unct

ions

is n

ot t

he

wor

ld o

f ar

t, b

ut t

he w

orld

of

buyi

ng a

nd s

ellin

g.”

- P

aul R

and

“To

give

em

phas

is o

nly

to b

eaut

y m

akes

me

thin

k of

a m

athe

mat

-ic

s th

at d

eals

wit

h po

siti

ve

num

bers

onl

y.”

- P

aul K

lee

“The

re a

re t

hree

res

pons

es t

o a

piec

e of

des

ign

– ye

s, n

o, a

nd

WO

W!

Wow

is t

he o

ne t

o ai

m

for.”

- M

ilton

Gla

ser

“I s

ee

grap

hic

desi

gn a

s th

e or

gani

za-

tion

of

info

rmat

ion

that

is

sem

anti

cally

cor

rect

, sy

ntac

ti-

cally

con

sist

ent

and

prag

mat

i-ca

lly u

nder

stan

dabl

e.”

- M

as-

sim

o Vi

gnel

li “D

esig

n is

not

just

w

hat

it lo

oks

like

and

feel

s lik

e.

Des

ign

is h

ow it

wor

ks.”

- S

teve

Jo

bs “

Des

ign

is t

hink

ing

mad

e vi

sual

. “

Sau

l Bas

s “I

nev

er

desi

gn a

bui

ldin

g be

fore

I’v

e se

en t

he s

ite

and

met

the

peo

ple

who

will

be

usin

g it

.” -

Fra

nk

diff

eren

t ki

nd o

f ar

tist

.” -

Eri

c G

ill “

If y

ou d

o it

rig

ht it

will

last

fo

reve

r.” -

Mas

sim

o Vi

gnel

li “I

t is

ver

y im

port

ant

to e

mbr

ace

failu

re a

nd t

o do

a lo

t of

stu

ff

— a

s m

uch

stuf

f as

pos

sibl

e —

w

ith

as li

ttle

fea

r as

pos

sibl

e. I

t’s

muc

h, m

uch

bett

er t

o w

ind

up

wit

h a

lot

of c

rap

havi

ng t

ried

it

than

to

over

thin

k in

the

be

ginn

ing

and

not

do it

.” -

Ste

-fa

n S

agm

eist

er “

To d

esig

n is

to

com

mun

icat

e cl

earl

y by

wha

teve

r m

eans

you

can

con

trol

or

mas

ter.”

- M

ilton

Gla

ser

“The

on

ly im

port

ant

thin

g ab

out

desi

gn is

how

it r

elat

es t

o pe

ople

.” -

Vic

tor

Pap

anek

“I

nfor

mat

ion

anxi

ety

is t

he b

lack

ho

le b

etw

een

data

and

kno

wl-

edge

, an

d it

hap

pens

whe

n in

form

atio

n do

esn’

t te

ll us

wha

t w

e w

ant

or n

eed

to k

now

.” -

R

icha

rd S

aul W

urm

an “

Less

is

mor

e on

ly w

here

mor

e is

no

good

.” -

Fra

nk L

loyd

Wri

ght

“You

ca

nnot

not

com

mun

icat

e.”

- E

rik

Spi

eker

man

n “O

bjec

ts d

o no

t ha

ve m

eani

ng.

But

if a

n ob

ject

is

thou

ghtf

ul w

e pr

ojec

t m

eani

ng

onto

it in

dai

ly li

fe.”

- K

arim

R

ashi

d “A

ttra

ctiv

e th

ings

wor

k be

tter

.” -

Don

ald

Nor

man

“D

esig

n is

eas

y. A

ll yo

u do

is

star

e at

the

scr

een

unti

l dro

ps o

f bl

ood

form

on

your

for

ehea

d.”

- M

arty

Neu

mei

er “

It’s

not

roc

ket

scie

nce.

It’s

soc

ial s

cien

ce—

the

scie

nce

of u

nder

stan

ding

pe

ople

’s n

eeds

and

the

ir u

niqu

e re

lati

onsh

ip w

ith

art,

lite

ratu

re,

obje

ctiv

e ec

onom

ist

and

evol

utio

nary

str

ateg

ist.

” -R

icha

rd

Buc

kmin

ster

Ful

ler

“In

natu

re,

light

cre

ates

the

col

or.

In t

he

pict

ure,

col

or c

reat

es t

he li

ght”

-

Han

s H

ofm

ann

“Whe

n yo

u m

ake

som

ethi

ng n

o on

e ha

tes,

no

one

love

s it

.” -

Tib

or K

alm

an

“Asy

mm

etry

is t

he r

hyth

mic

ex

pres

sion

of

func

tion

al d

esig

n.

In a

ddit

ion

to b

eing

mor

e lo

gica

l, as

ymm

etry

has

the

adv

anta

ge

that

its

com

plet

e ap

pear

ance

is

far

mor

e op

tica

lly e

ffec

tive

tha

n sy

mm

etry

.” -

Jan

Tsc

hich

old

“As

we

beco

me

mor

e m

atur

e w

e w

ill

lear

n to

mas

ter

the

inte

rpla

y be

twee

n th

e pa

st a

nd t

he

pres

ent

and

not

be s

o se

lf-c

on-

scio

us o

f ou

r re

ject

ion

or

acce

ptan

ce o

f tr

adit

ion.

We

will

no

t m

ake

the

mis

take

tha

t bo

th

rigi

d m

oder

nist

s an

d co

nser

va-

tive

s m

ake,

of

conf

usin

g th

e qu

alit

y of

for

m w

ith

the

spec

ific

form

s th

emse

lves

.” -

Alv

in L

usti

g “T

o de

sign

is t

o pl

ain

and

orga

nize

, to

ord

er,

to r

elat

e an

d to

con

trol

. I

n sh

ort

it e

mbr

aces

al

l mea

ns o

ppos

ing

diso

rder

and

ac

cide

nt.

The

refo

re it

sig

nifie

s a

hum

an n

eed

and

qual

ifies

man

’s

thin

king

and

doi

ng.”

- J

osef

A

lber

s “G

raph

ic d

esig

n is

the

pa

radi

se o

f in

divi

dual

ity,

ec

cent

rici

ty,

here

sy,

abno

rmal

ity,

ho

bbie

s an

d hu

mor

s.”

- G

eorg

e S

anta

yana

“Th

e gr

id s

yste

m is

an

aid

, no

t a

guar

ante

e. I

t pe

rmit

s a

num

ber

of p

ossi

ble

uses

and

eac

h de

sign

er c

an lo

ok

“Des

ign

can

be a

rt.

Des

ign

can

be a

esth

etic

s. D

esig

n is

so

sim

ple,

tha

t’s w

hy it

is s

o co

mpl

icat

ed.”

- P

aul R

and

“Des

ign

is t

hink

ing

mad

e vi

sual

.” -

Sau

l Bas

s “A

des

igne

r is

an

emer

ging

syn

thes

is o

f ar

tist

, in

vent

or,

mec

hani

c,

obje

ctiv

e ec

onom

ist

and

evol

utio

nary

str

ateg

ist.

” -R

icha

rd

Buc

kmin

ster

Ful

ler

“In

natu

re,

light

cre

ates

the

col

or.

In t

he

pict

ure,

col

or c

reat

es t

he li

ght”

-

Han

s H

ofm

ann

“Whe

n yo

u m

ake

som

ethi

ng n

o on

e ha

tes,

no

one

love

s it

.” -

Tib

or K

alm

an

“Asy

mm

etry

is t

he r

hyth

mic

ex

pres

sion

of

func

tion

al d

esig

n.

In a

ddit

ion

to b

eing

mor

e lo

gica

l, as

ymm

etry

has

the

ad

vant

age

that

its

com

plet

e ap

pear

ance

is f

ar m

ore

opti

cally

ef

fect

ive

than

sym

met

ry.”

- J

an

Tsch

icho

ld “

As

we

beco

me

mor

e m

atur

e w

e w

ill le

arn

to m

aste

r th

e in

terp

lay

betw

een

the

past

an

d th

e pr

esen

t an

d no

t be

so

self

-con

scio

us o

f ou

r re

ject

ion

or

acce

ptan

ce o

f tr

adit

ion.

