pairing sweet potatoes how will you drive student trial ... · how will you drive student trial and...

Where great TASTEmeets EASY menu planning!

The K-12

Pairing sweet potatoes with popular entrées impacts student trial.¹

How will you drive student trial and acceptance with McCain® Harvest Splendor® Sweet Potato Selections?

Demand McCain.® There is no better sweet potato fry.

NEWS

All Harvest Splendor ® products are Alliance for a Healthier

Generation qualifying.

NEW!

Understanding and meeting your K-12 menu needs is a top priority at McCain®! Below you’ll find news about our latest product, Harvest Splendor® Sweet Potato Chopped Wedges. Like the rest of the Harvest Splendor® line, this item qualifies for both the Alliance for a Healthier Generation and your USDA commodity dollars.

Introducing McCain® Harvest Splendor ® Sweet Potato Chopped Wedges! NEW! McCain® Harvest Splendor ® Sweet Potato Chopped Wedges start with whole sweet potatoes that are simply peeled and cut to just the right size. Easy to prepare and serve, each piece bakes up tender on the inside and delivers a natural sweet potato flavor students like.2 In fact, 7 out of 10 students say they want to eat this item at school.2

MAXIMIZEYOUR DOLLARS!

USDA Fresh Sweet Potato, Bulk K-12 purchases more than doubled in SY 2012-2013.3 Let McCain® help you maximize your USDA commodity dollars. Harvest Splendor ® Sweet Potato Selections offers a diverse line of sides that easily pair with a variety of students’ favorite foods, and all items are available for commodity processing using code 100980. Visit www.McCain4Schools.com for a commodity calculator that will help you plan for the sweet potatoes you’ll be serving.

Easy Menu PlanningSweet potatoes, as a Red/Orange vegetable, fit within USDA Meal Pattern and commodity guidelines.

Right ProductsA partner with the Alliance for a Healthier Generation since 2006, focused on providing healthier options to students with a diverse line of sweet potato selections.

Nutrient-Dense A good source of vitamins A and C, sweet potatoes are also trans fat- and cholesterol-free.

Right ExpertiseNational K-12 specialist sales network, coupled with culinary, insight and nutritional expertise. School lunch nutrition facts available for all products.

Promotes Vegetable VarietySweet potatoes come in many product forms and pair easily with a variety of students’ favorite foods.

Right Support Unparalleled support tools to drive student trial and acceptance.

Why sweet potatoes?

Why Harvest Splendor®?

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SUCCESS starts here!

We know that getting students to try new things can be a challenge. Our research on sweet potatoes can help you succeed! Master the 4P’s to drive student trial and acceptance.

Let’s get started!

The

A Healthier TwistAdd a twist to turkey day. Pair a ½ cup of Sweet Potato Chopped Wedges alongside a turkey burger.

PICK • PAIR • PREP • PROMOTE

PICKMake a

Our research on sweet potatoes can help you succeed!¹ Start by picking the right sweet potato form to influence student trial and acceptance. Consider easing students into the flavor with familiar shapes and then gradually introduce bolder flavor with a fun variety of shapes and sizes.

Familiar Shapes

Full Flavor

Students often prefer a mild flavor and familiar fry shape when first trying sweet potato fries.¹ Start with a thin straight cut fry to promote trial and acceptance.

McCain® Harvest Splendor® Slim Stix McCain® Harvest Splendor® Thin Stix McCain® Harvest Splendor® Regular Stix

Once sweet potatoes become a familiar favorite for students, create more vegetable variety at lunch with bolder-flavored products.

McCain® Harvest Splendor® Chopped Wedges McCain® Harvest Splendor® Maxi Cuts McCain® Harvest Splendor® Ridge Cut Wedges

“They’re just like the fries we get at restaurants.”¹

“We love the taste!”¹

Fun VarietyAs students become familiar with sweet potatoes, introduce other cuts and forms.

McCain® Harvest Splendor® Bites McCain® Harvest Splendor® Deep Groove Crinkles McCain® Harvest Splendor® Cross Trax®

“It’s fun to dip these cool shapes!”¹

With Harvest Splendor®, you’ve PICKED the perfect sweet potatoes! Now let’s

move on to PAIR.

NEW!

