Raising Awareness & Funding for life saving

work in developing communities.

Pan Americas Cycling Tour 2013

Catalyst Global Events  

Contents

• Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

• Route . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

• The Simson Foundation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

• TSF’s Programmes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

• Corporate Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

• Public Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

• Media Campaign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

• Documentary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11

• Launch Event. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12

• Training Events. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13

• What happens in the Caribbean stays in the Caribbean! . . . . . . . . . . . 14

• Closing Event. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15

• PACT Management & Crew . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16

• PACT Riders. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

• Sponsorship Benefits. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

• Diamond Sponsorship. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .37

• Platinum Sponsorship. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

• Gold Sponsorship. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

• Silver Sponsorship. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .40

• Bronze Sponsorship. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

• Stage Sponsorship. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .42

• Event Partners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .43

• Contact Us. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .44

Welcome to PACT13!

The eight riders that make up the PACT13 team will cycle from the small oil

town of Dead Horse in Prudhoe Bay, Alaska undertaking an epic journey of

some 31,383km. Over the course of the following 9 months they will be

visiting a total of 17 countries as PACT13 snakes its way down the west

coast of the United States and then takes the path less travelled through

the Amazon and the East coast of South America. Countries visited will

include; Canada, United States, Mexico, Guatemala, El Salvador,

Honduras, Nicaragua, Costa Rica, Panama, Venezuela, Guyana,

Suriname, French Guiana, Brazil, Uruguay, Argentina and Chile before

completing the journey in Ushuaia, Argentina. The team will travel

approximately 125km per day accompanied by a small support team and

over the course of the whole event up to 1,000 professional and amateur

cyclists.

Beginning 482km inside the Arctic Circle means that the team has a very

short window of opportunity to begin this journey and even then will still

experience sub zero temperatures. The journey begins in the end of June

2013 and will ride for 6 days before being able to rest. The schedule is key

for this event, as the team will be visiting; schools, colleges and other

organisations along the way promoting TSF’s valuable work, the causes

they are involved in and talking about the journey in general. We’ll be

tracking the team’s progress via GPS technology and will be regularly

updated via the daily blogs, photo diaries and press reports of what will

surely be an amazing journey.

In January 2013 TSF, through its event management division Catalyst

Global Events (CGE) will introduce to the general public the Pan Americas

Cycling Tour 2013 (PACT13). The launch event will be held at one of the

UK’s leading cycling venues and will accommodate up to 3,000 cyclists,

members of the general public, sponsors, family, friends and VIP guests, not

to mention members of the press. With live music and bike displays, visitors

will find out all about the tour, riders other key stakeholders.

The event itself is to be the subject of a major documentary series very

much akin to Ewan McGregor and Charlie Boreman’s “Long Way Down”.

Initially beginning with a look at the cause the riders and undertaking the

event for and then moving through their training the documentary will

follow their progress through the Americas and their triumphant return to

the United Kingdom. The final episode of the series will look at what the

riders did next and include them revisiting the communities first featured,

finding out how their lives have been changed by the journey.

Through our network of media connections and dedicated marketing and

online engagement teams, PACT13 will develop into an event that is

synonymous with people pushing the boundaries to be catalysts of

change. This process will begin at the launch event through a concerted

multi channel press and public engagement campaign. Over the course

of the following18 months, PACT13 will be maintained both in the public

eye and viewed positively.

As we all know, Britain loves to get behind a team that is striving to achieve

a goal and with the recent success of British cycling both in the Olympics

and Paralympics, this is your opportunity to be associated with just such a

team! As an event partner, your involvement will be a significant factor in

ensuring the success of the event, and the team as a whole. The

opportunity to be associated with this story extends from Main sponsor

through to Support sponsor and as such will encompass varying degrees of

public exposure before, during and after the journey. We recognise

however that for you, its not just about the event that will be associated

with your brand, but also the cause and also the people involved, so

we’ve selected a team that has lots to offer!

Founded in 2009 The Simson Foundation (TSF) is a Non-Profit, Non-

Governmental Organisation (NGO) that operates independently of any

political or religious affiliation that restricts our ability to work with typically

disenfranchised communities. We focus upon the acute need in the

Global South for an adaptable, 'best-practice' portfolio of skill-sets and

funding solutions to address some of the varied, long-term humanitarian

and environmental challenges that local communities are struggling with

on their own.

Our aim is to assist and empower 'grass-roots' groups to resolve the issues

that they know best but lack the means or know-how to tackle without our

help. Our work is determined by needs-based analysis and informed by;

short, medium and long-term impact assessments of our involvement. We

are committed to ensuring that the communities most in need are the

ones that ultimately benefit from our work.

TSF's aim is to develop a working strategy for long-term social and

environmental development. We believe that, by partnering with local

charities and NGOs in our work, we gain a better understanding of the

problems communities face at 'grass-roots' level - and can therefore

provide a service that isn't just a patch but instead a complete

solution. We work with the widest range of stakeholders, including

traditionally disenfranchised groups, to research and understand these

problems and to develop solutions with the assistance of our Advisory

Board, which comprises leading international academics and industry

professionals.  

