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www.gl-events.com FEB. 2013 - PAGE 1GL EVENTS EXHIBITIONS GL EVENTS VENUESGL EVENTS LIVEGL EVENTS

GL events, Bringing people together


« The venue perspective of the coming years and a vision of the long-term strategy and market approach »

ICCA France-Benelux Chapter SummitFebruary 18-19, 2013The Hague – Bel Air Hotel

James Debos – International PCO Director – GL events


GL events Group


VENUE MANAGEMENT

VENUE MANAGEMENT

Listed on the Stock Exchange2012 sales: €824 million (>50% internationally) Employees: 3 700Locations: 91Events hosted: 2,700 Visitors: 8 million

ORGANISATION OF CONGRESSES / CORPORATE

EVENTS AND TRADE FAIRS/EXHIBITiONS

ORGANISATION OF CONGRESSES / CORPORATE

EVENTS AND TRADE FAIRS/EXHIBITiONS

SERVICESFOR EVENTSSERVICES

FOR EVENTS

GL events: an integrated offer for the MICE


GL events Venues


Venue Management: key figures

36 venues, representing over 1 000 000 m²of exhibition and event space

28 amphitheatres and auditoriums and 340 meeting rooms Organiser of over 250 fair and trade shows including over 76 fairs

and trade shows through on our own fair grounds, representing sales of close to €50 million

2 700 events held for sales of close to €140 million Hosted over 240 concerts and performances 36 000 exhibitors welcomed Over 8 million visitors, spectators and participants welcomed


Centre de Conventions International de Barcelone

- Espagne

Polydôme - Clermont-Ferrand - France

Centre de Congrès de Saint-Etienne - France

Nice Acropolis - France

World Forum Conference Centre –

The Hague – Pays-Bas

Palais de la Mutualité – Paris - France

Palais Brongniart – Paris - France

Centre de Congrès Pierre Baudis –

Toulouse - France

Square – Bruxelles – Belgique

Centre de Congrès & d’Expositions

Ankara - Turquie

Cité l Centre de Congrès l Lyon - France

11 Congress Centres


Toulousexpo – Toulouse - France

Le Chorus – Vannes - France

Riocentro - Rio de Janeiro - Brésil

Lingotto Fiere – Turin - Italie

Troyes Expo - France

Metz Expo - Metz Métropole - France

Hungexpo – Budapest - Hongrie

PadovaFiere – Padoue - Italie

Grande Halle d’Auvergne - France

Eurexpo –Lyon - France

Mégacité - Amiens - France

Parc Floral - Paris - France

Pudong - Shanghai

13 Exhibition Centres


Hôtel Salomon de Rothschild – Paris -

France

Château de Saint-Priest Lyon -

France

Le Grand Cercle – St Etienne -

France

The Seed – Istanbul - Turquie

La Sucrière - Lyon

Le Scarabée – Grand Roanne

France

HSBC Aréna - Rio de Janeiro - Brésil

PalaOval – Turin - Italie

Battersea Evolution – Londres - UK

Zénith d’Auvergne - France

La Verrière – St Etienne - France

11 arenas and multipurpose venues


The venue management profession involves:

Managing event venues, Selling the destination and venues to events’ organizers in the market, Organizing events (fairs, shows, etc.), Developing the economic impact and employment prospects created by the venues' business (hotels, restaurants, etc.), Ensuring the best maintenance of the buildings that are under contract or ownership, Respecting the principles and objectives of public services, Ensuring and developing socio-economic and cultural activity in towns or regions.

Our mission as a public service concession holder

Venue Management: our profession


Given the fact that venues are multifunctional, GL events focuses on 5 types of venue:

Congress Centres

Exhibition Centres

Sports Arena and Stadiums

Concert Halls

Reception Halls

Venue Management: multifunctional


Perspective of the coming years & long-term strategy


The event market has been changing tremendously over the last few years:Concentration of organizers (merge and acquisition) (Exhibitions, PCOs, Venue management companies)Emergence of global players in the venue management (AEG OGDEN, SMG, Live Nations…)Massive investments from destinations: due to the positive external effects venues have on the local economy, governments are investing in building new and up-to-date venues.Strong incentive policies from destinations to attract international events (Kuala Lumpur, Macao, Abu Dhabi…) Diversity of the market’s needs => multi-functional capacities of the venues, so they may host to all types of events

Working towards a mature, international and professional market, where the sales and the promotion of an isolated venue in the event

market prove to be more and more difficult

The market


Long term strategy

Integration of all our services (venue, organization and services)

To create synergies within our Business Units and our three main activities

To develop customer loyalty around our Premium Convention Centre destinations (Nice, Brussels, Lyon, Paris, Barcelona, Budapest and Ankara)

To rotate events between the different Exhibition Parks in France

Efficient communication regarding the venues and the destination

A market “positioning and segmenting” (Palais Brongniart)

To become a well known expert in terms of venue management consulting (optimizing spaces, multifunctional, traffic flow, additional revenues, service integration…)


A strategic position acquired internationally in a few short years

GL events: major player with a global and international offering

Source ICCA, June 2011Congresses and conventions

Venue management

Services

Organisation Services


GL events network-based organization in terms of: Sales, Marketing & Communication Purchasing & Financial control Human Resources Management Data bases …

Business synergies among employees from our three main activities

Sharing of experiences and competence An increase in productivity in order to improve the quality of services

to our customers A common business culture, shared objectives and values An operational approach with shared work-process and common

means

Development’s levers


Market approaches


Think Local: evaluate, promote and optimize the creation of additional values within territories (economic, intellectual and social)

A wide range of partnership Win-win contracts with public authorities

Increase the relationship with territories: respect and consideration of regional cultures, shareholder, commercial or strategic alliances with institutional and

socio-economic actors of destinations event creation linked with the economic and cultural local

specifications

A business organisation that respects local cultures and identities is prepared for market

changes

Local approach


Our objectives in terms of development in France:

To create a network of Exhibition Parks throughout the country

To take over the management of Convention Centres within Business Tourism destinations

To seize opportunities for Reception venues, Theatre and Concert Halls and Arenas

National approach


Our objectives in terms of international development:

To develop the number of venues managed in areas where we are already present: Spain, Italy, Turkey, Brazil, Eastern Europe.

To invest in developing countries

To seize management and privatization opportunities

for Exhibition Parks, in major economic centres

for Convention Centres, in Business Tourism destinations

International approach

The combination of local expertise and the know-how of GL events allows for better development


GL events, Bringing people together

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