OUT OF THE BOX RECOMMENDATIONS FOR REACHING WIDER AUDIENCES AT DIGITAL EVENTS

VIRTUAL EVENTS HELP YOU TO REACH LARGE AUDIENCES, GENERATE LEADS AND GATHER BIG DATA.

IMPLEMENTING MULTICHANNEL COMMUNICATION

Imaste is committed to the success of virtual events organized with our software. You will find in this document several tips in order to create effective and efficient communication about your event without needing to spend large amounts of money on traditional marketing campaigns.

WHITE PAPER

EASY TO DO ACTIONS THAT ARE PROVEN TO BRING TRAFFIC TO VIRTUAL ENVIRONMENTS

SOCIAL NETWORKS POWERYour existing profile on social networks is the first place to communicate about your future virtual fair. Avoid creating new social profiles for the event itself as best results happen when you leverage your existing followers.

Social networks such as Facebook, Twitter or LinkedIn will be the most used social networks by your future attendees. Moreover, we recommend creating hashtags to target your prospects and to allow them to find your event easily.

You can also create an easy to follow criteria for uploading new content on social networks. For instance: One announcement every week with exhibitors or webcast, one every day the week before the event and as many you consider for the live days.

USE YOUR WEBSITEYour website is a free and easy tool for communicating about your virtual event that is totally within your control. You can create a widget on your homepage about the fair and on the pages of your website that are most visited by your target audience.

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WEBSITE PARTNERSHIPS

DOCUMENTATION THAT YOU HANDLE

LANDING PAGE’S OPPORTUNITY

COMMUNICATION BY EXHIBITORS

CREATE INTERACTIVE BANNERS

EMAILING AND NEWSLETTERS

ORGANISATION OF A LOTTERY

Try to partner with an online media business (i.e. A newspaper, a niche blog) and offer a free booth at the event in exchange for promotion.

You can also use the possibility of communicating on your partner’s websites by posting links or information about your fair.

Show information about the fair on all the documentation that you handle. List of exhibitors, date, time, advantages to participate for attendees, planning of webcasts etc.

The landing page of your virtual fair will be online before the live day. This is an opportunity to make the future attendees want to come to the event. Write only the essential information such as the webcasts planning, recruitment time, presentation of the firms, opened positions etc.

Get the URL of each booth and send it to the corresponding exhibitor. They can advertise on their social networks too that they are attending the event and users will be taken directly to their booth. Once attendees are there, they will continue visiting the rest of the event and you can generate some extra quality traffic.

By creating interactive banners you will get visitors directly through clicking on the banners. Try to make it as interactive as possible and list the essential information of the fair. Banners can be added to your website but also to the email signature of you and your colleagues.

Keep track of registered users at the teaser landing page during the weeks before the event. You can create dedicated emails encouraging them to invite their friends to the event. You can also create newsletters to send to your database and ask to the exhibitors to do some.

On this newsletter highlight the advantages of visiting the fair such as meeting the manager from your dream company, increasing your chances of being recruited, participating in webcasts etc.

Virtual events are all gamification! Make a lottery among all registered users and announce it on the events promotional material. It is becoming more and more complicated to make users give you their contact details, so the possibility of receiving a reward is a good tool for battling this.

SEOIn order to be more visible on search engines we think that you must make the best SEO possible. We advise that you buy a domain and have your own virtual event URL and also choose the best key words possible so that your virtual event will be easy to find on any search engine.

10 Key success factors for communication

Focus on social networks as much as possible.

Create and use interactive banners.

Multichannel approach.

Gamification of your event.

Use the landing page as a tool of communication

Use your website for generating extra traffic.

Stay connected with your target by newsletters and notifications

Exhibitors are a good opportunity to communicate.

Create online partnerships.

Make your event easy to find on search engine