our approach to digital marketing · ewebdata's retargeting suite solutions are based on a cpa...

Our Approach to Digital Marketing

To find out more, please contact us at (800) 244-6803 Boston | New York | Phoenix | Toronto | Focusmarketingfirm.com

Display AdvertisingTargeted ads increase yourqualified traffic and sales

User AcquisitionDrive qualified traffic with contextual, behavioral and demographic targeting

High Performance Targeting Identify users at scale with look-a-like modeling and custom audience segments

Paid SocialProspect or Retarget your customers where they are! 28% of online time is spent on social media

Display RetargetingRe-engage with unconverted users to boost conversions

Additional CapabilitiesSEM, native & video advertising

On-Site EngagementUp to 10% incremental uplift by re-engaging customers at point of abandonment

Personalized Engagement Trigger relevant, targeted messaging and promotional offers

Cart ReminderSend shopping cart items to customers for purchase later

Best Selling ProductsShowcase best-selling products to promote customer favorites and increase AOV

Product SharingLet customers be brand advocates by sharing purchases on social networks

Email Remarketing30% average click to conversion rates from email remarketing campaigns

Abandonment EmailsRebuild shopping carts and send personalized email reminders

Targeted PromotionsUse audience segmentation to personalize promotional offers

Cascaded EmailsDeliver series of email reminders to maximize cart recovery

A/B TestingTest alternative offers, subject lines, and CTAs to optimize campaign performance

Start

Repeat

Customer Loyalty LoopInspire customer loyalty and emotional attachment by cultivating awareness, engagement and action, with Ewebdata's targeted user acquisition, onsite engagement, email remarketing, and display retargeting solutions.

Key Product Features

Drive Higher Online Conversion EfficienciesGrow revenues, increase website traffic, and drive guaranteed conversions. Create personalized touchpoints and a connected experience across the customer journey.


Maximize Campaign PerformanceCreate a connected customer experience and reach performance goals with consistent branding and messaging across customer touchpoints

Ewebdata's Performance Platform Robust Platform with Modular Architecture

• Cloud-Based Scalable Platform.• Easy Activation via Universal Tag• Social, CRM and Analytic Integrations

Advanced Analytics & Audience Modeling• Data-Driven Optimizations• Single Attribution Model for Performance Apps• Custom Audience Segmentation and Look-A-Like Modeling

Best-in-Class Managed Service• Dedicated Account Manager to optimize campaign performance• In-house Design Team for top-quality creative design

Customer Testimonial“Ewebdata’s onsite engagement solution has played a significant role in helping our business convert shoppers who

would have abandoned our site. In the months since our implementation, we’ve increased conversions by five times, and recovered tens of thousands of dollars in revenue. We have also implemented Ewebdata’s social sharing capabilities, which is helping us tap into our customers’ networks and attract new, relevant audiences. Needless to

say, we are incredibly pleased with the results.”

- Teresa Holden, vice president of marketing and communications at 365 Tickets USA

User AcquisitionDisplay Ads

Onsite Engagement Personalized Messaging

Conversion EfficiencyEmail Remarketing

Retargeting Ads

Social EngagementProduct Sharing


Display RetargetingIncrease your online conversions by 33% re-engaging high value visitors who abandon your site without converting.

So Close to the Finish Line... On average, only 1 to 2% of web traffic converts on the first visit. Display Re-targeting recaptures the high value and high intent customers among the 98% who did not convert, and drives them back to your website.

Ewebdata's Retargeting Suite solutions are based on a CPA and a single attribution model.Consolidate on-site engagement, email re-marketing, and re-targeting ads, and save money by only paying once per conversion - no matter how many of our solutions are used to bring back the abandoning customer.

How it Works

Re-targeting allows us to capture your customer’s interactions with your site and re-engage with them across the web after they leave.

• Create Retargeting strategies based on customer’s journey, interests, and intent to buy

• Use segmentation strategies to show most relevant and personalized display ads

• Show dynamic ads of specific products or offers that your customer has shown interest in

• Display dynamic ads of suggested products based on customer browsing history and interest

Customer Success “Ewebdata has helped us reach our Ads Re-targeting campaign objective and beyond! They have done an amazing job in creating an audience segmentation strategy for us and leveraged their expertise in programmatic display to optimize our Return On Advertising Spend (ROAS)”- Sigrid Gehrig, Senior Marketing Manager at Ashworth College


Benefits Stay Engaged & Top of MindEnsure your brand and products stay top of mind so you can convert your high value customers when they are ready to buy.

Customized Strategies& Segmentations To ensure optimum performance, we create highly relevant audiences and behavioral segments to target the right customers with the right messages.

High PersonalizationUsing dynamic ads and customsegmentations, we display highlypersonalized and relevant ads.

Expert Managed Services Our dedicated account management and trading teams are focused oncustomer service and campaignoptimization.

