A multi-faceted contracting company providing a wide

range of civil engineering and construction services for

industrial, residential, private and public construction

projects throughout South Georgia and North Florida.

IDENTITYGUIDELINES

CONTENTSBrand Identity Our Logo 05Exclusion Zone 06Color 07

Approved Fonts 09

Stationary 11-12

Identity Guidelines | Page 03

IntroductionTHE GUIDELINES

A strong, cohesive brand identity is crucial to our growth and success at Oxford. These standards act as a reference guide for all printed and online materials created for marketing purposes, both internal and external. Whether it be letterhead, our website, or printed in an ad, consistency is vital. All publications, correspondence and advertising that include the Oxford logo should be submitted to the Oxford Management for approval before printing or submitting.

We want to welcome new individuals and present our current staff with a clear platform for communications. The following pages will outline everything you need to build consistent, cohesive communications.

BRAND IDENTITY

Identity Guidelines | Page 05

OUR LOGOThe two color logo should be used whenever possible to maintain consistency across all media. The one color Oxford green or the Oxford white logo may be used when the situation warrants it. Logo files include horizontal and vertical orientations of the logo. In addition, anniversary logos were created in both orientations and in all colors.

Page 06 | Identity Guidelines

EXCLUSION ZONEIn order to maximize its visual presence, the logo requires a surrounding area clear of any other graphic elements or text.

The minimum exclusion zone is equal to the width of the circle and star icon. Always allow at least this amount of clear space around the logo. This will help give the logo clarity and presence.

Identity Guidelines | Page 07

COLORThe colors shown here are the ones used in the Oxford Construction logo. The logo color should never be altered other than the black and white logo option.

DARK GREEN

PMS 357HEX# 024d26

C 90 M 41 Y 100 K 46R 2 G 77 B 38

GOLD

PMS 7406HEX# f9c612

C 2 M 21 Y 100 K 0R 249 G 198 B 18

FONTS

Identity Guidelines | Page 09

APPROVED FONTSDue to the fact that the Oxford logo is made up mostly of typography, the fonts used in communications are important. The following fonts should be used in all correspondence. The color of the font should also be limited to black, gray, white (when used in reverse).

MYRIAD PRO REGULARABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

MYRIAD PRO BOLDABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

MYRIAD PRO ITALICABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

MYRIAD PRO LIGHT SEMIEXTENDEDABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

MYRIAD PRO SEMIBOLD SEMIEXTENDEDABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

MYRIAD PRO SEMIEXTENDED ITALICABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

STATIONARY

Identity Guidelines | Page 11

LETTERHEAD& ENVELOPE

Two Letterhead Options: Standard and Anniversary.

Page 12 | Identity Guidelines

BUSINESS CARDBusiness cards will be edited by the printer as needed. To order business cards, please contact Oxford Construction Office Manager.

RESOURCES

The Oxford support team is here to help. We will supply logo files, stationary and advertising assistance.

Contact us anytime.

Name:Email:Phone:

OXFORDCONSTRUCTION.COM