overview of global tilapia trade and us markets kevin fitzsimmons, ph.d. president, world...

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Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres., American Tilapia Association Jan. 20, 2005

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Page 1: Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres.,

Overview of Global Tilapia Trade and US Markets

Kevin Fitzsimmons, Ph.D.

President, World Aquaculture Society Professor, University of Arizona

Sec./Tres., American Tilapia Association

Jan. 20, 2005

Page 2: Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres.,

Tilapia aquacultureSecond most important farmed fish after

the carpsMost widely grown of any farmed fishIn 2003 became the eighth most popular

seafood in the US

In 2004 moved up to sixth most popular seafood in the US

Page 3: Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres.,

World Tilapia Production of 1,648,477 mt in 2003

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

Ch

ina

Eg

ypt

Ph

ilip

pin

es

Me

xico

Th

aila

nd

Ta

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Bra

sil

Ind

on

esi

a

Co

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bia

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ba

Ecu

ad

or

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m

Co

sta

Ric

a

Un

ited

Sta

tes

Oth

ers

me

tric

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ns

pe

r y

ea

r

Page 4: Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres.,

Global Tilapia Sales (farmgate)

For year 2000US $ 1,706,538,200

(FAO Fisheries Circular No. 886)

2003 sales >$ 2,500,000,000

2010 sales >$ 5,000,000,000

Page 5: Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres.,

How did tilapia get so popular, so fast?

Page 6: Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres.,

Large cage farms

Page 7: Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres.,

Tilapia-shrimp polyculture farms

Page 8: Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres.,

Intensive Raceway Systems

Page 9: Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres.,

Improvedprocessing

plants

Page 10: Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres.,

Additional processing and quality assurance steps

Depuration stageBleeding stepDeep skinningAdditional trimmingOzone dipsImproved packagingFaster delivery

Page 11: Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres.,

Individual bags for frozen fillets

Page 12: Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres.,

Highquality

importedproducts

Page 13: Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres.,

IQF Fillets

Page 14: Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres.,

US market developmentThe LAND opens at

EPCOT in 1983 – features tilapia culture and on menu in the Good Turn Restaurant

Farms in US supplying live markets

Farms in Colombia, Costa Rica, Jamaica Taiwan, and Indonesia begin imports

Page 15: Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres.,

Consumer evolution in US

Ethnic buyers (Asian and Latino)Live marketsUp-scale restaurantsCasual diningClub storesLocal groceries

Page 16: Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres.,

US Consumption of tilapia from domestic and imported sources

0

50,000

100,000

150,000

200,000

250,00019

90

1992

1994

1996

1998

2000

2002

2004

(es

t)

Til

apia

(00

0's

of

kg o

f li

ve w

eig

ht)

DomesticImports

Page 17: Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres.,

US Tilapia consumption(187,000 mt of live weight - 2003)

(229,000 mt of live weight – 2004 est)

0

50,000

100,000

150,000

200,000

250,000

Met

ric

tons

1986 1988 1990 1992 1994 1996 1998 2000 2002 2004(est)

Page 18: Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres.,

Tilapia product forms imported to the U.S.

0

20,000

40,000

60,000

80,000

100,000

120,000

19

92

19

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19

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19

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19

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99

20

00

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01

20

02

20

03

es

t 2

00

4

Me

tric

to

ns

Whole Frozen

Fillet Frozen

Fillet Fresh

23,000 mt fresh fillets, 33,000 mt frozen fillets, 55,000 mt whole frozen (est. 2004)

Page 19: Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres.,

Value of Tilapia product forms imported to the U.S. 2002

Fillet Fresh

Fillet Frozen

Whole Frozen

$0

$20,000,000

$40,000,000

$60,000,000

$80,000,000

$100,000,000

$120,000,000

$140,000,000

$160,000,000

$180,000,000

$200,000,000

1993 1994 1995 1996 1997 1998 1999 2000 2001 2002

$ U

S Whole Frozen

Fillet Frozen

Fillet Fresh

Value of Tilapia product forms imported to the U.S.