Full TransparencyWe provide full transparency onperformance analytics, with detailed reporting and critical insights into the characteristics of your customers.

Brand Safety All inventory we purchase are fullyaudited, and we cap the numberof ads the same customer canbe served.

Digital Ad Examples


Display ProspectingDrive traffic to your site and grow brand awareness with high-performance targeting of your display ads

Advertise to prospective customers at the user-level and at scale Attract new customers through programmatic advertising using contextual, behavioral, and demographic targeting to identify new audiences.

How it Works Powerful ProspectingWith programmatic buying, advertise to your prospective clients at the user-level and at scale. The key to any gooddisplay ad campaign is to advertise the right message, to the right person, at the right time.

• User-level targeting at scale with quality 1st, 2nd, and 3rd party data

• Expert campaign segmentation through look-a-like modeling, data analysis and audience

reports, ensuring we are reaching and creating the best audience segments

• Bid and spend optimization to deliver performance and scale

• Continuous campaign adjustments and optimizations by our trading team

Combine with Performance RetargetingIntegrate display prospecting with Ewebdata's Retargeting Suite solutions to dramatically increase your site performance and deliver one of the highest ROAS in the industry. We deliver performance across the full customer journey – from driving quality new traffic to your site, to converting that traffic with retargeting ads, onsite engagement, and email remarketing.

Banner Advertising Display your dynamic

display ads across 98%of the internet.

Social AdvertisingGrow your brand by further building your presence on social networks including

Facebook, Instagram,LinkedIn, and others.

Video Advertising Use video ads to create high

customer engagement,encourage social shares,

and reach mobile audiences.

Native Advertising By matching both the design and editorial style of the site,

native ads offer high viewability and engagement.

Very Stylish

Customer Success “Ewebdata has done a fantastic job in leveraging the consumer data we collect for Broadway ticket sales to create retargeting and targeting campaigns that help our clients capture millions of dollars in lost bookings. Ewebdata has worked with us on more than 70 campaigns across 26 Broadway shows, and the overall results have greatly exceeded our expectations.” – Kyle, Senior Marketing Manager, Telecharge – The Shubert Organization


FeaturesHigh Performance Targetingwith Exclusive 2nd Party Data Using 1st, 2nd and 3rd party data,target your audience at theuser-level and at scale.

Behavioral &Demographic TargetingIdentify new audiences based on behavioral and demographiccharacteristics that indicateconsumer intent.

Look-a-Like Modeling Target audiences at scale basedon converted users on your site.

Contextual Targeting Place display ads with relevant content for highest engagement.

Dynamic AdsPersonalize ads based on customer’s online behavior and real-time data such as specific products viewed, location, weather, time of the day, etc.

Benefits Acquire New CustomersServe display ads to targeted audiences to drive new customers to your site using various targeting methods.

Allocate Ad Spend EffectivelyWith programmatic advertising,you can effectively allocate spendon highly targeted audiences, bestperforming geographies, andbidding strategies.

Expert Managed Services Our dedicated account management and trading teams are focused on customer service and campaignoptimization.

Increase Revenues Combine display prospecting with Retargeting Suite solutions to drive performance across the entire customer journey and dramatically increase your ROAS.

Full TransparencyDetailed reporting available on campaign performance and targeting insights. Moat analytics provides engagement and viewability data to ensure quality publisher inventory.

Brand Safety All inventory we purchase is fullyaudited to ensure the quality andnature of the content where yourads are served. We also have accessto premium publisher networks.

To find out more, please contact us at (800) 244-6803 or Boston | New York | Phoenix | Toronto | Focusmarketingfirm.com

Email RemarketingEwebdata crafts unique, individual emails with all the elements you need to recover lost sales from cart abandonment. The result is a revenue increase of up to 5%.

Recover abandoned carts with our intelligent email solution On average, 70% or more of your customers with an item in their cart will abandon before completing their transaction.

With our Email Remarketing solution, improve your customer experience and ensure that your brand and products stay top of mind. Convert your abandoning customers when they are ready to complete their purchases.

1. Our solution captures emailaddresses in real-time ascustomers enter them onyour website

2. When customers abandon withoutcompleting their transaction, wesend them a Remarketing emailwithin 1 hour after they leave the site

3. These emails include apersonalized message orpromotion and the products thecustomer had in his cart onabandonment. They offer an easyoption to return to your site andfinish purchasing

Abandonment Emails Send email reminders toabandoning customers with their cart reconstructed,based on customer valuesand profiles.

Cart RemindersLet your customers request a “cart reminder” uponabandonment by providingtheir email address throughour onsite engagement solution.

Cascaded EmailsFor maximum performance, deliver a series of emailreminders with increasing urgency and better incentives within one hour, 24 hours and 48 hours upon abandonment.