TSF’s Programmes

Disaster Recovery Programme

Currently in Think-Tank, the Disaster Recovery Programme addresses the

need for development in the methodology, management and delivery of

natural disaster management in the 21st century.

Future Forests Programme

We are working with key partners to make a credible and long-lasting

impact into global deforestation. During the 2-year delivery phase of this

programme, we will remediate 25 years of deforestation in Ghana.

Healthy Education Programme

With an acute shortage of both health and education infrastructure in

Ghana, we are working to develop multi purpose facilities designed to

meet the communities needs long into the future.

Species Stabilisation Programme

Currently in Think-Tank, the Species Stabilisation Programme aims to

address the global need for a best practice route map for the continued

and sustainable remediation and development of life on earth.

Sustainable Fisheries Programme

With an ever-increasing drain upon the earth’s resources, we will be

working with 4 rural fishing communities and developing them into

aquaculture operations that can provide increased harvests and replenish

wild stocks.

Well Water Programme

Working in partnership with local partners, we are developing the strategy

for the implementation of an extensive well sinking and sanitation

programme within 80 isolated rural communities.

Corporate Sponsorship

Corporate partners are of huge importance to the success of PACT13 as

without your involvement the event will quite simply not happen! It is

however important to differentiate PACT13 sponsorship from other events

and organizations that are currently in the market.

As a corporate sponsor, you won’t be spending your marketing budget on

sinking wells, planting trees or any of the other work that TSF undertakes

through its philanthropic operations internationally. Your involvement with

PACT13 will link you to TSF’s great work, but we also want you to be

recognized as supporters of exceptional people and exceptional activities.

The cost associated with PACT13 sponsorship is solely based upon the

operating costs of the event and as such is non-negotiable because there

are no profit margins! As we plan to run PACT every 2 years (there is just too

much work to make it an annual event), it is therefore vitally important that

we build corporate relationships that are built upon a solid foundation of

trust. For this very reason we will be producing a transparency report,

which will be made publically available and will detail where every penny

of corporate sponsorship is spent!

Corporate sponsorship also isn’t just about the funding for the event; it’s

also about the ROI for you as a sponsor! We’ll be covering the benefits

later, but rest assured as a sponsor we want to work with your marketing

and public relations team to maximise public awareness not just of the

event and TSF but also of your support!

As a corporate sponsor, you’ll also have the opportunity to help with our

major public sponsorship campaign too! There are an unlimited range of

options that will obviously not only help with fundraising for TSF’s

programmes but will maximize public awareness of your organizations

commitment to assisting PACT13 to be a resounding success!

Public Sponsorship

With corporate sponsorship paying for the entire cost of PACT13 we are

confident in our claim that 100% of all public sponsorship can be driven

directly into TSF’s programmes! That’s quite a claim and certainly one that

we intend to live up to!

We’re setting the bar high too in terms of that public sponsorship target!

Our goal is to raise £10 per kilometre for each rider that makes the journey

and with a route of 31,383km per rider or 251,064km in total our actual

target is to raise just over £2.5m

Whilst each rider is aware of this target they are also aware that this is a

collaborative target and we will all be working to hard to achieve this

daunting goal. Yes, of course each rider will be fundraising personally but

this will be just one component part of the overall public fundraising

strategy.

Corporate partners will as previously mentioned be helping us to achieve

this goal through employee engagement schemes, marketing and public

relations initiatives and a whole host of creative endeavours which will

both raise valuable funds for the projects and increase awareness of the

causes and event in general.

Additionally our own marketing and PR specialists and volunteers will be

leveraging support in the six months preceding the event launch and

indeed during the course of its operation.

Again as with the corporate sponsorship, it’s vitally important that we build

trust with the general public so that as PACT15 comes into being, those

that supported PACT13 again become involved. We’ll be producing a

Public Sponsorship transparency report that will again be available online

and will account for every penny generated through the campaign.

Media Campaign

We will be working with a vast array of media partners on a Global,

national and local level to maximize public awareness of PACT13.

Covering mainstream and specialist publications, radio, television and

online media, our marketing team are already developing relationships

that will ensure that PACT13 is thrust into the public domain in a major way.

Key to our campaign is the engagement with the general public. Our

online engagement specialist manages the key social media accounts of

the riders and the event as a whole. This ensures that all engagements with

the general public are managed and thoughtful implemented. It also

ensures that the team is protected from the less desirable followers that

may be attracted to the event.

From a strategic perspective, our marketing manager will be implementing

our own strategy and will be liaising with your marketing and public

relations teams to ensure that from a public perspective all

communications are delivered with the most current information. This

collaborative approach will of course mean that new opportunities

present themselves from other partner organizations which will be easily

transferable and non competitive as sponsorship with PACT13 is exclusive

to each industry sector.

With a database of over 12,000 contacts both in the UK and the America’s

PACT’s media penetration is already substantial, however with the sharing

of information with sponsorship partners this figure will increase

considerably and as such will ensure that an even greater level of

penetration into the media and subsequently the public domain will be

achieved.

