our mission at aveda is to care for the world we live in, from the products we make to the ways in...
TRANSCRIPT
OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.
Objectives• All over color that emphasizes movement and variation• Block coloring techniques• Creative sectioning patterns and application• Color application from subtle to dramatic outcomes
Process
• Overall vision for change
• Develop a clear design
• Define time line
• You need to choose materials/colors
• Cost
Customized service
• Handy Man• Dry Cleaner• Gardener• Restaurant Server
Unique
• Handwriting
• Footprint
• Saliva (DNA)
• Voice recognition
• Iris recognition
Why a guest leaves
•Death 1%
•Move 3%
•Friend 5%
•Competitor 9%
•Dissatisfied 14%
•INDIFFERENCE 68%
What do you look for?
• Hair cut: where the hair falls
• Focal point of cut
• Overall style of the guest
• Maintenance: specific look
• Seasonal change
Hair color application
• Control: what you are doing• Subsections: 1/8 inch to 1/4 inch apart• Proper saturation• Guest protection• Neatness counts!
Hair color application
Circles•Creates soft dimension & movement. •Great with some layering
circles
circles
circles
Hair color application
Color Melting•Soft to bold color choice •Creates natural variation color from scalp to ends
•Full Head
colormelting
colormelting
colormelting
Hair color application
Arcs •creates movement and diversity of looks
•underlying colors that are exposed with movement of the hair
arcs
arcs
arcs
ARCS
ARC
Arcs are a way to subsection the hair differently than traditional straight, horizontally or vertically
ARC
alternate similar or bold colours through your
section
98
1089
10
colour melt 6N scalp area8N midlength
10N ends – Ends 10N
10 8 6
8
Foil work within an arcLighter shapes
underneath, darker through the top
ARC EXTEND
Tips for successCIRCLESFringe Area
• treat as a separate section and part at diagonal, creating a point at the part
Part
• overlapping formulas at the part
Separating Circles
• apply foil under longer hair to separate sections.
Tips for successCOLOR MELTING
• Use colors from the same tonal family
• For dramatic effects, use levels that are further apart
• For softer effects, use same tonal family with levels that are closer together
• Overlap color formulas where they meet
Arcs: tips for success
Mountains
Rivers & streams
Rivers & streams
Straight vs curved
ActivityDetermine the following:
• When would you choose to use this application on your guest?
• Is it better for dramatic or soft effects?
• What affect will you achieve?
• Additional application options, could you incorporate highlighting, weaving or partial?
• How would you charge for this customized service?
Objectives All over color that emphasizes movement and variationBlock coloring techniquesCreative sectioning patterns and applicationColor application from subtle to dramatic outcomes
LUNCH
BREAK