RadioMonthly Report June 2014

Analysis: Media Miles – Radio Tracking

Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.

About Media MilesLaunched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007, starting with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second quarter of 2008, Media Miles expanded its base to 28 Radio Stations in 3 Cities (Karachi, Lahore and Islamabad) and currently monitoring 38 stations in 6 cities (Adding Hyderabad, Multan and Faisalabad)

About the Report

Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.

SNAPSHOT

• Telecom topped in the advertising category followed by Biscuits and Beverages – Dextrose in June, 2014.

• Unilever Pakistan was the top Advertiser in May, 2014

• Gala was the top advertised brand

Last Month Rank

No. CATEGORIES (MINS)(%)

1 1 Telecom 16.9

4 2 Biscuits 8.4

2 3 Beverages - Dextrose 7.2

3 4 Hair care 6.4

6 5 Petroleum 5.1

- 6 Beverages - CSD 4.6

- 7 NGO 4.3

- 8 Financial Institutions 3.9

- 9 Automotive 2.7

- 10 Shoes 2.6

*Top 10 Categories contributed 62.1% of the total Ad Volume.

INDUSTRY TOP 10 [CATEGORY]

(BASED ON NUMBER OF MINUTES)

Last Month Rank

No. CORPORATIONS(MINS)

(%)

1 1 Unilever Pakistan 13.3

3 2 Continental Biscuits 8.3

4 3 Ufone GSM 5.3

10 4 Telenor 5.0

5 5 Qarshi Industries 4.2

9 6 Mobilink 3.5

- 7 China Mobile 3.2

2 8 Nestle Pakistan 3.1

6 9 Pepsi Pakistan 2.6

- 10 Shell Pakistan 2.3

INDUSTRY TOP 10 [Advertisers]

(BASED ON NUMBER OF MINUTES)

INDUSTRY TOP 10 [BRANDS]

(BASED ON NUMBER OF MINUTES)

Last Month Rank

No. BRANDS(MINS)

(%)

1 1 Gala 8.3

2 2 Ufone 5.2

5 3 Jam-e-Shereen 4.0

- 4 Mobilink 2.9

- 5 Nestle Cerelac 2.6

- 6 Shell Helix 2.2

- 7 Zong 2.0

- 8 7up 2.0

- 9 Vim Bar 1.9

- 10 Clear 1.8

INDUSTRY TOP 10 [CAMPAIGNS]

(BASED ON NUMBER OF MINUTES)

No. CAMPAIGNS ORGANIZATIONS(MINS)

(%)

1 Mere Des Ka Biscuit(May14) Continental Biscuits 8.3

2 Vim Bar Lunch Box Radio Unilever Pakistan 2.9

3 Clear Fawad Radio 30 Sec Unilever Pakistan 2.5

4 Shard Radio 15 Sec Unilever Pakistan 2.4

5 Lipton Dance Unilever Pakistan 2.3

6 Education Budget Alif Ailaan 2.3

7 Matic MMR Radio 28 Sec Unilever Pakistan 2.2

8 Free FaceBook Telenor 2.0

9 Light Light Refreshing (Ramadan) Qarshi Industries 1.8

10 sale lagee 70% off (25) Servis Industries 1.5

Trend AnalysisMay-June 2014

Advertising in Minutes*

Based on 28 Radio Stations in 6 Cities

Share in Millions

Trend AnalysisMay-June 2014

Based on 28 Radio Stations in 6 Cities

TIME BAND SHAREAdvertising in Minutes

Morning and Evening time slot attracted more advertisers throughout all cities

• Morning Time 8 am – 10 am • House Show / Life Style 11 am – 01 pm • Afternoon Drive 1 pm – 3 pm • Pre – Drive Time 3 pm – 5 pm • Drive Time Evening 5 pm – 7 pm • Late Evening 7 pm – 10 pm • Night Time 10 pm – 12 am • Early Night 12 am – 1 am • Late Night 1 am – 7 am

CITY WISE SHARE%Share of Advertising

FM Channels ShareAdvertising in Minutes

• Total spent in June, 2014 was PKR 123,778,365/-• Total Minutes of Advertising ran were 49,836 (minutes)

Average Nos. of Ads / Day

An average of 3,041 ads were aired in Karachi on FM stations per dayTotal Numbers of Ads ran in top 6 stations were 317,502

Faisalabad 27,535Hyderabad 12,797Islamabad 67,525Karachi 101,542Lahore 90,075Multan 18,028Total 317,502

THE ENDTHE END

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Mr. Nasir ud Din nasir@mediamiles.biz nasir@mediamiles.biz

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