Documentary

It makes perfect sense that we document this first journey for posterity and

our initial plan was to develop a montage of personal video footage that

we could be edited together to make a short film. However from this initial

idea we have been fortunate in so much as a number of film makers and

producers have approached us about making a professional

documentary.

Looking at the event and cause as a whole we have developed this

concept into a more solid and robust product that can be produced and

aired internationally after PACT13 has been completed. Taking the form of

an eight part documentary series, viewers will see in the first episode the

struggle for basic facilities in Ghana, then be introduced to the team and

follow the journey to the starting point in Alaska.

The following six episodes will cover; Alaska & Canada, North America,

Central America, Venezuela, The Amazon Rainforest and Argentina. The

final episode will feature the team arriving in Ushuaia, returning to the UK,

then returning to the communities in Ghana that were initially visited in

episode 1 and seeing the positive impact of the work that has been

undertaken.

Capitalising upon this idea and reminiscing about other journey /

documentaries that have been produced, we knew that we needed to

secure the services of a leading event manager with significant

documentary experience to make the idea a reality.

We have been very fortunate in securing the services of an event

manager / producer that has been responsible for a number of hugely

successful tours / documentaries of this nature including; Ewan McGregor

and Charlie Boreman’s “Long Way Round” and “Long Way Down”.

Launch Event

We’ll be introducing this event into the public domain in early January

2013, with a launch event at Manchester Velodrome the home of the

National Cycling Centre and both Team GB Track Cyclists and Team GB

BMX Riders.

Utilising this iconic space we expect to see a significant number of guests

attending to wish the team well on their forthcoming journey. Obviously

the Team, Crew, Management and TSF will attend together with a number

of representatives from our sponsors. Additionally we will be inviting

members of the press and a number of VIP’s to ensure that the event is a

resounding success.

Interested parties from UK cycling clubs will have the opportunity to buy

tickets for the launch event and will be drawn not only by the PACT13

event itself but also by some of the cycling and journey celebrities that will

also be attending.

This event will give everyone the opportunity to really get to grips with the

event. Attendees will have access to the bikes, support vehicles and

equipment, which will be displayed and visible during the event.

The event will also act as a spring board for the launch of the public

fundraising campaign helping to ensure that from that moment on PACT13

is firmly embedded in the minds of the British public for the next 6 months.

After the PACT13 presentation and Q&A session VIP’s, Sponsors and

PACT13 Team will be transported to an exclusive venue in Manchester City

Centre that has been donated to TSF for a private VIP Launch Party away

from the eyes of the general public and press.

Training Events

In the lead up to PACT13 all riders will be involved in a number of

competitive and fun sporting events. Participation is key to not only

maintaining the team’s fitness for the journey ahead but also raising the

profile of PACT13; it’s public sponsorship campaign and awareness of the

causes it supports.

Typically the riders will be involved in a wide range of events which

although similar will be very much dependant upon the individual riders

preference. Proposed events include but are not restricted to;

• Marathons

• 10k Runs

• Triathlons

• Ironman Contests

• Half Ironman Contests

• 5k Runs

• Cycling

• Open Water Swimming

Each event attended by one of the riders will be undertaken in branded

PACT13 training kit and will in some instances include one of the support

vehicles.

Given the targeted media campaign that will build momentum in the run

up to PACT13, televised events are likely to draw the attention of the

media to the participation of a PACT13 team member and may even

result in impromptu interviews.

At every opportunity, we will endeavour to ensure that your brand is visible

publically and can be associated with PACT13 and the individual riders

What happens in the Caribbean stays in the Caribbean!

As the journey nears the halfway point, we hit a snag! Quite simply there

are no roads, no tracks just an impenetrable wall of primary rainforest. If

we were to press on through this almost insurmountable natural barrier, we

hit a second problem. The Revolutionary Armed Forces of Colombia or

FARC primarily controls the area. Whilst it is unlikely that we would

encounter this group, their reputation for kidnapping, ransom, drug running

and murder far outweighs any perceived benefits to pressing on.

Given that the team will have been on the road for some 4 ½ months we

felt that as the carriage of the equipment past this area would take a

couple of days this would be an ideal opportunity for them to rest and

recover some strength for the second half of the journey.

Once the team arrives in Panama, they will containerise all equipment and

ship the equipment on. The entire team and support crew will then fly to

Trinidad & Tobago for a well-earned rest from the physical hardships of the

tour. There will of course be a number of small press conferences but this

period will primarily allow the team to recover.

This does however present an opportunity for the sponsors to catch up with

the team and capitalize on their downtime with a restricted number of

promotional activities. Additionally there will also be opportunities for the

sponsors to relax with the team and get the inside story on the event highs

and lows.

Once we are notified of the arrival of the equipment in the port town of

Guiria, Venezuela three options exist.

1. In bad weather the team will make the short flight to Venezuela.

2. In moderate weather the team will take a short passenger ferry.

3. In good weather the team will paddle the 60km in sea kayaks.

Closing Event

Once the team arrives back in the UK, we will allow a short period for re-

acclimatisation and to meet with friends and family before we whisk them

away for the closing event, which will take the form of an evening dinner

and press conference.