$0

$50,000,000

$100,000,000

$150,000,000

$200,000,000

$250,000,000

$300,000,000

$350,000,00019

92

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

est 2

004

$ U

S Whole Frozen

Fillet Frozen

Fillet Fresh

$174,215,165 (2002) $241,205,610 (2003) $287,000,000 (2004)

Page 20: Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres.,

Imports in 2004 were $267,233,031 through November

US production of $30,000,000 at farmTotal 2004 Imports at least $287,000,0002004 Total US tilapia sales at least

$317,000,000

US Sales of tilapia

Page 21: Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres.,

Top Ten Seafoods (U.S.)per capita (lbs)

2000 2001 2002 2003Tuna 3.5 Shrimp 3.4 Shrimp 3.7 Shrimp 4.0Shrimp 3.2 Tuna 2.9 Tuna 3.1 Tuna 3.4Pollock 1.6 Salmon 2.0 Salmon 2.0 Salmon 2.2Salmon 1.5 Pollock 1.2 Pollock 1.1 Pollock 1.7Catfish 1.1 Catfish 1.1 Catfish 1.1 Catfish 1.1Cod 0.8 Cod 0.6 Cod 0.7 Cod 0.6Clams 0.5 Clams 0.5 Crabs 0.6 Crabs 0.6Crabs 0.4 Crabs 0.4 Clams 0.5 Tilapia 0.54Flatfish 0.4 Flatfish 0.4 Tilapia 0.4 Clams 0.5Scallops 0.3 Tilapia 0.35 Flatfish 0.3 Scallops 0.3Tilapia 0.28

Page 22: Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres.,

Consumption patterns in producing countries

Consumption by growersLocal marketsLive tanks in restaurantsSell to large urban marketsHigh quality product into up-scale

domestic marketsRestaurants and groceriesExports

Page 23: Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres.,

New product forms

Smoked tilapia

Sashimi grade tilapia

Page 24: Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres.,

Advertising

Page 25: Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres.,

Current Global Market TrendsPrices have been constant for several years and will remain

stable, will not increase with inflation

0

1

2

3

4

5

6

7

19

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19

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19

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20

00

20

01

20

02

20

03

20

04

$U

S/k

g

Fresh fillet Frozen fillet Whole

Page 26: Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres.,

Current Global Market Trends

Increase in demand for all forms of tilapia

Demand increase will be greatest for fresh fillets

Page 27: Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres.,

Industry by-productsLeather goods from skin will become a

significant contributor to profitabilityPharmaceuticals from skinsFormed fish productsFertilizerFish meal

Page 28: Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres.,

Flowers made from Tilapia scales

Page 29: Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres.,

Global aquaculture production of tilapia

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

1,800,000

19

84

19

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19

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19

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19

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19

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00

20

01

20

02

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03

Year

Me

tric

to

ns

Aquaculture Fishery

Page 30: Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres.,

Future global tilapia production

0

500

1,000

1,500

2,000

2,500

Met

ric

tons

(000

)

2002

2003

2004

2005

2006

2010

Page 31: Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres.,

Tilapia – Worth going to jail? PLACETAS, Cuba, September 1

Police arrested a young man who was selling tilapia fillets out of his bicycle in Placetas Sunday morning and local residents loudly protested the lost possibility of buying the fish.

The policeman making the arrest saw the man at an intersection and ordered him to walk to the police station while he followed in his car.

Residents watching the parade protested loudly. One woman brought her hands to her head and said: "Now, what am I going to feed my children and my mother? We are the ones that get stuck, because they (meaning the government) don't sell fish through the rationing system."

A young woman said: "Now they'll confiscate the tilapia and keep it for themselves."

Page 32: Overview of Global Tilapia Trade and US Markets Kevin Fitzsimmons, Ph.D. President, World Aquaculture Society Professor, University of Arizona Sec./Tres.,

Funding for this research was provided by the

Aquaculture Collaborative

Research Support Program

The Aquaculture CRSP is funded in part by United States Agency for International

Development (USAID) Grant No. LAG-G-00-96-90015-00 and by participating institutions.