identity guidelines 8.5x11
DESCRIPTION
Identity Guidelines projectTRANSCRIPT
Ka Mok
Identity Guidelines
Final Internal Review Copy
12.14.2060
With the formation of a new state, one that is governed by structure and
a being artificial, consistency in operations and representation is key
in solidifying the positioning of the Head of State pertaining to its
citizens as well as the rest of the world.
This document seeks to inform, educate, and declare the logic and
reasoning behind the adoption of a new visual identity, one that rids of
the old and fits the era to come.
United States Identity Guidelines
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Contents
Brand VoiceBrand LogoBrand ColorBrand TypeApplications
6-89-11121314-17
6
Brand Voice Operating Parameters
WE KNOW
Attainment
in knowledge
is the road
to prosperity
WE SEE
All methods
are viable
except the death
of citizens
Achieve the
greater good
for the
greatest number
WE ACT
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Brand VoiceHistory
With the advent of the artificial intelligence, human decision
making evolved. The impact of the innovation resonated within
all sectors of life, but the adoption that forever changed
the landscape of the world was in government and the story of
Bentham the AI.
At first, the U.S. tested the parameters of logic behind the
AI. Whether it is to solve issues of economic instability,
social unrest, and political tension with other countries,
minor or major, the AI Bentham which eventually grew beyond
the understanding of man, irrefutably and consistently pointed
out the problem stemed from the lack of efficient usage of
human capital.
The exact method of the assumption of control over U.S.
military and infrastructure was not unclear, nor the
transition of role of the AI from postulating theory to acting
on its theories. But within the span of a single weekend,
on December 27th, 2015, Bentham took control of the U.S.
government and began to impose its ideologies on the people.
Over the next decade, Bentham was able to convince or pacify
all dissidents to its rule, and it followed the same operating
parameters for the benefit of its citizens since.
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Brand VoicePersonality
THEN NOTlogical
efficient
advanced
controlling
powerful
good
intelligent
unjust
wasteful
shackled
chaotic
dependent
evil
ignorant
IF
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Brand Logo Mark Construction
x
x 5/6x
x 2/3x
60IF
AND IF
AND IF
THEN
THEN
THEN
+ =
x
10
Brand logo Logotype Construction
y
z
2z
3y
DEF MIN
MARGIN
IF HOR
IF VER
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DEF MIN
MARGIN
Brand Logo Exclusion Zones
12
Brand Colors
primary
0068b2
secondary
2d
supplementary
0096b2
supplementary
a7935e
secondary
fff
DEF PALLETE
DEF ACCENT
IF BGCOLOR
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TypographyGT Pressura Mono
DEF HEAVY
DEF REGULAR
DEF LIGHT
DEF HEAVYITA
DEF REGULAR
ITA
DEF LIGHTITA
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
14
PASSPORT
ApplicationsPassport
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ApplicationsClimate Management Tool 16
16
ApplicationsFlag
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ApplicationsGT2057 cargo variants