The event will actually begin with the press conference where a short

statement will be read, followed by a pre-screened question and answer

session. Each member of the press will be provided with a memory stick

comprising of the read statement, some specially selected photos and

video footage of some points of the tour. All members of the press will then

leave with the exception of our media partners who will attend the Gala

Dinner.

During the Gala Dinner, a counter will slowly climb throughout the evening,

which will signify the total amount that has been raised. There will be a

number of speeches from TSF the main sponsors and a representative of

the riders before we present each rider with a token of accomplishment

for their participation in the event.

The final part of the formal evening will be an auction where some items

used or collected along the route will be sold to the highest bidder and will

formally end the pledging process for PACT13 fundraising.

Following the Gala Dinner there will be a VIP closing party again at an

undisclosed location, which will allow the riders, crew, sponsors and VIP’s to

celebrate the amazing achievement that is PACT13!

Management Team

Lynsey Cottle

Director of Events

Jo Melling

Event Director – PACT13

Elizabeth Smith

Sponsorship Director

Ainsley Reid

Account Manager

Dave Worrall

Marcoms Manager

Liz Bonetto

Social Media Manager

Jeremy Simson

Managing Partner

Chantelle King

Graphic Designer

Liam Barnett

Technology Manager

Road Crew

Cory McEwan

Catalyst Global Events

Event Assistant

Tony King

Catalyst Global Events

Event Mechanic

Stephen McClements

Catalyst Global Events

Event Paramedic

TBC

Catalyst Global Events

Event Coordinator

 

 

Brendan Rendall

“Bren” is 33 and originally from Wincanton in

Somerset, however for the last 10 years has been

based in Manchester. Having spent his first 5 years

like many other students drinking too much,

partying almost every weekend and buying

clothes often on a credit card, he was never

someone that was looked upon as active! More

interested in the world of fashion and nightlife, he

finally graduated in 2004 with BA Hons in Fashion and Image Making. In

2006 he finally hung up the beer goggles and party trainers and swapped

them for a running trainer and entered his first half marathon in 2006. After

just 3 months of training, which starting from nothing he managed to

dedicate all his spare time to loosing weight and training hard. Running

became very addictive and the benefits remarkable, the structure it gave

him was incredible. He successfully completed his first half Marathon in

Wilmslow in just 1hr 24mins. This newfound passion led to Bren racing over

10km and half marathons through out 2006 - 2008. This intensity of

endurance led to him becoming involved with Mission Malawi a charity

event that saw a team of 11 people cycle across the country raising

money for HIV Projects one in which they visited on the way. In 2009 he

returned to Malawi to complete another cycle and visit FOMO (Friends of

Mulanje Orphans) the orphanage he had been raising money for. “As part

of my fundraising, I completed the Blackpool Marathon and London

Marathon within 3 weeks of each other”. This intensity of endurance led

him to plan his 1,000-mile challenge (the John O’Groats to Lands End and

London Marathon double), which he completed in 2011. After his visit to

Malawi Bren changed job roles and has worked with children with Autism,

a job he loves and from which he has learnt so much. A keen

photographer, Bren is currently traveling India and wants to see the world

 

 

 

 

“Nic” is a driven individual, always

aspiring to her next challenge, either

within her career as a physiotherapist

or through a varied array of sporting

achievements.

Nic started road cycling four years

ago, prompted by her return from

living in Canada and whilst

recovering from a broken leg

following a snowboarding accident.

It was easier for her to cycle to work

than to walk and thus cycling soon

turned to triathlon. Since she has

competed in a number of cycling sportives, road races and triathlons. This

year will see her compete in my first half iron distance triathlon and the

Alpe D’huez triathlon in France.

PACT 13 will be the most physically and mentally demanding experience

she has taken part in to date, however it will allow her to raise a significant

amount of money for people less fortunate than herself, which is her main

motivation. The fact that Nic can do this riding a bicycle and seeing the

world, means that she will do it smiling.

Nic has been planning cycling solo across North or South America, with an aim

to see a continent she has long wanted to visit together with raising money for

charity. “When I noticed the email about Pact13 on my cycling clubs website I

jumped at the opportunity, it felt like it was too good to be true. I am very

excited to have been accepted onto the challenge, and I’m very much looking

forward to starting the venture next summer”.

Nichola Roberts

 

 

 

 

“Adi” was born in the mid-70’s in the beautiful

medieval market town of Bury St Edmunds. Other

than a short spell away, this is where he has spent

most of his life. He attended the local Middle and

Upper Schools and had a brief spell at college

although admits he was never particularly

academic. Outside school Adrian was a Cub, a

Scout and a Venture Scout and played football

for a number of local teams up to the age of 18.

