organic luxury. part 1: background part 2: materials part 3: mattresses part 4: accessories table of...

Organic Luxury

PART 1: Background

PART 2: Materials

PART 3: Mattresses

PART 4: Accessories

Table of Contents

PART 1

BACKGROUND

Who is Naturepedic?Naturepedic is a GOTS certified organic mattress and bedding manufacturer founded by a quarter century environ-mental engineer. Naturepedic products are manufactured in a state of the art 50,000 square foot facility in beautiful Chagrin Falls, Ohio.

Naturepedic is the leading brand for organic baby & kids’ mattresses and can be found in over 500 retail locations across North America. Its unique line of luxury mattress are considered to be some of the best in the world. Quality, purity and customer service are its highest priorities. Naturepedic is proud to work with quality retailers to meet the growing demand for organic mattresses. Thank you for your interest in our products. We wish you only success and prosperity.

- The Naturepedic family

THE NATUREPEDIC BRAND

The simple truth is that with all the health and safety concerns on the minds of consumers, it’s no wonder they seek out products and brands they can trust. They want to know, without any excuses, that their sleep environ-ment is as pure and healthy as possible.

Naturepedic directly addresses these concerns with uncompromising integrity, offering peace of mind without sacrificing quality, features or comfort. In essence, consumers trust the Naturepedic brand.

SELLING ORGANIC

The primary concern with most consumers is comfort, support and the quality of the mattress. Regardless of whether a consumer is predisposed to organic, they still need to be sold on those items first.

Of course, non-organic consumers will immediately understand the additional benefits of organic once educated. “Organic” is the cherry on top. Who wouldn’t want a mattress, all else equal, that’s free from harmful chemicals (especially flame retardant chemicals) and made from the purest natural materials?

ORGANIC MATTRESS BENEFITS

No harmful chemicals

No flame retardant chemicals

No polyurethane foams

Purest natural materials

GOTS Certified organic

GREENGUARD® Certified – “Select” Standard

CERTIFIED ORGANIC – THE REAL DEAL!

Not only is our organic fabric and filling certified, but the finished mattress is certified as well. This ensures that all components meet a healthy non-toxic standard and are free from harmful chemicals.

Certified by OTCO to the Global Organic Textile Standard (GOTS).

TESTED FOR CHEMICAL EMISSIONS

All Naturepedic products are tested by independent third-party laboratories and certified according to the GREENGUARD® Children & Schools Certification Program plus the more stringent “Select” program.

Testing includes over 10,000 chemicals from various watch lists. This gives consumers confidence that Naturepedic goes above and beyond to ensure a safe and healthy sleeping environment.

SSA Environmental & Safety Program (Level III)

Naturepedic meets the highest level requirements of the SSA (Specialty Sleep Association) Environmental & Safety Program (Level III). This industry trade group promotes truth in marketing for green/eco products and includes independent reviews of product materials and claims.

NATUREPEDIC SUPPORTS

Naturepedic reaches out by participating and partnering with leading organizations that help promote health, safety and the environment.

PURE ENOUGH FOR THE NICU

Naturepedic mattresses can be found in over 150 hospitals across the U.S. (including some Neo-Natal Intensive Care Units). Naturepedic products offer a much needed solution to the chemical and safety concerns of today's discerning physicians and consumers.

Loved by Doctors & Scientists

Dr. Alan Greene, Stanford University School of Medicine “If I were to pick one big green/organic purchase to make, I would pick a mattress… Naturepedic makes organic and natural mattresses without all the chemicals… As with many of our favorite products, we know the owners of this company.”

Haia Roffman, P.H.D., Director of Toxicology and Human Health Risk Assessments (120 Technical Publications)“As a chemist who worked for more than 30 years on environmental issues, including conducting health risk assessments for the U.S. EPA, the Departments of Energy and Defense, as well as many industrial clients, it is a pleasure to see what Naturepedic is doing.”

In conclusion…

Naturepedic offers a more natural and chemical free alternative to conventional mattress materials.

Naturepedic products are a smart choice for today’s educated consumer.

Healthy Sleep Begins Here™

PART 2

Materials

Organic CottonOrganic cotton is the purest form of cotton, grown without toxins, synthetic pesticides, fertilizers, or GMO’s (genetically modified organisms). Organic cotton farmers have developed creative ways to grow cotton without these chemicals.

Naturepedic uses only U.S. grown and certified organic cotton as filling for its mattresses and buys directly from USDA certified sources. This ensures purity, organic reliability and support for U.S. farmers.

Certified organic cotton means the following:NO synthetic pesticides, fertilizers, GMOs, carcinogenic, mutagenic, teratogenic chemicals, endocrine disruptors,non-biodegradable detergents, degreasers, surfactants, chlorine bleach, plastisols, or other synthetic chemicals.

Organic WoolWool wicks away moisture, provides natural fire protection, and offers temperature regulation, keeping you warm in the winter and cool in the summer.

Naturepedic uses only U.S. sourced GOTS certified organic wool. This ensures healthy, well treated sheep and the elimination of harmful chemicals in the processing of the wool.

Organic LatexAfter harvesting from the rubber tree, the latex sap is cured into a comfortable luxurious foam using a high quality dunlop process. Made in Sri Lanka.