We

will

no

t m

ake

the

mis

take

tha

t bo

th

rigi

d m

oder

nist

s an

d co

nser

va-

tive

s m

ake,

of

conf

usin

g th

e qu

alit

y of

for

m w

ith

the

spec

ific

form

s th

emse

lves

.” -

Alv

in L

usti

g “T

o de

sign

is t

o pl

ain

and

orga

nize

, to

ord

er,

to r

elat

e an

d to

con

trol

. I

n sh

ort

it e

mbr

aces

al

l mea

ns o

ppos

ing

diso

rder

and

ac

cide

nt.

The

refo

re it

sig

nifie

s a

hum

an n

eed

and

qual

ifies

man

’s

thin

king

and

doi

ng.”

- J

osef

A

lber

s “G

raph

ic d

esig

n is

the

pa

radi

se o

f in

divi

dual

ity,

ec

cent

rici

ty,

here

sy,

abno

rmal

ity,

ho

bbie

s an

d hu

mor

s.”

- G

eorg

e S

anta

yana

“Th

e gr

id s

yste

m is

an

aid

, no

t a

guar

ante

e. I

t pe

rmit

s a

num

ber

of p

ossi

ble

uses

and

eac

h de

sign

er c

an lo

ok

for

a so

luti

on a

ppro

pria

te t

o hi

s pe

rson

al s

tyle

. B

ut o

ne m

ust

lear

n ho

w t

o us

e th

e gr

id;

it is

an

art

that

req

uire

s pr

acti

ce.”

- J

o-se

f M

ülle

r-B

rock

man

n “I

f yo

u lo

ok a

fter

goo

dnes

s an

d tr

uth,

be

auty

will

tak

e ca

re o

f it

self

.”

- E

ric

Gill

“P

ower

is a

n in

tere

stin

g w

ord

beca

use

if y

ou

take

aw

ay it

s ne

gati

ve a

spec

ts

from

its

mea

ning

and

the

n tr

y to

un

ders

tand

wha

t it

mea

ns,

you

will

find

out

tha

t th

e w

ord

is

“Des

ign

can

be a

rt.

Des

ign

can

be a

esth

etic

s. D

esig

n is

so

sim

ple,

tha

t’s w

hy it

is s

o co

mpl

icat

ed.”

- P

aul R

and

“Des

ign

is t

hink

ing

mad

e vi

sual

.” -

Sau

l Bas

s “A

des

igne

r is

an

emer

ging

syn

thes

is o

f ar

tist

, in

vent

or,

mec

hani

c,

obje

ctiv

e ec

onom

ist

and

evol

utio

nary

str

ateg

ist.

” -R

icha

rd

Buc

kmin

ster

Ful

ler

“In

natu

re,

light

cre

ates

the

col

or.

In t

he

pict

ure,

col

or c

reat

es t

he li

ght”

-

Han

s H

ofm

ann

“Whe

n yo

u m

ake

som

ethi

ng n

o on

e ha

tes,

no

one

love

s it

.” -

Tib

or K

alm

an

“Asy

mm

etry

is t

he r

hyth

mic

ex

pres

sion

of

func

tion

al d

esig

n.

In a

ddit

ion

to b

eing

mor

e lo

gica

l, as

ymm

etry

has

the

ad

vant

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The JCCC Graphic Design program is an intensive professional program for students who have a desire to create and learn. The program prepares you to work in the professions of design and advertising. It takes a global worldview, demands intellectual rigor, and the ability to solve problems and think critically while meeting the standards set by the graphic design profession to inspire, inform, serve and communicate meaningfully in the world.

The curriculum consists of 68 credit hours leading to an associate of applied science degree. Instruction is provided by an experienced, dedicated and passionate faculty committed to developing students’ knowledge and skill in design and typography, creative problem-solving, and the use of materials, processes, tools and equipment. State-of-the-art studios and computer equipment are provided in support of this goal.

We educate graphic designers for future leadership and success

Winner of the American Advertising Federation 2010 National Student Silver ADDY®, Regional Student Gold ADDY® and Kansas City Best of Student Mixed Media/Gold ADDY® awards for Creatures of Creation Senior Recruitment Showcase.

Brian Sedey, Josh Wilkinson, Kate Munchof, Casey Rudolph and Rob Mitchell – Mixed Media Campaign, Poster and Interactive Website.

Ties to the professional industry and strong alumni support are important to our program. Our professional advisory committee, among the best in the field, draws from advertising agencies, design and corporate firms. These professionals work with the faculty each semester to keep our graduates current and in demand.

Our faculty stays in close touch with former students, constantly seeking their input on current trends and skills. This knowledge helps the graphic design program adjust its curriculum, ensuring that we continue to graduate students with the requisite skills for the evolving market.

Networking with local professional organizations such as American Institute of Graphic Arts (AIGA)

and American Advertising Federation (AAF) for further educational opportunities and making connections is encouraged. Our success as providers of quality education is demonstrated year after year by the many awards garnered on a local and national level.

The placement rate of JCCC Graphic Design graduates has consistently been very high. Graduates most often enter the field as junior art directors. Within three to five years graduates are being recruited by the premier and high grossing advertising agencies and design firms such as Bernstein-Rein, HNTB Architects, VML and Hallmark Cards.

A vibrant connection with alumni and the profession

Casey DenBleykerCLASS OF 2009DESIGNER, FREELANCE PORTLAND, OR.(TOP MIDDLE)

“I moved from Alaska and discovered the Graphic Design program at JCCC and was impressed by both the quality and affordable cost of the program. After three years of study, I graduated in 2007.

The program exposed me to the KC job market through its involvement in AIGA KC, AAF KC, portfolio review, the graduating/recruitment showcase and by bringing in practing professors. I was offered my first job by a JCCC adjunct professor who owned a small creative agency in Kansas City. After the showcase I was able to get multiple interviews at large and small companies.

After a great experience working in Kansas City, my family and I moved to Portland, Oregon where I now run my own creative company, Red Car Studio. Today we offer creative services to companies and organizations all across the country.

”

• Hallmark• Sprint• Kansas City Star• Andrews and McMeel Publishing• St. Joseph Hospital• St. Luke’s Hospital• Research Hospital• UMKC Publications

• University of Kansas Publications• Federal Reserve Bank Publications and Exhibitions• Garmin• Gould Evans Architects• Silpada Designs• LaGarde E-Business Solutions

• H & R Block World Headquarters• Volume Shoe Corporation• Absolute Marbella Magazine, Spain• Durango Mountain Resort• Cardinal Brands• Generations• Splintek Health Care

• KCTV5 News• Koch Supplies• K & Company• Barkley• Bernstein Rein• VML• HNTB• HOK• Willoughby

• Blacktop• K & Company• Muller + Company• Callahan Creek• Bungalow Creative• Tracey Design• Sturges Word Communications• Motley Creations

• Clickfarm Interactive• The Pink Pear• Skyline Displays Heartland• Uhlig Communications• Fire Engine• Brockton• Two West• Liquid 9

A representative listing of employers who have hired graduates includes:

“The JCCC Design program has an impressive track record! They continually provide top-notch, ready-to-work design graduates who are well-rounded and prepared in all areas of Graphic Design: concepting, typography, color use, software proficiency and production. The curriculum is second to none in the metropolitan area. Every year, JCCC students win many awards in area advertising and creative competitions and go on to impressive design careers.

”Landa WilliamsLandaJob Advertising & Marketing Talentwww.landajobnow.com

Adam Scitz, Anthony Magliano and Brandon WilsonCLASS OF 2000

Anthony Magliano joined Bernstein-Rein advertising agency in 2002. He recruited Brandon Wilson and Adam Seitz to his team where they work together as they did while classmates and friends in the graphic design program.

Bernstein-Rein is one of the top three advertising agencies in Kansas City and one of the largest independently owned advertis-ing agencies in the United States. Their client list includes McDonald’s, Beauty Brands, Hostess Brands, PetSmart and Farmland. Their awards are numerous - national ADDY Awards, Yahoo!’s “Big Idea Chair” award and an international Webby award. They define success beyond such accomplishments; they are passionate about design and derive tremendous satisfaction simply working in design on a daily basis. Their success in the industry and their enthusiasm for design reflect positively on their JCCC education.

