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2. David Jacquot, JD, LLM ManagersmWe Put Your Law Firm on Page One of Google Guaranteed 3. Internet Marketing for Lawyers Why? 4. Internet Marketing for Lawyers Why? With the expansion of low cost broadbandservices, virtually every household has access to theinternet. Increasingly, people are turning to the web to locateinformation rather than traditional sources such as theYellow pages or other phone books. To stay competitive, you need to market your law firmonline. The bottom line is that your law practice simply cannotafford to not market on the internet. 5. Search Engine Marketing | SEM 6. Recovery vs. Discovery Searches Most attorney web sites are merely an "electronicbrochure" and not a marketing tool. To be effective and generate new clients, a web site mustfirst be found by searchers. Virtually all lawyer web sites are only found by "recovery"searches. A "recovery" search means the website is onlyfound when the searcher already knows the firms nameor web address. To attract new clients, your attorney website must befound by "discovery" searches. A "discovery" search isone where your website is found by a searcher looking forbroad topics such as "tax attorney" of "DUI defense". 7. Search Engine Results Page | SERP 8. Search Engine Optimization | SEO 9. Search Engine Optimization | SEO There are two distinct parts of Search EngineOptimization (SEO), and both need to be maximizedin order to rank highly in the Search Engine ResultsPages (SERP). One part is known as offsite optimization. Themajor focus of offsite optimization is development ofhighly relevant inbound links from authority sites. The other part is known as onsiteoptimization. This relates to the design, code andcontent of your website. Most important is thecontent. It needs to be relevant and fresh. Persistentand consistent updates are crucial. 10. Blog Management 11. Blog Management Modern blogs provide numerous marketingadvantages for attorneys. They provide many points of entry to your website, Allow you to syndicate your material, and Provide an easy mechanism for consistent and persistent fresh content. These attributes are favorable to search engines and increase the ranking of your attorney web site. Significant time is needed to manage a blog. Time isrequired to draft content, answer comments, performsite maintenance and build links to and from yourblog. 12. Web Design 13. Web Design Web design is a balancing act. You must create a website that is highly optimized forthe search engines. At the same time, you must create a professionallooking website that catches and holds a visitorsattention. Lastly, the web site needs to function in all sizes ofbrowsers, from large desktop monitors to smallsmartphone screens. 14. Pay-Per-Click Management | PPC 15. Search Engine Results Page | SERP 16. Pay-Per-Click Management | PPC Pay per click marketing can be an effective way toreach new clients. Search engines list PPC ads on theSERP. The ranking of PPC ads is determined by a biddingprocess combined with how well the ad hasperformed over history. It costs nothing for the PPC ad to be displayed, but ifa searcher clicks on the ad, the advertiser must paythe amount that they have bid. Proper management of PPC campaigns is a timeconsuming process. 17. Advantages of Pay-Per-Click | PPC Virtually instantaneous page one placement. Precise targeting. Your ad can be more preciselymatched to the keywords used by the searcher thancan be achieved with other types of paid onlineadvertising. Each search term has a different price. The goal inPPC management is to find effective search termsthat are low priced and avoiding high priced searchterms and the bidding wars that accompany them.Combining PPC to capture "low hanging fruit" withorganic SEO for high priced competitive terms iswhat PageOneNow provides its web marketingclients. 18. Disadvantages of Pay Per Click | PPC Management. Proper PPC campaigns need tomanaged and this is particularly time consuming. "Ad Blindness. Internet users often ignore paidadvertisements. They have simply trained themselvesto immediately look at the actual search results andignore paid advertisements. Limited Information in the PPC Ad. The amount of textthat can be placed in an organic ad is significantlymore than is available in a PPC ad. 19. Landing Pages 20. Landing Pages Landing Pages are highly optimized individual pages. Landing pages can be part of a web site or standalone pages. PPC ads and inbound links can be directed to thesepages instead of towards your home page. Consider this example. You are searching for acriminal lawyer to handle a DUI charge. One PPC adsends you to a landing page specifically covering DUIdefense. Another PPC ad sends you to a law firmhome page where you have to begin to search the siteto find the DUI information you want. Which isbetter? 21. Local and Mobile Search 22. Search Engine Results Page | SERP 23. Local & Mobile Search The Search Engines are always changing. A coupleyears ago there was only organic and PPC results. Thanks in part to the explosion of smartphoneuse, Search Engines now return local results as aseparate category. Search Engine Optimization SEO is different fororganic results and local results because the SearchEngines use a different algorithm for each type ofsearch. Therefore your web site needs to be optimized forboth organic and local search. Likewise your website must function properly on both computers andsmartphones. 24. Fixed Cost Guaranteed Service 25. Fixed Cost Guaranteed Service No upfront fees. We charge flat monthly fees afterPageOneNow obtains results for you. Guaranteed results. We get you on page one andkeep you there, or you do not pay. No lengthy contracts. You can cancel the service atany time. Long term relationship. We seek long-termpartnerships with our clients. We want to help youmarket your business today, tomorrow and into thefuture. Services range from $295 per month to $3995 permonth. See our website for our current fee schedule. 26. Putting It All Together 27. PageOneNow Advantages Integrated Services. PageOneNow handles allaspects of your internet marketing. SEO PPC Web Design Blog Management and Content Creation Social Media Exclusive Services. Only one client per geographicarea. Guaranteed Services. You only pay for results. All content written/reviewed by a person with a lawdegree. 28. Visit Us on the Webwww.pageonenow.com Call Us Today 887-342-6447