pakistan radio industry snapshot - july 2013
DESCRIPTION
A snapshot of the Radio Industry for the month of July 2013. Who’s leading the industry with radio campaigns? Who’s getting the best return from radio?TRANSCRIPT
RadioMonthly Report July13
Analysis: Media Miles – Radio Tracking
Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.
About Media MilesLaunched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007, starting with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second quarter of 2008, Media Miles expanded its base to 28 Radio Stations in 3 Cities (Karachi, Lahore and Islamabad)
About the Report
Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.
SNAPSHOT
• Telecom topped in the advertising category followed by Beverages and Financial institutions in July, 2013
• Nestle Pakistan was the top Advertiser in July, 2013
• SKMCH also emerged as a top advertised brand
Last Month Rank
No. CATEGORIES (MINS)(%)
1 1 Telecom 18.9
2 2 Beverages 11.2
4 3 Financial Institutions 7.9
10 4 NGO 7.2
7 5 Milk 7.0
3 6 Foods 6.9
- 7 Soaps 4.8
6 8 Petroleum 3.7
- 9 Automobile 3.5
- 10 Broadband 3.4
*Top 10 Categories contributed 74.5% of the total Ad Volume.
INDUSTRY TOP 10 [CATEGORY]
(BASED ON NUMBER OF MINUTES)
Last Month Rank
No. CORPORATIONS(MINS)
(%)
2 1 Nestle Pakistan 7.2
- 2 Shaukat Khanum Memorial Hospital 5.2
3 3 Unilever Pakistan 5.0
- 4 Ufone GSM 4.9
- 5 PTCL 4.2
10 6 Procter & Gamble 4.1
1 7 Mobilink 4.1
- 8 Shell Pakistan 3.5
- 9 Indus Motor Company 3.4
- 10 Coca Cola 3.3
INDUSTRY TOP 10 [Advertisers]
(BASED ON NUMBER OF MINUTES)
*Only 2 of the top advertisers belong to Telecom Sector
INDUSTRY TOP 10 [BRANDS]
(BASED ON NUMBER OF MINUTES)
Last Month Rank
No. BRANDS(MINS)
(%)
9 1 SKMCH 5.2
- 2 Safeguard 4.1
- 3 Ufone GSM 4.0
1 4 Mobilink 3.5
- 5 Shell Helix 3.5
- 6 Milk Pack 3.3
2 7 Zong 3.2
- 8 Coca Cola 2.6
- 9 Warid 2.2
- 10 Rooh Afza 2.2
*Only 4 of Top 10 brands belong to Telecom Sector
Trend AnalysisMay-June 2013
Advertising in Minutes*
Based on 28 Radio Stations in 3 Cities
Share in Millions
Trend AnalysisMay-June 2013
Based on 28 Radio Stations in 3 Cities
TIME BAND SHAREAdvertising in Minutes
Morning and Evening time slot attracted more advertisers throughout all cities
CITY WISE SHARE%Share of Advertising
FM Channels ShareAdvertising in Minutes
•Total spent in July, 2013 was PKR 76,023,331 •Total Minutes of Advertising ran were 29,444 (minutes)
Average Nos. of Ads / Day
An average of 1,573 ads were aired in Karachi on FM stations per day
THE ENDTHE END
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