Parle G

Techniques to increase the market share

Industrial Feasibility

SWOT ANALY

SIS

Porter’s five force model

Parle G Parle

Bakeman’s Regional

Buyer’s Force(More quality suppliers so conscious and price

sensitive)

Competitor’s Force(Major MNC’s likely to

diversify and get into related business of Parle G)

Supplier’s Force(Very large number

less bargaining power)

Substitute’s Force(Household Snacks,Bakery biscuits, fast

food)

Problems encountered Stock out Shortage of Parle G Freebies Allocation Problems Further Dispatch Problem Duplicate biscuits Poor Sale Promotion Skills

Manufacturing unit

Parle depots

Whole sellers

Transportation

RetailersCustomers

Distribution StrategiesMultipurpose distribution centresPublic distributariesFeeder markets/mandi townsShandies/haaths/jatras/melasUse of co-operative societies

Increase Market ShareRural-Urban PenetrationSmall business planAssociate with government schemesSponsor a Tele – serial, sports eventsAwareness among people

Re-search Findings

On basis of Quality On basis of Price

Custo

mer

s

Smal

l sto

res

Retai

lers

Who

lese

llers

0

1

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6

YesNo

Rs. 2Rs.5Rs.10Rs. 20Rs.30Rs.50

THANK YOU…!!!