PARLE G

By A.Arputha Selvaraj APMP IIM Calcutta

Industrial Feasibility

SWOT ANALYSIS

STRENGTH•US Dollar Company•Won at Monde Selection•Diversified products

THREATS•De-reservation•Customer loyalty•New entrant

OPPORTUNITIES

•Growing market•Taste factor•Product variety

WEAKNESS•Indisciplined warehousing•Poor segmentation•Low incentives

Porter’s five force model

Parle G Parle

Bakeman’s Regional

Buyer’s Force(More quality suppliers so

conscious and price sensitive)

Competitor’s Force(Major MNC’s likely to diversify and get into related business

of Parle G)

Supplier’s Force(Very large number

less bargaining power)

Substitute’s Force(Household Snacks,Bakery biscuits, fast

food)

Problems encountered

Stock out

Shortage of Parle G Freebies

Allocation Problems

Further Dispatch Problem

Duplicate biscuits

Poor Sale Promotion Skills

Manufacturing unit

Parle depots

Whole sellers

Transportation

RetailersCustomers

Distribution Strategies

Multipurpose distribution centres

Public distributaries

Feeder markets/mandi towns

Shandies/haaths/jatras/melas

Use of co-operative societies

Increase Market Share

Rural-Urban Penetration

Small business plan

Associate with government schemes

Sponsor a Tele – serial, sports events

Awareness among people

Re-search Findings

On basis of Quality

Custo

mer

s

Smal

l sto

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Retai

lers

Who

lese

llers

0

1

2

3

4

5

6

YesNo

On basis of Price

Rs. 2Rs.5Rs.10Rs. 20Rs.30Rs.50

THANK YOU…!!!