PAIRCreate a

Harvest Splendor® Sweet Potato Selections complement a wide variety of students’ favorite foods – pairing perfectly with wraps, burgers, tacos and more. According to our research, serving sweet potatoes with popular main dishes influences student acceptance.¹

Fiesta WedgesFor bolder flavor, pair a ½ cup of Sweet Potato Wedges with a chicken taco to create a special South-of-the-Border meal.

Think CrinklesCreate a naturally sweet treat. Pair a ½ cup of popular Sweet Potato Crinkles with cheeseburger sliders.

Sweet & Simple Add Southern flair to the menu. Pair a ½ cup of Sweet Potato Cross Trax® with a shredded BBQ beef sandwich.

Pick-up StixBring the restaurant to school. Pair a ½ cup side of Sweet Potato Slim Stix with a whole grain turkey wrap sandwich.

Sweet AdditionAdd a naturally sweet side. Pair a ½ cup side of Sweet Potato Chopped Wedges with herbed chicken.

Delightful BitesMenu fun with a great poppable shape. Pair a ½ cup of Sweet Potato Bites with a fresh chicken pita sandwich.

Students love to dip! Pairing with dipping sauces makes a difference in driving trial.¹

• BBQ Sauce • Ranch Dressing• Mustard • Salsa • Ketchup

For additional menu suggestions, recipes and support, visit www.McCain4Schools.com

Now that you’ve got a good idea how to PAIR sweet potatoes, you’re

ready to move on to PREP.

NEW!

PREP‘n easy

Sweet potato preparation and serving conditions are important in driving student acceptance. Here are a few simple tips to ensure successful menuing:

Download the McCain® Harvest Splendor® K-12 preparation toolkit at www.McCain4Schools.com. The toolkit is designed to help you optimize baking within your operation.

1. COOK FROM FROZEN Do not thaw!

4. AVOID STACKING Place cooked sweet potatoes in 2-inch pans.

6. SERVE HOT & CRISPY The way kids like them!

2. ARRANGE IN A SINGLE LAYER Do not clump!

0˚

425˚

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425˚

5. HOLD EXTRA IN WARMING BOX Do not cover!

Tips for Preparing Harvest Splendor® Sweet Potato Selections

How to Optimize Full-Oven Cook Times

Serve Hot & Crispy Increase student acceptance and decrease waste.

Calibrate Ovens Regularly No two ovens are alike. Calibrate and check cook time against recommended Harvest Splendor® cooking instructions.

Adjust Cook Time for Full Ovens Optimize Harvest Splendor® cooking instructions for full-oven baking.

A B C

The final step: Don’t forget to PROMOTE.

3. PLACE IN OVEN Cook to optimized full-oven cook times.

0˚

425˚

Pick your productusing chart

Bake to lower cook time and check for crispy exterior and soft interior –Increase by 2 minutes until results are satisfactory.

Record custom cook time inspace provided

OptimizeYour Full-OvenCook Time

425º MINUTESCOOKTIME

MSC910 ©2013 McCain Foods USA, Inc. The trademarks herein are owned by or used under

license by McCain Foods Limited or by one of its subsidiaries.

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PREP‘n easy

4 SCHOOLS

CONVECTION FULL-OVEN COOK TIMES*

MCF05004 MCF03731 MCF03725 MCF05034 MCF04566 MCF05074 1000000686 MCF04712 MCF04965

425ºF

LOW

FA

N 20to

25min.

20to

25min.

23to

28min.

29 to

32min.

25to

28min.

25to

30min.

25to

30min.

33to

38min.

26to

30min.

www.McCain4Schools.com

* COOK TO LIGHT GOLDEN COLOR. COOKING TIMES VARY DEPENDING ON APPLIANCE POWER.

WATCH CAREFULLY DURING THE FINAL MINUTES OF PREPARATION. WHEN COOKING SMALLER

AMOUNTS REDUCE COOKING TIME. DO NOT OVERCOOK! PRODUCT MUST BE FULLY COOKED

FOR FOOD SAFETY AND QUALITY.

MCCA241E_Magnet_061213B.indd 1

6/12/13 4:33 PM

4 SCHOOLS

Determine Your Cook Time

Kids Want Sweet Potato Fries Served Hot & Crispy

Sweet Potato Preparation Tips

Pick your product using chart below.