Wilson, also an adjunct faculty member at JCCC, says, “As a team, each member plays off the strengths and ideas of the others.” Together, they put aside individual egos and work by collaboration in a “walls-down type of environment where they harbor creativity and good ideas.” Or as Magliano says “it is even more rewarding when the client is happy and analytics show the work is effective for the client’s business.”

“My advice to aspiring design professionals is to build your portfolio, attend AIGA Kansas City meetings, and go to First Fridays; generally, see what else is out there and find a way to get your foot in the door through an internship,” Seitz suggests, “as an adjunct at JCCC, I remind students that the more you push yourself, the stronger person you’ll be.”

For these fellow graduates, design has been a great career choice. Their varied backgrounds in activities from music to snowboarding brought them a wealth of experiences that enhance their work in design. For Seitz, the gratification is about solving problems with a creative twist, “it is really rewarding and satisfying at the end of the day to visually see what you’ve worked hard to achieve,”

Invest in your future, but don’t get strapped with massive debt. JCCC affords an excellent education and represents a smart investment. The cost of a JCCC design education is a fraction of the cost of comparable four-year institutions and art colleges. Ask professionals in the Kansas City industry, and they will tell you that JCCC students are comparably or better prepared for the design and advertising market.

Value with a quick return on your investment

“When I decided to go back to school for a Graphic Design degree I looked for a college that would provide me with the best education for the cost. What I found at JCCC was much more than that. I found a staff and faculty that were dedicated to preparing students for their success in the real world. While still in school, I was able to start my career as an artist at Hallmark and have carried this knowledge and experience with me throughout my career. “

Gary BarberCLASS OF 1995SENIOR DESIGNER, FEDERAL RESERVE BANK OF KANSAS CITY & ADJUNCT PROFESSOR, UMKC, DEPARTMENT OF ART AND ART HISTORY

Imagine yourself in a welcoming environment where creativity and innovation abound, rigor is fused with ambition, and your peers elevate and challenge your thinking. We have exceptional resources; our state of the art studios and computer labs are the best in the area. Student-to-teacher ratios in our studio classes are never larger than 18:1, and all classes are taught by excellent full-time and practicing adjunct professors.

A stimulating and impressive environment

JCCC, a member of the prestigious League for Innovation in the Community College, offers an unparalleled two-year design education. On campus, the Nerman Museum of Contemporary Art houses one of the best and most inspiring collections of modern art in the Midwest. JCCC also takes the lead in sustainability issues, offering opportunities for community activism in the environmental arena. If involvement with sports or club activities is of interest, JCCC offers extensive opportunities for you.

“The real world doesn’t ask if you know your stuff - they just expect it. JCCC’s Graphic Design program gave me a tremendous foundation of knowledge that I could immediately put to use in my current position - from conceptual thinking to technical considerations. Thanks to an incredible group of faculty, adjunct professors, lab assistants and other students, I am confident in my skills and abilities.

”Shanon WilleCLASS OF 2011DESIGNER, BLACKTOP CREATIVE

Our program has been established for more than 30 years and offers a unique opportunity for professional feedback on an ongoing annual basis. Our portfolio review process gives students an independent evaluation of their progress from creative professionals in the field. It

also offers scholarships to top-ranked students, gives feedback about currency and quality of student work to faculty, and consistently shows the design and advertising community the quality of work our students produce. This in turn helps with future job placement.

Unique opportunities for advancement beyond the classroom

“An important thing to note about the curriculum is how well balanced it is. The fundamental foundations are there; items such as typography, color behavior, basics of illustration and size/shape relationship. At the same time, once that foundation is made, real world projects and applications give students an opportunity put their skill sets to the test.”

“Every time I check back in with the program I’m impressed with the facilities available to the students. The software and hardware are in lockstep with trends of the industry; the programs are always what’s just been released to the market. This isn’t just about what’s most current. It also makes what you learn more viable long term.”

Ryan KramerCLASS OF 1999ART DIRECTOR, CUSTOM COMMUNICATIONS,ADVANSTAR

The JCCC Graphic Design program encourages volunteerism and community outreach. Our students get involved with projects for nonprofit organizations where they apply their knowledge and make a difference in the community. These “real world” projects give students unique portfolio pieces demonstrating not only the creative process but also their grasp of strategy and marketing practices.

“JCCC’s Graphic Design program prepared me for the real challenges in this field. I find myself having more knowledge of print and production than my colleagues who paid for a four year school. That says a lot!

”

Katie LonerganCLASS OF 2005STUDIO MARKETING MANAGER, BEAU VAUGHN PHOTOGRAPHY

The Graphic Design program places students in paid Internships, giving practical on-the-job training. Students who meet the department’s

established criteria are selected to represent the program in the community. Please see the curriculum for more details.

Students nearing graduation also have the opportunity to show their portfolio at a Graduating/Recruitment showcase held each spring in the Crossroads area of Kansas City. At this show industry professionals seek talent for potential job matches. Many students secure employment or establish leads to employment as a result of participation in our “Senior Showcase.”

“The professors at JCCC highly encourage students to get an internship, and I am so glad I listened. I got hired to intern at a great advertising and marketing company where I was able to apply the things I learned in class in a real environment. This experience was invaluable, and the internship turned into a full-time position before I even graduated from the program.

”Emily RethmeyerCLASS OF 2009 DESIGNER, TWO WEST COMMUNICATION

The two-year curriculum consisting of 68 credit hours leads

to an associate of applied science degree. (Major Code 2290;

CIP Code 50.0409)

Qualifier Semester

ART 124 Design 2D*..............................................................3

Prerequisite or corequisite: CDTP 145

GDES 120 Introduction to Graphic Design...........................3

CDTP 145 Desktop Illustration I: Illustrator........................1

CDTP 135 Desktop Photo Manipulation I:

Photoshop........................................................................1

CDTP 140 Desktop Publishing I:InDesign ...........................1

Total Semester Credit Hours..........................................9

IMPORTANT: Enroll in the CDTP sections identified in

the credit class search as a Graphic Design Qualifier section.

The content of these CDTP sections places emphasis on

the Graphic Design career specific application of the Adobe

Creative Suite to industry standards for print production

and is reserved for students enrolling in the Qualifier

semester courses. It is recommended that you enroll in

these five-week CDTP classes in sequence in the Qualifier

semester.

Fall Semester

ART 129 Design Color*..........................................................3

Prerequisite or corequisite: CDTP 135

GDES 130 Drawing and Media Methods 1*..........................3

Prerequisites: GDES 120 and ART 124 and CDTP 135

and CDTP 140 and CDTP 145

GDES 132 Typography*..........................................................3

Prerequisites: ART 124 and GDES 120 and CDTP 135

and CDTP 140 and CDTP 145

PHOT 121 Fundamentals of Photography.............................3

ENGL 121 Composition I*.....................................................3

Prerequisite: ENGL 106 or appropriate placement

test score or EAP 113 and EAP 117

Total Semester Credit Hours........................................15

Spring Semester

Humanities Electives.......................................................3

ART 127 Design 3D*..............................................................3

Prerequisite: ART 124

GDES 131 Drawing and Media Methods 2*..........................3

Prerequisite: GDES 130

GDES 134 Layout Design*......................................................3


GDES 140 Technical Processes*.............................................3

Prerequisites: PHOT 121 and CDTP 135 and CDTP

140 and CDTP 145


Curriculum/Courses

Fall Semester

Humanities Electives.......................................................3

Social Science and/or Economics Elective.....................3

Health and/or Physical Education Elective....................1

GDES 230 Drawing and Media Methods 3*...........................3

Prerequisites: GDES 131 and GDES 132 and GDES 134

GDES 231 Advanced Typography*.........................................3


GDES 235 Production Methods*............................................3

Prerequisites: GDES 134 and GDES 140


Spring Semester

Technical/Studio Elective................................................1

Science and/or Math Elective*........................................3

GDES 236 Electronic Production*.........................................3


GDES 244 Communication Systems*.....................................3


GDES 245 Advanced Design Practice*...................................3


GDES 272 Professional Preparation*.....................................3


Prerequisite: The student must have completed

all required studio courses in the graphic design

program prior to the semester for which he or she is

enrolling in this course or be co-enrolled in all

fourth-semester studio courses.