Following the news that of one of his oldest friends

had been diagnosed with cancer, at the age of 28, and in recognition of

her difficult battle he succumbed to his own by completing the Alpe

D’huez Triathlon, his first, raising money for her chosen charity. When Adrian

returned from the event he was looking forward to following an aspiration

to learn to fly helicopters in New Zealand. However a floundering global

economy halted his plans. Rather than return to work he decided to take

time out and looked after his Grandmother before she passed away at the

grand age of 95. During that ‘year out’ he also spent 6 weeks travelling

round the east coast of Australia catching up with old friends and enjoyed

a number of snowboarding trips in Europe. After catching the triathlon bug

following that first event, Adrian soon became quite the athlete and set his

sights on a place on the GB Age Group team. He didn’t have to wait

long, just half way through his second season he achieved his goal; a

place at the World Championship finals in Beijing in September 2011,

followed by the European Championships in April 2012.

A significant point in Adrian’s life was when his aforementioned friend was

given 6 months to live. From that moment he lived his live by the ethos “life

is not a dress rehearsal”.

Adrian Barbrooke

 

 

 

 

Jess Tombs

Jess Tombs 36, lives in Bristol where

she works as an assistant producer

& director in wildlife and adventure

television. She has had an insatiable

thirst for adventure since she can

remember and has travelled widely

with work and as an interest.

Jess studied Psychology for her first

degree and then spent much of her

early 20s working with chimpanzees

in Congo-Brazzaville whilst

completing a masters in Primate Conservation. Somehow most of the

Americas have eluded her (except a trip to Baja California in Mexico with

Stephen Fry and film crew and a few trips to the USA).

As a child Jess’s love of cycling was encouraged from a young age by her

Dad who currently owns 11 bikes (Jess only has 5!). Jess has many other

hobbies and these include running, swimming, skiing, scuba diving and

most other fun outdoors stuff. This year she has climbed Kilimanjaro and

been cross-country skiing and wild camping in the Arctic Circle.

Jess doesn’t ‘race’ as such but loves getting ‘out on the bike’ and taking

part in the odd event or two. She’s never first across the finish line, but has

a determination and stamina that see her through to the end and is a

strong believer that we are all capable of achieving our dreams if we just

have enough desire and determination, and a good team around for

support.

In 2010 Jess cycled with 8 friends from Calais to Chamonix and loved every

moment of cycling past different places and meeting new people every

day for a week. She can’t quite imagine what that will be like for 9 months

but knows the whole team are all about to change their lives forever and

will experience every emotion under the sun. She can’t wait for the

adventure to begin!

 

 

 

 

Daniel Allen

As a fitness enthusiast, “Danny” is always looking for

new adventures and personal challenges to take

part in for both the life experience and health

benefits that training for such events provides. From

an early age he has had significant involvement in

sports and fitness, with a strong passion being

football. From the age of 13 he played for Oldham

Athletic for before then making a move to

Manchester City’s Academy, and finally FC United of Manchester. Before

injury forced him to retire.

Cycling assisted him to rehabilitate his knee aided and abetted by

controlled Gym Training and Swimming in his job as a ‘Personal Trainer’

based in the centre of Manchester. Fair to say in the beginning cycling

was – a hobby, albeit a significant element of his training regime. The really

big change with cycling turning from a hobby to a passion came when in

2010, sadly a family member passed away with Pancreatic Cancer. It was

then that he cajoled six friends to take up the coast-to-coast cycling

challenge, from Whitehaven to Tynemouth to try and raise funds for the

charity, Pancreatic Cancer UK. Danny planned and co-ordinated the

training setting himself and the team a target to finish 180 miles in 2 days,

rather than the customary 3 over a bank holiday weekend. It was then

that he knew how much he loved being out on the open road on those 2

wheels! When he received the invitation to be a member of PACT13

Team, there no was no hesitation on accepting the offer!

“To represent The Simson Foundation on this life-changing event not only

for myself, but for so many others that we will be raising the funds for, will

be the greatest honour and experience of my life. I feel privileged and

hope to share each and every second of the ride with the public, raising

the awareness of The Simson Foundations is work.”

 

 

 

 

Sarah Dalby Sarah 23, from Leicester and works in the insurance

industry in marketing and business development. It’s

a fast paced job that requires her to achieve

targets and build relationships, which is great

because she loves meeting new people and

learning from them.

She hasn’t always been a cyclist/triathlete and was

never particularly active, especially after finishing

her A-Levels! When the weight piled on, she was

told by her doctor that she needed to lose weight

for her health the first thing she went for was her bike, as it turned out she

quite enjoyed cycling and invested in her first proper road bike “Steve”.

Slowly she increased her mileage and when the weight started to come

off and Sarah started to get faster. She wanted to broaden her sporting

horizons and the obvious choice was triathlon. After completing her first

race she was completely hooked and decided to celebrate her 21st

birthday by competing in an open water triathlon. After losing 3.5 stone

and over coming numerous obstacles, Sarah recently managed to realise

her goal in the first qualifying race of 2012, and qualified for the European

Championships something she never imagined herself achieving 3 years

ago.

Since starting triathlon her interests have developed into; fell running,

mountain biking, CrossFit and climbing. Sarah has taken part in various

obstacle races for charity including the Commando Challenge. “To be

able to raise money for a great cause whilst embarking on a life changing

challenge is something not everyone will have the chance to do. I have

recently cycled around the island of Mallorca and it has made me realise

that cycling is a great way to see the world and I have never been to

America so it will be a whole new experience”.

