p243 lip balm and lipstick - platcom venturesterm side effects to skin), reasonably priced and long...

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veloped. Cocoa-Based Lip Balm and Lipstick SKIN CARE PRODUCT Malaysia is an importer of personal care products, which include skin care, makeup, hair care, fragrance and lip care products. Consumers favour cosmetic products that are of high quality, safe for daily application (without creating any long-term or short- term side effects to skin), reasonably priced and long lasting. Cosmetic formulations vary greatly in texture, colour as well as physical and chemical properties. Lip balm and lipstick are made of a mixture of waxes, oils and pigments in varying concentrations, which determine the characteristics of the final product. It contains a variety of emollients, emulsifiers, preservatives, colourants and binders. The ingredients commonly incorporated into lipstick formulations are vegetable oil, carnauba and/or beeswax, lanoline, colourants and preservatives. However, the formulations depend on the type of lipstick to be produced. The ingredients and basic materials used in cosmetic formulations become the important criteria for customers in choosing the cosmetic products, as their interest in health and safety issues grew. As such, products with natural ingredients are preferred. The present study has come up with a formulation to produce lip balm and lipstick using a natural ingredient from cocoa, which is able to improve spreadability and resilience. Since cocoa is plant-based, cocoa-based lip balm and lipsticks are perceived as natural The enzyme used in the current method is recyclable Cocoa-based lip balm and lipstick improves spreadability, resilience (how much the lip balm and lipstick can be bended without breaking) and stiffness (how much force is needed to bend the lipstick in a specific increment) A safe product without lead www.platcomventures.com WHAT’S NEXT? The inventors would like to speak to companies interested in licensing the technology. E: [email protected] T: +603 8319 3116 CONTACT THE INNOVATION Lip balm and lipsticks produced using natural ingredients from cocoa that is lead-free with improved spreadability, resilience and stiffness stands as the criteria of the rising standards of consumer demands. These cosmetic products must be of high quality and safe in its daily application (without long or short-term skin side effects). As the range of lip balm and lipstick comes in varied concentrations and content, today’s customers choose their products in terms of health and safety. Being plant-based, cocoa is a natural marketable alternative. COMPETITIVE ADVANTAGES Cosmetics have become one of the daily necessities of all groups in society. Every year, consumers are introduced to various new cosmetic products of the latest trends. Lipstick is one of the beauty products that commands a unique market base. Natural-ingredient based products are gaining popularity, as public concerns towards the long-term effect of synthetic materials in cosmetic formulations increases. As such, the present cocoa-based lip balm and lipsticks have a high market potential. MARKET POTENTIAL © 2014 PlaTCOM Ventures. All rights reserved. Method of producing cocoa-based lip balm and lipstick are maintained as trade secret. INTELLECTUAL PROPERTY PROJECT CODE: P243

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Page 1: P243 lip balm and lipstick - PlaTCOM Venturesterm side effects to skin), reasonably priced and long lasting. Cosmetic formulations vary greatly in texture, colour as well as physical

As the world’s second developed.

Cocoa-Based Lip Balm and Lipstick SKIN CARE PRODUCT Malaysia is an importer of personal care products, which include skin care, makeup, hair care, fragrance and lip care products.

Consumers favour cosmetic products that are of high quality, safe for daily application (without creating any long-term or short-

term side effects to skin), reasonably priced and long lasting. Cosmetic formulations vary greatly in texture, colour as well as

physical and chemical properties.

Lip balm and lipstick are made of a mixture of waxes, oils and pigments in varying concentrations, which determine the

characteristics of the final product. It contains a variety of emollients, emulsifiers, preservatives, colourants and binders. The

ingredients commonly incorporated into lipstick formulations are vegetable oil, carnauba and/or beeswax, lanoline, colourants

and preservatives. However, the formulations depend on the type of lipstick to be produced. The ingredients and basic

materials used in cosmetic formulations become the important criteria for customers in choosing the cosmetic products, as

their interest in health and safety issues grew. As such, products with natural ingredients are preferred.

The present study has come up with a formulation to produce lip balm and lipstick using a natural ingredient from cocoa, which

is able to improve spreadability and resilience.

