oxford brookes - bacchus lecture

23
Web 2.0 and Travel Challenges and Opportunities

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Web 2.0 and Travel - Challenges and Opportunities. A look at the way the principles of Web 2.0 have changed the travel industry, including distribution, transparency and communication. Lecture given on 24 February 2010.

TRANSCRIPT

Page 1: Oxford Brookes - Bacchus Lecture

Web 2.0 and TravelChallenges and Opportunities

Page 2: Oxford Brookes - Bacchus Lecture

Dial-up BROADBAND

Few-to-ManyPublishing

MANY-TO-MANYPUBLISHING

Web As Product WEB AS PLATFORM

Page 3: Oxford Brookes - Bacchus Lecture

TRANSPARENCY EMPOWERMENT

DISTRIBUTION COMMUNITY

Page 4: Oxford Brookes - Bacchus Lecture

TRANSPARENCY Data

Page 5: Oxford Brookes - Bacchus Lecture

TRANSPARENCY Data

Page 6: Oxford Brookes - Bacchus Lecture

TRANSPARENCY Reputation

Page 7: Oxford Brookes - Bacchus Lecture

TRANSPARENCY Reputation

Page 8: Oxford Brookes - Bacchus Lecture

TRANSPARENCY Reputation

Page 9: Oxford Brookes - Bacchus Lecture

DISTRIBUTION Products

Page 10: Oxford Brookes - Bacchus Lecture

DISTRIBUTION Products

Page 11: Oxford Brookes - Bacchus Lecture

DISTRIBUTION Marketing

Page 12: Oxford Brookes - Bacchus Lecture

DISTRIBUTION Marketing

Page 13: Oxford Brookes - Bacchus Lecture

DISTRIBUTION Mashups

Page 14: Oxford Brookes - Bacchus Lecture

COMMUNITY Social Media

Page 15: Oxford Brookes - Bacchus Lecture

COMMUNITY Social Media

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COMMUNITY Collaboration

Page 17: Oxford Brookes - Bacchus Lecture

COMMUNITY Collaboration

Page 18: Oxford Brookes - Bacchus Lecture

EMPOWERMENT Publishing

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EMPOWERMENT Decision Making

Page 20: Oxford Brookes - Bacchus Lecture

STRATEGIC MASHUP

Page 21: Oxford Brookes - Bacchus Lecture

STRATEGIC MASHUP

Page 23: Oxford Brookes - Bacchus Lecture

Kevin May

Mail: [email protected]

Skype: kmayuk

Twitter: @kevinlukemay

Web: www.tnooz.com