Total Semester Credit Hours.........................................16

TOTAL PROGRAM CREDIT HOURS........................68

Technical/Studio Electives

GDES 275 Graphic Design Internship*^................................1

Prerequisite: Graphic design faculty review committee

approval

*Prerequisite/Co-requisite required

Note: ^A graphic design major may apply to this internship

course if the student is also enrolled in or has completed all

fourth-semester studio courses.

See further listings on our website for other Technical/

Studio electives.

Some graphic design courses are typically offered in the fall

semester only, and some courses are typically offered in the

spring semester only. This information can be found under

the relevant course descriptions and can impact your plan to

graduate if you do not follow the full-time sequence.

One three credit hour class from the curriculm will be

eliminated to comply with new state mandates. See future

updates on the web: www.jccc.edu/graphicdesign

If you believe you have desire and a creative mind

“Graphic Design is my second career. After years in accounting, I realized that I wasn’t happy. I needed to be creative.

The Graphic Design program was perfect for me, I worked while I was a student and I always felt comfortable and welcome. My fellow students were so diverse – recent high school grads, second and even third career path students like me. There was such great camaraderie.

After graduation, I went right to work in the field. I have a great job and I am happy being creative! I owe it all to hard work and the great education that I received at JCCC

”

We pride ourselves in our diverse student population. Many incoming students have degrees in other disciplines and arrive ready for the rigors of the program. JCCC also welcomes recent high school graduates with a mature demeanor and a drive to excel.

We look for the most creative, investigative minds willing to immerse themselves in

the theory and practice of graphic design. JCCC tailors your education to meet the demands for jobs in advertising and design.

For general information and additional samples of course work visit the JCCC graphic design website: www.jccc.edu/graphicdesign

Kelly StimsonCLASS OF 2009DIGITAL GRAPHIC ARTIST, AVI SYSTEMS, INC.

Student Gallery

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Maiko Ku zunishiBorn and raised in the western part of Japan until she was twelve,

Maiko Kuzunishi now resides in Kansas City and works as a

freelance graphic designer, Illustrator and a mom of beautiful a daughter,

Leela. In the late 1980’s, her father’s business brought Maiko and her

family to the United States from Osaka. After taking a commercial art class

at her high school in Plano, Texas she was driven to pursue an education

in Design. Maiko attended the Kansas City Art Institute from 1994-1998,

majoring in design. At KCAI, she studied all aspects of design, including

graphic and industrial design. After graduating with her Bachelors of

Fine Arts in 1998, Maiko worked at several Kansas City firms including

Willoughby Design group, Compuware, Bernstein Rein Advertising, and

MK12. Seeking a way to express her creativity she started a new side

project called Decoylab in 2000. Under the new label, Maiko produced

her own artwork to show in gallery spaces, as well as screen printed

T-shirts, calendars, melamine plates and all sorts of things from her own

home. In 2006, Maiko started freelancing graphic design keeping the same

name. Since then, Decoylab has been featured in numerous magazines

nationally and internationally such as Parents, Lucky, Nylon, Design sponge,

Real Simple, Cookie, Josh Spear, Dooce and many more.

Can you tell me a little bit about what led you to a career in graphic design and art? In total honesty, I chose a

career path as a graphic designer

out of necessity and what was

offered to me right after

graduating from KCAI. My parents

paid for my college tuition and I’d

never worked before or held any

important position. Being in the

“real world” was scary and I felt a

great responsibility to make a living

and be on my own two feet.

How do you balance a busy home life with your career?

I stopped thinking about my

career after my daughter was

born. I feel greatly responsible for

bringing her into this world and

my priority in life became clear. So

I work and enjoy working but it’s

not as important as taking care

of my daughter and maintaining

a peaceful relationship with my

husband. When it’s time to pick

up my daughter from daycare, I

walk away from any work. It made

it easier for me to ‘balance’

between work and life. But

parenting is a lot of work! I would

love to find the time to do nothing.

If you could go back to school and take any other courses, what would you like to take?

If I could go back to college now,

I would love to learn more about

business. I have pretty good

instinct about things, when it comes

to selling and handling of money. I

feel like I lack knowledge overall in

this area that could help me take

my business to the next step.

How would describe yourself as an artist? Do you consider yourself a Graphic Designer? A fine artist? An Illustrator? Crafty person? I don’t. I’ve never really seen myself

as an artist. I don’t feel necessary

to plug myself into a category. I

can say that I am an honest person

and describe myself like that, but I

never really considered myself as

an artist, much less thinking what

kind of artist etc. It seems limiting

to me. I can say that I am more of

a designer than an artist. I think of

designer as someone who designs

something for other people and

that’s what I do. I like to come up

with ideas that help other people

or make other people’s ideas

come into being.

Interview by Katie Kramer

Left: Coke M5 Bottle Graphics | Above: Coca Cola web graphics Illustration by Maiko Kuzunishi

4525 oak street

kansas city mo 64111

816-751-1art

www.nelson-atkins.org

2.10.2008

6.14.2008

saul bass

nelson-atkins museum of art

0

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Copyright 1994 Publications International, Ltd. All rights reserved. This book may not be reproduced or quoted in whole or in part by mimeograph or any other printed or electronic means, or for presentation on radio, television,, videotape, or film with-out written permission from:

Louis Weber, C.E.O.PublicationS International, Ltd.7373 N. Cicero AvenueLincolnwood, Illinois 60646

M. Tundi Agardy, Ph.D.A Senior Conservation Scientist at the World Wildlife Fund, with a special emphasis on the protection of coastal ecosystems and marine species worldwide. She also serves as Vice-Chairperson of the Commission of Ecology for the World Conservation Union. She has done work for the Woods Hole Oceanographic Institution and the British Broadcasting Corporation.

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objective economist and evolutionary strategist.” -Richard Buckminster Fuller “In nature, light creates the color. In the picture, color creates the light” - Hans Hofmann “When you make something no one hates, no one loves it.” - Tibor Kalman “Asymmetry is the rhythmic expression of functional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.” - Jan Tschichold “As we become more mature we will learn to master the interplay between the past and the present and not be so self-con-scious of our rejection or acceptance of tradition. We will not make the mistake that both rigid modernists and conserva-tives make, of confusing the quality of form with the specific forms themselves.” - Alvin Lustig “To design is to plain and organize, to order, to relate and to control. In short it embraces all means opposing disorder and accident. Therefore it signifies a human need and qualifies man’s thinking and doing.” - Josef Albers “Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humors.” - George Santayana “The grid system is an aid, not a guarantee. It permits a number of possible uses and each designer can look for a solution appropriate to his personal style. But one must learn how to use the grid; it is an art that requires practice.” - Jo-sef Müller-Brockmann “If you look after goodness and truth, beauty will take care of itself.” - Eric Gill “Power is an interest-ing word because if you take away its negative aspects from its meaning and then try to understand what it means, you will find out that the word is synonymous of ‘ability to manage a plan’. If you try to define the word ‘design’ you find that has the same meaning. Design and power concepts are identical.” - Milton Glaser “Simplicity of form is never poverty, it is a great virtue.” - Jan Tschichold “The




objective economist and evolutionary strategist.” -Richard Buckminster Fuller “In nature, light creates the color. In the picture, color creates the light” - Hans Hofmann “When you make something no one hates, no one loves it.” - Tibor Kalman “Asymmetry is the rhythmic expression of functional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.” - Jan Tschichold “As we become more mature we will learn to master the interplay between the past and the present and not be so self-con-scious of our rejection or acceptance of tradition. We will not make the mistake that both rigid modernists and conserva-tives make, of confusing the quality of form with the specific forms themselves.” - Alvin Lustig “To design is to plain and organize, to order, to relate and to control. In short it embraces all means opposing disorder and accident. Therefore it signifies a human need and qualifies man’s thinking and doing.” - Josef Albers “Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humors.” - George Santayana “The grid system is an aid, not a guarantee. It permits a number of possible uses and each designer can look for a solution appropriate to his personal style. But one must learn how to use the grid; it is an art that requires practice.” - Jo-sef Müller-Brockmann “If you look after goodness and truth, beauty will take care of itself.” - Eric Gill “Power is an interest-ing word because if you take away its negative aspects from its meaning and then try to understand what it means, you will find out that the word is synonymous of ‘ability to manage a plan’. If you try to define the word ‘design’ you find that has the same meaning. Design and power concepts are identical.” - Milton Glaser “Simplicity of form is never poverty, it is a great virtue.” - Jan Tschichold “The “D

esig

n ca

n be

art

. D

esig

n ca

n be

aes

thet

ics.

