ONLINE COMMUNITIESLEADS MANAGEMENT

DIGITAL REVENUE2016

NEW VERSION 4.5

RESPONSIVEStandard from December 1st

HTML5

50% OF MOBILE USERS (and 90% outside working hours)DESIGNED TO MAXIMIZE INTERACTION

MOBILE CHAT BASED EVENTS

THROUGH APIPUSH DATA INTO THE CLIENT SYSTEM

EASY TO INTEGRATE WITH CRM / ATS

COLLECT NEW LEADS AND NURTURE EXISTING ONESLOW MANTEINANCE WORK

CAN BE OPEN ALL YEAR

WHAT DO YOU DO DURING THE YEAR WITH THE COMMUNITY CREATED

AROUND YOUR EVENT TO GENERATE CONTENT AND DIGITAL BUSINESS?

An online communityis a mobile environment designed

to generate leads and create

digital revenuewith a targeted audience

1. AROUND EACH CLIENT THERE IS A TARGETED AUDIENCE

2. THIS AUDIENCE IS VERY CONCRETE AND SPEZIALIED AND EAGER TO GET MORE INFO / ACTIVITIES

3. WHY IS THE AVERAGE OF TIME ONLINE IS 6 HOURS / DAY, ONSITE EVENTS ARE LIMITED TO ONE ACTION PER YEAR?

Millenials

35 yo

Generation Z

23 yo

1. AROUND EACH CLIENT THERE IS A TARGETED AUDIENCE

2. THIS AUDIENCE IS VERY CONCRETE AND SPEZIALIED AND EAGER TO GET MORE INFO / ACTIVITIES

3. WHY IS THE AVERAGE OF TIME ONLINE IS 6 HOURS / DAY, ONSITE EVENTS ARE LIMITED TO ONE ACTION PER YEAR?

4. EACH AUDIENCE IS ASKING FOR (AND INTERESTED IN) SPECIFIC DIGITAL CONTENT DURING THE YEAR

5. THESE CONTENT AND ACTIONS CAN BE MONETIZED AND BECOME A NEW REVENUE LINE 100% DIGITAL

EXAMPLES OF USE

MEMBERS ARE THE EMPLOYEESEMPLOYEE COMMUNITY: ONBOARDING, TOWN HALLS, MOBILITY…

INTERNAL COMPANY EVENT

MEMBERS ARE CLIENTS AND POTENTIAL CLIENTSie. PRODUCT LAUNCH, PARTNERS EVENTS…

CLIENT RELATIONSHIP EVENTS

HUGE DATABASE. WHAT DO THEY DO DURING THE YEAR?CONTINUOS LEAD NURTURING

EXPOS AND TRADESHOWS

WEBSITES, ONLINE COLLEGES…INTEGRATION WITH THEIR DATABASES

PURE DIGITAL CLIENTS

DIGITAL ACTIONS DURING THE YEAR

WEBCAST OPEN DAYS

ONLINE EXPOS SPONSORED COMMUNICATIONS

ONE EXHIBITOR, ALL THE ATTENDEESADOBE CONNECT, ON24, WEBEX

CHAT BASED MULTI EXHIBITOR EVENTEMAIL BLASTS

WHAT CAN A CLIENT DO WITH AN ONLINE COMMUNITY?

WHAT CAN A CLIENT DO WITH AN ONLINE COMMUNITY?

GENERATE NEW LEADS DURING THE YEAR

CLIENTS, PROSPECTS, PROFESSIONALS OF THE SECTORDATABASE GROWING EVERY DAY

EVENTS WITH SPONSORS, LIVE DAYS, WEBCASTS, EMAILS…IMPROVE RELATIONSHIP WITH THE TARGETED AUDIENCE THROUGH DIGITAL CHANNELS

ORGANIZE NEW DIGITAL ACTIVITIES FOR THE MEMBERS

WHAT CAN A CLIENT DO WITH AN ONLINE COMMUNITY?

BUSINESS INTELLIGENCE AND BIG DATAWHAT DOES YOUR TARGETED AUDIENCE DO, AND WHAT DO THEY LIKE

TRACK ALL THE ACTIVITY. METRICS

WHAT CAN A CLIENT DO WITH AN ONLINE COMMUNITY?

ONLINE IS MAIN COMMUNICATION CHANNEL B2BCREATE THE BEST DATABASE OF THE SECTOR AND OFFER THE DIGITAL CONTENTS

BECOME THE REFERENCE POINT

WHAT CAN A CLIENT DO WITH AN ONLINE COMMUNITY?

ENLARGE THE LIVE TIME OF THE CONTENT GENERATED AT THE EVENTSIE. TURN A CONFERENCE FOR DELEGATES INTO AN ONDEMAND WEBCAST

COMPLIMENTARY ACTION TO ONSITE EVENTS

WHAT CAN A CLIENT DO WITH AN ONLINE COMMUNITY?

HOW SHOULD IT BE?

HOW SHOULD IT BE?

DIRECT ACCESS FROM ANY DEVICENO APP. INMEDIATE ACCESS.

MOBILE & NO DOWNLOADS

HOW SHOULD IT BE?

SAAS SUPPLIER. NEW RELEASES AND VERSIONS SEVERAL TIMES PER YEAR. NOT AN EVENT APP. GOAL IS NOT TO SUPPORT A TWO DAYS PHYSICAL EVENTS

A SOFTWARE, NOT A DEDICATED APP.

HOW SHOULD IT BE?

INSTANT MESSAGING, WEBCASTS, EMAILFOCUS ON USER EXPERIENCE: BETTER ROI , HAPPIER CLIENT

INTERACTIVE / ENGAGING DESIGN

HOW SHOULD IT BE?

NEW SOURCE OF LEADSLEVERAGE THE DIGITAL CHANNEL AND EXISTING TOOLS OF THE CLIENT

EASY TO INTEGRATE WITH CRM

HOW SHOULD IT BE?

HAVE THE TARGETED AUDIENCE TOGETHER ON A SITE OPENS NEW BUSINESSSPONSORSHIP, DEDICATED OPEN DAYS, THEME WEBCASTS...

DESIGNED WITH DIGHITAL REVENUE MAKING IN MIND