PART 1

PART 2

Simple steps to drive student trial & acceptance

Calibrate Ovens Regularly No two ovens are alike. Calibrate and check cook time against recommended Harvest Splendor ® cooking instructions.

Serve Hot & CrispyIncrease student acceptance and decrease waste.

Adjust Cook Time for Full Ovens Optimize Harvest Splendor ® cooking instructions for full-oven baking.



1. COOK FROM FROZEN Do not thaw!

4. AVOID STACKING Place cooked sweet potatoes in 2-inch pans.5. HOLD EXTRA IN WARMING BOX Do not cover!6. SERVE HOT & CRISPY The way kids like them!

2. ARRANGE IN SINGLE LAYER Do not clump!3. PLACE IN OVEN Cook to optimized full-oven cook times.

0˚

425˚

0˚

425˚

0˚

425˚

SSH716 ©2013 McCain Foods USA, Inc. The trademarks herein are owned by or used under license by McCain Foods Limited or by one of its subsidiaries.


425ºF

LOW

FA

N 20to

25min.

20to

25min.

23to

28min.

29 to

32 min.

25to

28min.

25to

30min.

25to

30min.

33to

38min.

26to

30min.

1

A

Bake to lower cook time and check for crispy exterior and soft interior –Increase by 2 minutes until results are satisfactory.

2

B

Record your custom cook time on magnet.3

C

Pick your product using chart

Bake to lower cook time and check for crispy exterior

and soft interior –Increase by 2 minutes until

results are satisfactory.Record custom cook time

in space provided


425ºMINUTES

COOKTIMEMSC910 ©2013 McCain Foods USA, Inc. The trademarks herein are owned by or used under license by McCain Foods Limited or by one of its subsidiaries.

12

3

PREP‘n easy

4 SCHOOLS



425ºF

LOW

FA

N 20to

25min.

20to

25min.

23to

28min.

29 to

32 min.

25to

28min.

25to

30min.

25to

30min.

33to

38min.

26to

30min.


* COOK TO LIGHT GOLDEN COLOR. COOKING TIMES VARY DEPENDING ON APPLIANCE POWER. WATCH CAREFULLY DURING

THE FINAL MINUTES OF PREPARATION. WHEN COOKING SMALLER AMOUNTS REDUCE COOKING TIME. DO NOT OVERCOOK!

PRODUCT MUST BE FULLY COOKED FOR FOOD SAFETY AND QUALITY.

MCCA241E_Magnet_060713C_FNL.indd 1

6/7/13 1:51 PM

PREP‘n easy


Demand McCain®. There is no better sweet potato fry.

* COOK TO LIGHT GOLDEN COLOR. COOKING TIMES VARY DEPENDING ON APPLIANCE POWER. WATCH CAREFULLY DURING THE FINAL MINUTES OF PREPARATION.

WHEN COOKING SMALLER AMOUNTS REDUCE COOKING TIME. DO NOT OVERCOOK! PRODUCT MUST BE FULLY COOKED FOR FOOD SAFETY AND QUALITY.

MCCA241D_SWP_BestPractices_061113.indd 1

6/11/13 10:49 AM

PROMOTEDevelop fun promotional lesson plan activities to drive sweet potato awareness and encourage trial. Here are some ideas to generate buzz in both the cafeteria and the classroom.

ways to

K-6IN THE CAFETERIAThrow a “SWEET” Potato Party! Invite students to celebrate sweet potatoes. • Conduct a “Sweet Potato” coloring contest. • Play “Hot Sweet Potato.” • Create your own “Sweet Potato Character.” • Host a “Sweet Potato Bowl” where students knock down bowling pins with sweet potatoes.

IN THE CLASSROOM Experiment with Sweet Potatoes! Invite instructors to use sweet potatoes in educational experiments. • Incorporate sweet potatoes into science lessons. • Build a sweet potato powered light bulb or potato clock. • Grow a sweet potato vine. • Make a sweet potato stamp.

Build a Sweet Potato Sensory Lesson Plan Teach students about the five senses using sweet potatoes. • Ask students to describe the appearance, taste, smell and texture. • Encourage students to think of the most descriptive words to describe sweet potatoes.