Des

ign

is s

o si

mpl

e, t

hat’s

why

it is

so

com

plic

ated

.” -

Pau

l Ran

d “D

esig

n is

thi

nkin

g m

ade

visu

al.”

- S

aul B

ass

“A d

esig

ner

is a

n em

ergi

ng s

ynth

esis

of

arti

st,

inve

ntor

, m

echa

nic,

ob

ject

ive

econ

omis

t an

d ev

olut

iona

ry s

trat

egis

t.”

-Ric

hard

B

uckm

inst

er F

ulle

r “I

n na

ture

, lig

ht c

reat

es t

he c

olor

. In

the

pi

ctur

e, c

olor

cre

ates

the

ligh

t”

- H

ans

Hof

man

n “W

hen

you

mak

e so

met

hing

no

one

hate

s,

no o

ne lo

ves

it.”

- T

ibor

Kal

man

“A

sym

met

ry is

the

rhy

thm

ic

expr

essi

on o

f fu

ncti

onal

des

ign.

In

add

itio

n to

bei

ng m

ore

logi

cal,

asym

met

ry h

as t

he

adva

ntag

e th

at it

s co

mpl

ete

appe

aran

ce is

far

mor

e op

tica

lly

effe

ctiv

e th

an s

ymm

etry

.” -

Jan

Ts

chic

hold

“A

s w

e be

com

e m

ore

mat

ure

we

will

lear

n to

mas

ter

the

inte

rpla

y be

twee

n th

e pa

st

and

the

pres

ent

and

not

be s

o se

lf-c

onsc

ious

of

our

reje

ctio

n or

ac

cept

ance

of

trad

itio

n. W

e w

ill

not

mak

e th

e m

ista

ke t

hat

both

ri

gid

mod

erni

sts

and

cons

erva

-ti

ves

mak

e, o

f co

nfus

ing

the

qual

ity

of f

orm

wit

h th

e sp

ecifi

c fo

rms

them

selv

es.”

- A

lvin

Lus

tig

“To

desi

gn is

to

plai

n an

d or

gani

ze,

to o

rder

, to

rel

ate

and

to c

ontr

ol. I

n sh

ort

it e

mbr

aces

al

l mea

ns o

ppos

ing

diso

rder

and

ac

cide

nt.

The

refo

re it

sig

nifie

s a

hum

an n

eed

and

qual

ifies

man

’s

thin

king

and

doi

ng.”

- J

osef

A

lber

s “G

raph

ic d

esig

n is

the

pa

radi

se o

f in

divi

dual

ity,

ec

cent

rici

ty, he

resy

, ab

norm

alit

y,

hobb

ies

and

hum

ors.

” -

Geo

rge

San

taya

na “

The

grid

sys

tem

is

an a

id,

not

a gu

aran

tee.

It

perm

its

a nu

mbe

r of

pos

sibl

e us

es a

nd e

ach

desi

gner

can

look

fo

r a

solu

tion

app

ropr

iate

to

his

pers

onal

sty

le. B

ut o

ne m

ust

lear

n ho

w t

o us

e th

e gr

id;

it is

an

art

that

req

uire

s pr

acti

ce.”

- J

o-se

f M

ülle

r-B

rock

man

n “I

f yo

u lo

ok a

fter

goo

dnes

s an

d tr

uth,

be

auty

will

tak

e ca

re o

f it

self

.”

- E

ric

Gill

“P

ower

is a

n in

tere

stin

g w

ord

beca

use

if y

ou

take

aw

ay it

s ne

gati

ve a

spec

ts

from

its

mea

ning

and

the

n tr

y to

un

ders

tand

wha

t it

mea

ns,

you

will

find

out

tha

t th

e w

ord

is

syno

nym

ous

of ‘a

bilit

y to

man

age

a pl

an’.

If y

ou t

ry t

o de

fine

the

wor

d ‘d

esig

n’ y

ou fi

nd t

hat

has

the

sam

e m

eani

ng.

Des

ign

and

pow

er c

once

pts

are

iden

tica

l.” -

M

ilton

Gla

ser

“Sim

plic

ity

of f

orm

is

nev

er p

over

ty,

it is

a g

reat

vi

rtue

.” -

Jan

Tsc

hich

old

“The

lif

e of

a d

esig

ner

is a

life

of

fight

. Fi

ght

agai

nst

the

uglin

ess.

Ju

st li

ke a

doc

tor

fight

s ag

ains

t di

seas

e. F

or u

s, t

he v

isua

l di

seas

e is

wha

t w

e ha

ve a

roun

d,

and

wha

t w

e tr

y to

do

is c

ure

it

som

ehow

wit

h de

sign

.” -

Mas

-si

mo

Vign

elli

“It

is n

o se

cret

tha

t th

e re

al w

orld

in w

hich

the

de

sign

er f

unct

ions

is n

ot t

he

wor

ld o

f ar

t, b

ut t

he w

orld

of

buyi

ng a

nd s

ellin

g.”

- P

aul R

and

“To

give

em

phas

is o

nly

to b

eaut

y m

akes

me

thin

k of

a m

athe

mat

-ic

s th

at d

eals

wit

h po

siti

ve

num

bers

onl

y.”

- P

aul K

lee

“The

re a

re t

hree

res

pons

es t

o a

piec

e of

des

ign

– ye

s, n

o, a

nd

WO

W!

Wow

is t

he o

ne t

o ai

m

for.”

- M

ilton

Gla

ser

“I s

ee

grap

hic

desi

gn a

s th

e or

gani

za-

tion

of

info

rmat

ion

that

is

sem

anti

cally

cor

rect

, sy

ntac

ti-

cally

con

sist

ent

and

prag

mat

i-ca

lly u

nder

stan

dabl

e.”

- M

as-

sim

o Vi

gnel

li “D

esig

n is

not

just

w

hat

it lo

oks

like

and

feel

s lik

e.

Des

ign

is h

ow it

wor

ks.”

- S

teve

Jo

bs “

Des

ign

is t

hink

ing

mad

e vi

sual

. “

Sau

l Bas

s “I

nev

er

desi

gn a

bui

ldin

g be

fore

I’v

e se

en t

he s

ite

and

met

the

peo

ple

who

will

be

usin

g it

.” -

Fra

nk

Lloy

d W

righ

t “P

ract

ice

safe

de

sign

: U

se a

con

cept

.” -

Pe-

trul

a Vr

onti

kis

“Gra

phic

des

ign

will

sav

e th

e w

orld

rig

ht a

fter

ro

ck a

nd r

oll d

oes.

” -

Dav

id

Car

son

“Les

s is

mor

e.”

- M

ies

van

der

Roh

e &

Buc

kmin

ster

Fu

ller

“Pra

ctic

e sa

fe d

esig

n: U

se

a co

ncep

t.”

- P

etru

la V

ront

ikis

“D

esig

n is

a g

ood

idea

.” -

Ém

i-gr

é “T

he li

fe o

f a

desi

gner

is a

lif

e of

figh

t: fi

ght

agai

nst

the

uglin

esss

.” -

Mas

sim

o Vi

gnel

li “G

raph

ic d

esig

n w

ill s

ave

the

wor

ld r

ight

aft

er r

ock

and

roll

does

.” -

Dav

id C

arso

n “D

esig

n is

m

ored

tha

n ju

st a

few

tri

cks

to

the

eye.

