Dr. Petya Koleva

Founder and director, Intercultura Consult ®

visiting professor on Cultural Entrepreneurship and Innovation

National Academy of Theatre and Film Arts, Sofia, Bulgaria

PATHS TO INNOVATION IN CULTURE

Sept. 28, 2017, Sofia

Innovation and new audiences,the role of cultural policies and cultural institutions to stimulate new forms of

inclusion of new audiences

© Petya Koleva 2017

Infographic source: Victoria’s creative industries strategy.creative.vic.gov.au 2015

Infographic source: For a diversifiedNetworked Culture, Centre d’études sur l’intégration et la mondialisation2015

Audiences defined by time + access

New (arts) technologies amplify & augment audience reach

Image left: Taplin J. in Manuel Castells and Gustavo Cardoso (Eds)The Network Society Center for Transatlantic Relations, 2005Image right: Bakhshi H. and Throsby D. Do live broadcasts cannibalize theatre attendance? EconomistsTalkArt.org 2015

Mapping Sofia’s free arts scene for Visual arts, Music, Literature, Theatre, Dance

1st research & analysis since 1991, lead by Association for Free Theatre, Shared Vision project – strategy proposal for the development of the free arts scene in Sofia 2016 Image: Zdravko Jonchev

First Global Map of Cultural and Creative IndustriesCultural Times CISAC 2015: 44

revenue

jobs

Artistic skill’s transfer in Sofia?

Graphic : Koleva P. Shared Vision Survey 2016,proposal for a strategy for the free arts scene in Sofia

69% of the respondents confirm there is artistic skill’s transfer to other economic sectors.

3% ‘no’

28% ‘no idea’

Image:Hristian Jovchev

Sofia Creative Partnerships, 2017 seeking common ground for business, arts scene and the city authorities

- Professional development initiatives: training arts managers in business skills and offering an inversed training for the business partners to partake in the logic of artistic creation and public presentation of contemporary art in Sofia;

- Building a contemporary art incubator in Sofia to promote innovation and creativity initiatives based on trilateral partnerships;

- Introducing incentives for business involvement in the cultural processes of Sofia;

- Backing the Sofia digital information platform for culture as a gateway for the cultural and related sector offerings and their audiences and clients (local, guests and tourists) in Sofia;

- Establishing an education platform for science, technology and contemporary art facing

the schools and youth of Sofia.

Sofia Creative Partnerships, 2017 proposals by business, arts scene and

the city authorities

User-content platforms as digital markets

User-content platforms as digital markets Infographic by Bruce Durbin TechCrunch, Constine 2017

The ‘0’ cost service makes digital platforms the most used media/marketing channel of arts and cultural managers in Bulgaria. This became evident from the 2016 survey on free initiatives in Dance, Literature, Music, Theatre and Visual Arts based in Sofia. Koleva P. Shared Vision survey 2016,

Cultural policies, audiences & digital platforms

Image credit:HughesF. ‘Micro Theatre, the Next Big (Little) Thing in Spain’, The American Theatre magazine, April 4, 2017

Economic crisis & business innovation

Miguel Alcantud Madrid 2009,Microteatro - Por Dinero(‘intimate venues, short plays, small ticket prices, big risks’) with franchises abroad.

Cultural research and participatory strategy developments strengthen the arts and culture ecosystem. The implementation of evidence-based policy in action lines is the way to boost distribution, cooperation as well as innovation in value-chains. As new EU initiatives transform copyright, taxation and digital trade regulation, the manifestation of European talent and creativity will grow.

Digital skills and knowledge are becoming essential to culture and arts managers for which public investment will be crucial in the coming decade.

Proposals

Thank you for you attention!

© Petya Koleva 2017