drive traffic: use retail events - glte drive traffic glte 2017.pdfamazing retail events ......
TRANSCRIPT
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HAPPY-ContagiousCUSTOMER
Anne Obarski
www.merchandiseconcepts.com [email protected]
• You’d like to make more $$$?
• You’d like to attract more
customers, who buy more
items throughout the year?
• You’d like your “brand” to be
the “happening place” in town?
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Anne Obarski
www.merchandiseconcepts.com [email protected]
Tips to Creating
Amazing Events:
• Identify a need.
• Decide the product or promotion-
then build on it.
• Do a “brainstorming session”.
• Keep meeting small--filter all ideas,
beginning to end. Everyone helps!
Anne Obarski
www.merchandiseconcepts.com [email protected]
Tips to Creating Amazing
Events:
• Create a code for all “expenses”
• Create a working budget
• Marketing-mini campaign
• Sponsors-success!
• Pre-event walk through
• Execute event
• Post event debrief
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Workshops and Seminars- ideas
• Safe Paws
• Perennial Pandemonium
• Crape myrtle Festival 2016
• The Dahlia Show & Contest
• The 16th Annual Tomato & Pepper Tasting
• Mother’s Day Complimentary Rose & Photo
• My Edible Garden
• Rose Pruning Seminar
• Orchid Arrangement Workshop
• World Class Sweet Peas Seminar
• Floral Arranging Workshop
Community Events- Ideas• Homestead Gardens Job Fair (Severna Park)
Do you enjoy plants, trees, shrubs? Enjoy customer service? Have you ever wanted to work in a garden center? Are you able to work a flexible schedule? We would enjoy meeting you at our in-house Job Fair at our Severna Park store! Please complete our online application and bring in a printed copy to share with us that day. We have many positions available throughout the store.
• Premier Bridal Showcase• Muddy Creek Artist Guild’s Spring Art Show • La Fiesta Americana• Salvation Army Toy Drive• Semper Fi Fundraiser
Anne Obarski
www.merchandiseconcepts.com [email protected]
Mistakes to Avoid:
• Mis-timing
• Mis-selection of promotion
or product
• Conflict of regular business
and event.
• Under planning
• “Not pruning dead wood”
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Anne Obarski
www.merchandiseconcepts.com [email protected]
Anne Obarski
www.merchandiseconcepts.com [email protected]
Anne Obarski
www.merchandiseconcepts.com [email protected]
It’s Your Turn!• Choose an item to
promote
• Why, when
• Marketing- Brand building
• Projected customer draw
• Projected expenses
• Projected ROI