INTRODUCTION• Parle Products has been India's largest manufacturer of

biscuits and confectionery, for almost 80 years.

• Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste.

• With a reach spanning even the remotest villages of India , the company has definitely come a very long way since its inception.

HISTORY• In 1929 a small company by the name of Parle products

emerged in British dominated India.• The intent was to spread joy and cheer to children and

adults alike, all over the country with its sweets and candies.

• The company knew that it wouldn’t be an easy task, but they decided to take the brave step. A small factory was set up in the suburbs of Mumbai, to manufacture sweets and toffees. A decade later it was upgraded to manufacture biscuits as well.

• Since then, the Parle name has grown in all directions, won international fame and has been sweetening people's lives all over India and abroad.

VISIONThe main vision of Parle-G to Concentrate on consumer tastes and preferences, the Parle brand has grown from strength to strength ever since its inception.

For fulfilling its vision they do every batch of biscuits and confectioneries are thoroughly checked by expert staff, using the most modern equipment hence ensuring the same perfect quality across the nation and abroad.

MISSION

“Hindustan Ki Taakat.”For over 65 years, Parle G has been a part of the lives of every Indian. From the snow capped mountains in the north to the sultry towns in the south, from frenetic cities to laid back villages, Parle G has nourished, strengthened and delighted millions. Various people have various reasons to consume it, some consume it for the value it offers while others consume it for sheer taste, For some it is a meal substitute for others it is a tasty healthy nourishing snack. Patronised by millions for all this qualities, it is much more than just a biscuit brand. Little wonder than why is it the Largest selling Biscuit brand in the World.

BUSINESS STRATEGY• An in-depth understanding of the Indian consumer psyche

has helped Parle evolve a marketing philosophy that reflects the needs of the Indian masses.

• With products designed keeping both health and taste in mind, Parle appeals to both health conscious mothers and fun loving kids.

• The great tradition of taste and nutrition is consistent in every pack on the store shelves, even today.

• The value-for-money positioning allows people from all classes and age groups to enjoy Parle products to the fullest.

AWARDS

Parle products have been shining with the golds and silvers consistently at the Monde Selection ever since they were first entered in 1971. Monde Selection is an international institute for assessing the quality of foods and is currently the oldest and most representative organization in the field of selecting quality foods worldwide.

BRANDS

palettes, there's something for everyone. And the tantalizing array of sweetmeats is just the cherry on top. Know a little more about all the delicious Parle products. From yummy biscuits to lip-smacking sweetmeats, the Parle product range is a genuine treat for every snack lover. The biscuits alone have such variety, catering to diverse

In biscuits Parle-G Krackjack Krackjack Crispy creams Monaco Hide and seek Hide and seek Milano Digestive Marie Parle Marie Milk Shakti Myfair cookies Namkin

In confectionaries…

• Malody Chocolataty• Mangobite• Kachcha Mangobite• Kismi Toffee• Kismi Gold• Orange Candy• Xhale

In Snacks

• Musst Bites• Monaco Bites Cheesling• Sixer.

Parle Products with its wide platter of offering of biscuits and sweets like Parle-G, Krackjack, Monaco, Melody, Mango bite and many others since 1929 is also actively engaged to change & uplift the social face of India. As a part of Corporate Social Responsibility Policy Parle is keenly involved in the overall development of younger generation with focused endeavor to built New Face of India and spread happiness & joy all over .

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SOCIAL RESPONSIBILITY

Parle has a very open work culture. Our work atmosphere is comfortable and relaxed that helps increase productivity and efficiency. Group lunches and outstation team-building exercises that augment inter-personal relations and mutual understanding are part of our work culture.

We organize discussion forums and training programs on stress management and employee well being. Yoga trainings, health check-up camps and workshops on healthy lifestyle are regular events in Parle.

BOSTON CONSULTING GROUPMATRIX

INTRODUCTION:- BOSTON CONSULTING

GROUP (BCG) MATRIX is developed by BRUCE HENDERSON of the BOSTON CONSULTING GROUP.

In this method , businesses or products are classified according to their low or high performers depending upon their market growth rate and relative market share.

Stars (=high growth, high market share)

• Use large amounts of cash and are leaders in the business so they should also generate large amounts of cash.

• Frequently roughly in balance on net cash flow. However if needed any attempt should be made to hold share, because the rewards will be a cash cow if market share is kept.

Cash Cows (=low growth, high market share) Profits and cash generation should be high , and

because of the low growth, investments needed should be low. Keep profits high.

Foundation of company.

Dogs (=low growth, low market share)• Avoid and minimize the number of dogs in a

company.• Beware of expensive ‘turn around plans’.• Deliver cash, otherwise liquidate

Question Marks (= high growth, low market share)• Have the worst cash characteristics of all,

because high demands and low returns due to low market share.

• If nothing is done to change the market share, question marks will simply absorb great amounts of cash and later, as the growth stops, a dog.

• Either invest heavily or sell off or invest nothing and generate whatever cash it can. Increase market share or deliver cash.

STAR QUESTION MARK           

     

1 Parle-G  

HIGH 2 Hide & Seek  

3 Confectionaries  

     

BUSINESS GROWTH            

RATE CASH COW DOG

4 Snacks

LOW  

               

HIGH LOW

MARKET SHARE

• COMPANY: Parle Products ltd.• PRODUCT: Parle – G.• Position: Star.• Reasons for Present Positioning:

• Parle-G is the world's largest selling brand of biscuits.

• Parle enjoy a 40% share of a total biscuits market.

• Parle-G is the winner of 8 Gold and 11 Silver awards at the Monde Selection.

• COMPANY: Parle Products ltd.• PRODUCT: Hide & Seek.• Position: Star.• Reasons for Present Positioning:

• Hide & Seek is India's first and only chocolate Chip Cookie.

• Hide & Seek is positioned as a premium snack cookie.

• Hide & Seek advantage of being the only chocolate chip Cookie product , So it holds total market share of Cookie in India.

• COMPANY: Parle Products ltd.• PRODUCTS: Confectionaries • Position: Question Mark.• Reasons for Present Positioning:

• 15% share of confectionery market, in India.

• Confectionery brands, such as, Melody, Poppins, Mango bite and Kismi, enjoy a strong imagery and appeal

amongst consumers.

• Confectionery products have less amount of market share has there is a good growth rate of this.

• COMPANY: Parle Products ltd.• PRODUCTS: Snacks • Position: Dog.• Reasons for Present Positioning:

• Parle has entered into this market.

• So there is no growth in the market share of Parle snacks products and no demand for them as well.

BY RANGER GROUP.

UDAY SHELAT

KHUSHBU UPPAL

VIJAY KANANI

PRINCE BACHHAVAT

MONIL CHIRIPAL