7-12IN THE CAFETERIAHost a “SWEET” Dunk Contest! Ask students to vote for the best dipping sauce to serve with sweet potatoes. • Create a dunking station with different dipping sauces and a ballot. • Pair the student-chosen dipping sauce on the lunch menu with sweet potatoes.

IN THE CLASSROOM Grow Your Own Sweet Potato Patch! Invite instructors to grow sweet potatoes and teach students about this root vegetable. • Incorporate the importance of Red/Orange vegetables in a nutrition lesson plan. • Incorporate the growing process into a biology or chemistry lesson. • Include a “Grow the Biggest Sweet Potato Contest.”

Showcase Sweet Potatoes At A Nutrition Fair Teach students about the healthy aspects of sweet potatoes. • Showcase the nutrients found in sweet potatoes. • Give a raffle ticket to each student that visits the sweet potato table.

4. AVOID STACKING Place cooked sweet potatoes in 2-inch pans.

Demand McCain.® There is no better sweet potato fry. For a full list of McCain® products for schools, visit www.McCain4Schools.com

All McCain® Harvest Splendor® products listed are Alliance for a Healthier Generation qualifying and NOI approved.

1 McCain® Proprietary Research, 20112 P&K Proprietary Research, March 20133 USDA AMS Annual Purchase Summary, May 2013

McCain® Harvest Splendor® Slim Stix (7/32” x 3/8”)

Item Code: MCF05004

Case Pack: 6/5 lb.

Case Net/Gross Wt.: 30/32.05 lb.

CN Serving Size (Frozen)*: 2.45 oz

Avg. Servings per Case: 195* per 1/2 cup serving

Sweet potato fries cut ultra thin for a great crispy-sweet balance.

McCain® Harvest Splendor® Regular Stix (3/8”)

Item Code: MCF03725

Case Pack: 6/2.5 lb.




Sweet potatoes cut and coated with a crispy batter, a sweet complement to savory lunches.

McCain® Harvest Splendor® Thin Stix (5/16”)

Item Code: MCF03731





Thin-cut sweet potato fries coated in a crispy batter to deliver a great balance of crunchy and sweet.

McCain® Harvest Splendor® Ridge Cut Wedges (10-cut)

Item Code: MCF04712





Sweet potato wedges are loaded with naturally sweet flavor and have ridges for a delightful bite.

McCain® Harvest Splendor® Maxi Cut (1/4” x 1/2”)

Item Code: MCF04965





Steak-cut sweet potato fries cut long and wide to maximize the tender, sweet potato flavor in every bite.

McCain® Harvest Splendor® Sweet Potato Bites (1” Rounds)

Item Code: MCF05034





Delicious sweet potato rounds baked to perfection that are fun to dip and pop.

McCain® Harvest Splendor® Deep Groove Crinkles (7/16”)

Item Code: MCF04566





Deep Groove Sweet Potato Crinkles are a naturally sweet treat on their own or dipped in a student-favorite sauce.

Calories*

85 0.5 125

Sat. Fat(g)*

Sodium (mg)*

McCain® Harvest Splendor® Sweet Potato Cross Trax®

Item Code: MCF05074





Sweet potato fries cut in a thick waffle pattern make a fun shape for dipping.

Calories*

90 0.5 150

Sat. Fat(g)*

Sodium (mg)*

Calories*

110 0.5 160

Sat. Fat(g)*

Sodium (mg)*

Calories*

120 1 140

Sat. Fat(g)*

Sodium (mg)*

Calories*

90 0 140

Sat. Fat(g)*

Sodium (mg)*

Calories*

120 0.5 100

Sat. Fat(g)*

Sodium (mg)*

Calories*

140 1 160

Sat. Fat(g)*

Sodium (mg)*

Calories*

110 0.5 140

Sat. Fat(g)*

Sodium (mg)*

Calories*

90 0 40

Sat. Fat(g)*

Sodium (mg)*

McCain® Harvest Splendor® Sweet Potato Chopped Wedges

Item Code: 1000000686





Bite-size chopped wedges pair easily with popular entrées and are packed with the natural sweet potato flavor kids like.2

NEW!

BRC643 ©2013 McCain Foods USA, Inc. The trademarks herein are owned by or used under license by McCain Foods Limited or by one of its subsidiaries.

pairing sweet potatoes how will you drive student trial ... · how will you drive student trial and...

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