A/B TestingTest alternative discounts, subject lines, CTAs, visuals, send times, etc. to optimize campaign performance.

Cross-Platform CampaignsOur solution is designed todeliver best in-class emails across desktop and mobiledevices through ourresponsive templates.

How it Works Increase conversions from abandoned traffic with intelligent, personalized, and branded emails. Click to conversion rates of up to 15% lead to an increase in revenue of up to 5%.

Email Lead Generation Using our onsite engagement solution, we can help you capture more email addresses and customer information for your newsletters, email lists and other lead generation campaigns.

In-Depth Reporting Insights Receive detailed performance reports on your EmailRemarketing campaigns with analytics on sends, opens, clicks, conversions, recovered revenue, and more.

You forgotsomething

Customer Success“With an average of 60% open rate and 20% click-through rate, we know our remarketing emails have a high impact on our abandoning customers and are a strong part of the success of our multi-touch reengagement strategy!”

- Terry, Managing Director, Autogeek

Benefits Increase Your Revenue Email Remarketing drives a revenueincrease of up to 5% with click toconversion rates of up to 15%.

Stay Top of MindEnsure your brand and products stay topof mind, so you can convert customerswhen they are ready to completetheir purchases.

Improve Your User Experience Make it convenient for yourcustomers to easily re-engagewith your offering at a time that’sconvenient for them.

Data-Driven Decisions Intelligently profile your customers’behavior to deliver the rightmessage at the right time.

Expert Managed ServicesYour dedicated Account Manager will make sure that your campaigns are optimized to deliver the highest possible deliverability rate, open rate, click-through rate andoverall conversion rate.

Examples of Email Templates


Onsite Engagement - Insight Surveys Gain insights on your customers’ online experience.By identifying ways to improve your site performance and level ofcustomer satisfaction, you can increase customer retention, which resultsin increased revenue!

FeaturesPowered by Ewebdata's Magtech solutions Conduct and share your surveys through Ewebdata's onsite engagement, promo bar and email remarketing solutions.

Ewebdata's Insight Surveys Using our insight surveyssolution, create or use our ready-made survey templates and personalize them as needed.

Ewebdata's Performance PlatformFind trends and explore your survey results in the Ewebdata's Performance Platform. You can also export your data into other formats, such as CSV or SPSS, for further analysis.

BenefitsReduce Abandonment RatesUnderstand why customersare leaving your site withoutcompleting their purchase

Collect Valuable Customer FeedbackIdentify the key factors impacting the customer buying process with a post sale survey

Improve the User ExperienceDiscover your customers’ levelof satisfaction with their onsite experience

Increase Customer RetentionBuild brand loyalty bycreating a frictionlesscustomer journey

How it Works With Ewebdata's insight surveys, collect valuable feedback from different online audiences through:

Onsite Experience Survey Abandonment Survey Post Sale SurveyCustomerSatisfaction Survey

As visitors browse your website, understand their user experience, or ask other market research questions. Survey all site visitors, or target customer segments based on onsite behavior.

As converted customers complete their transaction, identify what made them pick your business.

As abandoning customers leave your website, find out why they did not complete their transaction.

Research your customer base for buyer sentiments and satisfaction with your brand and products.


Native Advertising Benefits:

• Reaches people organically where they spend their time (social medias, news sites, etc…)• High viewability and engagement rate• Captures viewers/readers’ attention making it a highly efficient form of advertising• Minimally interruptive• Works great for mobile advertising• Cannot be blocked by ad-blocker software

Why Ewebdata? Ewebdata Will:• Transform your content into an in-feed native ad• Define your target audiences and bidding strategy before launching your native advertising campaign• Serve your in-feed native ads across 45,000 premium publishers worldwide to attract the interest of your target

audiences and drive them to your content/site• Identify the audience attributes of the engaged users and automatically optimize your campaigns to bring you more

Native Ad Formats

Very Stylish

Sponsored Content

Promoted Listing, etc.

In-feed Content(for Facebook,

LinkedIn, Twitter, etc...) Suggested Posts

What is Native Advertising? Native advertising offers a powerful way to display paid content/ advertising in front of your audience with minimal interruption. Native ads match both the design and editorial style of the site on which they are placed. In addition, native ads are integrated within the website’s in-stream content, instead of side banners or overlays like traditional display ads.

Due to their format and placement, native ads offer a great solution to advertise on mobile devices as well as a high viewability and engagement rate. Native ads are generally found on publisher sites, such as news sites, or on social media platforms like Facebook, LinkedIn, Twitter, etc. The biggest platforms and publishers in the world (Time Inc, Forbes, WSJ, New York Times) have universally adopted native advertising. 83% of all online publishers offer some form of paid content.


our approach to digital marketing · ewebdata's retargeting suite solutions are based on a cpa...

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