It’s

a f

ew t

rick

s to

the

br

ain.

” -

Nev

ille

Bro

dy “

The

arti

st is

not

a d

iffe

rent

kin

d of

pe

rson

, bu

t ev

ery

pers

on is

a

diff

eren

t ki

nd o

f ar

tist

.” -

Eri

c G

ill “

If y

ou d

o it

rig

ht it

will

last

fo

reve

r.” -

Mas

sim

o Vi

gnel

li “I

t is

ver

y im

port

ant

to e

mbr

ace

failu

re a

nd t

o do

a lo

t of

stu

ff

— a

s m

uch

stuf

f as

pos

sibl

e —

w

ith

as li

ttle

fea

r as

pos

sibl

e. I

t’s

muc

h, m

uch

bett

er t

o w

ind

up

wit

h a

lot

of c

rap

havi

ng t

ried

it

than

to

over

thin

k in

the

be

ginn

ing

and

not

do it

.” -

Ste

-fa

n S

agm

eist

er “

To d

esig

n is

to

com

mun

icat

e cl

earl

y by

wha

teve

r m

eans

you

can

con

trol

or

mas

ter.”

- M

ilton

Gla

ser

“The

on

ly im

port

ant

thin

g ab

out

desi

gn is

how

it r

elat

es t

o pe

ople

.” -

Vic

tor

Pap

anek

“I

nfor

mat

ion

anxi

ety

is t

he b

lack

ho

le b

etw

een

data

and

kno

wl-

edge

, an

d it

hap

pens

whe

n in

form

atio

n do

esn’

t te

ll us

wha

t w

e w

ant

or n

eed

to k

now

.” -

R

icha

rd S

aul W

urm

an “

Less

is

mor

e on

ly w

here

mor

e is

no

good

.” -

Fra

nk L

loyd

Wri

ght

“You

ca

nnot

not

com

mun

icat

e.”

- E

rik

Spi

eker

man

n “O

bjec

ts d

o no

t ha

ve m

eani

ng.

But

if a

n ob

ject

is

thou

ghtf

ul w

e pr

ojec

t m

eani

ng

onto

it in

dai

ly li

fe.”

- K

arim

R

ashi

d “A

ttra

ctiv

e th

ings

wor

k be

tter

.” -

Don

ald

Nor

man

“D

esig

n is

eas

y. A

ll yo

u do

is

star

e at

the

scr

een

unti

l dro

ps o

f bl

ood

form

on

your

for

ehea

d.”

- M

arty

Neu

mei

er “

It’s

not

roc

ket

scie

nce.

It’s

soc

ial s

cien

ce—

the

scie

nce

of u

nder

stan

ding

pe

ople

’s n

eeds

and

the

ir u

niqu

e re

lati

onsh

ip w

ith

art,

lite

ratu

re,

hist

ory,

mus

ic,

wor

k, p

hilo

soph

y,

com

mun

ity,

tec

hnol

ogy,

and

ps

ycho

logy

. Th

e ac

t of

des

ign

is

stru

ctur

ing

and

crea

ting

tha

t ba

lanc

e.”

- C

lem

ent

Mok

“I

mak

e so

luti

ons

that

nob

ody

wan

ts t

o pr

oble

ms

that

don

’t

exis

t.”

- A

lvin

Lus

tig

“Ugl

ines

s do

es n

ot s

ell.”

- R

aym

ond

Loew

y “[

Des

ign

is]

a pl

an f

or a

rran

ging

el

emen

ts in

suc

h a

way

as

to

best

acc

ompl

ish

a pa

rtic

ular

pu

rpos

e.”

- C

harl

es E

ames

“D

esig

n ca

n be

art

. D

esig

n ca

n be

aes

thet

ics.

Des

ign

is s

o si

mpl

e, t

hat’s

why

it is

so

com

plic

ated

.” -

Pau

l Ran

d “D

esig

n is

thi

nkin

g m

ade

visu

al.”

- S

aul B

ass

“A d

esig

ner

is a

n em

ergi

ng s

ynth

esis

of

arti

st,

inve

ntor

, m

echa

nic,

obje

ctiv

e ec

onom

ist

and

evol

utio

nary

str

ateg

ist.

” -R

icha

rd

Buc

kmin

ster

Ful

ler

“In

natu

re,

light

cre

ates

the

col

or.

In t

he

pict

ure,

col

or c

reat

es t

he li

ght”

-

Han

s H

ofm

ann

“Whe

n yo

u m

ake

som

ethi

ng n

o on

e ha

tes,

no

one

love

s it

.” -

Tib

or K

alm

an

“Asy

mm

etry

is t

he r

hyth

mic

ex

pres

sion

of

func

tion

al d

esig

n.

In a

ddit

ion

to b

eing

mor

e lo

gica

l, as

ymm

etry

has

the

adv

anta

ge

that

its

com

plet

e ap

pear

ance

is

far

mor

e op

tica

lly e

ffec

tive

tha

n sy

mm

etry

.” -

Jan

Tsc

hich

old

“As

we

beco

me

mor

e m

atur

e w

e w

ill

lear

n to

mas

ter

the

inte

rpla

y be

twee

n th

e pa

st a

nd t

he

pres

ent

and

not

be s

o se

lf-c

on-

scio

us o

f ou

r re

ject

ion

or

acce

ptan

ce o

f tr

adit

ion.

We

will

no

t m

ake

the

mis

take

tha

t bo

th

rigi

d m

oder

nist

s an

d co

nser

va-

tive

s m

ake,

of

conf

usin

g th

e qu

alit

y of

for

m w

ith

the

spec

ific

form

s th

emse

lves

.” -

Alv

in L

usti

g “T

o de

sign

is t

o pl

ain

and

orga

nize

, to

ord

er,

to r

elat

e an

d to

con

trol

. I

n sh

ort

it e

mbr

aces

al

l mea

ns o

ppos

ing

diso

rder

and

ac

cide

nt.

The

refo

re it

sig

nifie

s a

hum

an n

eed

and

qual

ifies

man

’s

thin

king

and

doi

ng.”

- J

osef

A

lber

s “G

raph

ic d

esig

n is

the

pa

radi

se o

f in

divi

dual

ity,

ec

cent

rici

ty,

here

sy,

abno

rmal

ity,

ho

bbie

s an

d hu

mor

s.”

- G

eorg

e S

anta

yana

“Th

e gr

id s

yste

m is

an

aid

, no

t a

guar

ante

e. I

t pe

rmit

s a

num

ber

of p

ossi

ble

uses

and

eac

h de

sign

er c

an lo

ok

for

a so

luti

on a

ppro

pria

te t

o hi

s pe

rson

al s

tyle

. B

ut o

ne m

ust

lear

n ho

w t

o us

e th

e gr

id;

it is

an

art

that

req

uire

s pr

acti

ce.”

- J

o-se

f M

ülle

r-B

rock

man

n “I

f yo

u lo

ok a

fter

goo

dnes

s an

d tr

uth,

be

auty

will

tak

e ca

re o

f it

self

.”

- E

ric

Gill

“P

ower

is a

n in

tere

st-

ing

wor

d be

caus

e if

you

tak

e aw

ay it

s ne

gati

ve a

spec

ts f

rom

it

s m

eani

ng a

nd t

hen

try

to

unde

rsta

nd w

hat

it m

eans

, yo

u w

ill fi

nd o

ut t

hat

the

wor

d is

sy

nony

mou

s of

‘abi

lity

to m

anag

e a

plan

’. If

you

try

to

defin

e th

e w

ord

‘des

ign’

you

find

tha

t ha

s th

e sa

me

mea

ning

. D

esig

n an

d po

wer

con

cept

s ar

e id

enti

cal.”

-

Milt

on G

lase

r “S

impl

icit

y of

for

m

is n

ever

pov

erty

, it

is a

gre

at

virt

ue.”

- J

an T

schi

chol

d “T

he

“Des

ign

can

be a

rt.

