oxford brookes - bacchus lecture
DESCRIPTION
Web 2.0 and Travel - Challenges and Opportunities. A look at the way the principles of Web 2.0 have changed the travel industry, including distribution, transparency and communication. Lecture given on 24 February 2010.TRANSCRIPT
Web 2.0 and TravelChallenges and Opportunities
Dial-up BROADBAND
Few-to-ManyPublishing
MANY-TO-MANYPUBLISHING
Web As Product WEB AS PLATFORM
TRANSPARENCY EMPOWERMENT
DISTRIBUTION COMMUNITY
TRANSPARENCY Data
TRANSPARENCY Data
TRANSPARENCY Reputation
TRANSPARENCY Reputation
TRANSPARENCY Reputation
DISTRIBUTION Products
DISTRIBUTION Products
DISTRIBUTION Marketing
DISTRIBUTION Marketing
DISTRIBUTION Mashups
COMMUNITY Social Media
COMMUNITY Social Media
COMMUNITY Collaboration
COMMUNITY Collaboration
EMPOWERMENT Publishing
EMPOWERMENT Decision Making
STRATEGIC MASHUP
STRATEGIC MASHUP