Interactive Online Marketing Plan

Presented By:

Overview

• Opened school in 1986 •Goal – Establish training system to help aspiring stylists develop their careers both technically and professionally

• Expanding Market•Ann Arbor, Grand Rapids, Royal Oak•Chicago and Knoxville

• Douglas Weaver started salon in 1960s

Overview•Current Presence •How Influential?

1,358 likes, 42 check-ins

4,336 likes, 305 check-ins

831 followers, 356 following, 189 updates, 33 klout

151 followers, 0following, 70 updates, 0 klout

882 channel views, 3,794 upload views,10 subscribers, joined 2009

Joined 2010

Strategy

Goal : Use existing social media accounts and enhancing their online presences with:

• Social Media Widgets• AdWords Campaign• Cross media competition

Ultimately leading to increase of salon guests, products purchased and student enrollment.

Social Media Widgets

• Add Social Media widgets to www.douglasj.com

AdWords

3 Separate Campaigns:

Salon Guests Product Sales Student Enrollment

Keywords •Affordable Salons•Modern Salons•Spa Services Lansing

•Aveda Products•Aveda Institute•High quality hair products

•Beauty School•Modern Beauty School•Michigan Beauty School•Douglas J Aveda

Landing Page www.douglasj.com/guestservices.shtml

www.douglasj.com/store.shtml

www.avedainstitutesdouglasj.com/pros/index.shtml

*Bold indicates competitors show up when keyword is searched

Each keyword with custom ad copy

Cross Platform

Goal : Increase awareness on all three social media platforms and get interaction from key audience.

Measuring Success

Adwords – Google Analytics, measure conversions of website traffic

Facebook – Increased likes, check-ins and interaction

Twitter – Increase followers, updates and klout score

YouTube – Increase in subscribers, viewers

Timeline

Widgets – immediately

AdWords Campaign – 1 year test with close monitoring and tweaking to reach optimal success. Reevaluate after 1 year and continue for another.

Cross Platform – 1 month posting, 2 week voting.