Des

ign

can

be a

esth

etic

s. D

esig

n is

so

sim

ple,

tha

t’s w

hy it

is s

o co

mpl

icat

ed.”

- P

aul R

and

“Des

ign

is t

hink

ing

mad

e vi

sual

.” -

Sau

l Bas

s “A

des

igne

r is

an

emer

ging

syn

thes

is o

f ar

tist

, in

vent

or, m

echa

nic,

ob

ject

ive

econ

omis

t an

d ev

olut

iona

ry s

trat

egis

t.”

-Ric

hard

B

uckm

inst

er F

ulle

r “I

n na

ture

, lig

ht c

reat

es t

he c

olor

. In

the

pi

ctur

e, c

olor

cre

ates

the

ligh

t”

- H

ans

Hof

man

n “W

hen

you

mak

e so

met

hing

no

one

hate

s,

no o

ne lo

ves

it.”

- T

ibor

Kal

man

“A

sym

met

ry is

the

rhy

thm

ic

expr

essi

on o

f fu

ncti

onal

des

ign.

In

add

itio

n to

bei

ng m

ore

logi

cal,

asym

met

ry h

as t

he

adva

ntag

e th

at it

s co

mpl

ete

appe

aran

ce is

far

mor

e op

tica

lly

effe

ctiv

e th

an s

ymm

etry

.” -

Jan

Ts

chic

hold

“A

s w

e be

com

e m

ore

mat

ure

we

will

lear

n to

mas

ter

the

inte

rpla

y be

twee

n th

e pa

st

and

the

pres

ent

and

not

be s

o se

lf-c

onsc

ious

of

our

reje

ctio

n or

ac

cept

ance

of

trad

itio

n. W

e w

ill

not

mak

e th

e m

ista

ke t

hat

both

ri

gid

mod

erni

sts

and

cons

erva

-ti

ves

mak

e, o

f co

nfus

ing

the

qual

ity

of f

orm

wit

h th

e sp

ecifi

c fo

rms

them

selv

es.”

- A

lvin

Lus

tig

“To

desi

gn is

to

plai

n an

d or

gani

ze,

to o

rder

, to

rel

ate

and

to c

ontr

ol. I

n sh

ort

it e

mbr

aces

al

l mea

ns o

ppos

ing

diso

rder

and

ac

cide

nt.

The

refo

re it

sig

nifie

s a

hum

an n

eed

and

qual

ifies

man

’s

thin

king

and

doi

ng.”

- J

osef

syno

nym

ous

of ‘a

bilit

y to

man

age

a pl

an’.

If y

ou t

ry t

o de

fine

the

wor

d ‘d

esig

n’ y

ou fi

nd t

hat

has

the

sam

e m

eani

ng.

Des

ign

and

pow

er c

once

pts

are

iden

tica

l.” -

M

ilton

Gla

ser

“Sim

plic

ity

of f

orm

is

nev

er p

over

ty,

it is

a g

reat

vi

rtue

.” -

Jan

Tsc

hich

old

“The

lif

e of

a d

esig

ner

is a

life

of

fight

. Fi

ght

agai

nst

the

uglin

ess.

Ju

st li

ke a

doc

tor

fight

s ag

ains

t di

seas

e. F

or u

s, t

he v

isua

l di

seas

e is

wha

t w

e ha

ve a

roun

d,

and

wha

t w

e tr

y to

do

is c

ure

it

som

ehow

wit

h de

sign

.” -

Mas

-si

mo

Vign

elli

“It

is n

o se

cret

tha

t th

e re

al w

orld

in w

hich

the

de

sign

er f

unct

ions

is n

ot t

he

wor

ld o

f ar

t, b

ut t

he w

orld

of

buyi

ng a

nd s

ellin

g.”

- P

aul R

and

“To

give

em

phas

is o

nly

to b

eaut

y m

akes

me

thin

k of

a m

athe

mat

-ic

s th

at d

eals

wit

h po

siti

ve

num

bers

onl

y.”

- P

aul K

lee

“The

re a

re t

hree

res

pons

es t

o a

piec

e of

des

ign

– ye

s, n

o, a

nd

WO

W!

Wow

is t

he o

ne t

o ai

m

for.”

- M

ilton

Gla

ser

“I s

ee

grap

hic

desi

gn a

s th

e or

gani

za-

tion

of

info

rmat

ion

that

is

sem

anti

cally

cor

rect

, sy

ntac

ti-

cally

con

sist

ent

and

prag

mat

i-ca

lly u

nder

stan

dabl

e.”

- M

as-

sim

o Vi

gnel

li “D

esig

n is

not

just

w

hat

it lo

oks

like

and

feel

s lik

e.

Des

ign

is h

ow it

wor

ks.”

- S

teve

Jo

bs “

Des

ign

is t

hink

ing

mad

e vi

sual

. “

Sau

l Bas

s “I

nev

er

desi

gn a

bui

ldin

g be

fore

I’v

e se

en t

he s

ite

and

met

the

peo

ple

who

will

be

usin

g it

.” -

Fra

nk

diff

eren

t ki

nd o

f ar

tist

.” -

Eri

c G

ill “

If y

ou d

o it

rig

ht it

will

last

fo

reve

r.” -

Mas

sim

o Vi

gnel

li “I

t is

ver

y im

port

ant

to e

mbr

ace

failu

re a

nd t

o do

a lo

t of

stu

ff

— a

s m

uch

stuf

f as

pos

sibl

e —

w

ith

as li

ttle

fea

r as

pos

sibl

e. I

t’s

muc

h, m

uch

bett

er t

o w

ind

up

wit

h a

lot

of c

rap

havi

ng t

ried

it

than

to

over

thin

k in

the

be

ginn

ing

and

not

do it

.” -

Ste

-fa

n S

agm

eist

er “

To d

esig

n is

to

com

mun

icat

e cl

earl

y by

wha

teve

r m

eans

you

can

con

trol

or

mas

ter.”

- M

ilton

Gla

ser

“The

on

ly im

port

ant

thin

g ab

out

desi

gn is

how

it r

elat

es t

o pe

ople

.” -

Vic

tor

Pap

anek

“I

nfor

mat

ion

anxi

ety

is t

he b

lack

ho

le b

etw

een

data

and

kno

wl-

edge

, an

d it

hap

pens

whe

n in

form

atio

n do

esn’

t te

ll us

wha

t w

e w

ant

or n

eed

to k

now

.” -

R

icha

rd S

aul W

urm

an “

Less

is

mor

e on

ly w

here

mor

e is

no

good

.” -

Fra

nk L

loyd

Wri

ght

“You

ca

nnot

not

com

mun

icat

e.”

- E

rik

Spi

eker

man

n “O

bjec

ts d

o no

t ha

ve m

eani

ng.

But

if a

n ob

ject

is

thou

ghtf

ul w

e pr

ojec

t m

eani

ng

onto

it in

dai

ly li

fe.”

- K

arim

R

ashi

d “A

ttra

ctiv

e th

ings

wor

k be

tter

.” -

Don

ald

Nor

man

“D

esig

n is

eas

y. A

ll yo

u do

is

star

e at

the

scr

een

unti

l dro

ps o

f bl

ood

form

on

your

for

ehea

d.”

- M

arty

Neu

mei

er “

It’s

not

roc

ket

scie

nce.

It’s

soc

ial s

cien

ce—

the

scie

nce

of u

nder

stan

ding

pe

ople

’s n

eeds

and

the

ir u

niqu

e re

lati

onsh

ip w

ith

art,

lite

ratu

re,

obje

ctiv

e ec

onom

ist

and

evol

utio

nary

str

ateg

ist.

” -R

icha

rd

Buc

kmin

ster

Ful

ler

“In

natu

re,

light

cre

ates

the

col

or.

In t

he

pict

ure,

col

or c

reat

es t

he li

ght”

-

Han

s H

ofm

ann

“Whe

n yo

u m

ake

som

ethi

ng n

o on

e ha

tes,

no

one

love

s it

.” -

Tib

or K

alm

an

“Asy

mm

etry

is t

he r

hyth

mic

ex

pres

sion

of

func

tion

al d

esig

n.

