doco identity guidelines
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IDENTITY GUIDELINES2014
Page 02 | Identity Guidelines
CONTENTSIntroduction 03
Doco IdentityThe Logo 05Exclusion Zone 06Colors 07
StationaryLetterhead & Envelope 09Business Card 10Note Card 11
AdvertisingCommunity Ad 13Education Ad 14House Ad 15Life Ad 16
Identity Guidelines | Page 03
Introduction
THE GUIDELINES
A strong, cohesive brand identity is crucial to our growth and success. These standards act as a reference guide for all printed and online materials created for marketing purposes, both internal and external. Whether it be letterhead, our website or printed in an ad, consistency is vital. All publications, correspondence and advertising that include the DOCO logo should be submitted to to the DOCO Marketing Department for approval before printing or submitting.
We want to welcome new individuals and present our current staff with a clear platform for communications. The following pages will outline everything you need to build consistent, cohesive communications.
If you have any questions, contact [email protected].
Page 04 | Identity Guidelines
DOCO IDENTITY
Identity Guidelines | Page 05
DOCO IDENTITY
Full Color Logo
Two Color Logo
Black Logo
THE LOGO
Page 06 | Identity Guidelines
EXCLUSION ZONEIn order to maximize its visual presence, the logo requires a surrounding area clear of any other graphic elements or text.
The minimum excluclusion zone is equal to the width of the swirl. Always allow at least this amount of clear space around the logo. This will help give the logo clarity and presence.
Identity Guidelines | Page 07
COLORSThe colors shown here are the colors used in the DOCO logo. These colors should never be altered other than approved logo options.
PMS 377
HEX# 799a3d
C 51 M 5 Y 98 K 23
R 110 G 153 B 52
PMS 378
HEX# 495a13
C 43 M 13 Y 98 K 62
R 73 G 90 B 19
PMS 382
HEX# c2d840
C 28 M 0 Y 92 K 0
R 194 G 216 B 64
Neutral Black
HEX# 343434
C 69 M 63 Y 62 K 57
R 52 G 52 B 52
Page 08 | Identity Guidelines
STATIONARY
Identity Guidelines | Page 09
LETTERHEAD & ENVELOPE
Page 10 | Identity Guidelines
BUSINESS CARDBusiness cards will be edited by the printer asneeded.
Identity Guidelines | Page 11
NOTE CARDThe notecard is a fold-over card and an A2 size envelope with the return address printed on the back flap.
Page 12 | Identity Guidelines
ADVERTISING
Identity Guidelines | Page 13
COMMUNITY ADThis ad is for the purpose of general advertising within the community, for example, yellow pages, chamber of commerce directory or a magazine. The ad is available in color or black and white in a variety of sizes.
When placing an ad, always ask your ad rep for specific dimension on inches so that no distortion will occur. If the size is not readily available, the graphic designer can fit the ad to the specific dimensions for that publication.
Page 14 | Identity Guidelines
EDUCATION ADThis ad is for the purpose of advertising in graduation editions and yearbooks.
Identity Guidelines | Page 15
HOUSE ADThis ad is for the purpose of mortgages.
Page 16 | Identity Guidelines
LIFE ADThis ad is for general purpose advertising.