outdoor alabama magazine. increasing circulation direct mail advantages: proven method; trackable...
TRANSCRIPT
![Page 1: Outdoor Alabama MAGAZINE. Increasing Circulation Direct Mail Advantages: proven method; trackable results Disadvantages: postal expense; must have](https://reader035.vdocuments.site/reader035/viewer/2022062408/56649dff5503460f94ae733d/html5/thumbnails/1.jpg)
Outdoor Alabama
MAGAZINE
![Page 2: Outdoor Alabama MAGAZINE. Increasing Circulation Direct Mail Advantages: proven method; trackable results Disadvantages: postal expense; must have](https://reader035.vdocuments.site/reader035/viewer/2022062408/56649dff5503460f94ae733d/html5/thumbnails/2.jpg)
Increasing Circulation Direct Mail
Advantages: proven method; trackable results Disadvantages: postal expense; must have lists to work from
POS & Advertising License sales tie-in Advertisements in other departmental publications
Promotions Do anything you can to get publicity for your publication Tie-in with other divisions in your agency
Departmental Outdoor Alabama EXPO (Using Magazine as Branding) State Fair Trade Shows
![Page 3: Outdoor Alabama MAGAZINE. Increasing Circulation Direct Mail Advantages: proven method; trackable results Disadvantages: postal expense; must have](https://reader035.vdocuments.site/reader035/viewer/2022062408/56649dff5503460f94ae733d/html5/thumbnails/3.jpg)
![Page 4: Outdoor Alabama MAGAZINE. Increasing Circulation Direct Mail Advantages: proven method; trackable results Disadvantages: postal expense; must have](https://reader035.vdocuments.site/reader035/viewer/2022062408/56649dff5503460f94ae733d/html5/thumbnails/4.jpg)
Increasing Circulation Direct Mail
Advantages: proven method; trackable results Disadvantages: postal expense; must have lists to work from
POS & Advertising License sales tie-in Advertisements in other departmental publications
Promotions Do anything you can to get publicity for your publication Tie-in with other divisions in your agency
Departmental Outdoor Alabama EXPO (Using Magazine as Branding) State Fair Trade Shows
![Page 5: Outdoor Alabama MAGAZINE. Increasing Circulation Direct Mail Advantages: proven method; trackable results Disadvantages: postal expense; must have](https://reader035.vdocuments.site/reader035/viewer/2022062408/56649dff5503460f94ae733d/html5/thumbnails/5.jpg)
Younger Audience Incorporating trendier design elements Use up-to-date photography style
and techniques Using Illustration to show subject in depth Multimedia add-ons to stories
Providing links to our website for additional audio and video files that relate to stories.
Working in Social Media Facebook and You Tube
![Page 6: Outdoor Alabama MAGAZINE. Increasing Circulation Direct Mail Advantages: proven method; trackable results Disadvantages: postal expense; must have](https://reader035.vdocuments.site/reader035/viewer/2022062408/56649dff5503460f94ae733d/html5/thumbnails/6.jpg)
Design
![Page 7: Outdoor Alabama MAGAZINE. Increasing Circulation Direct Mail Advantages: proven method; trackable results Disadvantages: postal expense; must have](https://reader035.vdocuments.site/reader035/viewer/2022062408/56649dff5503460f94ae733d/html5/thumbnails/7.jpg)
Design
![Page 8: Outdoor Alabama MAGAZINE. Increasing Circulation Direct Mail Advantages: proven method; trackable results Disadvantages: postal expense; must have](https://reader035.vdocuments.site/reader035/viewer/2022062408/56649dff5503460f94ae733d/html5/thumbnails/8.jpg)
Younger Audience Incorporating trendier design elements Use up-to-date photography style
and techniques Using Illustration to show subject in depth Multimedia add-ons to stories
Providing links to our website for additional audio and video files that relate to stories.
Working in Social Media Facebook and You Tube
![Page 9: Outdoor Alabama MAGAZINE. Increasing Circulation Direct Mail Advantages: proven method; trackable results Disadvantages: postal expense; must have](https://reader035.vdocuments.site/reader035/viewer/2022062408/56649dff5503460f94ae733d/html5/thumbnails/9.jpg)
Photography
![Page 10: Outdoor Alabama MAGAZINE. Increasing Circulation Direct Mail Advantages: proven method; trackable results Disadvantages: postal expense; must have](https://reader035.vdocuments.site/reader035/viewer/2022062408/56649dff5503460f94ae733d/html5/thumbnails/10.jpg)
Photography
![Page 11: Outdoor Alabama MAGAZINE. Increasing Circulation Direct Mail Advantages: proven method; trackable results Disadvantages: postal expense; must have](https://reader035.vdocuments.site/reader035/viewer/2022062408/56649dff5503460f94ae733d/html5/thumbnails/11.jpg)
Younger Audience Incorporating trendier design elements Use up-to-date photography style
and techniques Using Illustration to show subject in depth Multimedia add-ons to stories
Providing links to our website for additional audio and video files that relate to stories.
Working in Social Media Facebook and You Tube
![Page 12: Outdoor Alabama MAGAZINE. Increasing Circulation Direct Mail Advantages: proven method; trackable results Disadvantages: postal expense; must have](https://reader035.vdocuments.site/reader035/viewer/2022062408/56649dff5503460f94ae733d/html5/thumbnails/12.jpg)
Illustration
![Page 13: Outdoor Alabama MAGAZINE. Increasing Circulation Direct Mail Advantages: proven method; trackable results Disadvantages: postal expense; must have](https://reader035.vdocuments.site/reader035/viewer/2022062408/56649dff5503460f94ae733d/html5/thumbnails/13.jpg)
Illustration
![Page 14: Outdoor Alabama MAGAZINE. Increasing Circulation Direct Mail Advantages: proven method; trackable results Disadvantages: postal expense; must have](https://reader035.vdocuments.site/reader035/viewer/2022062408/56649dff5503460f94ae733d/html5/thumbnails/14.jpg)
Room for Improvement Better layout to copy ratio Shorter stories More quizzes, Top 10’s and
short how-to sidebars
Tie stories to online content, social media