In a

ddit

ion

to b

eing

mor

e lo

gica

l, as

ymm

etry

has

the

adv

anta

ge

that

its

com

plet

e ap

pear

ance

is

far

mor

e op

tica

lly e

ffec

tive

tha

n sy

mm

etry

.” -

Jan

Tsc

hich

old

“As

we

beco

me

mor

e m

atur

e w

e w

ill

lear

n to

mas

ter

the

inte

rpla

y be

twee

n th

e pa

st a

nd t

he

pres

ent

and

not

be s

o se

lf-c

on-

scio

us o

f ou

r re

ject

ion

or

acce

ptan

ce o

f tr

adit

ion.

We

will

no

t m

ake

the

mis

take

tha

t bo

th

rigi

d m

oder

nist

s an

d co

nser

va-

tive

s m

ake,

of

conf

usin

g th

e qu

alit

y of

for

m w

ith

the

spec

ific

form

s th

emse

lves

.” -

Alv

in L

usti

g “T

o de

sign

is t

o pl

ain

and

orga

nize

, to

ord

er,

to r

elat

e an

d to

con

trol

. I

n sh

ort

it e

mbr

aces

al

l mea

ns o

ppos

ing

diso

rder

and

ac

cide

nt.

The

refo

re it

sig

nifie

s a

hum

an n

eed

and

qual

ifies

man

’s

thin

king

and

doi

ng.”

- J

osef

A

lber

s “G

raph

ic d

esig

n is

the

pa

radi

se o

f in

divi

dual

ity,

ec

cent

rici

ty,

here

sy,

abno

rmal

ity,

ho

bbie

s an

d hu

mor

s.”

- G

eorg

e S

anta

yana

“Th

e gr

id s

yste

m is

an

aid

, no

t a

guar

ante

e. I

t pe

rmit

s a

num

ber

of p

ossi

ble

uses

and

eac

h de

sign

er c

an lo

ok

“Des

ign

can

be a

rt.

Des

ign

can

be a

esth

etic

s. D

esig

n is

so

sim

ple,

tha

t’s w

hy it

is s

o co

mpl

icat

ed.”

- P

aul R

and

“Des

ign

is t

hink

ing

mad

e vi

sual

.” -

Sau

l Bas

s “A

des

igne

r is

an

emer

ging

syn

thes

is o

f ar

tist

, in

vent

or,

mec

hani

c,

obje

ctiv

e ec

onom

ist

and

evol

utio

nary

str

ateg

ist.

” -R

icha

rd

Buc

kmin

ster

Ful

ler

“In

natu

re,

light

cre

ates

the

col

or.

In t

he

pict

ure,

col

or c

reat

es t

he li

ght”

-

Han

s H

ofm

ann

“Whe

n yo

u m

ake

som

ethi

ng n

o on

e ha

tes,

no

one

love

s it

.” -

Tib

or K

alm

an

“Asy

mm

etry

is t

he r

hyth

mic

ex

pres

sion

of

func

tion

al d

esig

n.

In a

ddit

ion

to b

eing

mor

e lo

gica

l, as

ymm

etry

has

the

ad

vant

age

that

its

com

plet

e ap

pear

ance

is f

ar m

ore

opti

cally

ef

fect

ive

than

sym

met

ry.”

- J

an

Tsch

icho

ld “

As

we

beco

me

mor

e m

atur

e w

e w

ill le

arn

to m

aste

r th

e in

terp

lay

betw

een

the

past

an

d th

e pr

esen

t an

d no

t be

so

self

-con

scio

us o

f ou

r re

ject

ion

or

acce

ptan

ce o

f tr

adit

ion.

We

will

no

t m

ake

the

mis

take

tha

t bo

th

rigi

d m

oder

nist

s an

d co

nser

va-

tive

s m

ake,

of

conf

usin

g th

e qu

alit

y of

for

m w

ith

the

spec

ific

form

s th

emse

lves

.” -

Alv

in L

usti

g “T

o de

sign

is t

o pl

ain

and

orga

nize

, to

ord

er,

to r

elat

e an

d to

con

trol

. I

n sh

ort

it e

mbr

aces

al

l mea

ns o

ppos

ing

diso

rder

and

ac

cide

nt.

The

refo

re it

sig

nifie

s a

hum

an n

eed

and

qual

ifies

man

’s

thin

king

and

doi

ng.”

- J

osef

A

lber

s “G

raph

ic d

esig

n is

the

pa

radi

se o

f in

divi

dual

ity,

ec

cent

rici

ty,

here

sy,

abno

rmal

ity,

ho

bbie

s an

d hu

mor

s.”

- G

eorg

e S

anta

yana

“Th

e gr

id s

yste

m is

an

aid

, no

t a

guar

ante

e. I

t pe

rmit

s a

num

ber

of p

ossi

ble

uses

and

eac

h de

sign

er c

an lo

ok

for

a so

luti

on a

ppro

pria

te t

o hi

s pe

rson

al s

tyle

. B

ut o

ne m

ust

lear

n ho

w t

o us

e th

e gr

id;

it is

an

art

that

req

uire

s pr

acti

ce.”

- J

o-se

f M

ülle

r-B

rock

man

n “I

f yo

u lo

ok a

fter

goo

dnes

s an

d tr

uth,

be

auty

will

tak

e ca

re o

f it

self

.”

- E

ric

Gill

“P

ower

is a

n in

tere

stin

g w

ord

beca

use

if y

ou

take

aw

ay it

s ne

gati

ve a

spec

ts

from

its

mea

ning

and

the

n tr

y to

un

ders

tand

wha

t it

mea

ns,

you

will

find

out

tha

t th

e w

ord

is

“Des

ign

can

be a

rt.

Des

ign

can

be a

esth

etic

s. D

esig

n is

so

sim

ple,

tha

t’s w

hy it

is s

o co

mpl

icat

ed.”

- P

aul R

and

“Des

ign

is t

hink

ing

mad

e vi

sual

.” -

Sau

l Bas

s “A

des

igne

r is

an

emer

ging

syn

thes

is o

f ar

tist

, in

vent

or,

mec

hani

c,

obje

ctiv

e ec

onom

ist

and

evol

utio

nary

str

ateg

ist.

” -R

icha

rd

Buc

kmin

ster

Ful

ler

“In

natu

re,

light

cre

ates

the

col

or.

In t

he

pict

ure,

col

or c

reat

es t

he li

ght”

-

Han

s H

ofm

ann

“Whe

n yo

u m

ake

som

ethi

ng n

o on

e ha

tes,

no

one

love

s it

.” -

Tib

or K

alm

an

“Asy

mm

etry

is t

he r

hyth

mic

ex

pres

sion

of

func

tion

al d

esig

n.

In a

ddit

ion

to b

eing

mor

e lo

gica

l, as

ymm

etry

has

the

ad

vant

age

that

its

com

plet

e ap

pear

ance

is f

ar m

ore

opti

cally

ef

fect

ive

than

sym

met

ry.”

- J

an

Tsch

icho

ld “

As

we

beco

me

mor

e m

atur

e w

e w

ill le

arn

to m

aste

r th

e in

terp

lay

betw

een

the

past

an

d th

e pr

esen

t an

d no

t be

so

self

-con

scio

us o

f ou

r re

ject

ion

or

acce

ptan

ce o

f tr

adit

ion.

We

will

no

t m

ake

the

mis

take

tha

t bo

th

rigi

d m

oder

nist

s an

d co

nser

va-

tive

s m

ake,

of

conf

usin

g th

e qu

alit

y of

for

m w

ith

the

spec

ific

form

s th

emse

lves

.” -

Alv

in L

usti

g “T

o de

sign

is t

o pl

ain

and

orga

nize

, to

ord

er,

to r

elat

e an

d to

con

trol

. I

n sh

ort

it e

mbr

aces

al

l mea

ns o

ppos

ing

diso

rder

and

ac

cide

nt.

The

refo

re it

sig

nifie

s a

hum

an n

eed

and

qual

ifies

man

’s

thin

king

and

doi

ng.”

- J

osef

we educate graphic designers€¦ · virtue. - jan t schichold the design can be art. design can be...

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