 

 

 

 

Ellis Dudley

Ellis grew up and currently lives in

Letchworth, Hertfordshire. The majority

of his time whilst growing up was spent

swimming for Hitchin swimming club

and playing rugby for Letchworth.

Generally he would be swimming 5

times a week and playing rugby 3

times a week. Ellis attended University

of Bath to study Pharmacy and being

at University was a fantastic

experience where he started

competing in Triathlons, after watching

Triathlon for the first time at the Sydney

Olympics. The Olympics are always inspiring but there was something

about Triathlon that really caught his imagination. He graduated from Bath

in 2004 and qualified as a Pharmacist in 2005. The West Country is a great

place to live especially for those who enjoy an outdoors lifestyle. The

sporting achievement that he is most proud of so far is a cycle tour from

Rome to Cherbourg. He was solo riding for 10 days covering 100 -140 miles

a day for 10 days carrying all his own kit on panniers. “Some days were

hard some days were fantastic; it was just an amazing experience”.

I applied for PACT13 after seeing an email forwarded on from my old

cycling club; I just thought wow what an adventure! I then visited The Simson

Foundations website and was inspired to help by how they work and what

they are doing. It is a big thing to leave your family and everything you’ve

worked hard for especially for a long period of time but I believe you have

to take the opportunities that are here and now, you can’t guarantee the

future”.

 

 

 

 

Samantha Hart

“Sam” grew up living and working in a

Mountain Bike and Snowboard shop in the

Cotswolds. Bikes and people who were

passionate about them have always

surrounded her. She’s competed in both

sports with competitions taking her to

France, Switzerland, Austria, and Canada,

where she lived for the winter seasons in the

snow.

Sam studied photography at art school in

London, where mountains are minimal!

Being in London she started road cycling and swimming, which she found

was a great way to escape the city madness. “I am one of those ¨Wild

Swimming¨ nutters you see jumping into freezing cold rivers, boating lakes

and sometimes Dover harbour!” It was however, the love of road cycling

and open water swimming that led on to Triathlons and after 4 years, Sam

qualified as a level 2 Triathlon Coach.

Sam has bike toured in the Dolomites, Pyrenees and the Alps, normally for

weeklong trips. “Its incredible seeing the ski resorts you came to as a kid

with all the snow melted”. Sam still Mountain bikes whenever possible and

hopes to do more cyclocross this winter. Cycling for her is just as about

racing, as it is having fun. She loves touring, catching amazing views,

exploring, being with friends, and challenging herself. Sam has also set up

a girls cycling group called “Spin” last year and also leads fortnightly rides

from her parents shop with an emphasis on the social element rather then

race training.

Sam is currently a producer for stills fashion and advertising shoots and

went freelance in February 2012. She also works as project manager for a

bicycle maintenance company, delivering safety solutions and fleets to

clients including all London’s emergency services!

 

 

 

 

Mike Brampton – Reserve Rider

52 year old ex-rugby playing, ex-

semi-pro Speed Skier (186kph) and

World ranked racing cyclist looking

for further adventures involving

travel, survival and extreme

experiences.

Recently returned from 3 months in

Africa, working as a volunteer at a

medical clinic in Malawi, Mike is

keen to extend these experiences

and particularly if his adventures

can assist others either directly or indirectly.

Mike has been doing an altruistic act/event each year for the last 4 years;

• Ride Around Britain, raising £10,000 for a local Mental Health Charity

• Riding in the pairs division the Le Mans 24 hr bicycle race (7th, 496 miles)

• Riding around the Coast of Scotland in the “Great Ride” Professionally,

Mike runs Thames Medical Ltd; a specialist electronic equipment company

and since 2005 has regularly lectured at Cambridge and Nottingham

University Veterinary Schools on Blood Pressure and Anesthesia application

and monitoring techniques. He has also previously lectured at Oxford,

Liverpool, Glasgow, Bristol, Dublin and Manchester Universities, has co-

authored or been cited in numerous Clinical and Veterinary Research

papers. Mike is a member of The Association of Veterinary Anesthetists.

Personal Projects currently include: Studying the effect of hypoxia training

loads on both human and equine athletes, Investigating the effect of

training and racing on a “Primal Diet”. In addition to this, he has a

particular interest in Wild Animal and Field Anesthesia and has assisted in

procedures on a wide range of animals from snow leopards to elephants

and as one of a select few certified dart operators in the UK is in the

process of setting up a Wild Animal Capture and Immobilization company.

 

 

More Reserve Riders Needed!

As with any team event of this

nature, one would naturally assume

that once the team is selected

opportunities to join the tour are

closed. This however, is not the

case. Since developing this event

and selecting the initial team, we

have removed one rider, and lost

another. There have been two

serious injuries that cast doubt on

rider’s ability to participate and we know there are a whole host of other

reasons why selected team members could drop out.

We’re currently searching for a number of reserve riders for this

forthcoming event. There currently exists space for 1 male and 2 female

reserves, however this process is ongoing and more opportunities may exist

throughout the course of the lead up to and the tour it’s self.