• S ince cocoa is p lant -based, cocoa-based l ip ba lm and l ips t icks are perce ived as natura l

• The enzyme used in the current method is recyc lab le • Cocoa-based l ip ba lm and l ips t ick improves spreadabi l i ty ,

res i l ience (how much the l ip ba lm and l ips t ick can be bended wi thout break ing) and s t i f fness (how much force is needed to bend the l ips t ick in a spec i f ic increment)

• A safe product w i thout lead

www.platcomventures.com

WHAT’S NEXT?

The inventors would like to speak to companies interested in licensing the technology.

E: [email protected] T: +603 8319 3116

CONTACT

THE INNOVATION

Lip balm and lipsticks produced using natural ingredients from cocoa that is lead-free with improved spreadability, resilience and stiffness stands as the criteria of the rising standards of consumer demands. These cosmetic products must be of high quality and safe in its daily application (without long or short-term skin side effects). As the range of lip balm and lipstick comes in varied concentrations and content, today’s customers choose their products in terms of health and safety. Being plant-based, cocoa is a natural marketable alternative.

COMPETITIVE ADVANTAGES

Cosmet ics have become one of the da i ly necess i t ies o f a l l g roups in soc ie ty . Every year , consumers are

in t roduced to var ious new cosmet ic products o f the la test t rends. L ipst ick is one of the beauty products that

commands a un ique market base. Natura l- ingred ient based products are ga in ing popular i ty , as publ ic concerns

towards the long- term ef fect o f synthet ic mater ia ls in cosmet ic formula t ions increases. As such, the present

cocoa-based l ip ba lm and l ips t icks have a h igh market potent ia l .

MARKET POTENTIAL

© 2014 PlaTCOM Ventures. All rights reserved.

Method of producing cocoa-based lip balm and lipstick are maintained as trade secret.

INTELLECTUAL PROPERTY

Joint manifestations for patients of Chi

COCOA$BASED)LIP)BALM)AND)LIPSTICK)Available)for)licensing:)Skin)care)product)))

The$present$inven,on$relates$to$lip$balm$and$lips,cks$produced$using$natural$ingredients,$cocoa,$that$is$lead8free$with$improved$spreadability,$resilience$and$s,ffness.$

IntroducDon)Malaysia is an importer of personal care products, which include skin care, makeup, hair care, fragrance and lip care products. Consumers favour cosmetic products that are of high quality, safe for daily application (without creating any long-term or short-term side effects to skin), reasonably priced and long lasting. Cosmetic formulations vary greatly in texture, colour as well as physical and chemical properties. Lip balm and lipstick are made of a mixture of waxes, oils and pigments in varying concentrations, which determine the characteristics of the final product. It contains a variety of emollients, emulsifiers, preservatives, colourants and binders. The ingredients commonly incorporated into lipstick formulations are vegetable oil, carnauba and/or beeswax, lanoline, colourants and preservatives. However, the formulations depend on the type of lipstick to be produced. The ingredients and basic materials used in cosmetic formulations become the important criteria for customers in choosing the cosmetic products, as their interest in health and safety issues grew. As such, products with natural ingredients are preferred. The present study has come up with a formulation to produce lip balm and lipstick using a natural ingredient from cocoa, which is able to improve spreadability and resilience.

CompeDDve)Advantages!

Market)PotenDal!

Next)step!

ProtecDon)of)Intellectual)Property!

Method of producing cocoa-based lip balm and lipstick are protected by trade secret.

For!further!informa.on!please!contact:!!Name:!!Email:!Telephone:!!Project!number:!!

•  Since cocoa is plant-based, cocoa-based lip balm and lipsticks are perceived as natural

•  The enzyme used in the current method is recyclable

•  Cocoa-based lip balm and lipstick improves spreadability, resilience (how much the lip balm and lipstick can be bended without breaking) and stiffness (how much force is needed to bend the lipstick in a specific increment)

•  A safe product without lead

Cosmetics have become one of the daily necessities of all groups in society. Every year, consumers are introduced to various new cosmetic products of the latest trends. Lipstick is one of the beauty products that commands a unique market base. Natural-ingredient based products are gaining popularity, as public concerns towards the long-term effect of synthetic materials in cosmetic formulations increases. As such, the present cocoa-based lip balm and lipsticks have a high market potential.

The inventors are seeking for an interested party to license the technology.

Combined)with)a)radiant)complexion,)a)hint)of)lips6ck)creates)a)signature)look)

PROJECT  CODE:  P243