Unlike synthetic and even all-natural blends, our latex sap is certified organic, ensuring purity, fair labor practices and support for healthy farming to protect our latex forests. It is also made at the point of harvest, avoiding the use of fillers, stabilizers and other additives (i.e. ammonium). The finished foam is certified to the Global Organic Latex Standard (GOLS) and approved for use in our GOTS certified organic mattresses.

Why don’t we use talalay latex? There is no certified organic talalay available. All available talalay (including “all natural” blends) contains ammonium and other fillers/stabilizers. Many consumers actually prefer the feel of high quality dunlop to talalay.

Support CoilsOur coils are individually wrapped in certified organic cotton fabric and hand assembled for unmatched quality. This method ensures isolation of movement and pressure point relieving comfort that contours to your body.

Comfort CoilsMade from softer more flexible steel, our organic encased micro-coils are available to replace the latex comfort layer in our beds with a latex-free option for those with allergy concerns.

Made exclusively on our own equipment

Organic CoirMade from organic coconut husks pressed together into flat sheets and bonded with organic latex. Made in Sri Lanka.

Our organic coir sheets add a flat supportive base for our organic encased coils. This allows the coils to operate as efficiently as possible. Coir is GOTS certified.

PLA FiberAlso known as polylactide, PLA is similar to polyester, except that it is 100% plant derived. The sugar chains from the plants are extracted and fermented, then extruded into a fiber through a unique patented process.

Available as a wool-free alternative for those with allergy concerns, our PLA fiber has been tested for chemical emissions and does not off-gas harmful chemicals. PLA is used in food packaging materials and a number of biomedical applications such as sutures, stents, and drug delivery devices. PLA is a non-toxic and sustainable alternative to petroleum-derived products with unique comfort attributes.

Engineered ComfortAt Naturepedic, we try to marry the best materials with their most appropriate applications. For example, encased coils offer excellent support and comfort, while maintaining breathability and low flammability. They also add “life” to the bed while helping to eliminate motion transfer.

Latex, on the other hand, makes a great comfort layer, helping to create the ideal sleep surface. Combining these two materials produces a magical transcendent duo of support and comfort that is ultimately the Naturepedic advantage! By combining organic latex with organic encased coils, we achieve a level of engineered support and comfort not achievable without both materials.

PART 3

MATTRESSES

MATERIALS: Innerspring, Latex, Cotton and Wool

SUPPORT: Continuous Coil Innerspring

COMFORT: 3” Organic Latex

FIRMNESS: Firm, Cushion-Firm

FINISH: 11” Straight-top with Diamond Pattern Quilt

LATEX FREE OPTION? Yes (using 3” organic encased microcoils)

MSRP: $2798 Queen Set

Serenade

Organic Luxury Mattress

MATERIALS: Latex, Cotton and Wool

SUPPORT: 6” Organic Latex


FIRMNESS: Firm, Cushion-Firm, Plush


LATEX FREE OPTION? No

COMMENTS: Adjustable Base Compatible


Adagio


MATERIALS: Encased Coils, Latex, Cotton and Wool

SUPPORT: Organic Cotton Encased Coils


FIRMNESS: Firm, Cushion-Firm



COMMENTS: Adjustable Base Compatible


Quartet



SUPPORT: Organic Cotton Encased Coils Over Dual Innerspring Base


FIRMNESS: Cushion-Firm, Plush

FINISH: 14” Euro-top with Circle Tack & Jump Quilt



Concerto



SUPPORT: 2 Layers of Organic Cotton Encased Coils

COMFORT: 3.5” Organic Latex

FIRMNESS: Cushion-Firm, Plush

FINISH: 15” Euro-top with Flower Tack & Jump Quilt

LATEX FREE OPTION? No


Symphony


Sell the mattress first as a premium quality mattress that’s comfortable and supportive (and that just happens to be made with the purest, most natural, chemical-free certified organic materials).

Keep in mind that, in addition to the real benefits of going to bed with less chemicals, you’re primarily selling an emotion – a feeling of harmony with nature and a sense of peace with one’s sleep environment.

Compared to most conventional mattresses (essentially slabs of petrochemical based foam), Naturepedic offers your customers a truly unique sleep experience designed for health and comfort. Their best night’s sleep awaits them.

In Conclusion

PART 4

ACCESSORIES

Organic Protector Pads

Two layers of organic cotton flannel - top and bottom

Highly absorptive and extra soft

Non-toxic waterproof barrier (optional)

No vinyl/PVC, phthalates or latex

Latex-free corner straps secures pad to mattress

Machine wash & dry

Quilted Mattress Pad/Topper

Absorptive layer that helps protects the mattress

Luxurious organic cotton fabric – top and bottom

100% plant based PLA fiber filling (for comfort and washability)

Latex-free corner straps secures topper to mattress

Highly absorptive and extra soft

Machine wash & dry

Organic Pillows & Pillowcases

300 Thread count organic cotton sateen fabric

Option 1: Organic Kapok/Cotton Filling (Not Washable)

Option 2: 100% Plant based PLA filling (Machine Wash & Dry)

Available Sizes

Standard Size (20” x 26”), Queen Size (20” x 30), King Size (20” x 36”)

Thank You!

organic luxury. part 1: background part 2: materials part 3: mattresses part 4: accessories table of...

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