Our selection process is robust; it has to be to ensure that those selected

not only have the physical capability to complete the tour, but the mental

strength for the arduous journey that lies ahead of them. Additionally there

needs to be a good personality fit too, after all there could be nothing

worse than 9 months on the road with people that are disliked!

Pre-requisites for joining the team are; Experience in long distance

endurance events such as; Marathon, Half Marathon, Triathlon, Ironman,

Half Ironman or Cycling etc. You should have experience of cycling tours

in excess of one weekend duration. The ability to spend 9-months way

from home / work is absolutely essential.

If this is you or someone you know and there is a genuine interest in taking

part, contact us today for an application pack!

 

 

Partnership Benefits Package

We know that no two companies marketing strategies are alike and what

works for one may not work for another. Our marketing team will be

working tirelessly to ensure that PACT13 as an event receives as much

positive exposure as possible and obviously, the more exposure PACT13

gets, the more visibility there is of your brand.

We see the sponsorship partnerships not simply as contracts that need to

be fulfilled (although this is very important), but also as mutually beneficial

relationships that engages with all our portfolio of partners.

There are literally thousands of different components that can be worked

into a benefits package and each partner will have their own ideas that

they wish to bring to the table. We work with each individual partner to

build a bespoke benefits package that is dependant upon the level of

sponsorship.

The benefits package doesn’t just focus upon the 225 stages of the

PACT13 route as a singular event though, it also includes a number of other

events and opportunities that exist before during and after the main event.

These include but are not restricted to;

• Documentary Series

• Halfway Break Event

• 37 Route Breaks

• Closing Event

• Launch Event

• Training Events

• Public Appearances

• Media Interviews

Becoming a sponsor of PACT13 is a relatively straightforward process,

which is built not just upon the exchange of contracts but also on trust and

transparency. If you would like to find out more about PACT13 sponsorship

opportunities, take a look at the options on the following pages and

contact our corporate sponsorship team via the details on the last page!

 

 

Diamond Sponsorship

As our exclusive diamond sponsor the entire event

will be branded in your organisations name and

you’ll receive unprecedented access to the riders

and all other resources. This sponsorship level is only

open to one organisation that is prepared to cover

the cost of whole the event in its entirety. We will work with your marketing

team to ensure a positive, cohesive and focused strategy maximising

exposure of both the event and our brands is achieved. In addition to the

event being branded in your name your organisation will also receive the

following prestigious logo placements...

• Bikes - diagonal main strut

• Support bikes - main face both panniers both bikes

• 4 x 4 - rear door panels

• Trailer - centre each side

• Marquee - centre of left and right door panels

• Advertising boards - Four full boards

• Training suit - right breast

• Riding suit - right breast

• Tracksuit - right breast

• Jacket - right breast

• Website - dedicated Page

• Information Pack - front cover joint credit

• Rider Access - whole team twice

• Up to 64 Stages to be named by you.

• All the stage sponsor benefits.

 

 

Platinum Sponsorship

Our Platinum sponsorship package is in essence

very similar to our diamond package in so much as

it a significant commitment to the event and

receives the highest level of engagement. Where it

differs is in the exclusivity, rather than being a sole

sponsor, your organisation will lead a number of

organisations and will share the opportunity

proportionately. There will only be one Platinum level sponsor who will

enjoy the following opportunities…

• Bikes - diagonal main strut

• Support bikes - main face both panniers both bikes

• 4 x 4 - rear door panels

• Trailer - centre each side

• Marquee - centre of left and right door panels

• Advertising boards - One full board

• Training suit - right breast

• Riding suit - right breast

• Tracksuit - right breast

• Jacket - right breast

• Website - Lead logo Placement with hyperlink

• Information Pack – Lead position in the sponsors section

• Rider Access - whole team once (1 x 8 or 8 x 1)

• Up to 16 Stages to be named by you.

• All the stage sponsor benefits.

 

 

Gold Sponsorship

Our Gold sponsorship package is one of the

premier sponsorship packages and enjoys a

significant level of exposure during the event. Key

to this level of sponsorship is the sharing of that

exposure with another sponsor, although this will

definitely not be from within your industry sector.

There will only be two Gold level sponsors who will

enjoy the following opportunities…

• Bikes - horizontal main strut

• Support bikes - Rear face one pannier both bikes

• 4 x 4 – one front wing & one rear wing, opposite sides

• Trailer – Left or right of centre (opposite on both sides)

• Marquee – One complete side panel

• Advertising boards – 1/2 full board x 2 (one left, one right)

• Training suit – Left or right upper arm

• Riding suit - Left or right upper arm

• Tracksuit - Left or right upper arm

• Jacket - Left or right upper arm

• Website – Joint 2nd logo Placement with hyperlink

• Information Pack - Joint 2nd credit

• Rider Access – 4 team members once (1 x 4 or 4 x 1)

• Up to 8 Stages to be named by you.

• All the stage sponsor benefits.

