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Brownie a la Modeonline promotion

Brownie a la Modeonline promotion

• Website content• Facebook ads• E-blast• Valentine’s video

WEBSITE CONTENT

• Flash banner• Online poll

Flash banner

Online poll

FACEBOOK ADS

E-BLAST

VALENTINE’S VIDEO

http://www.youtube.com/user/truestoryvideo

Content

Social media monitoring

• video got 560 views in 10 days– 300 views were gained during 2 days when targeted seeding on blogs

and Facebook was carried out

Results– 72% of views were a direct result of interactions on blogs and Facebook– 14% of views is a result of a search word optimization

72%

Dairy Queen

• “We’ve got a sweet deal for you” blog post – the post that introduces “What deal will you make with us to try our new Sweet Deals value menu?” contest. It offered a free Sweet Deals gift card to first 250 people who will post their comments.

• http://blog.dairyqueen.com/2009/02/25/dq-sweet-deals/

Dairy Queen

Dairy Queen:Results

• reached out to 250 bloggers• blog post got 360 comments in 10 days

http://blog.dairyqueen.com/2009/02/25/dq-sweet-deals/



Baskin Robbins: Results

• Reached out to 57 bloggers and members of 13 Facebook groups

• Video got 560 views in 10 days

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Documents