ISTD // FLATLANDBRIEF

FL AT LAND

an exhibition of many dimensions

PRINT AND WEB // REWRITTEN BRIEF

THE BRIEFInterpret the content of the Victorian novella Flatlander by Edwin A. Abbott for display at a modern exhibition and produce a credible pitch to send to potential public venues in London. The exhibition will aim to allow visitors to interact with the content of the book in different ways, using images and typogra-phy to make the concepts raised in flatlander as accessible as possible.

CONSIDERATIONSMethods of storytelling have changed dramatically since 1884. Make use of modern forms of production, delivery and interaction.

PRIMARY AUDIENCEMuseum goers aged 30+ Educated and web savvy, with a light interest in science

SECONDARY AUDIENCEMuseums and exhibtions attract a diverse audience who might be drawn to attend. This could include families and the elderly.

TONE OF VOICESerious and challenging, but simple enough to be digested by the wide audience that visit the museum. The graphic products should use the supplement the light tone of Abbott, but supplement this with simple diagrams.

BACKGROUNDFlatlander is a story about a 2D world full of geometric shapes structured into a society. It was written as a critique of Abbott's Victorian society. It was not successful on its release, but rose to fame after Ein-stein's work introduced the concept of the 4th dimension. The work has been adapted in many ways, and even became a feature film in 2007.

MANDATORY REQUIREMENTSThe range of outcomes must span both print and web. Outcomes must incorporate typography in a considered way.

Branding Focus:ClarityModern updateTrue to the bookCross-media

ISTD // FLATLANDBRANDING

FL AT LAND

an exhibition of many dimensions

MY HOUSE(A. SQUARE)

THE HALL

CELLAR

GRANDSONS

MY STUDY

DAUGHTER

MY BEDROOM

SONS

FL AT LAND

an exhibition of many dimensions

FL AT LAND

an exhibition of many dimensions

FL AT LAND

an exhibition of many dimensions

FL AT LAND

an exhibition of many dimensions

MY HOUSE

(A. SQUARE)

THE HALL

CELLAR

GRANDSONS

MY STUDY

DAUGHTER

MY BEDROOM SONS

MY HOUSE

(A. SQUARE)

THE HALL

CELLAR

GRANDSONS

MY STUDY

DAUGHTER

MY BEDROOM SONS

FL AT LAND

an exhibition of many dimensions

POSTCARD PACK

FL AT LAND

an exhibition of many dimensions

PLAYING CARDS

FL AT LAND

an exhibition of many dimensions

NOTES

Brand applicationsExhbition use

Development

FL AT LAND

an exhibition of many dimensions

ISTD // FLATLANDEXHIBITION SPACE

3D space

Guidebook

Map

ABO

UT

THE AU

THO

R

INH

ABITAN

TS

PUN

ISHM

ENT

RECOGNITION

SPACELAND

LIN

ELAN

DHOUSES

Our unsuspecting square is brought into our world of three dimensions. He attemps to understand this world with the guidence of a sphere.

SPACELAND

How do Flatlanders recocognise each other from their 2D perspective? Learn how hearing, feeling and seeing are used to identify the shapes of others.

RECOGNITION

Learn about the houses and climate in Flatland. The rules on constructing buldings in Flaland are specific and strictly enforced.

FLATLAND HOUSE

ABO

UT

THE AU

THO

R

INH

ABITAN

TS

PUN

ISHM

ENT

RECOGNITION

SPACELAND

LIN

ELAN

DHOUSES

FLOOR PLAN

The world of lineland exists only in one dimension, yet the inhabitants have their own ways of communicating, living, and reproducng.

LINELAND

Flatlanders are separated into different social classes as defined by their shape. Flatland is a diverse plce, and yu’re welcome to meet its inhabitants

INHABITANTS

Enter the world of Flatland and experience it as never before. You can see A. Abbott’s pledge in the doorway, which still rings true today.

ENTRANCE

GUIDEBOOK

FL AT LAND

an exhibition of many dimensions

DESIGNING THE SPACEI knew that to have the control I wanted over how the content of the book was repre-sented, I needed to design the physical space it would be contained in. Splitting the book into broad sequencial events rather than chapters, I was able to develop a structure that would lead visitors through the story in a simplified way.

ISTD // FLATLANDCONTENT

PROJECTED TYPOGRAPHY

WALL GRAPHICS

WALL VINYL CONTENTMY HOUSE

(A. SQUARE)

THE HALL

CELLAR

GRANDSONS

MY STUDY

DAUGHTER

MY BEDROOM

SONS

90˚108˚ 60˚DANGER DANGER

A FLATLANDER’S HOUSE

NEW

S

1NORTH-FACING

ROOF

2MEN’S DOOR

3WOMEN’S DOOR

1

23

FEATURES

The rain in flatland always falls from the North

To The Inhabitants of SPACE IN GENERAL And H.C. IN PARTICULAR This Work is Dedicated By a Humble Native of Flatland In the Hope that Even as he was Initiated into the Mysteries of THREE Dimensions

Having been previously conversant With ONLY TWO So the Citizens of that Celestial Region May aspire yet higher and higher To the Secrets of FOUR FIVE or EVEN SIX Dimensions

Thereby contributing To the Enlargment of THE IMAGINATION And the possible Development Of that most and excellent Gift of MODESTY Among the Superior Races Of SOLID HUMANITY

As there is neither sun with us, nor any light of such a kind as to make shadows, we have none of the helps to the sight that you have in Spaceland.

If our friend comes closer to us we see his line becomes larger; if he leaves us it becomes smaller; but still he looks like a straight line; be he a Triangle, Square, Pentagon, Hexagon, Circle, what you will — a straight Line he looks and nothing else.

“

”

ISTD // FLATLANDWEB

Interactive Map Touchscreen Terminal

ISTD // FLATLANDBRIEF

ISTD // FLATLANDGUIDEBOOK AND MAILER