 

 

Silver Sponsorship

Our Silver sponsorship package is one of the more

widely available sponsorship packages but still

enjoys a significant level of exposure during the

event. This level of sponsorship shares that exposure

with another three sponsors, although once again

they will definitely not be from within your industry

sector. As one of these main sponsors you will enjoy

the following opportunities…

• Bikes – One leg of either a front or rear fork

• Support bikes – Side face of each back box (4 positions)

• 4 x 4 – Drawn position on the rear bumper

• Trailer – Draw position for a corner of each side

• Marquee – Lower door position (Draw for 1 of 4)

• Advertising boards – 1/2 full board x 1 (2 boards available)

• Training suit – Left or right, front or back of upper leg.

• Riding suit - Left or right, front or back of upper leg.

• Tracksuit - Left or right, Front or back of upper leg.

• Website – Joint 3rd logo Placement with hyperlink

• Information Pack - Joint 3rd credit

• Rider Access – 2 team members once (1 x 2 or 2 x 1)

• Up to 4 Stages to be named by you.

• All the stage sponsor benefits.

 

 

Bronze Sponsorship

Our Bronze sponsorship package is the most widely

available major sponsorship package but still

enjoys a high level of exposure during the event.

This level of sponsorship shares that exposure with

another seven sponsors, although once again they

will definitely not be from within your industry

sector. As one of these main sponsors you will

enjoy the following opportunities…

• Bikes – Logo on the vertical Post

• Support bikes – forward face on each of the panniers (8 positions)

• 4 x 4 – Drawn position on the front bumper

• Trailer – Draw position for a top (4) or bottom (4) position each side

• Marquee – Vertical position (Draw for 2 of 8)

• Advertising boards – 1/4 full board x 1 (2 boards available)

• Training suit – Draw position for 1 of 8 stomach positions.

• Riding suit - Draw position for 1 of 8 stomach positions.

• Tracksuit - Draw position for 1 of 8 stomach positions.

• Website – Joint 4th logo Placement with hyperlink

• Information Pack - Joint 4th credit

• Rider Access – 1 team member once

• Up to 2 Stages to be named by you.

• All the stage sponsor benefits.

 

 

Stage Sponsors

Stage sponsor opportunities exist for

those organisations that either have

tighter budgetary constraints or

wish to focus on specific

geographical areas. With 225

stages, across 17 countries, get in

quick to make sure your first choice

is available! As a unique stage

sponsor you’ll get the following

opportunities…

• Ability to name the stage.

• Bespoke acquisition press release.

• Access to one team member at a special marketing event.

• Ability to become a corporate fundraising partner.

• Mention on the event website.

• Usage of the PACT13 Logo on your website and stationary.

• Invite to the official launch event.

• Invite to the VIP launch party.

• Photo of the team at that stage.

• Video Message from your chosen team member during the stage.

• Updates on the team’s progress throughout the tour.

• Provision of the stage route cards from the tour.

• Invite to the closing event.

• Invite to the VIP closing party.

• Bespoke completion press release.

• First refusal on securing the stage for future events.

This is a really great opportunity to ensure that your brand is associated

with some truly exceptional people supporting a great cause. Additionally

your name will be recognised in association with some other great brands

that will also be supporting the team.

 

 

Event Partners

We understand that although

everyone would like to become

involved, budgets and other

constraints sometimes prevent them

from signing up to a sponsorship

deal. We work with event partners

and find a bespoke solution that

suits their exact circumstances.

Our Event Partners programme enables organisations that want to get

involved the opportunity to do so by offering products or services in a

reciprocal agreement. As Event Partner you’ll get the following

opportunities…

• Bespoke press release.

• Ability to become a corporate fundraising partner.

• Mention on the event website.

• Usage of the PACT13 Logo on your website and stationary.

• Invite to the official launch event.

• Updates on the team’s progress throughout the tour.

• Invite to the closing event.

• First refusal on future events.

If you have something you feel could be of benefit to the event, please

contact our event management team as a matter of urgency so as to

avoid missing out!

 

 

  Contact Information Catalyst Global Events . . . . . . . . . . . . . . . . . . . . . . . . . . +44 (0) 843 289 3685 Event Partner Enquiries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . team@cgellp.com Media Enquiries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . marketing@cgellp.com Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.cgellp.com Staben Sports Sponsorship . . . . . . . . . . . . . . . . . . . . . . . +44 (0) 1292 571 467 Liz Smith . . . . . . . . . . . . . liz@staben.co.uk . . . . . . . . . . . . .+44 (0) 791 949 6968 Ainsley Reid . . . . . . . . . . ainsley@staben.co.uk . . . . . . . +44 (0) 789 410 9877 Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.staben.co.uk The Simson Foundation . . . . . . . . . . . . . . . . . . . . . . . . . . +44 (0) 843 289 0525 General Enquiries . . . . . . . . . . . . . . . . . . . . . . . info@thesimsonfoundation.org Public Sponsorship Enquiries . . . . . . . sponsorship@thesimsonfoundation.org Donation Enquiries . . . . . . . . . . . . . . . . donations@thesimsonfoundation.org Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.thesimsonfoundation.org